Independent

University, Bangladesh

Report on Internationalizing of Kazi Farms Kitchen – Kazi Farms Group

International Business: INB301
Section: 01
Semester: Spring, 2022

Submitted to:
S.M Yusuf Mallick

Submitted by: Team Elites

NAME ID
Wahidul Haque Chowdhury 1921836
Janesa Christina Gomes 2020352
Lamia Anjum 2020925
Intesar Maruf Apurbo 2022661
Md Mahadi Hasan Nuhash 2030004


Date of Submission- 10th April 2022.


Letter of Transmittal

10th April, 2022
S.M Yusuf Mallick
Lecturer, School of Business
Independent University, Bangladesh (IUB)

Subject: Report submission on “Internationalization of Kazi Farms”

Dear Sir,

With due respect, it is our pleasure and honor to inform you that we have completed the report
that you have assigned us for the course, International Business. In writing this report, we have
followed the instructions that you have given in the class, we have also applied relevant
concepts that we learned throughout our course. Thank you for your supportive consideration
for the formulation of a business plan. We are here to submit our report and hope that you will
appreciate our plan and detailed manner. Now, we are glad to have this opportunity to present
to you the business report on internationalization of Kazi Farms.

We would be thankful once again if you give your judicious advice on our efforts. We believe
that you will not face any difficulties in understanding this report. Thank you so much for your
constant support.

Sincerely yours,

Team Elites

Acknowledgement

Firstly, we would like to express our deepest gratitude towards our respective faculty and
mentor, S.M Yusuf Mallick, sir. Without him, we wouldn’t be able to have this opportunity to do
this report as he gave us all the necessary details required to complete this report.

Second of all, we would like to express our gratitude towards each member of our group as they
showed consistency in providing all the necessary information that they provided us with their
skills and findings. Without all of the group members and peers, this report wouldn’t be possible
as this is an important report for us.

Table of Contents
Executive Summary ................................................................................................................ 6

Product Identification ............................................................................................................. 6

Country Selection & Evaluation .............................................................................................. 7

United Arab Emirates ....................................................................................................................... 7
Economical Aspect: .............................................................................................................................. 8
Social Aspect: ....................................................................................................................................... 8
Cultural Aspect: ................................................................................................................................... 9
Political Aspect: ................................................................................................................................... 9
Germany ........................................................................................................................................ 10
Economical Aspect: ............................................................................................................................ 10
Social Aspect: ..................................................................................................................................... 11
Cultural Aspect: ................................................................................................................................. 11
Political Aspect: ................................................................................................................................. 12
Canada ........................................................................................................................................... 12
Economical Aspect: ............................................................................................................................ 12
Social Aspect: ..................................................................................................................................... 13
Cultural Aspect: ................................................................................................................................. 13
Political Aspect: ................................................................................................................................. 14

Analysis Based on the Aspects & Final Country Selection ....................................................... 14

Choosing the Best Strategy of Internationalization ................................................................ 15

Strategy suitable for short term ..................................................................................................... 16
Strategy suitable for long term ....................................................................................................... 16

Foreign Entry Mode for International Markets ...................................................................... 17

Kazi Farm Groups’ Entry Mode ....................................................................................................... 17

Kazi Farms’ Entry Mode into the UAE Market ........................................................................ 18

Conclusion ............................................................................................................................. 19

Reference: ............................................................................................................................. 19

Team Elites
Members & Contribution

Name ID Contribution
Wahidul Haque Country Selection & Evaluation (Political &
1921836
Chowdhury Cultural Aspects)
Choosing the Best Strategy for
Janesa Christina Gomes 2020352
Internationalization
Lamia Anjum 2020925 Choosing Appropriate Entry Mode
Executive Summary, Country Selection &
Intesar Maruf Apurbo 2022661
Evaluation (Economical & Social Aspects)
Md Mahadi Hasan
2030004 Product Identification, Conclusion
Nuhash

Executive Summary

The report is about the globalization of a local firm in Bangladesh, and Kazi Farms has been
chosen as the company to work with. The key objective was to figure out how to expand Kazi
Farms into the international market. Kazi Farms is a well-known firm in the sector, with a strong
reputation for producing high-quality items. The major purpose of internationalizing this
business is to provide excellent items at an accessible price to customers all over the world while
also spreading its brand identity. We intended to adopt an effective approach to get efficient
outcomes in the worldwide market. Exporting will be our strategy for international expansion.
We'll look at the essential features in terms of the characteristics that will lead to the highest
profitability, and we'll select three nations to analyze their economic, social, political, and
cultural backgrounds to see if investing there will be successful or not. We'll also decide on the
best entry mode and plan for launching our company there, as well as the most achievable
outcome.

Product Identification

Kazi Farms Group is an agricultural company that sells fresh produce, eggs, and meat around the
country. Kazi Farms Group has grown throughout time, forming a number of distinct businesses,
including Bellissimo, ZanZee, and Kazi Farms Kitchen. Despite their popularity and success in
Bangladesh, they have failed to expand overseas. Kazi Farms Kitchen sells and distributes a
variety of frozen food items in Bangladesh. Frozen paratha, chicken sausages, kebab, burger
patties, shingara, and a variety of other items are among the items they sell. Their firm always
ensures and maintains a high level of international quality and culinary value.
They use Halal certified ingredients in all of their products, in addition to offering a wide range
of selections. We know that Halal food is available in a limited amount and variety for
consumers on the international market. On the worldwide market, there are a limited number of
suppliers. As a result, Kazi Farms Kitchen might become a big player in the global market,
exporting frozen food products all over the world. This growth could give them a competitive

advantage in the market. They can do so by focusing on specific markets where Halal items are
in high demand and then delivering them to the various department/grocery stores where people
shop on a regular basis. With a cheap pricing and good cuisine for its in-house and international
customers, this growth will have enormous possibilities for the company.

Country Selection & Evaluation

We have selected UAE, Germany, and Canada for our research. We will select the most
appropriate country for internalization of Kazi Farms based on socio, economic, cultural, and
political aspects. And based on these four aspects, the most suitable country will be selected as
the target business destination for Kazi Farms for internationalization.

United Arab Emirates

Economical Aspect:

The UAE possesses one of the world's most open economies. The practice of inviting commerce
and trade dates back to the early history of the Gulf. With business-friendly free zones and a
rapidly rising economy, the UAE remains a crucial hub. In 2019, the UAE's GDP was $421
billion. Every company wants to rush to the United Arab Emirates in this age of globalization.
Mostly to Dubai, Abu Dhabi, and Sharjah, which are among the world's most important business
destinations. Apart from the quality of living, the fact that the UAE is a tax-free country is the
most compelling reason for such enthusiasm. The United Arab Emirates is a model of centrally
managed free-market capitalism. All productive activities in a free market economy are owned
privately. The combination of supply and demand determines production, conveyed to producers
through the pricing system. UAE is a tax-free country. UAE is well-known for its hefty
amusement taxes. Every restaurant adds a 10% surcharge to the whole bill in Dubai. The help
charge is what it's called. According to the UNCTAD, UAE is the world's ninth-largest recipient
of FDI inflows. Hence it tends to be viewed that UAE has utilized its exchange receptiveness as
a robust approach to draw in FDI on which they have centered the improvement of their
economy.

Social Aspect:

The United Arab Emirates is considered one of the most open economies in the world. And Abu
Dhabi and Dubai are a booming worldwide business powerhouse in particular. It has advanced
technology and is well connected to the rest of the globe. During the previous two decades, it has
evolved and changed at a breakneck pace. The population of the United Arab Emirates is
projected to be above 10 million people. The United Arab Emirates is one of the world's most
immigrant-heavy countries, with Emiratis making up just 20% of the population. The majority of
immigrants in the UAE come from South Asia. According to many surveys, over 200 different
nationalities made their home in the UAE. Hence, it is a land of multicultural society. The
country's main religion is Islam. In terms of GDP per capita, the UAE is one of the wealthiest
countries on the planet. Emiratis are outgoing people who enjoy spending time with their
families in close proximity. In the UAE, religious, tribal, and traditional ties are highly valued.
On the other side, the United Arab Emirates is now dealing with a number of socioeconomic

concerns. According to various estimates, the wealth gap is an issue since the wealthiest 1% of
the population owns over half of the UAE's wealth.

Cultural Aspect:

UAE's laws and culture are deeply rooted in Islamic tradition. The United Arab Emirates is a
democratic country that follows Sharia and Islamic law. Thus, Islam has become the dominant
religion. UAE has a very different culture from the rest of the world. This is due to the influence
of the numerous civilizations that have lived in this area. This is due to the influence of the
numerous civilizations that have lived in this area. There are a few things to bear in mind when
visiting UAE, though. Always remember to respect and appreciate the local culture and comply
with local norms and values. There are people dressed in traditional garb from all over the world,
mosques where prayers can be heard, and Arabic is spoken everywhere. There are a lot of
cultural differences to think about. In UAE, we have a diverse choice of cuisines from all over
the world. The influence of Islamic and Arab culture can be seen in architecture, music, clothing,
cuisine, and way of life. The UAE's culture has a lot in common with neighboring Arab countries
and the wider Arab culture. The United Arab Emirates has evolved into a multicultural
community. The concept of a global metropolis has greatly influenced cities in the United Arab
Emirates. Prior to the 1960s, the cuisine consisted primarily of fish, rice, bread, dates, yogurt,
cultivated vegetables, and meat from sheep, goats, and camels. The diet has improved in terms of
quality and variety as a result of contemporary supermarkets offering imported foods. Emiratis
are known for their hospitality, and they see receiving visitors and socializing with friends and
family as an honor.

Political Aspect:

This is a country where the government encourages and welcomes all sorts of trade. The
government has imposed minimal tariffs and trade barriers. As a result, this attracts investors
from other nations to invest in UAE since it is well-known for its products, which are supplied at
a reasonable price, and both buyers and sellers are delighted. The UAE also has a Doha
Development Agenda in place to eliminate tariffs on manufactured products, which it is
gradually implementing. The United Arab Emirates buys and exports a diverse variety of goods
and is presently promoting free trade. It exports and imports via ships, planes, and border
crossings. Because UAE is known for tourism, people who visit will buy things at a low,

affordable price because they are usually less expensive. It has a high gross domestic product. If
a country uses its FDI to invest in UAE, it will be able to achieve a higher profitability ratio,
which will attract all foreign investors.

Germany

Economical Aspect:

Germany's economy is both technologically advanced and socially oriented. Its economy is the
largest in Europe, the fourth largest in the world by nominal GDP, and the fifth largest by GDP
(PPP). According to the IMF, the country accounted for 28% of the eurozone GDP in 2017.
Germany had the largest trade surplus in the world in 2016, at $310 billion, making it the world's
largest capital exporter. Germany is one of the largest exporters, with products and services
worth $1448.17 billion (globally) shipped in 2017. The service sector accounts for over 70% of
total GDP. Exports account for 41% of total national output. Vehicles, machinery, chemical
goods, electronic items, electrical equipment, medicines, transport equipment, key metals, food
products, and rubber and plastics are among Germany's biggest exports. Germany's economy is
the largest in Europe, with lower risks of being impacted by the financial crisis. It carries out
theoretical research that has a real industrial application. It sees itself as a bridge between new
academic findings and industry-specific product and process innovation, as well as a source of
knowledge in its own laboratories. In July 2017, the International Monetary Fund granted the
country's economy "yet another clean bill of health," along with recommendations for how to
sustain the same level in the long run. Germany is a member of the Eurozone and the European
Union since their existence.

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Social Aspect:

Germany is one of the best locations to live in the world in terms of health, quality of life,
education, and money. With a population of almost 84 million people, it is Europe's second most
populous country. Germany has a diversified population and is a cosmopolitan country. Only 4.4
percent of the population professes to be Muslim, despite the fact that 60-70 percent of the
population claims to be Christian. A third of the population is unaffiliated with any religion or
belongs to one that is neither Christian nor Muslim. Nearly 19 million people in Germany are of
migrant origin. The fact that the majority of Germans live in nice surroundings is expected.
Germany is a welfare state where people may make their own decisions about their life. Apart
from that, there are substantial societal issues to consider. An aging population, diminishing birth
rates, decreased purchasing power, falling earnings, and a pricey lifestyle are just a few
examples. Hierarchy, privacy, punctuality, hard work, devotion, and perfectionism are all values
that German society promotes in many aspects of life. It's no wonder that it has one of the largest
economies in the world.

Cultural Aspect:

German culture has been influenced and formed all through Germany's rich history, once as a
significant piece of The Holy Roman Empire and later on as one of the steadiest economies in
the world. Germany has a population of 82.2 million people, including Germans and people of
other nationalities who appreciate one another and work together to build a country rich in
values, cultures, and celebrations. Their main language is German, and their main religion is
Christianity. There are many stereotypes about Germans, such as that they drink a lot of beer, are
hardworking and punctual, and have a very low unemployment rate. Germans like to drink a lot
of beer, eat a lot of sausages, and bake a lot of different kinds of bread. This isn't a stereotype; it's
a fact. According to estimates, the average German consumes roughly 140 liters of beer per year.
Wurst, which means "sausages" in German, is a staple of German cuisine and is made of pork,
beef, or veal and comes in a variety of flavors. Germans are proud of their ancient tradition of
bread making. Bread comes in many forms and colors, black and white, with various flavors and
names, sweet, soft, plain, and with any sort of seed, you can think of.

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Political Aspect:

Germany is a federal democracy with powerful regional and municipal governments, strong
political parties, and an independent judiciary. As a result, even for native citizens, things can
become a little complicated. In addition, Germany is a constitutional democracy. This means that
a core document describes the regulations that define who has power and how people are elected.
Any changes to this document must be handled with great caution, as they will have far-reaching
consequences. According to the World Bank's collection of development indicators, Germany's
Percentile Rank for Political Stability and Absence of Violence/Terrorism was 68.87 percent in
2020.

Canada

Economical Aspect:

One of the top ten economies in the world is Canada. Canada has free trade agreements with a
number of countries. It is also a Commonwealth of Nations member. The Canadian economy has
a well-balanced collection of industries. Both the government and the people make economic
decisions in Canada. The government owns some industries, while private corporations own
others. Canada, for example, has over 40 state-owned businesses at the federal level. It has about
100 SOEs at the state level that contribute to a variety of industries, including finance, power,
electricity, utilities, and transportation. The GDP of Canada was estimated to reach $1590.00
billion in 2020. Because of its robust and dynamic economy, diverse and industrious people,
world-class infrastructure, and one of the world's strongest financial systems, Canada draws
investors and enterprises from all over the world. It is worth mentioning, however, that the

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impact of the 2020 government shutdown was more than expected. Canada's significant imports
include food, autos, vehicle components, computers, and delivery trucks. The United States,
Mexico, China, Japan, Germany, and the United Kingdom are among the top trading counties of
Canada.

Social Aspect:

Although Canada has a really small number of population but it is the worlds second largest
country in terms of land. It has a population of 37.92 million people which is quite less in terms
of to its land area. Over the previous four decades, population growth has been rather steady, and
there no possibility of it being slow. A wide range of culture can be found in Canada. In fact,
cultural diversity has played a significant part in its history, and that is why Canada is referred as
"the land of strangers." In a variety of industries in Canada, there is a severe lack of competent
people, and industrialists claim that this shortfall is hampering their growth. For this reason, the
government is considering this issue through the growth of the population and a flexible
immigration system. Canada promotes and invites people with the right talents and experience to
be immigrant. According to some estimates, by 2031, roughly 46% of Canadians aged 15 and
over would be foreign-born or have at least one foreign-born parent. The official language of
Canada is English and French but there are more than 200 other languages spoken in the country
by people of different origins. Religion freedom has always been maintained here. As a result,
Canadians are very open-minded and free to express their view point. Canada is a country where
people of every culture, religion and race can live in peace.

Cultural Aspect:

Canadians are regarded as among the world's politest, most considerate, and peace-loving
citizens. Indeed, a stereotypical Canadian is portrayed as someone who apologizes even when
they are not at fault. To some extent, this is correct. Tolerance, humility, and non-violence are
highly valued in this community. Canada is a huge country, the world's second-biggest.
However, this does not mean that most people have a difficult time feeling like they belong.
Canadians prove their unity through the media. Canadians are proud of their country. They are
not, however, unique to themselves. Canada is an immigrant-heavy country. Despite their
different cultural backgrounds, people from all areas of life identify as Canadians.

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Canadians have their own extraordinary food varieties, such as poutine, 'Canadian' pizza,
margarine tarts, and more. Being a multicultural country also means having access to a diverse
range of cuisines. Toronto is one of the world's most diverse cities, and its cuisine scene reflects
this. The university also provides different kinds of food from different cultures on-campus.

Political Aspect:

Canada has a parliamentary system and is a democratic country. Ottawa is the country's capital.
In addition, there is a constitutional monarchy in force. In the country the Queen is consider as
the head of the state. The Prime Minister is the government's head and oversees the executive
arm of government. Canada has a very stable political scenario. It is, in fact, one of the safest
countries on the planet. It has a very low crime rate due effective police services. Hence, it is a
very desirable place for tourists as well as immigrants. Canada also focuses strongly on
international peacekeeping and has successfully earned it worldwide.

Analysis Based on the Aspects & Final Country Selection

Based on the aspects discussed in the previous section, we can understand that all three countries
are quite suitable for Kazi Farms to establish. But after evaluating based on all the aspects, we
believe that it will be best for them to start their business in the United Arab Emirates through
exporting. The reasons behind choosing the UAE over other counties are given below:

1. Good opportunity for frozen food as the demand is higher.

2. As it is an Asian country, people have a similar taste and preference for food as Kazi
Farms offers.
3. One of the most popular places for tourists.
4. The tax rate is low for export items.
5. Distance between the countries is less compared to the other two countries.

That is why we suggest Kazi Farms should choose the UAE to export their products and
establish their business internationally.

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Choosing the Best Strategy of Internationalization

There are several factors that influence the strategy. The pressure of cost reduction and pressure
to be locally responsive limits the capability of the company to understand location economies
and experience effects and transfer skills within the firm. There are four basic strategies to
compete in international markets and which strategy to use depends on the 2 pressures which are
pressures of cost reduction and local responsiveness. The 4 strategies are localization,
international, global standardization, and transnational strategy.

Ø International Strategy- In this strategy companies are neither concerned about cost
reductions nor about being locally responsive. The companies sell their products beyond
the borders of the country with little to no change. This scenario takes place usually when
there is excess production and wants to get rid of it or the product has excessive demand
in foreign market.

Ø Localization Strategy- This strategy focuses on increasing profit by customizing the

goods or services according to the tastes and preferences in different national markets. It
is an idle strategy if there are substantial differences across nations. A firm using a
localization strategy does not focus on cost reduction.

Ø Global standardization Strategy- In this strategy the focus is to increase the profitability
and profit growth by reducing the cost that the company gains from learning experience,
location economies and economies of scale. The cost reduction pressure is high, but the
customization pressure is low.

Ø Transnational strategy- Both the pressure for cost reduction and customization is high in
this strategy. The strategy is not a simple one to carry out as it places contradictory
demands on the company. Differentiating the product to respond to local demands in
different geographic markets increases the costs, which makes the goal of reducing costs
difficult.

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Strategy suitable for short term

In Bangladesh, the frozen food industry is growing fast. Competition among top frozen food
industry is also growing rapidly as demand is increasing. Kazi farm can increase the profit by
international expansion. Beside profit there are several other benefits that is worth taking the risk
of going beyond the borders. Kazi farm cannot increase the population of Bangladesh to increase
market share but can expand their business in foreign land to target potential customers to
increase their market share. They can realize location economies as every location has its unique
features. Besides this they can earn a greater return by learning techniques and using it in other
locations.
For short term, its best to choose localization strategy. UAE and Bangladesh’s taste and
preferences differs significantly. In UAE, people like to eat lamb and mutton more whereas
Bangladeshis are famous for their fish loving nature. Kazi farm can introduce items such as lamb
or mutton kebab that the Emiratis will be delighted to have. Shawarmas are very famous in UAE.
So, Kazi farm can add microwave meals such as Shawarmas that will be easier than buying from
restaurants which saves time. Besides that, Arabic language will be displayed on the product’s
packaging. In short term, the company should focus on the pressure to be locally responsive than
cost reduction.

Strategy suitable for long term

Just like every other thing, the strategies changes with time as well. Localization strategy will not
work forever. Beside customization, Kazi farm needs to work on cost reduction as with time the
competition will increase, as for example, a local company may start selling same type of
product at a lower price. In long term, they will shift to transnational strategy. They will need to
reduce the cost which will get slightly easier as the experience will increase with time and
customize the product according to the customer’s preferences. They can also reduce cost by
mass production and increase frozen food items in future that Emiratis loves.

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Foreign Entry Mode for International Markets

A company's ability to expand its products or services to other countries is aided by using the
foreign entrance mode. A company can make decisions regarding starting a manufacturing
business using this information. It also aids in pricing, promotion, marketing, and transportation
studies, among other things. Kazi Farms Group should enter the foreign market because it will
aid in the company's sales growth. However, it will assist Kazi in expanding their business,
allowing them to become less reliant on the instability and economic changes of their own
country. It will ensure Kazi Farms’ long-term success. Finally, they will be able to take
advantage of a wide range of cultural and environmental experiences.

Kazi Farm Groups’ Entry Mode

In order to internationalize a local business in Bangladesh, we must first choose how we would
access the foreign market. The entry method is a channel that demonstrates how an organization
will enter a foreign market. When an organization decides to enter a new worldwide market, it
does it in a variety of ways. To join an international market, a company or organization must
carefully prepare and assess which entry mode to adopt, as well as develop crucial tactics. Each
entrance mode has its own set of benefits and drawbacks. When enterprises succeed in their
native markets, they expand into foreign markets and try to maintain their success in those
markets. An organization might choose from a variety of entry types to run their business. The
following are the entry modes:

• Exporting
• Licensing
• Turnkey Project
• Franchising
• Wholly Owned Subsidiary
• Joint Venture

Kazi Farms should choose the Exporting as their Entry Mode if they want to enter the global
market. It can gain a lot of benefits and enter the foreign market without having to pay a lot of

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money if they choose this method of entry. We've explored how this company can enter the UAE
market by exporting in the sections below.

Kazi Farms’ Entry Mode into the UAE Market

The UAE is primarily a Muslim-based region so people prefer to eat meats expect pork, and they
prefer to eat cow, goat, chicken, lamb, beef, and so on. It's also a tourist destination or a place
where people come for work, thus tourists from various nations travel here to see the sights.
Because the UAE is predominantly Muslim, it strives to maintain the traditions of Asian and
Middle Eastern foods and customs. Most restaurants in the UAE serve spicy food, which might
be difficult for people who don't like spicy food to adjust to. Because it is an expensive country
with expensive tastes and a pricey lifestyle, tourists would have to spend a lot of money to buy
expensive foods to eat at restaurants, so to save money, they can buy ready-made or frozen foods
in large quantities and prepare and eat their food whenever they want at a low cost. They can
save a lot of money this way. So, in order for frozen foods to be sold in every place/shop in the
UAE, Kazi Farms, Bangladesh, could try to export their frozen items to the UAE, where they
could be sold at a good and reasonable price, as people would be willing to pay the required
amount in order to save money by purchasing frozen meat, breakfast items, and other items. The
majority of Asians travel to the UAE in order to sell their goods at a good price.
Bangladesh has good relations with the UAE, therefore the obstacles to entry for exporting
frozen items from Bangladesh to the UAE will be reduced, resulting in a little increase in product
prices due to the UAE's relatively high tariffs. Aeroplanes are used to transport Kazi
Farms Frozen Foods. It is affordable in the sense that it lowers production costs in countries such
as the United Arab Emirates. Only Bangladesh will produce and export the goods to this country.
Because UAE is so expensive and has such a strong economy, Kazi Farms Group will benefit
much and gain a great deal of expertise by starting its business there for the first time. As a
result, the company will learn about new cultures, gain experiences, and gain a better
understanding of consumer expectations, allowing it to better plan for the future.
The drawbacks of exporting frozen meals from Kazi Farms to the UAE include high taxes and
tariffs, as well as significant transportation costs, as the products will be shipped largely by air.

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As a result, the Kazi Farms Group, Bangladesh will need to consider all of these benefits and
drawbacks and work to sell their products not just domestically but also worldwide in order to
expand their market and boost their earnings.

Conclusion

In conclusion, Kazi Farms Kitchen stands as a strong entity in Bangladesh and by the analysis
above, can hold a strong position in the world market for frozen foods, not just locally. However,
the demography of a country changes from time to time. It has an impact on the economic,
cultural, and political aspects. Also, consumers’ taste and preferences change depending on their
income level and standard of living.
Our choice of product market suitability depends on these changes. All features need to come in
a balance for our strategy of internationalization to be operational. A country profitable today
may not be profitable in the future. As a result, a lot of research and market analysis is required
to look for opportunities and demand for our selected products as well as keeping room for
innovation.

Reference:

Ø https://www.kazifarms.com/
Ø https://www.kazifarmskitchen.com/
Ø https://www.howandwhat.net/pestel-analysis-canada/
Ø https://www.howandwhat.net/pestel-analysis-united-arab-emirates-uae/
Ø https://www.howandwhat.net/pestel-analysis-germany/
Ø https://businessculture.org/western-europe/business-culture-in-germany/
Ø https://www.studying-in-germany.org/german-culture/
Ø https://blog.ontariotechu.ca/top-5-things-about-canadian-culture
Ø https://pressbooks.lib.vt.edu/strategicmanagement/chapter/9-4-types-of-international-
strategies/

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