Creating a

business Idea
Profitable idea
1. Align your interest
to your business
proposal
1
2. Keep your eyes
open for potential
opportunities in the
environment
1
3.Examine existing
products and
services then come
up with a better one
1
4. Dream and
visualize it.
1
5. Travel a lot
 Steps in developing business idea

I. Step 1: Assess first what kind of knowledge and

skills you possess.
II. Step 2: Identify a problem within the different
existing industries.
III. Step 3: Conducts preliminary research.
IV. Step 4: List down all your ideas. There are endless
possibilities.
V. Step 5: Always take breaks and get enough
sleep.
 Steps in developing business idea

I. Step 6: Investigate if someone has already come up

with you ideas.
II. Step 7. Rank your Ideas.

III. Step 8: Choose your best idea.

IV. Step 9: Pitch your idea to family, friends and

colleagues.
V. Step 10: talk to potential consumers.

VI. Step 11: Investigate competition (if any) and identify

risk andobstcles
VII. Step12: Determine if you have a viable plan.
 Branding

Naming of the product to make it unique

and remarkable among others.
Sample of Philippine famous brand logo
 Strategy for choosing name

I. When choosing to develop a brand name, choose something that is

not just any name. some strategies in choosing a name are:

A. it should be unique

B. it should reflect the nature and quality of the business or the

product you are going to sell.

C. it should be able to establish a connection with the business or the

product or service

D. it should be short, easy to pronounce and spell, and appealing to

the target market

E. it is easy to retain in the memory, easy to recall and easy to live

with.
 Strategy for choosing name

F. it should be usable on social media

G. it is easily understood in major languages
H. It should have its own trademark that is not similar to
existing trademarks or brands to avoid legal issues
I. it should be something not offensive to some cultural
groups or any minority groups
J.it should undergo a lot of online researches to make
sure that the idea is free of conflict.
 How to develop a brand

Guidelines in developing a brand

1. decide what you are going to brand
2. do a diligent research
3. Position you product
4. Write down your brand definition
5. develop your own name logo and slogan
6. launch your brand
7. manage protect and promote your brand at all times
8. learn to adapt.
9. Aim to build long-term relationship with your customers
10 be your brand’s biggest advocate
How much do you know?
Guess the famous tagline
of the different company
logo
“Numero uno ng bayan”
 “Haplos ng
pagmamahal”
“We find ways”
Bida ang saya!
“The quality you can
trust”
“Hindi umaatras at may
tunay na lakas”
Samahang walang
katulad
Tikman ang tagumpay