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  • FODA

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    Maria Paula
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    This SWOT analysis for Natura company identifies their strengths as product exclusivity and compliance with environmental standards, while their weaknesses include a focus on female customers and reliance on exotic agricultural products. Opportunities exist in the growing cosmetics industry and trade agreements, while threats include high import costs, climate change, and inflation. Strategies proposed include developing new exclusive products, entering more trade agreements, raising prices, and environmental campaigns to leverage strengths and opportunities, and diversifying products, expanding export locations, and settling in other countries to address weaknesses and threats.

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    FODA NATURA

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    This SWOT analysis for Natura company identifies their strengths as product exclusivity and compliance with environmental standards, while their weaknesses include a focus on female customers and reliance on exotic agricultural products. Opportunities exist in the growing cosmetics industry and trade agreements, while threats include high import costs, climate change, and inflation. Strategies proposed include developing new exclusive products, entering more trade agreements, raising prices, and environmental campaigns to leverage strengths and opportunities, and diversifying products, expanding export locations, and settling in other countries to address weaknesses and threats.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    8 views1 page

    FODA

    Uploaded by

    Maria Paula
    This SWOT analysis for Natura company identifies their strengths as product exclusivity and compliance with environmental standards, while their weaknesses include a focus on female customers and reliance on exotic agricultural products. Opportunities exist in the growing cosmetics industry and trade agreements, while threats include high import costs, climate change, and inflation. Strategies proposed include developing new exclusive products, entering more trade agreements, raising prices, and environmental campaigns to leverage strengths and opportunities, and diversifying products, expanding export locations, and settling in other countries to address weaknesses and threats.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    of 1

    Strengths: Weaknesses:

    - Focused mainly on
    - Product exclusivity the female gender
    SWOT ANALYSIS AND - Compliance with - Dependence on
    STRATEGIES FOR NATURA standards for exotic agricultural
    COMPANY environmental care products for their
    - -Name-product products
    consistency so it - It is not found in
    builds trust many countries
    compared to its
    competition
    Opportunities: SO WO
    - Experiment with - Create products
    - Cosmetic industry new products that that involve men
    is growing. go hand in hand and care for them
    - Increased life with said too.
    expectancy and exclusivity, taking - Expand its export
    youth in society advantage of the destinations to
    - Access to markets great reception in continue
    through trade this industry. positioning itself in
    agreements - Enter more into a more
    trade agreements international
    to benefit market market.
    access.
    Threats: ST WT
    - The prices of the - Create planting
    - High import costs products could be plans for the
    - Climate change raised taking products that are
    - High inflation advantage of their most needed in
    exclusivity. capsules or in
    - Share knowledge greenhouses if
    and create necessary.
    campaigns to help - Settle in other
    the environment. countries to reduce
    import costs. For
    this, examine
    strategic entry
    points.

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