INDIAN INSTITUTE OF

MANAGEMENT, LUCKNOW

Batch-4

EXECUTIVE PROGRAMME IN
DIGITAL TRANSFORMATION
Starts March 30, 2023 | 11 Months
Live Online and On-campus Immersion | Executive Alumni Status*
OVERVIEW
Technology is transforming businesses globally. Emerging technologies, digital practices, and agile
business models are serving as change agents of this transformation. In order to stay ahead of the
game, companies are looking for professionals who understand the nature and impact of digital
transformation. The Executive Programme in Digital Transformation designed by the Indian Institute
of Management Lucknow, in collaboration with Eruditus Executive Education, is spread across just let
it flow like high-impact modules including a fireside chat with CXO, and a campus immersion module,
delivered by senior IIM Lucknow faculty and industry practitioners who are thought leaders in their
fields. The programme is a blend of live online classes and on-campus immersion visit at IIM Lucknow
campus.

At least 40% of all businesses will die in the next 10 years… If they don’t
figure out how to change their entire company to accommodate new
technologies.
John Chambers,
Former Executive Chairman,
Cisco Systems

STARTS ON
March 30, 2023*
Duration
11 Months
PROGRAMME FEE
INR 3,75,000 + GST

*Begins with an introduction to the platform

WHO IS THIS PROGRAMME FOR?
The programme is designed to derive measurable impact from a strategic implementation
of digital transformation. The Executive Programme in Digital Transformation will be
beneficial to:

Business leaders and senior executives who aspire to drive digital

transformation agenda or are in the midst of a digital transformation
initiative in their organisations

Consultants engaged in digital projects responsible for proposing

strategic solutions that leverage digital transformation and accelerate
adoption of digitalisation

Entrepreneurs who are continually dealing with changing business

landscape and seeking to harness opportunities provided by the influx
of digital transformation in the workplace
PROGRAMME HIGHLIGHTS

11 Months 3-Day Campus Immersion Explore Real-world

Case Studies

Learn with IIM Lucknow Be Eligible to Receive Executive Group Project, Presentations &
Faculty and Industry Experts Alumni Status* Simulations

Become a Digital-ready Network with Experienced Fireside chat with CXO &
Leader Peers & Alumni Digital leaders

*For more details please refer to Executive Alumni Benefits page

DIRECTOR’S MESSAGE

Prof. Archana Shukla

Director, Indian Institute of Management Lucknow

Established in 1984 as the fourth in the prestigious IIM family of management

schools, IIM Lucknow has grown leaps and bounds into a fully integrated global
management school today. Throughout, the guiding philosophy of the school
has been to create knowledge, influence management practices, and create
global integration. The objectives of imparting education, combined with the
creation, dissemination, and application of knowledge, are being met in an
integrated form. The Institute fosters and nurtures leaders capable of making a
difference in the management of corporate and non-corporate sectors. It
inculcates human values and professional ethics in the students, which help
them make decisions and create a good path not only for themselves, but also
for society, for the nation, and the world as a whole. To fulfil its mission in new
and powerful ways, each member of the IIM Lucknow community strives to
achieve excellence in every endeavour - be it education, research, consulting or
training - by making continuous improvements in curricula and pedagogical
tools. The Management Development Programmes (MDPs) at IIM Lucknow has
evolved over the years into a multi-disciplinary wing with an emphasis on
imparting world-class training to the professional development of executives
across sectors. Over the years, Blended Learning Programmes (mix of Online &
Campus modules) have strived to bring the world-class education offered at
the IIM Lucknow campus to working executives across the country.

A robust business model that is built on top of technology is key to digital

transformation and sustained value creation. This programme has been
conceived, designed and developed by IIM Lucknow faculty and industry
practitioners to address the question of building transformational business
models using technological advances.

The Institute fosters and nurtures leaders capable of making a difference in

the management of corporate and non-corporate sectors.
PROGRAMME DIRECTORS
Prof. Amit Agrahari
Associate Professor, Information Technology and Systems
Indian Institute of Management Lucknow

Prof. Amit Agrahari teaches courses on Digital Transformation and Information

Systems at the Indian Institute of Management Lucknow. Before joining IIM
Lucknow, he worked with Infosys Technologies Limited in their research Labs
(SETLabs). He co-founded the Procurement Observatory, Uttar Pradesh and a
FinTech incubator (SCIFI) at IIM Lucknow. As a consultant, he works closely with
the World Bank Group and Indian Government entities. He received the
Emerald/IAM Indian Management Research Fund Award 2015.

Prof. Ashwani Kumar

Professor, Business Analytics and Information Systems
Indian Institute of Management Lucknow

Dr. Ashwani Kumar is a Professor, Business Analytics and Information Systems

at the Indian Institute of Management Lucknow. He has over twenty years of
academic work-experience. Prior to joining academics, he has also worked in
the industry for about four years. He has designed and developed new courses/
programmes in Predictive Analytics (in collaboration with SAS), Enterprise
Systems (in collaboration with Microsoft), Machine Learning, Artificial
Intelligence and Digital Transformation. His research articles have been
published in leading international journals. He holds a PhD from IIITM Gwalior,
an MS from National University of Singapore, an MBA from Melbourne Business
School and a B. Tech (EE) from IIT Kanpur.

Every industry and every organization will have to transform itself in the next few
years. What is coming at us is bigger than the original internet, and you need to
understand it, get on board with it, and figure out how to transform your business.
Tim O’Reilly,
Founder & CEO
O’Reilly Media
PROGRAMME FACULTY
Prof. D Tripati Rao
Professor, Economics and Business Environment Area,
Indian Institute of Management Lucknow

Dr. D Tripati Rao is a Professor, Business Environment Area and has been
teaching Macroeconomic Environment, Managerial Economics and
International Economics for Business at IIM Lucknow. He has spearheaded
online executive education by curating/designing/conducting executive
management development programmes at IIM Lucknow. He blends real
business case studies in executive teaching to understand how the ongoing
digital transformation and technological disruption usurped business
processes, product management and pricing at firm level with a specific
reference to sharing/aggregate/platform economy and business as well as the
digital disruption reshaping customers, global value chains and geopolitics. He
has obtained his PhD from the Department of Economics, University of
Mumbai under the auspices of RBI Monetary Economics Endowment Research
Fellowship and M.Phil degree in Applied Economics from CDS, Trivandrum,
JNU. Besides teaching, he conducts research and his research publications
have appeared in international and national journals of repute. He also regularly
writes (financial) columns on Indian Macroeconomy and Policy issues.

Laxminarayanan G
Chief Strategy Officer of Vega HR and
Global Delivery Head of Polestar Solutions

Laxminarayanan G is the Chief Strategy Officer of Vega HR and Global Delivery

Head of Polestar Solutions. He is an experienced management consultant with
extensive experience in providing AI and analytics consulting to many Fortune
500 companies over the last 15 years. He has played leadership roles in various
firms including Deloitte and PwC. He is a management graduate from IIM
Lucknow with a Post Graduate Diploma in AI/Machine Learning from IIIT
Bangalore. In his capacity as visiting faculty to IIM Kolkata and IIM Lucknow, he
is engaged in teaching modern day tools and techniques to students. He is an
avid speaker at different industry forums and a regular guide to several MSMEs

Note: Programme Faculty is subject to change and will be confirmed closer to the programme start date.
PROGRAMME FACULTY
Sridhar Srinivasan
Consultant, Enterprise Transformation
and Data Science

Mr. Sridhar Srinivasan is a Doctoral Scholar at IIM Lucknow and a Technology

Practice Leader with over 25 years of experience in the IT Services industry. He
has held leadership positions at Wipro Technologies, Brillio Technologies and
WinWire Technologies. He has an extensive industry exposure in BFSI, MFG,
Retail & CPG, Energy & Utilities, Healthcare & Life Sciences, Telecom and Media.
He has built and nurtured practices addressing Business Intelligence, Data
Warehousing, Analytics and Big Data. Sridhar holds an MBA from IIM Lucknow
and a BE from VNIT, Nagpur.

Jin Wu
Researcher, Bear Lab
Neuroscience PhD Student

Jin is an Integrated Design and Management (IDM) and Mechanical

Engineering fellow at Massachusetts Institute of Technology (MIT). She has over
16 years of design experience in product design/UX/UI/graphic design/branding
with five years of design training. She also holds a Bachelor's degree in
Electrical Engineering from the University of Toronto and a professional
engineering license. Her background spans from product
design/UX/UI/graphic design/branding (16+ years) to electrical/computer
engineering (8 years) to startups (7 years) to mechanical engineering (2 years)
to neuroscience (2 years). Jin has also been trained in LEAN/Six Sigma
methodologies to green belt level. Jin is passionate about using product design
to create products for social impact. She has a variety of experiences working on
user needs research, brain storming, prototyping, testing, preparing a product
for manufacturing, as well as the branding and marketing of a product. Jin has
coached and taught students numerous courses in entrepreneurship, design,
and manufacturing through MIT since 2017. In her spare time, Jin enjoys
working on creative projects, building guitars and skateboards, fixing cars and
planes, building houses, learning new languages, watching NFL, and rock
climbing.

Note: Programme Faculty is subject to change and will be confirmed closer to the programme start date.
PROGRAMME FACULTY
Gunvansh Singh Khanna
Director of AI/ML Product Analytics,
Oracle Inc.

Gunvansh is a seasoned Product and Digital Transformation Leader who

focuses on forging product vision, strategy, road map, requirements, oversee
outcome driven development from start to finish, and drive alignment across
C-level executives. Over past 14 years, he has rallied several cross-functional
teams of product managers, engineers, designers, data scientists, marketers,
and analysts to ship world-class products that have shaped several clients and
enterprises.

Note: Programme Faculty is subject to change and will be confirmed closer to the programme start date.
LEARNING OUTCOMES

After the completion of the programme, you will be able to:

Unravel the possibilities afforded by new technologies

such as robotics and automation, IoT, Blockchain, Machine
Learning and Artificial Intelligence

Lead, develop and execute

business transformation
initiatives in your organisation

Understand transformational business

models enabled by co-creation and an
innovation ecosystem along with their
impact on businesses

Develop and acquire the knowledge,

perspectives and skills to recognise and
adapt to disruption in the industry

Understand the correlation

between emerging technologies and their
impact on transforming businesses

Understand platform businesses, the impact and

opportunities of adopting platform businesses,
and how to compete on platforms

Understand strategic drivers of digital

transformation, the application of data and
analytics, and its impact on business processes
PROGRAMME MODULES
OVERVIEW OF DIGITAL TRANSFORMATION
• Building Blocks of Digital
• Customer Journey Maps
• Ecosystem as Strategy
• Rise of Prosumer
• Value Chain Fragmentation
• Big Data Business Model Maturity Index

DIGITAL TRANSFORMATION: FROM STRATEGY TO EXECUTION

• Navigating through Digital Transformation
• Digital Matrix
• Reshaping IT Architecture for Digital
• API Strategy

DERIVING BUSINESS VALUE FROM DATA

• Overview of Business Analytics
• Introduction to ML-AI
• Economics of AI
• Creating a Data Savvy Organisation
• Enterprise Data Strategy

TRANSFORMATION USING AI
• Overview of Deep Learning
• NLP
• Big Data and Computer Vision
• Explainable AI
• Automation V/S Augmentation
• Competing in the Age of AI

KEY EMERGING TECHNOLOGIES

• Cloud Services
• Low Code Development
• AR VR Metaverse
• IoT
• Digital Twin
• Blockchain
• Business Case and Adoption Issues and Associated Risks
PROGRAMME MODULES
ECONOMIC THEORIES TO UNDERSTAND DIGITAL
• Understanding Markets
• Cost Structure
• Scale Economies and Business Paradigms
• Multisided Platform and Disruptive Business Models

TOWARDS A CUSTOMER-CENTRIC ORGANISATION

• Design Thinking
• Digital Product Management
• Agile and DevOps

FIRESIDE CHAT WITH CXO & DIGITAL LEADERS

• Leading Organisations from the C-Suite:
Designing and Executing Digital Strategy

CAMPUS IMMERSION
The programme includes an immersive on-campus experience at IIM Lucknow campus.
The campus immersion module will include case workshops and sessions on Digital: Through
the lens of Experience.

CAPSTONE PROJECT
The capstone project provides participants with an opportunity to apply their learnings from the
programme including business model innovation and leveraging digital transformation cross-industry.
It is a comprehensive project that participants will work in groups from conception to completion. At
the end of the project, the participants will turn in their work and shall present to the programme
directors and peers.

Note:
-Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/ adapted to fit the total programme hours.
-Recording shall not be made available for the sessions.
-The campus component may change to online classes subject to evolving conditions and applicable Central and State Government restrictions.
PAST PARTICIPANT PROFILES
Work Experience

3%

11% 58% 28%

11 - 20 Years 31 + Years
0 - 10 Years 21 - 30 Years

Industry

5% 37%
Consulting Others*

8% 15%
Manufacturing BFSI
35%
IT & Services
*Others include FMCG, Media, Marketing, Education, etc.

Functions

Information
31% Systems 21% Consulting 14%
Management 25% Operations 9% Others#

#Others include Marketing, Sales, Engineering, HR etc.

PARTICIPANT TESTIMONIALS
Manish Raj
Vice President, Sales & New Initiatives
Moveinsync Technology Solutions Pvt. Ltd

The programme has been a great experience of learning, collaboration and

implementation. The momentum was set on the day 1 and with each class it
only got more immersive with the programme focusing on peer learning,
discussions and insights by the Professors. The programme has been an
amalgamation of learning from IIM Lucknow faculty and the guest faculty from
renowned Corporations, giving us a hands-on learning of theory, practical
implementation and its outcome. The Online sessions were no less than
classroom learning, while the opportunity of campus learning was missed due
to the pandemic, the bonhomie among all the students grew manyfold over
the course of the programme. I feel more improved in my knowledge and
understanding of Digital Transformation, the tools and new age technology.
The frameworks taught will remain with me and I am sure it's going to help me
in the professional journey ahead. Great learning initiative by IIM Lucknow and
managed well by Team Eruditus.

Mayank Awasthi
Fund Analyst
Varistor Technologies

It is a great programme which gives an exhaustive overview of how to run

the digital transformation exercise for any incumbent organisation and to
understand what suits them best, and customise it likewise.
PARTICIPANT TESTIMONIALS
Surabhi Mittal
Senior Solution Advisor
SAP India

Digital Transformation, a multi-faceted and diffused journey today has

triggered the organisations to reflect upon their strategy and positioning in the
customer-centric ecosystem. The 10-month long Executive Programme in
Digital Transformation from the Indian Institute of Management Lucknow has
enabled me to understand its multi-dimensions - AI, ML, IoT, Design Thinking,
Platform Business Models, Technology enabled Process Transformation,
Managing the Ecosystem and Change Management at an organisation level.
PROGRAMME CERTIFICATE
On successful completion of the programme, with a minimum 75% attendance and COPM
(Cumulative Overall Percentage of Marks) of 50% and above, participants will be awarded a Certificate
of Successful Completion. If a participant doesn’t fulfil the attendance criteria, then he/she will be given
a Certificate of Participation from IIM Lucknow. If a participant has less than 40% attendance, no
certificate will be awarded.

Indian Institute of Management Lucknow

Management Development Programme
This is to certify that
__________________
has successfully completed / participated in the
Executive Programme in Digital Transformation
held during DD-MM-YYYY to DD-MM-YYYY at IIM Lucknow

Programme Director Programme Director Chairperson - MDP

*Programme delivery is in online live synchronous mode with campus immersion.

Note:
-The certificate shown above is for illustrative purposes only and may not be an exact prototype of the actual certificate.
-IIM Lucknow reserves the right to change the certificate and specifications at any time without notice.
IIM LUCKNOW EXECUTIVE
ALUMNI BENEFITS
Upon completion of the programme, participants will need to register with a one-time registration fee
of INR 10,000 + GST to receive the prestigious IIM Lucknow Executive Alumni Status. The benefits
include:

Executive Alumni status of the Indian Institute of Management Lucknow

Receipt of all programme brochures and newsletters from IIM Lucknow (MDP Office)

Details of Souvenirs available with MDP office

Lifelong access to a network of distinguished IIM Lucknow Executive Alumni

Access to the IIM Lucknow Campus Library (onsite access)

10% discount in fee for any additional program (Open program, Online) at IIM Lucknow (Lucknow
and Noida campus)

10% group discount on the fee for referring participants (minimum group of five)
EMERITUS CAREER SERVICES

Building an Impressive
LinkedIn Profile Navigating Job Search

Building an Interview Preparation

Impressive Resume

Career Management Modules on:

Building an Impressive Resume & Cover Letter
Building an Impressive LinkedIn Profile
Navigating Job Search
Interview Preparation

Past participants of Emeritus work at Microsoft, ICICI Bank, Infosys, HDFC, AirBnB, TCS, Ola, Flipkart, JSW,
Wipro, Honeywell, JP Morgan, Reliance Jio, Mahindra, Gartner, Accenture, Cognizant, amongst others

Please note:
- This service is available only for Indian residents enrolled into select Emeritus programmes.
- IIM Lucknow or Emeritus do NOT promise or guarantee a job or progression in your current job. Career Services is only offered as a
service that empowers you to manage your career proactively. The Career Services mentioned here are offered by Emeritus. IIM
Lucknow is NOT involved in any way and makes no commitments regarding the Career Services mentioned here.
APPLICATION REQUIREMENTS
Experience Documents:
From Previous Organisation(s): Relieving letters
From Current Organisation: Current Salary Slip or Bonafide Certificate from the HR
department on company letterhead

Graduation and Post-Graduation Education:

Marksheet – Individual or consolidated (all semesters)
Passing Certificate – If Any
Diploma/ Degree

ID Proof:
Any Government-issued photo ID like PAN Card, Driving License/ Passport, etc.

SYSTEM REQUIREMENTS
This programme includes live online classes conducted on Zoom. To attend a live online class
you will need to have a PC/ Laptop with:

Speakers and microphone: built-in or a USB plug-in or wireless Bluetooth

Webcam: built-in or USB plug-in

Processor: with Dual Core 2Ghz or higher (i3/ i5/ i7 or AMD equivalent)

RAM: 4 GB or higher

OS: Either MacOS 10.7 or higher OR Windows 8 or higher

An internet connection: Minimum bandwidth of 3.0 Mbps (up/ down)

Browser: IE 11+, Edge 12+, Firefox 27+, Chrome 30+

Zoom software client installed on your PC/ Laptop

We use the Zoom software application to conduct live online classes. Zoom works on a variety of PCs/
Laptops and also on phones and tablets.

You can join your live online class from a phone or tablet if it supports the Zoom client. However, we
recommend that you attend classes from a PC/ Laptop.
PROGRAMME DETAILS
Programme Schedule

Academic Apr 16, 2023

Orientation

1st Academic Apr 23, 2023

Session

Campus 3 Days
Immersion

Live Online 3 Hours, Once a Week.

Sessions Sunday
Session 1 : 10:00 AM - 11:30 AM
Break : 11:30 AM - 11:45 AM
Session 2 : 11:45 AM - 1:15 PM

Attendance - Attending the on-campus immersion is mandatory

- Minimum of 75% attendance is mandatory for certificate of completion.

ELIGIBILITY
Graduates (10+2+3) with a minimum of 10 years of work experience or Postgraduate with 8 years
of work experience as on March 30, 2023.

Screening & selection will be done by IIM Lucknow. It will be based on SOP (mandatory),
quality & relevance of academic background & work experience
Minimum score of 50% in last qualification
Candidate should be currently working

EVALUATION
Group projects & presentations
Individual assignments/ simulations
Participants are required to meet attendance and grading criteria

PROGRAMME APPLICATION LINK

Click here to apply to the programme.

Note:
- The actual programme schedule will be announced closer to the programme start.
- Some sessions with faculty and/or industry experts could be rescheduled at a different time, in case of exceptional circumstances.
- Due to time zone differences, some sessions by IE will be scheduled on Sunday evenings.
PAYMENT SCHEDULE
Programme Fee INR 3,49,000 + GST (Early Bird Fee applicable till Mar 9, 2023)
INR 3,75,000 + GST (Standard Fee applicable from Mar 10, 2023)

Instalment Schedule

Remarks Standard Fee Early Bird Fee

Booking Amount Within 7 days of selection INR 38,000 + GST INR 38,000 + GST

Instalment 1 Apr 2, 2023 INR 56,000 + GST INR 56,000 + GST

Instalment 2 Jul 5, 2023 INR 94,000 + GST INR 94,000 + GST

Instalment 3 Oct 5, 2023 INR 94,000 + GST INR 94,000 + GST

Instalment 4 Jan 5, 2024 INR 93,000 + GST INR 67,000 + GST

Round-wise Application Dates

Dates Application Fee

Round 1 Jan 19, 2023 INR 2,500 + GST

Round 2 Feb 6, 2023 INR 3,000 + GST

Round 3 Feb 21, 2023 INR 3,500 + GST

Round 4 Mar 9, 2023 INR 3,500 + GST

Round 5 Mar 21, 2023 INR 3,500 + GST
Round 6 Mar 30, 2023 INR 3,500 + GST

Note:
- Programme fee is exculsive of 18% GST and Executive Alumni Benefit fee.
- Selection list will be declared round-wise. Seats are on a first-come, first-serve basis.
- Postage charges for books and study materials sent to locations outside of India will be paid for by the student.
ABOUT IIM LUCKNOW
The Indian Institute of Management (IIM) Lucknow, is one of the premier national level institutes of
management in India, involved in generating and imparting knowledge in the field of management.
IIM Lucknow stands tall on the foundation of an excellent, committed and profoundly knowledgeable
faculty, innovative pedagogical tools, as well as an electic and diverse student community that has a
burning desire to make new paths of its own.

6TH Best Business Schools in India

RANK
(NIRF, 2022)

The Association of MBAs (AMBA) has accorded accreditation to the Institute's PGPM, IPMX, and
PGPWE programmes. IIM Lucknow is amongst the five B-Schools in India to achieve the coveted dual
accreditations by the Association to Advance Collegiate School of Business (AACSB) as well as the
Association of MBAs (AMBA). World over, only about 5% of the institutes have acquired AACSB’s
accreditation.

IIM Lucknow is
#64 Globally
IIM Lucknow is now ranked 64th Globally in the prestigious Financial Times (FT) 100 List of Global
Business Schools for it's flagship PGP (MBA) Programme. The institute scored high on student
employability, career progression and research.
ABOUT EMERITUS
IIM Lucknow is collaborating with online education provider Emeritus to offer a portfolio of
high-impact online programmes. Working with Emeritus gives IIM Lucknow the advantage of
broadening its access beyond their on-campus offerings in a collaborative and engaging format that
stays true to the quality of IIM Lucknow. Emeritus’ approach to learning is built on a cohort-based
design to maximise peer-to-peer sharing and includes video lectures with world-class faculty and
hands-on project-based learning. More than 250,000 students from over 160 countries have benefitted
professionally from Emeritus’ courses.

Apply for the programme here

APPLY NOW

For registration and any other information, please get in touch with us at
iiml.execed@emeritus.org

WhatsApp an Advisor on +91 74120 81081*

* This number does not accept any calls. Please message your queries.

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