Branding

Questionnaire
Personality & Story
Why was your business founded?

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In three words, describe your brand’s personality.


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What is your brand’s story – how did it come to be what it is

today?

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What do you want your customers to feel AFTER they

purchase from you or experience your offers?

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What are five words that describe your brand other than
personality?

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What emotions does your audience feel when they come

across your brand?

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Customers
Who is your ideal customer?

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What does your ideal customer struggle with on a daily

basis?

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What is it about your brand’s personality and story that

resonates with your ideal customer?

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How do you interact with your ideal customers?


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Describe your ideal customer’s goals, dreams, desires, and

aspirations.

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Why haven’t they achieved these goals, dreams, desires,

and aspirations yet? What is currently stopping them?

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Unique Selling Point

What pain points do you solve for your ideal customer?

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What outcomes can your ideal customer expect when they

buy from you?

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What is unique about the way you help your ideal customer?
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Why do your ideal customers trust you?


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Competition
List three to five of your competitors.

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How are you similar to your competitors?


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How are you different from your competitors?

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What is it about the way you help your ideal customer that
resonates more than your competitors?

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How do your offers differ from what your competitors offer?

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What other brands do you admire, competitor or not?

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Thank You