Download as docx, pdf, or txt
Download as docx, pdf, or txt
You are on page 1of 23

QR Code Utilization: Quality of Student's Experience in

National Museum

A Thesis Submitted to the Faculty of the


Undergraduate Studies Department
Institute of Education
FAR EASTERN UNIVERSITY, MANILA

In Partial Fulfilment of the Requirements


for the Degree of
Bachelor of Science in Education

Antonio, Luis

Badilla, Trixie

Beran, Ma. Carille

Crus, Shaina

Viray, Shyra Ann


November 2022
CHAPTER II
Review Of Related Literature

This chapter contains numerous reviews of related literature in accordance with the proposed
study of QR Code Utilization: Quality of Student’s Experience in the National Museum.

2.1 Foreign Literature

2.1.1 Museums in the world

What comes to mind when you think of a museum? Perhaps you might recall a
museum that you frequently visited, like the local zoo, historic home, or art gallery. A
museum has historically been seen as a place that preserves our cultural legacy, and up until
recently, this was seen to be its primary purpose. The museum has frequently been utilized in
literature and art as a symbol of immovable stagnation. The museum industry has
experienced significant development during the previous few decades (Andžāne, 2022).
Nowadays, museums are one of the destinations that people enjoy going to, especially
students because they can learn and see a variety of artworks there which can help them gain
knowledge and understanding about their nation's history, culture, and heritage. There are a
lot of well-known museums all around the world; some are in Asia, America, Europe, and
other places. In actuality, every museum in the world has a distinct history and character that
has developed over time.

One of the most famous museums in the world is the British Museum, which is
situated in London, Europe. The British Museum 250 Years is a book that was written by
Caygill (2019), and released to document the history of the most well-known museum in the
world over 250 years. 1753, the year of London. Europe's most populous city. Europe's
richest city. the largest financial hub on earth. Where Canaletto depicted the Thames, he gave
it a glitzy, alluring aura comparable to that of the Grand Canal. The first national museum in
the world was established in London by Garrick and Reynolds, Hogarth, and Doctor Johnson.
It was constructed as the British Museum in London. 4.5 million people from all across the
world have visited that ideal since the eighteenth century each year. And it is an ideal that is
unquestionably more crucial today than it has ever been. It is becoming more and more
important to have a location where interconnected human tales may be observed and
investigated as the world becomes more interdependent and tightly linked. The British
Museum is one of the few great global museums in the world today, focusing on cultural
history from prehistoric times to the present as well as "art." It has been compared to the
"world in a box," "a gigantic mind," and "the memories of mankind" (Caygill, 2019).

On the other hand, in Asia or specifically in China, according to the study by Yu et


al., (2022), Chinese intellectuals and government officials who had studied in or visited the
West followed suit to establish museums on their own in the early twentieth century, for
"enlightening and entertaining Chinese people" and "strengthening the nation." This began
with the establishment of the first Chinese museum in Nantong in 1905. Each object in
museums serves as "materialized evidence to support this discourse, to construct or
strengthen Chinese identity, and to promote nationalism and patriotism." Museums join the
"monolithic and sanctioned discourse about the history, culture, the people, and the landscape
of China. The study also distinguishes the primary purpose and role of museums in the West,
which is the sharing of knowledge. Education was one of the main purposes of museums
when they were first built in the West during the nineteenth century. Similar duties are
performed by China's museums; in addition to disseminating information, they also promote
moral education. The study also shows how Chinese museums have taken on a new role in
education as a result of translation. Numerous Chinese museums, including the Ningbobang
Museum, have received official designation as bases for patriotic teaching.

Meanwhile, museums in the United States of America were discussed in the book
entitled Defining the Museum of the 21st Century (2018) it is stated that Museologists must
consider how Americans use museums to define themselves when attempting to define what
a museum is. The fundamental essence of museums still depends on an objective presentation
to make sure that every citizen is represented and may participate equally, despite the claim
that United States national museums employ the past to build a framework for understanding
and debating the present. Additionally, because American museums reflect a multicultural
society that, for the most part, and excluding a few exceptions, is open to visitors from
around the globe, special consideration must be given to how museums operate within the
communities of this country. The high ethical standards that demand objectivity must be
diligently upheld by museums as they continue to shift their emphasis and methods.
Museums must also continue to think critically about their place in society as they aid
Americans in defining their own cultural and political identities (Diston, 2018).

2.1.2 Role of Museums in Tourism

Museums play a very important role in tourism development, especially cultural


tourism because they capture the rich history of a nation: its people’s thinking, values, hopes
and struggles. In other words, museums contain the historical memory of a nation. Tourists—
cultural tourists especially—are interested not just in sightseeing or visiting tourist attractions
in a place for pure recreation or relaxation. More and more tourists are interested in
understanding and appreciating the culture of a nation, which defines the nation and its
people. Museums are an effective tool to connect visitors to the people’s past and their
history and identity. Hence, museums drive cultural tourism in particular, and tourism in
general, offering tourists an experience of a nation’s arts, heritage, traditions, and activities,
which form the stories of the people’s past and the present (Utanova, 2021).

Museums are an important driver in the tourism industry. They “have become an
essential stop in tourist experiences of all ages”. As cultural assets, museums have the power
to attract visitors by providing them with tourist products. In this light, museums have the
potential to enhance economic activity in the locality, generating revenues that boost the
economy. Two examples are excellent models that link museums to tourism and the
economy: the Guggenheim Museum in Bilbao Spain and the Pompidou Museum, the
Museum of Contemporary Art, the Carmen Thyssen Museum or the Picasso Museum in
Malaga, Spain. Twenty years ago, Bilbao went through an economic depression. The
Guggenheim Museum, an architectural jewel, posted 1M annual visitors—unseen in the
history of the city prior to this. Meanwhile, Malaga’s collection of museums is the most
competitive, having seven museums and exhibition centres. In these two examples, it is clear
that museums impact Spanish tourism and the country’s gross domestic product (GDP).
Museums and tourism are, indeed, inseparable allies (Grateron, 2019).

In trying to understand what drives visitors to museums visits, a study was made to
determine the factors that influence the intention of visitors to visit museums. Both scholars
and practitioners found in their study that generativity played an important role. Generativity
“refers to one’s care and concern for the next generation." The study involving 306 museum
visitors in Macau showed that “generativity directly affected experience expectation and visit
intention” among visitors (Luo and Ye, 2020).
Museums are essentially educational institutions attracting visitors, particularly
students who go on field trips to museums to acquire new knowledge, not just of cultural
products like artifacts and paintings but also of the history of a nation or a particular place.
Together, these reveal the people’s values and significant events in the community’s life.
Through them, visitors get to know, understand, and appreciate the history and heritage of a
particular person. The power of museums to educate and challenge the mind and heart of
visitors do not only benefit students. They also benefit all kinds of visitors who put a value
on cultural tourism as an effective medium of expanding cultural and historical awareness
(Bell, 2017).

2.1.3 Museum in its Historical Essence

Museum, in its essence, serves as a window of our past and acquaints us of significant
events in our history that led us to where we are today. It is defined as a non-profit institution
for society and its growth with open access to the public that acquires for the purpose of
conservation, research, and exhibition intended for "education and enjoyment, the material of
people and their environment" (ICOM, 1995, as stated in Alexander et al., 2017). It consists
of collections from the past that are chosen to be preserved for their value and as a basis for
scholarly purposes as it holds archives of the human race and origins, ethnography,
archaeological discoveries, arts, and heritage kept for future generations.

The museum plays a vital role in our society in aspects such as the preservation of
local culture, promoting public engagement, raising dynamism, and overall social impact and
solidarity. The concept behind the heritage preservation of museums emanates from the
understanding that keeping these cultural assets makes up the most valuable social resource
which cultural expression and conveyance are seen to be appreciated (Lewinsky, 2018). It is
an impetus in promoting public engagement through the exhibited diversity that opens a
discussion and raises national consciousness. Although it promotes nationalistic pride and
transmits ideologies, Araujo et al. (2019) argue that the storytelling used by the museums is
so effective that the pieces speak various narratives.

Furthermore, museums indubitably constitute positive socio-economic outcomes.


According to the Museums Association (2020), recognize that their campaigns of developing
museums into "socially purposeful organizations" creates positive social outcome from
working with their communities. On top of that, a research and report article by the American
Alliance of Museums, with the support of Andrew Mellon Foundation and in partnership with
Oxford Economics, report ascertains the economic contribution of museums in terms of
"supporting jobs and wages" which is deemed critical to communities (Stein, 2018). Museum
as part of tourism contributes economically by driving people to visit and consume tourism
products that indirectly support our economy by maximizing tourist attractions such as the
museum. Economically, it creates a multiplier effect where it creates job, attracts tourists, and
stimulate local purchases whereas, in the tourism context, tourists spend their money on
lodging, transportation, and local products and services from businesses which eventually
reflects in the local economy (Scott, 2006, as stated in Grüb & Martin, 2020).

2.1.4 Innovation

In today's modern world, innovation is really impactful. People have created


numerous innovations, and advanced technology has contributed significantly to different
parts of the world. In a study, the researchers concluded that “The "Internet of Things'' is a
modern phenomenon that gives museums the chance to enhance the visiting experience.
Innovative museum experiences have been successfully implemented using technologies like
Quick Response (QR) codes, Radio Frequency Identification (RFID), or iBeacons, as well as
a wide variety of particular "apps''. After downloading an app, a QR code is used to store
information that can be read by smartphones (De Bernandi et al., 2018). Unlocking museum
digital innovation: a research study. The goal is to comprehend how museums deal with
digital challenges from both the perspective of museum managers in Torino and that of
visitors.

Torino museums have undoubtedly recognized the significance of new technologies


to cater to an audience that is becoming more and more "digitized." The study's conclusions
showed that the majority of museum organizations had a thorough understanding of the value
of using digital communication technology to adapt a visitor-oriented approach. However, the
panorama of the Torino museums is not uniform. Four types of museums emerge from our
analysis that they could also be read as chronological phases, on the assumption that
investments in digital technologies occur gradually and involve different way areas of the
museum, from marketing and communication to the exhibit design. Wearable devices,
digitalization, user-centered design, augmented & virtual reality, digital identity, the internet
of things and robots/drones will be, certainly, of particular significance for museums in the
next few years (De Bernandi et al., 2018).

The 20th century has seen a rise in toy innovation. Technology, materials, and media
advancements all played a role in designing toys for children. The researchers conducted a
study that focused on using the Dual QR Code as a tool for advertising known as the digital
marketing tool. Their research aims to enhance a digital marketing tool (QR Code) in order to
make it more engaging and enjoyable. According to Tangkuptanon et al. (2020), the Dual QR
Code component is an innovative concept established during the planning stage on how to
optimize the application. As stated by the researchers, the code is a creative innovation that is
hugely beneficial in todays society because of its benefit to individuals due to the
convenience and different advantages to technology. The interactive program itself served as
the digital marketing tool (Dual QR code and AR) in this study, and questionnaires within it
were utilized to collect data.

Innovation also happens as a technology alternative in communicating, particularly


using the QR code. There is a study named “Application of QR codes as a new
communication technology and interactive tourist guide in Jaboi, Sabang” wherein the
scholars created educational videos that were posted at each tourist attraction; the videos
included the history of the site, geological background, and information about the risks of
living in a volcanic area. They found that the QR code program is employed as a data transfer
medium that can be scanned using a smartphone. They also mentioned that this application is
extensively employed in tourism as a cost-effective technology alternative. We have created a
safe route using a QR code program in some difficult-to-access locations. The songs will be
overlayed on the smartphone using the 'gpx viewer' app, which can be downloaded from
Google Play or the App Store (Marwan et al., 2020).

2.1.5 Digitalization

The game-changers for creating a significant level of transparency for reporting are
digitalization; they recognize the wider, longer-term benefits that adapting digital solutions
can have. In addition to offering businesses excellent financial returns, digital solutions also
provide customers with a much safer and more reliable service. Actual data collection across
numerous sites is made possible by digital solutions, along with extensive analyses. This
gives a more accurate picture of development and a timely appraisal of it. Digitalization is
being used in museums to draw visitors and offer fresh ways to educate them. According to
Navarrete (2020), Though researchers mainly think of digitalization in terms of online
cultural events, digital technology has now become vital in the effective operations of
collections, because of innovative digitalization even though the technology was initially
viewed as a contradiction for art museums that revolve around their physical collections.

It encourages visitors to learn about and make an effort to appreciate the museum's
beauty. According to Aziza (2020), Education has entered the media era when learning
activities call for a reduction in traditional approaches and a replacement with the extensive
use of media that adapts and accepts new forms of technology. In a retelling narrative, it
offers supportive comments regarding the use of QR Codes in listening comprehension. It
indicates a strong interest in learning through the use of QR Codes. The QR Codes are
practical and adaptable. Digitalization can boost curiosity and motivation. According to
Taher (2020), The museum's digital presence covers a wide range of topics, including how it
uses interactive technology, how it makes itself accessible, where it can be located both
physically and online, and a lot more.

In order to inform visitors about what to do before entering the museum, museums
can also interact with internet media by posting frequent updates about events, new things to
find, historical information, and their schedules. Kolyandov (2021), states that as our
economies have gotten more and more internet-connected, the use of electronic transaction
platforms has expanded. Additionally, he emphasized that in many sectors of the economy,
platforms currently mediate a huge number of transactions between end users.

This concludes that digitization is the process of converting analogue equipment to


digital ones and digital technologies are undoubtedly having a bigger and deeper influence on
how businesses and other industries operate than any previous IT evolution. Numerous
industries will have their competitive dynamics permanently changed but there are
difficulties. Additionally, the rapid adaptation of digital transformation will lead to
ineffective initiatives. Everything is now simpler and quicker thanks to digitization, and the
digital revolution has increased everyone's access to everything just like how other museums
utilize the use of technology to make visitors engaged.
2.1.6 Quick Response Code

Quick Response (QR) codes are utilized in museums and other places for a range of
benefits for people's convenience. There are few statements in the researchers' study about
how the code can be used, where it can be used, and who uses it. To use it, the user's mobile
device must have a QR code reader installed, either as part of the camera or downloaded
separately through a QR code reader application (Bettigole et al., 2017). The scholars came to
the conclusion that using QR utilization and other forms of innovation provides museum
organizations with a variety of benefits, in particular because they are free to make and use
and don't require additional fees for visitors to use them. Additionally, researchers concluded
that the adaptability of QR appeals to museum curators since it gives them a chance to let
their visitors engage with other people in the community and gives them the means to enable
visitors to choose which exhibits they like and want to learn more about.
As per the scholars' conclusions, a mobile phone with a QR reader installed can be
used to read it. Because of its accessibility and the benefits of using it inside the museum, this
code can scan a wide variety of objects and offers museums many advantages, especially to
visitors. Additionally, it is considered that they are beneficial to museum curators and
acceptable due to the benefit to visitors in receiving comprehensive information about the
artifacts and exhibits at the museum.
This study uses QR codes and mobile phone apps to create an interactive edutainment
(education and entertainment) application for museums. Additional interactive information
about the museum objects will be available through this application. Visitors may get this
information by scanning the QR code on the museum piece. An edutainment (education and
entertainment) application was attempted to be built utilizing a mobile application, mobile
phone camera, game, and QR code in a study named "Museum Interactive Edutainment
Using Mobile Phone and QR Code". An interactive educational application for museums is
what the research aims to create. Additional details on museum objects will be provided
through this application. The QR code that is attached to the museum items can be read by
museum visitors using just their phone's camera. In order to obtain further artifact
information like text, image, sound, and video, the server is then contacted using the QR code
ID. Visitors could study interactively and explore further the facts with the help of this
supplementary information museum. The visitors to the museum will find this method more
engaging and will learn more details about the antiquities. This might also outweigh the scant
information provided by the museum exhibit.
The museum curators could add more details about the artifact, such as pages of text,
images, videos, and audio. One hundred sixty-two young museum visitors have already tested
the application. According to 75.9% of respondents, this application was a very engaging
learning tool. (Octavia et al., 2019). This is made by storing data in four specified encoding
techniques because it has a larger storage capacity than one-dimensional barcodes with
creative representations integrating a variety of colors and shapes, and it can manage different
kinds of information. QR codes provide an effective tool to enhance interactive marketing
and facilitate some operational duties. Additionally, it can draw clients by raising their
interest in learning more about how QR codes operate. This is advantageous to the museums
because it gives extensive information, and many museums forbid taking photos of or
recording videos of exhibits. But you can assist them in downloading these pictures on their
phones. It gave many examples of QR code usage in museums. When scanned, these QR
codes reveal comprehensive information on the structure. A QR Code placed close to the
artifact can provide all necessary information instead of installing enormous screens and
setting up AV rooms. Smartphone users who are interested can scan the code to access the
video or audio clip (Rouby 2019).

2.2 Local Literature

2.2.1 Museum

The Philippines has a rich culture and arts, a diverse heritage, and a beautiful history
and all these can be noticed when visiting a museum. Museums have been a great help to
students in grasping knowledge about their country's history and cultural heritage.
And with that being stated in a study entitled, Inclination State on the Philippine Culture
and Arts Using the Appraisal Theory: Factors of Progress and Deterioration, in order to
redefine the country's identity and cultural past, museums act as the primary tool for
preservation and promotion. The study shows that Filipinos are particularly knowledgeable
about their own culture and arts in urban areas like Manila. The majority of Filipinos
continue to attend museums and theaters. In addition, The National Museum, which houses
several artworks in the Philippines including the ethnographic, anthropological,
archaeological, and visual arts collections, is the most frequently visited museum in Metro
Manila. It has also been demonstrated that the student respondents rate museums highly
because they are the most accessible, which accounts for this; Moreover, according to the
study's findings, which were published under the title Inclination State on the Philippine
Culture and Arts Using the Appraisal Theory: Factors of Progress and Deterioration, the
respondents had a positive opinion of the country's culture and arts. Regarding art as a means
of communication, museums as the primary resource for preservation and promotion, and the
country's identity and cultural heritage as a means of reframing, these implied advancements
are taken into consideration (Tabuena et al., 2021).
Furthermore, students' curiosity and conception are enriched when natural museums
assist their interest in the educational concept of learning through their advantages and
benefits. The majority of the students that visited the museum have evidence inspired and
even strengthened their ideas to examine the state of the environment today. It concurred that
the museum visits even shifted their focus from one particular field of study to several events.
Several factors explain how museum tours have altered and enhanced interest and learning.
Four themes emerged from the analysis through environmental problem solving through
education, causes and effects, inquiry-based learning of natural museums, and engaging and
practical learning methods. Based on this necessity, educational systems everywhere must
develop students' critical thinking. Following the study's findings, students who participated
in a field study with the right method were able to develop their ability to think critically and
gain a practical understanding of natural museums. As a result, field trips in museums that are
properly planned and with appropriate goals will undoubtedly produce beneficial educational
outcomes, which are essential in the current educational system and will help individuals to
understand and learn more about the country's culture, arts, and heritages (Punzalan et al.,
2018).

2.2.2 Philippine Museums as Cultural Treasures


Filipino museum visitors are like guests in their own country, a feeling that local
visitors experience as they explore what it holds. This is so because museum visits open a lot
to the visitors: their own society’s history--including natural history-- art, and cultural
heritage. Such knowledge is the biggest takeaway visitors take with them after the visit. A
great example is a museum in the country's oldest existing university, the University of Santo
Tomas, located inside its main building. The museum's current collections include a host of
artifacts from Spanish times: "musical instruments, metal crafts, coins, and household tools."
Aside from these, the museum also boasts of "galleries for botany, biology, minerals," as well
as paintings from the 17th to the 20th century, which includes "works by Fernando and Pablo
Amorsolo, Carlos Francisco, Vicente Manansala, and Galo Ocampo." One of the items in the
museum's impressive collection is the largest carved religious image in the country made of
ivory (Galeon, 2020).
The National Museum of the Philippines is another very popular museum in the
country, located inside Rizal Park. The National Museum is a complex consisting of three
buildings, each of which houses a specific collection: the old Senate building houses the
National Museum of Fine Arts, the old Finance building contains the galleries of the National
Museum of Anthropology, and the old Tourism building houses the National Museum of
Natural History, which was recently opened. The most fascinating of the collections include
Juan Luna’s “Spoliarium,” the skeletal remains of Lolong (the once largest crocodile to have
ever been in captivity), and the treasures of the galleon San Diego. The National Museum
created an innovative website featuring the museum's various art collections, articles,
exhibitions, and services. This innovation was launched on September 27, 2021, to coincide
with the museum's 120th anniversary. (Tatler Philippines, 2022)

2.2.3 Philippine Museum Significance to Tourism


The Philippines is undeniably rich in culture and history, and that museum has been
integral to its preservation as it holds great history that attracts tourism in particular places,
fulfilling the curiosity of visitors for the story of our past. In Corregidor, the ruins and
museum, the overall place where the history of Filipino heroism and the fall with American
soldiers and the evolution of their friendship, is what attracts tourists to visit (Convencido et
al., 2019). Tourists' arrival due to the history offered both in the museum and the significant
story surrounding it makes up a contribution to the industry, economically. Given the influx
of curious minds, further development in museums such as modern innovations can be of
great advantage. In fact, Edquist et al. (2001) assert that "product innovation" may lead to
more profit while the process of transformation could have an uncertain effect as stated in
Navarrete (2019).
Along with the essence of the museum being the home for cultural artifacts, local
involvement concerning the inclusivity that it offers is deemed two-way beneficial. The
effectiveness of cultural mapping is being utilized in developments to amplify "territorial
resources and to increase local growth in terms of environmental, social and economic
sustainability" (Asumma & Ventura, 2017, as cited in Borja et al., 2021). The power of
museums to be incorporated into tourism and many more aspects determines the significant
influence that it has over the industry. According to Duffy (1992), the more visitors, the more
economic effect in the forms of generation of employment opportunities, visitor travel, food
and accommodation expenditure and "inner-city renewal. This simply means that museums
cannot be impaired and is probably best to adapt innovative solutions. Poce et al. (2019) state
that Cultural heritage in the province of Laguna already adapted a technologically advanced
management of the museum "MusA" which is used in enhancing cultural experiences as cited
in Borja et al., 2021b).

2.2.4 Innovation
Quick response (QR) codes are extremely popular in today's modern world due to
technological innovations across the globe. The way we communicate and learn has
significantly changed as a result of our continuous usage of digital gadgets like smartphones
and tablets. Our society depends heavily on museums as a source of culture. It is necessary to
update the way museum culture is transmitted, so internet-related technology has been
incorporated into the exposed elements. Because the contents are about organic or living
things and are continually changing for a variety of reasons, this technology appears
acceptable (Caballero & Aguilera, 2019). The usage of QR codes for the transfer of extra
information to the exposed elements is one of the most popular innovation trends in
museums. It has been said that the use of QR codes to promote and raise awareness of the
material in environmental museums helps knowledge transfer.
A study called "Seek Out Katipunan," it is a mobile application that is integrated with
augmented reality. With the help of Augmented Reality (AR), this project can make the
learning experience of a student, tourists, and educators more interesting and educational for
Museo Ng Katipunan. According to the researchers, the aforementioned technology aids and
entertains tourists as they move around the museum while browsing the application without
the assistance of others. The smartphone app will allow users to view 3D animations of the
displayed items as well as a direct view of the museum's atmosphere. The QR Code Reader
will take the viewer to a web link that contains all of the trivialities of the scanned artifact,
including 3D animation and voice-over. The project also includes a promotional website with
more information about the museum, such as events, a photo gallery, testimonials from
museum officials, and the museum's location. The project is expected to reach out to more
people, persuade them to visit the museum, and make Filipino history more appealing
(Buella, 2017).

2.2.5 Digitalization in the Philippines

In order for infrastructure to serve the needs of a growing population, and the desire
for a higher quality of life, increased levels of automation are needed to achieve the
applicable efficiencies. In the present times' digitalization helps us amid COVID virus
outbreak. In order to enhance the learning experience in the classroom, the education sector
uses ICT to set up virtual learning systems. The UP Open University Virtual Learning Center,
New Era University Open and Online Education, and Mapua University are universities that
do this. Students may take tests, turn in assignments, and have productive discussions on
academic subjects by simply using online learning tools to augment the traditional classroom
setting (Quimba 2018).

One of the most crucial things that digitalization in education is that gives students
access to free resources. It promotes an environment of open learning by giving students
access to a variety of study resources, such as text, photographs, videos, reports based on
research, etc. The administration and its partner institutions have taken steps in order to
improve its overall quality, with obtaining the benefits of digitalization being one of the
priorities, in recognition of its significance not only to the economy but also to the livelihood
of a large percentage of employed Filipino. According to the Philippine Digital Justice
Initiative (2021), It increases the involvement of the public. increased internal productivity
and efficiency. less demand for IT and also improved departmental cooperation. The process
is made simpler and takes less time to complete thanks to the digitization of government
services. Additionally, it lessens the amount of time that a citizen must interact with a
government employee, which in theory lowers the likelihood of corruption.

2.2.6 Practicality of Quick Response Code


The use of Quick Response Code is not only useful for traveling, but it may also be
advantageous for educational purposes, such as a faster way to track online documents. Farin
(2022) describes QR codes as two-dimensional barcodes that can be read by mobile devices
with web access. These codes then link to a website, clip, mobile number, or text, providing
users with quick access to data resources wherever and whenever they need them. Using QR
codes to direct customers is another advantage he mentioned. The use of QR codes has made
it easier for educational institutions to track papers and give students access to them as
quickly as possible without them having to search for them in the most difficult and time-
consuming manner. The utilization of technology demonstrates that businesses have started to
move beyond paper documents.
There are numerous online options for viewing, retaining, and integrating e-signature
technology with online documents. The use of QR codes in multiple settings serves as
evidence that technology has advanced and that there are more online options for accessing
online documents. There are many benefits it can bring to people all around the world,
specifically to those who prefer easier and quicker ways. According to Marquez (2019), a QR
code may include a ton of information, including URLs, emails, product details, promotional
material, and more. It surpasses the capacity of the barcode, which could only hold a
maximum of 7,000 characters. They also stated that compared to a bar code, a QR code can
contain a lot more data or information.
Also, QR codes can be used in a variety of media. On product packaging, advertising
flyers, posters, product labels, calling cards, or even driving license cards, QR codes can be
seen. Because of that, more organizations and businesses are using this kind of efficient tool
to share information and advertise services. For instance, the QR code is becoming more and
more popular in the marketing sector due to mobile technology. The use of mobile
technology in the marketing industry and the increased awareness of the QR code as a useful
tool for transmitting information and promoting products have made QR codes increasingly
popular. It has several benefits when used in various settings, but it is particularly useful at
museums since it can give visitors detailed details about the things displayed there, making
their experience there easier and more enjoyable.

Synthesis of the Study

For the most part, a museum is an institution that conserves and preserves the tales
and history of mankind. It presents a tangible representation of our domain, beneficial in
terms of scholarly, social, and economical. In recent years, technological advancement
challenges this very institution to keep pace with recent innovations which presumably
constitute visitors' or tourists’ experiences and enhance cultural appreciation. The utilization
of technology can be seen adapted by other countries whereas locally, it can rarely be seen
and with limited sources of information available to prove its existence. Although there are
few to adjust to this kind of development but it is not to the extent of a major experience
contributor that makes people's experiences profoundly remarkable, interesting and
enlightening.

The museum is a safe space for diverse narratives, tearing down gaps and raising
awareness for inclusivity. From all the aforementioned practicalities and benefits in the
utilization of Quick Response Codes, researchers could assert that there is indeed a need for
it. This clearly indicates that there is a demand for museum development by adapting
technological advancements as it not only benefits us individually through education and
scholarly purposes but also contributes to our national economy creating opportunities for all.

References

Alcuaz, C. (2017, August 13). For Ayala Museum, virtual reality is just one way to

connect. https://www.rappler.com/technology/178550-whats-the-big-idea-ayala-

museum-virtual-reality/

Alexander, E., Alexander, M., & Decker, J. (2017). Museums in Motion: An


Introduction to the History and Functions of Museums (3rd ed.). Rowman &

Littlefield Publishers. https://books.google.com.ph/books?

id=iw4TDgAAQBAJ&lpg=PR5&ots=DEXvlRZ1pl&dq=museum%20houses

%20history&lr&pg=PR4#v=onepage&q& f=false

Araujo, A. L., Conklin, A. L., Conn, S., Ho, D. Y., Kirshenblatt-Gimblett, B., &

Redman, S. J. (2019). AHR Conversation: Museums, History, and the Public

in a Global Age. The American Historical Review, 124(5), 1631–1672.

https://doi.org/10.1093/ahr/rhz1189

Aziza, P. K. (2020, April 26). The Implementation of Using Quick Response Codes in

Listening Comprehension for Senior High School | Aziza | RETAIN.

https://jurnalmahasiswa.unesa.ac.id/index.php/43/article/view/32344

Bell, F. (2017, July 12). Are Museums Still Relevant?. Cable News Network.

https://edition.cnn.com/travel/amp/are-museums-still-relevant/index.html

Bettigole, A., Candanedo, N., Gencorelli, M., & Newell, M. (2017, December 10).

Visitors, Museums, and Mobiles.

https://digital.wpi.edu/concern/student_works/707958363?locale=en

Borja, B. J., Yango, A., & Bautista, S. (2021). Conservation of cultural and historical
heritage in the province Of laguna: Lenses and experiences of museum curators.

International Journal of Arts Humanities and Social Sciences Studies, 6(4).

ISSN: 2582-1601

Buella, Y, Colcol C., & Padilla, J. (2017, November 24). Seek out Katipunan: a

mobile augmented reality for museum visualization.

https://doi.org/10.1145/3162957.3162980

Caballero, P. D. F. & Aguilera, F. J. G. (2019. October 31). Evaluation for QR codes

in environmental museums. Global Journal of Information Technology: Emerging

Technologies. 9(2), 029–032. https://doi.org/10.18844/gjit.v9i2.4268

Caygill, M. (2019, February 8). The British Museum 250 Years.

https://repository.museumsiam.org/handle/6622252777/493

Convencido, A. B., Flores, J. E., Gelua, M. T., Jumalon, C. R., Salantes, G. A., Suva,

A. M., & Mercado, J. M. T. (2019). Corregir: Assessing the statement of heritage

significance and stakeholders’ perspective as a basis for developing an interactive

museum – the case of corregidor island’s pacific war memorial museum | corregir:

Pagtataya sa pahayag ng kabuluhan sa pamanang kultural at mga pananaw ng mga

kasangkot bilang batayan ng pagpapaunlad ng isang interaktibong museo– kaso ng

pacific war memorial museum sa isla ng corregidor. SPAFA Journal, 3.

https://doi.org/10.26721/spafajournal.v3i0.608

De Bernardi, P., Gilli, M., & Colomba, C. (2018, September 7). Unlocking museum
digital innovation. Are 4.0 Torino museums?

https://iris.unito.it/handle/2318/1675966

Disston, D. (2018, September 14). A Perspective on Multiculturalism and the Museum

of the 21st Century. Defining the Museum of the 21st Century: Evolving

Multiculturalism in Museums in the United States.

https://academicarchive.snhu.edu/server/api/core/bitstreams/cf55e0f1-1218- 4216-

8fac-ebfb22a6b304/content#page=67

Farin, M. (2022, January 01). Acceptability and Usability of Quick Response Code

for on Line Document Tracking in a Higher Education Institution in the Philippines.

https://ijmra.in/v5i1/Doc/26.pdf

Galeon, D. (2020, October 4). Amusing museums. Manila Bulletin.

https://mb.com.ph/2020/10/04/amusing-museums/?amp

Graterón, M. (2019, September 16). Museums and Tourism: Inseparable Allies.

Interface Tourism Spain. https://interfacetourism.es/en/2019/09/16/museums-

tourism-allies/

Grüb, B., & Martin, S. (2020). Public value of cultural heritages – towards a better

understanding of citizen’s valuation of Austrian museums. Cultural Trends, 29(5),

337–358. https://doi.org/10.1080/09548963.2020.1822142

Kolyandov, S. (2021). THE RISING POPULARITY OF DIGITAL TRANSACTION


PLATFORMS. http://www.unisz.bg/tsj/Volume%2019,%202021,%20Supplement

%201,%20Series%20Socia l%20Sciences/2%20sekcia/formatirani/18.pdf

Lewinsky, J. (2018). ‘The State is Me.’ My Role as a Conservator: Do Conservators

Have Power Within the Cultural Structure? Studies in Conservation, 63(sup1),

170–174. https://doi.org/10.1080/00393630.2018.1475101

Luo, J. & Ye, B. (2020, June). Role of generativity on tourists’ experience

expectation, motivation and visit intention in museums. ScienceDirect.

https://www.sciencedirect.com/science/article/abs/pii/S1447677020301224

Marquez, P. & Tamayo, MA. (2019). An Online Equipment Management System

Utilizing Prescriptive Analytics. https://ijssst.info/Vol-20/No-S2/paper10.pdf

Marwan, Muzakir, Nugraha G, & Yanis M., (2020). Application of QR codes as a new

communication technology and interactive tourist guide in Jaboi, Sabang.

https://iopscience.iop.org/article/10.1088/1757-899X/796/1/012025/meta

Navarrete, T. (2020, January). Digitization in Museums. ResearchGate.

https://www.researchgate.net/publication/339733610_Digitization_in_museu ms

Navarrete, T. (2019). Digital heritage tourism: innovations in museums. World

Leisure Journal, 61(3), 200–214.

https://doi.org/10.1080/16078055.2019.1639920
Octavia, T., Handojo, O., Kusuma, W., Yunanto, T., Thiosdor, R., & Daniel. (2019, June).

Museum Interactive Edutainment Using Mobile Phone and QR Code.

http://www.wcse.org/WCSE_2019_SUMMER/W121.pdf

Philippine Digital Justice Initiative. (2021, September 18). Overview of Digitalization

of Service Industry and Government Services in the Philippines.

https://digitaljustice.cp-union.com/publications/2021/09/18/digitalization-of-

industry-and-government-services-in-the-philippines

Punzalan, C., Escalante L., (2018). Museum Trip to Enrich Environmental Awareness and

Education. International Electronic Journal of Environmental Education.

https://files.eric.ed.gov/fulltext/EJ1281507.pdf

Quimba, M. F. A. (2018). EconStor: Going digital: From innovation to inclusive

growth in the Philippines. https://www.econstor.eu/handle/10419/211039

Rouby, I. (2019). The Adoption Of “Qr Codes” In The Tourism Sector: The Case Of

Egyptian Tourism Students. Review of Tourism Sciences.

https://www.jotr.eu/index.php/volume23/266-the-adoption-of-qr-codes-in-the-

tourism-sector-the-case-of-egyptian-tourism-students?

fbclid=IwAR0p6qKKYTxL9q6QRiwV2KMdSxkJcxCpNNk9C14OsHlmz_tAs7gaG

H8ounI

Stein, R. (2018, January 19). Museums as Economic Engines. American Alliance of


Museums. https://www.aam-us.org/2018/01/19/museums-as-economic- engines/

Tabuena, A., Bravo, C., Dimalanta, F., Jusay, K., & Vitug, M. (2021, April 4).

Inclination State on the Philippine Culture and Arts Using the Appraisal Theory:

Factors of Progress and Deterioration. Participatory Educational Research (PER).

https://dergipark.org.tr/en/download/article-file/1411369

Taher, H. (2020, September 17). Digitalisation at Museums. Malmo Universitet.

https://www.diva-portal.org/smash/get/diva2:1480519/FULLTEXT01.pdf

Tatler Philippines. (2022, June 10). 5 Things to Know About The National Museum of

the Philippines.

https://www.tatlerasia.com/power-purpose/ideas-education/things-to-know-national-

museum

Thomas, H. & Zhongli Y. (2022). Museum text translation in the Chinese context: the

museum role and text production. Museum Management and Curatorship. 1- 15.

10.1080/09647775.2022.2132992.

Tangkuptanon, N. & Sawmong, S. (2020, October 6). The Impact of Dual QR Code

and Augmented Reality in Interactive Application as a Digital Marketing Tool on

Customer Satisfaction of Quality for the Toy Museum in Thailand. https://so02.tci-

thaijo.org/index.php/fam/article/view/243065
Utanova, U. (2021, October 27). The Role of Museums in the Development of

Tourism. Master Journals.

https://www.masterjournals.com/index.php/CRJH/article/download/388/344

You might also like