Program Diploma in Graphic Design

Course / Module GDE2101: Packaging Design

Year / Sem. / Session AUG 2023

DGD Lecturer/s

Project 1 /
Assignment Title
KUAN ZIN VEN

Project 1 – Label Redesign (30%)

Start Date Week 1 – Aug 21

Due Date
Week 6 – Sep 26

Introduction / Background:
Packaging is essential as it is used for the identification of the products in marketing. It enhances the
appearance of the label for promoting the product. This is the major importance of labeling in
marketing. Labels bring identification to products. It helps consumers to differentiate the product from
the rest in the shelves of the market.
Student will be able to:
● To define the fundamental role of packaging
Aims of the project while taking environmental issues into
consideration.
● To apply typography, photography and
/assignment graphic elements for designing a package
label for a specific product.
● To use appropriate materials and production
techniques to communicate your design
ideas.
1.
Students are required to redesign a set of

The Brief label designs (2 designs) for existing food

products for Malaysia Market.
2. Observe its current label.

3. Determine how current package can be

improved
- Will it be easier to identify?
- Attractive?
- Environmentally friendly?
4. The packaging should have a strong
identification and innovative outlook, to
attract and fascinate the consumer.
5. You can show the characteristics of the
product.
6. Develop an entirely new label design based
on your suggested improvements.
 7. You may NOT USE online imagery.

Everything you design for the label,

MUST be your original imagery.
Submission Criteria: Assessment Criteria / Breakdown:
Behaviour Analysis 25%
1. A presentation slide (PDF format), in the slide, ● Clearly analyze consumer behaviour,
should contain: identifying the target audience.
- Research
- Sketches Shopping and Buying habits 25%
- Further development ● How retail strategies influence shopping
- Final design (sketches) and buying habits.
- Final output/Working file Understanding the chosen product 25%
- Final design (Photos of the product in
different angles) Visual Communication: 25%
2. 2 finalized 3-Dimensional packages (Actual ● Ability to compile visuals, design elements
size) and product information.
3. Soft copy of the design files (JPG & PDF ● Ability to deliver the content.
format) ● Final products are well crafted and neatly
presented.

Total: 100% (Overall Total: 30%)

Examples: