Inverroche

The Future is Female

15 February 2023

CELEBRATING THE WOMEN DRIVING INNOVATION IN ADVERTISING AND MARKETING TODAY

Inverroche presents the inaugural Advertising Week Africa Future is Female Award

True innovation isn’t just a concept, it’s a way of being in the world. It stems from a unique ability
to look to the future and envision what lies there. Innovators are the movers and shakers that
show us a glimpse of what is to be and then give it creative expression in everything from product
design to advertising, visual art and music.

It’s visionaries like these that the Advertising Week Future is Female Award recognises and, this
year, the awards programme landed on African shores for the first time. Launched in New York
four years ago and in Europe and Latin America three years ago, the Future is Female Award
focuses on the extraordinary achievements of women in the advertising and marketing
industries.

What makes the programme special is that candidates are nominated by their peers; people who
work with them on a daily basis. And, in line with a more general approach to selection criteria
for awards programmes around the world, this awards is intended to honour women of any age
and any job description or function working in the fast-paced world of advertising and marketing.

Candidates are assessed based on proven achievements, a demonstrated ability to affect

organisational change, commitment to external impact, the ability to mentor others, and
professional endorsements. A shortlist of 25 women are considered for the top prize.

The inaugural Advertising Week Future is Female Award, which was presented at a gala dinner in
Johannesburg on 15 February 2023, was sponsored by an extraordinary innovator in her own
right, Lorna Scott, who is the brains and driving force behind the unique Inverroche range of craft
gins. Uniquely, all of Inverroche’s gins are infused with fynbos from the Cape Floral Kingdom and
are highly sought after for their unique flavour.
“At Inverroche, we believe in recognising and celebrating innovation and the mindset that gives
birth to it,” says Scott, who conceptualised her business with her son in lengthy discussions
around the kitchen table. “By sponsoring this award, our aim was to pay what we’ve learnt
forward and to celebrate the women who’re defining the future of the advertising industry in
Africa.”

[Name], who received the historic award, will be hosted on an all-inclusive visit to the Cape Floral
Kingdom and the Inverroche Distillery to the value of R30 000. She will also have the opportunity
to exchange ideas with Lorna and her team, and to learn from people on the product
development side of the advertising equation.

Speaking at a thought leadership forum that preceded the awards ceremony, Lorna focused on
the topic of ‘Things I wish I knew’, emphasising how important it is for women in business to
network, share ideas and support one another so that they are better equipped for success than
previous generations were. She was one of a stellar line-up of female executives who shared their
genuine, real-life experiences in life and in business, including the frustrations, failures and
rewards of breaking through against the odds.

Lorna is determined to pave the way for other women and to share the things she now knows
with them. Her commitment to female empowerment is also evident in the way in which she
runs her business.

“We’re extremely proud that just under 70% of our employees are indigenous women from in
and around Still Bay, where our distillery is located,” she says. “This means that 45 families share
in the Inverroche success story. And drawing our staff from the local community also gives
expression to our strategic intent to reconnect people to each other and to their natural
environment.”

For Lorna, the Future is Female Award highlights the profound contribution women are making
in all sectors of society today.

“When women have access to education and career opportunities, everyone benefits. Women
who have had these opportunities are blazing a bright trail in very aspect of contemporary life
and it’s an honour to celebrate those who’re doing so in advertising and marketing.”

Follow @Inverroche on Instagram, Facebook and Twitter for regular updates.

End.
About Inverroche:
Inverroche is first and foremost a family business. And, while the success of the brand is
wholeheartedly the result of a total team effort, it was first conceived and developed by Lorna
Scott and her son Rohan around their kitchen table.

Lorna and Rohan are both fiercely determined personalities who combine a passion for distilling
with an in-depth knowledge of and love for the Cape Floral Kingdom. Assisted by the late Dr Tol
Pienaar and his wife Annette, two local botanists, they narrowed down the list of 9 000 plant
species in the Still Bay area to 300 for Inverroche to try when developing its Classic Gin and the
other variants in the range.

Michael Scott, Lorna’s husband, is also a trusted and vital contributor. A Michelin Star chef, he
has an exceptional understanding of flavour and process, providing an invaluable sounding
board in the process of developing and expanding the Inverroche range.

Inverroche gins have found an enthusiastic and loyal audience both at home and abroad, with
the team growing rapidly to keep up with demand. The company is extremely proud that just
under 70% of its employees are indigenous women from in and around Still Bay. This means
that at least 45 families are directly sharing in its success story.

And, of course, the impact of the distillery is also felt by local business and tourism as more and
more people are drawn to Still Bay to discover for themselves the unfolding story of these
unique gins.

Inverroche takes its name from the combination of two words that pay homage to the Scott
ancestry, referencing both their Celtic and Gaelic backgrounds. The Scottish word ‘Inver’
meaning ‘a confluence of water’ and the French word ‘Roche’ meaning ‘rock or stone’, two
elements that have come together in Still Bay to create the conditions necessary to make
world-class, one-of-a-kind craft gins.

Above all, Inverroche, seeks to be a brand with historical significance that aims to reconnect
people to each other and their natural environment.

Released on behalf of Inverroche Distillery by OnPoint PR

Editorial Contact:
Bulelwa Matiwane | bulelwa@onpointpr.co.za | 073 347 4382 |
011 482 6155