Professional Documents
Culture Documents
Revised RRL Final Draft 1
Revised RRL Final Draft 1
National Museum
Antonio, Luis
Badilla, Trixie
Crus, Shaina
This chapter contains numerous reviews of related literature in accordance with the proposed
study of QR Code Utilization: Quality of Student’s Experience in the National Museum.
What comes to mind when you think of a museum? Perhaps you might recall a
museum that you frequently visited, like the local zoo, historic home, or art gallery. A
museum has historically been seen as a place that preserves our cultural legacy, and up until
recently, this was seen to be its primary purpose. The museum has frequently been utilized in
literature and art as a symbol of immovable stagnation. The museum industry has
experienced significant development during the previous few decades (Andžāne, 2022).
Nowadays, museums are one of the destinations that people enjoy going to, especially
students because they can learn and see a variety of artworks there which can help them gain
knowledge and understanding about their nation's history, culture, and heritage. There are a
lot of well-known museums all around the world; some are in Asia, America, Europe, and
other places. In actuality, every museum in the world has a distinct history and character that
has developed over time.
One of the most famous museums in the world is the British Museum, which is
situated in London, Europe. The British Museum 250 Years is a book that was written by
Caygill (2019), and released to document the history of the most well-known museum in the
world over 250 years. 1753, the year of London. Europe's most populous city. Europe's
richest city. the largest financial hub on earth. Where Canaletto depicted the Thames, he gave
it a glitzy, alluring aura comparable to that of the Grand Canal. The first national museum in
the world was established in London by Garrick and Reynolds, Hogarth, and Doctor Johnson.
It was constructed as the British Museum in London. 4.5 million people from all across the
world have visited that ideal since the eighteenth century each year. And it is an ideal that is
unquestionably more crucial today than it has ever been. It is becoming more and more
important to have a location where interconnected human tales may be observed and
investigated as the world becomes more interdependent and tightly linked. The British
Museum is one of the few great global museums in the world today, focusing on cultural
history from prehistoric times to the present as well as "art." It has been compared to the
"world in a box," "a gigantic mind," and "the memories of mankind" (Caygill, 2019).
Meanwhile, museums in the United States of America were discussed in the book
entitled Defining the Museum of the 21st Century (2018) it is stated that Museologists must
consider how Americans use museums to define themselves when attempting to define what
a museum is. The fundamental essence of museums still depends on an objective presentation
to make sure that every citizen is represented and may participate equally, despite the claim
that United States national museums employ the past to build a framework for understanding
and debating the present. Additionally, because American museums reflect a multicultural
society that, for the most part, and excluding a few exceptions, is open to visitors from
around the globe, special consideration must be given to how museums operate within the
communities of this country. The high ethical standards that demand objectivity must be
diligently upheld by museums as they continue to shift their emphasis and methods.
Museums must also continue to think critically about their place in society as they aid
Americans in defining their own cultural and political identities (Diston, 2018).
Museums are an important driver in the tourism industry. They “have become an
essential stop in tourist experiences of all ages”. As cultural assets, museums have the power
to attract visitors by providing them with tourist products. In this light, museums have the
potential to enhance economic activity in the locality, generating revenues that boost the
economy. Two examples are excellent models that link museums to tourism and the
economy: the Guggenheim Museum in Bilbao Spain and the Pompidou Museum, the
Museum of Contemporary Art, the Carmen Thyssen Museum or the Picasso Museum in
Malaga, Spain. Twenty years ago, Bilbao went through an economic depression. The
Guggenheim Museum, an architectural jewel, posted 1M annual visitors—unseen in the
history of the city prior to this. Meanwhile, Malaga’s collection of museums is the most
competitive, having seven museums and exhibition centres. In these two examples, it is clear
that museums impact Spanish tourism and the country’s gross domestic product (GDP).
Museums and tourism are, indeed, inseparable allies (Grateron, 2019).
In trying to understand what drives visitors to museums visits, a study was made to
determine the factors that influence the intention of visitors to visit museums. Both scholars
and practitioners found in their study that generativity played an important role. Generativity
“refers to one’s care and concern for the next generation." The study involving 306 museum
visitors in Macau showed that “generativity directly affected experience expectation and visit
intention” among visitors (Luo and Ye, 2020).
Museums are essentially educational institutions attracting visitors, particularly
students who go on field trips to museums to acquire new knowledge, not just of cultural
products like artifacts and paintings but also of the history of a nation or a particular place.
Together, these reveal the people’s values and significant events in the community’s life.
Through them, visitors get to know, understand, and appreciate the history and heritage of a
particular person. The power of museums to educate and challenge the mind and heart of
visitors do not only benefit students. They also benefit all kinds of visitors who put a value
on cultural tourism as an effective medium of expanding cultural and historical awareness
(Bell, 2017).
Museum, in its essence, serves as a window of our past and acquaints us of significant
events in our history that led us to where we are today. It is defined as a non-profit institution
for society and its growth with open access to the public that acquires for the purpose of
conservation, research, and exhibition intended for "education and enjoyment, the material of
people and their environment" (ICOM, 1995, as stated in Alexander et al., 2017). It consists
of collections from the past that are chosen to be preserved for their value and as a basis for
scholarly purposes as it holds archives of the human race and origins, ethnography,
archaeological discoveries, arts, and heritage kept for future generations.
The museum plays a vital role in our society in aspects such as the preservation of
local culture, promoting public engagement, raising dynamism, and overall social impact and
solidarity. The concept behind the heritage preservation of museums emanates from the
understanding that keeping these cultural assets makes up the most valuable social resource
which cultural expression and conveyance are seen to be appreciated (Lewinsky, 2018). It is
an impetus in promoting public engagement through the exhibited diversity that opens a
discussion and raises national consciousness. Although it promotes nationalistic pride and
transmits ideologies, Araujo et al. (2019) argue that the storytelling used by the museums is
so effective that the pieces speak various narratives.
2.1.4 Innovation
The 20th century has seen a rise in toy innovation. Technology, materials, and media
advancements all played a role in designing toys for children. The researchers conducted a
study that focused on using the Dual QR Code as a tool for advertising known as the digital
marketing tool. Their research aims to enhance a digital marketing tool (QR Code) in order to
make it more engaging and enjoyable. According to Tangkuptanon et al. (2020), the Dual QR
Code component is an innovative concept established during the planning stage on how to
optimize the application. As stated by the researchers, the code is a creative innovation that is
hugely beneficial in todays society because of its benefit to individuals due to the
convenience and different advantages to technology. The interactive program itself served as
the digital marketing tool (Dual QR code and AR) in this study, and questionnaires within it
were utilized to collect data.
2.1.5 Digitalization
The game-changers for creating a significant level of transparency for reporting are
digitalization; they recognize the wider, longer-term benefits that adapting digital solutions
can have. In addition to offering businesses excellent financial returns, digital solutions also
provide customers with a much safer and more reliable service. Actual data collection across
numerous sites is made possible by digital solutions, along with extensive analyses. This
gives a more accurate picture of development and a timely appraisal of it. Digitalization is
being used in museums to draw visitors and offer fresh ways to educate them. According to
Navarrete (2020), Though researchers mainly think of digitalization in terms of online
cultural events, digital technology has now become vital in the effective operations of
collections, because of innovative digitalization even though the technology was initially
viewed as a contradiction for art museums that revolve around their physical collections.
It encourages visitors to learn about and make an effort to appreciate the museum's
beauty. According to Aziza (2020), Education has entered the media era when learning
activities call for a reduction in traditional approaches and a replacement with the extensive
use of media that adapts and accepts new forms of technology. In a retelling narrative, it
offers supportive comments regarding the use of QR Codes in listening comprehension. It
indicates a strong interest in learning through the use of QR Codes. The QR Codes are
practical and adaptable. Digitalization can boost curiosity and motivation. According to
Taher (2020), The museum's digital presence covers a wide range of topics, including how it
uses interactive technology, how it makes itself accessible, where it can be located both
physically and online, and a lot more.
In order to inform visitors about what to do before entering the museum, museums
can also interact with internet media by posting frequent updates about events, new things to
find, historical information, and their schedules. Kolyandov (2021), states that as our
economies have gotten more and more internet-connected, the use of electronic transaction
platforms has expanded. Additionally, he emphasized that in many sectors of the economy,
platforms currently mediate a huge number of transactions between end users.
Quick Response (QR) codes are utilized in museums and other places for a range of
benefits for people's convenience. There are few statements in the researchers' study about
how the code can be used, where it can be used, and who uses it. To use it, the user's mobile
device must have a QR code reader installed, either as part of the camera or downloaded
separately through a QR code reader application (Bettigole et al., 2017). The scholars came to
the conclusion that using QR utilization and other forms of innovation provides museum
organizations with a variety of benefits, in particular because they are free to make and use
and don't require additional fees for visitors to use them. Additionally, researchers concluded
that the adaptability of QR appeals to museum curators since it gives them a chance to let
their visitors engage with other people in the community and gives them the means to enable
visitors to choose which exhibits they like and want to learn more about.
As per the scholars' conclusions, a mobile phone with a QR reader installed can be
used to read it. Because of its accessibility and the benefits of using it inside the museum, this
code can scan a wide variety of objects and offers museums many advantages, especially to
visitors. Additionally, it is considered that they are beneficial to museum curators and
acceptable due to the benefit to visitors in receiving comprehensive information about the
artifacts and exhibits at the museum.
This study uses QR codes and mobile phone apps to create an interactive edutainment
(education and entertainment) application for museums. Additional interactive information
about the museum objects will be available through this application. Visitors may get this
information by scanning the QR code on the museum piece. An edutainment (education and
entertainment) application was attempted to be built utilizing a mobile application, mobile
phone camera, game, and QR code in a study named "Museum Interactive Edutainment
Using Mobile Phone and QR Code". An interactive educational application for museums is
what the research aims to create. Additional details on museum objects will be provided
through this application. The QR code that is attached to the museum items can be read by
museum visitors using just their phone's camera. In order to obtain further artifact
information like text, image, sound, and video, the server is then contacted using the QR code
ID. Visitors could study interactively and explore further the facts with the help of this
supplementary information museum. The visitors to the museum will find this method more
engaging and will learn more details about the antiquities. This might also outweigh the scant
information provided by the museum exhibit.
The museum curators could add more details about the artifact, such as pages of text,
images, videos, and audio. One hundred sixty-two young museum visitors have already tested
the application. According to 75.9% of respondents, this application was a very engaging
learning tool. (Octavia et al., 2019). This is made by storing data in four specified encoding
techniques because it has a larger storage capacity than one-dimensional barcodes with
creative representations integrating a variety of colors and shapes, and it can manage different
kinds of information. QR codes provide an effective tool to enhance interactive marketing
and facilitate some operational duties. Additionally, it can draw clients by raising their
interest in learning more about how QR codes operate. This is advantageous to the museums
because it gives extensive information, and many museums forbid taking photos of or
recording videos of exhibits. But you can assist them in downloading these pictures on their
phones. It gave many examples of QR code usage in museums. When scanned, these QR
codes reveal comprehensive information on the structure. A QR Code placed close to the
artifact can provide all necessary information instead of installing enormous screens and
setting up AV rooms. Smartphone users who are interested can scan the code to access the
video or audio clip (Rouby 2019).
2.2.1 Museum
The Philippines has a rich culture and arts, a diverse heritage, and a beautiful history
and all these can be noticed when visiting a museum. Museums have been a great help to
students in grasping knowledge about their country's history and cultural heritage.
And with that being stated in a study entitled, Inclination State on the Philippine Culture
and Arts Using the Appraisal Theory: Factors of Progress and Deterioration, in order to
redefine the country's identity and cultural past, museums act as the primary tool for
preservation and promotion. The study shows that Filipinos are particularly knowledgeable
about their own culture and arts in urban areas like Manila. The majority of Filipinos
continue to attend museums and theaters. In addition, The National Museum, which houses
several artworks in the Philippines including the ethnographic, anthropological,
archaeological, and visual arts collections, is the most frequently visited museum in Metro
Manila. It has also been demonstrated that the student respondents rate museums highly
because they are the most accessible, which accounts for this; Moreover, according to the
study's findings, which were published under the title Inclination State on the Philippine
Culture and Arts Using the Appraisal Theory: Factors of Progress and Deterioration, the
respondents had a positive opinion of the country's culture and arts. Regarding art as a means
of communication, museums as the primary resource for preservation and promotion, and the
country's identity and cultural heritage as a means of reframing, these implied advancements
are taken into consideration (Tabuena et al., 2021).
Furthermore, students' curiosity and conception are enriched when natural museums
assist their interest in the educational concept of learning through their advantages and
benefits. The majority of the students that visited the museum have evidence inspired and
even strengthened their ideas to examine the state of the environment today. It concurred that
the museum visits even shifted their focus from one particular field of study to several events.
Several factors explain how museum tours have altered and enhanced interest and learning.
Four themes emerged from the analysis through environmental problem solving through
education, causes and effects, inquiry-based learning of natural museums, and engaging and
practical learning methods. Based on this necessity, educational systems everywhere must
develop students' critical thinking. Following the study's findings, students who participated
in a field study with the right method were able to develop their ability to think critically and
gain a practical understanding of natural museums. As a result, field trips in museums that are
properly planned and with appropriate goals will undoubtedly produce beneficial educational
outcomes, which are essential in the current educational system and will help individuals to
understand and learn more about the country's culture, arts, and heritages (Punzalan et al.,
2018).
2.2.4 Innovation
Quick response (QR) codes are extremely popular in today's modern world due to
technological innovations across the globe. The way we communicate and learn has
significantly changed as a result of our continuous usage of digital gadgets like smartphones
and tablets. Our society depends heavily on museums as a source of culture. It is necessary to
update the way museum culture is transmitted, so internet-related technology has been
incorporated into the exposed elements. Because the contents are about organic or living
things and are continually changing for a variety of reasons, this technology appears
acceptable (Caballero & Aguilera, 2019). The usage of QR codes for the transfer of extra
information to the exposed elements is one of the most popular innovation trends in
museums. It has been said that the use of QR codes to promote and raise awareness of the
material in environmental museums helps knowledge transfer.
A study called "Seek Out Katipunan," it is a mobile application that is integrated with
augmented reality. With the help of Augmented Reality (AR), this project can make the
learning experience of a student, tourists, and educators more interesting and educational for
Museo Ng Katipunan. According to the researchers, the aforementioned technology aids and
entertains tourists as they move around the museum while browsing the application without
the assistance of others. The smartphone app will allow users to view 3D animations of the
displayed items as well as a direct view of the museum's atmosphere. The QR Code Reader
will take the viewer to a web link that contains all of the trivialities of the scanned artifact,
including 3D animation and voice-over. The project also includes a promotional website with
more information about the museum, such as events, a photo gallery, testimonials from
museum officials, and the museum's location. The project is expected to reach out to more
people, persuade them to visit the museum, and make Filipino history more appealing
(Buella, 2017).
In order for infrastructure to serve the needs of a growing population, and the desire
for a higher quality of life, increased levels of automation are needed to achieve the
applicable efficiencies. In the present times' digitalization helps us amid COVID virus
outbreak. In order to enhance the learning experience in the classroom, the education sector
uses ICT to set up virtual learning systems. The UP Open University Virtual Learning Center,
New Era University Open and Online Education, and Mapua University are universities that
do this. Students may take tests, turn in assignments, and have productive discussions on
academic subjects by simply using online learning tools to augment the traditional classroom
setting (Quimba 2018).
One of the most crucial things that digitalization in education is that gives students
access to free resources. It promotes an environment of open learning by giving students
access to a variety of study resources, such as text, photographs, videos, reports based on
research, etc. The administration and its partner institutions have taken steps in order to
improve its overall quality, with obtaining the benefits of digitalization being one of the
priorities, in recognition of its significance not only to the economy but also to the livelihood
of a large percentage of employed Filipino. According to the Philippine Digital Justice
Initiative (2021), It increases the involvement of the public. increased internal productivity
and efficiency. less demand for IT and also improved departmental cooperation. The process
is made simpler and takes less time to complete thanks to the digitization of government
services. Additionally, it lessens the amount of time that a citizen must interact with a
government employee, which in theory lowers the likelihood of corruption.
For the most part, a museum is an institution that conserves and preserves the tales
and history of mankind. It presents a tangible representation of our domain, beneficial in
terms of scholarly, social, and economical. In recent years, technological advancement
challenges this very institution to keep pace with recent innovations which presumably
constitute visitors' or tourists’ experiences and enhance cultural appreciation. The utilization
of technology can be seen adapted by other countries whereas locally, it can rarely be seen
and with limited sources of information available to prove its existence. Although there are
few to adjust to this kind of development but it is not to the extent of a major experience
contributor that makes people's experiences profoundly remarkable, interesting and
enlightening.
The museum is a safe space for diverse narratives, tearing down gaps and raising
awareness for inclusivity. From all the aforementioned practicalities and benefits in the
utilization of Quick Response Codes, researchers could assert that there is indeed a need for
it. This clearly indicates that there is a demand for museum development by adapting
technological advancements as it not only benefits us individually through education and
scholarly purposes but also contributes to our national economy creating opportunities for all.
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