Living in IT Era

Power of Social Media

 Agenda

1. Introduction

2. What is Social Media

3. Tradition & Digital Media

4. Virtual Communities

5. Blogging

6.The 5 new paradigms of

communication in the digital age
 Social Media = Social Mess?

Social networks look like a random mess

(thus a waste of time)

 Defined
Social media are primarily internet and mobile based tools used for
sharing and discussions among humans.

 TOOLS for sharing and discussing

 ACTIVITIES that integrate technology and social interactions

 INTERACTIONS that builds shared meanings among communities.

 Social Media Ecosystem

Activities

Social Media

Tools Interactions
Through Social Media, people build their online…

 Presence

 Credibility

 Identity

 Authority

 Reputation

 Influence
 Online Objective

Influence

Authority

Reputation

Identity

Credibility

Presence
 Traditional Media

Newspapers
Magazines
Television
Radio
Books
CDs
DVDs
A box of photos
Physical paper mail catalogs
Yellow pages
 Digital Media

Cellphones

Compact Disc

Digital Video

E-book

Internet

Minidisc

Video games
 Social Media
Blogging

Social Networking

Wikis

Bookmarking

Photosharing

Calendaring

Tagging

Podcasting

Microblogging
 Social Media

 Traditional Media cant be changed, once printed that’s

it.

 You cant comment on a newspaper story for others to

read

 You can get a sense of popularity of your material

 You can view all previous posts instantly in an archive

 No need for a committee to agree to publish

 Infinite in time, space and schedule

 Can be linked and syndicated and easily reused

 What can you learn

How do people feel about you or your brand?

What is being discussed?

Who’s talking?

Are they influential?

Is my marketing working?

Are my product/services working?

How do we engage in the conversation?

 Virtual Communities

 A virtual community is a social network of

individuals who interact through specific media.
 Cross geographical and political boundaries
 Pursue mutual interests or goals

Time spent on social networking sites has increased from three hours a month
to 5.5 hours in the last year, representing an 82% increase in the use of
social media, according to a NielsenWire report.
 Largest Growing Continent

 Facebook has over 400 million users (US population is 309 million)

 70% are outside the United States

 Growing at rate of over 20 million users monthly

 Companies in Africa are starting to create a facebook presence

 New market place for businesses worldwide

 Attention to this technology improves brand images, allows for high

level targeted marketing and better service.
 Why blog?

1. Content is King

2. Desperately seeking Answers

3. Blog structures

4. Backlinking, Plugins, Pinging, RSS Feeds, Comments

5. Hello World

6. Create instant and Comprehensive Information

7. All Roads should lead to your blog

8. Get $$$ from advertisers

It Aint A mess!
 The 5 new paradigms of communication in
the digital age

1. From audience to user

- The merge of satellite and cable technologies enabled broadcast

media the delivering of content to thematic segmented target

audiences, evolving from broadcasting to narrowcasting.

- The de-massification of public communication arrives with the

personal configuration options of online media and services.

 The 5 new paradigms of communication in
the digital age

2. From media to content

- The focus shift from the industrial production constraints (press, radio,

television) to content authority in order to define media. National

Geographic and CNN, for example, are not a particular kind of media,

but brands which represents authority over an area of content (natural

life) or expertise in current affairs content management (journalism).

 The 5 new paradigms of communication in
the digital age

3. From monomedia to multimedia

- Digitalization is that text, audio, video, graphics, photos, and

animation could be arranged together and interactively on a single

media for this first time in history.

 The 5 new paradigms of communication in
the digital age

4. From periodicity to real-time

- Regular frequency was a strong paradigm of the old scenario to the

point the many media were defined in relation to its time constraints

(daily, weekly, monthly).

 The 5 new paradigms of communication in
the digital age

5. From scarcity to abundance

- Space for the print media and time for broadcast media ceased to be

the limit to content and now the time of the user is the new scarce

resource.

- One of the strong effects of “readers becoming writers” is the

proliferation of online information without clear attribution of source

authority and heterogeneity of content quality.

 THANK YOU
Questions???
https://www.youtube.com/watch?v=a33tgxN8x_Q
(The New Normal -- Digital Transformation)

https://www.youtube.com/watch?v=iOdG4Atc2sY
(Digital Future 2030 #Digital2030)