CompaniesandMarkets.

com: Vietnam Sanitary

Protection Market: New insights: Sanitary Protection
in Vietnam
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Sanitary protection saw slightly slower value growth in 2014, mainly due to category maturity. An average female
aged 12-54 used about 10 sanitary protection products per month in 2014 (126 per year), a relatively high figure
given that Vietnam is still in the process of urbanisation. The double digit value growth in 2014 was driven by the
rising popularity of pantyliners and premium ultra-thin towels. The per capita usage helped boost volume sales of
sanitary protection overall, while the...In 2013, sanitary protection excluding intimate wipes saw high current retail
value growth of 15%. This healthy growth was mainly fostered by efforts of manufacturers through active marketing
activities and new product developments. Furthermore, increasing consumer awareness of hygiene and better
education about benefits of these products were other factors fuelling the category's growth. Nevertheless,
compared to 2012, growth in 2013 was two percentage points lower, mainly due to maturity of...For more information
on the "Sanitary Protection in Vietnam" market analysis, see the latest research: Sanitary Protection in
VietnamFollow us on Twitter @CandMResearch
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Publication title: Newstex Trade &Industry Blogs; Chatham

Publication year: 2015

Publication date: Oct 13, 2015

Dateline: Oct 13, 2015

Publisher: Newstex

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 Place of publication: Chatham

Country of publication: United States, Chatham

Publication subject: Business And Economics

Source type: Blog, Podcast, or Website

Language of publication: English

Document type: Blogs

ProQuest document ID: 1721694373

Document URL: https://login.ezproxy.lib.rmit.edu.au/login?url=https://www.proquest.com /blogs-

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Last updated: 2015-10-13

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