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  • Business Analytical Circle

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    Asmi Suresh
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    The document discusses how a company's brand image impacts various stakeholders such as consumers, employees, managers, shareholders, suppliers, and the community. A strong brand image leads to higher customer satisfaction, employee engagement, and shareholder value which drives business success through increased sales, productivity, and profitability.

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    For IBDP, IGCSE and all business

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    The document discusses how a company's brand image impacts various stakeholders such as consumers, employees, managers, shareholders, suppliers, and the community. A strong brand image leads to higher customer satisfaction, employee engagement, and shareholder value which drives business success through increased sales, productivity, and profitability.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    1 views1 page

    Business Analytical Circle

    Uploaded by

    Asmi Suresh
    The document discusses how a company's brand image impacts various stakeholders such as consumers, employees, managers, shareholders, suppliers, and the community. A strong brand image leads to higher customer satisfaction, employee engagement, and shareholder value which drives business success through increased sales, productivity, and profitability.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 1

    customer

    brand image
    needs/satisfa
    ction
    brand image
    brand loyalty

    decision
    making/ease
    sales/turnover
    of strategic employee
    implementatio community consumers engagement
    n

    productivity

    cost analytical
    control/manag managers employees motivation
    ement circle
    creativity

    shareholders/
    suppliers employee
    owners
    RM turnover/satisf
    cost/effective action
    ness of stock
    management
    quality/supplie cultural clash
    r goodwill dividends/prof
    economies/di its
    training/opera
    seconomies tional costs
    of scale
    share prices

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