CUSTOMER SEGMENTS

CUSTOMER SEGMENTATION ANALYSIS

Identify and provide description by conducting customer segmentation analysis through the following
guide questions below:
 Who and what is your target customer segment?
 Description of the target market based on the 4 main types of market segmentation.
 Division of customers into groups
 Identification of customer needs
 Relationship to products/service to customer needs

VALUE PROPOSITION
Identify and provide description by conducting value proposition analysis through the following guide
questions below:

 Provide a description from the identified customers to represent your target buyer.
 What are the specific problems being dealt with by a specific audience / market?
 How the product or service being sold solves the problem?
 What are the audience / market-specific intangible benefits of the solution?

CHANNELS
Identify and provide description by conducting distribution channel analysis through the following
guide questions below:
 The importance of establishing distribution channels in the business
 Describe the methods from the identified channel
 What methods are your competitor using compared to yours?
 Tabulation of cost and benefits
 How do you expand your distribution network?

CUSTOMER RELATIONSHIPS
Identify and provide description by conducting customer relationship analysis through the following
guide questions below:
 Specifically describe the type of relationship does your business wishes to establish from the
specific customer segments.
 What are the specific activities on customer relations
 How much should it cost?

REVENUE STREAMS
Identify and provide description by conducting revenue stream analysis through the following guide
questions below:
 In what way your business generates income from the identified customer segments.
 From the identified revenue streams, specifically describe what and how are customers willing to
pay for?
 Determine the revenue strategies and which revenue source to prioritize

KEY RESOURCES
Identify and provide description analyzing the key resources needed through the following guide
questions below:

 Determine the needed resources to start your business.

 How will you acquire these resources?
 Which assets do you consider the most essential to make the business model successful and
sustainable?

KEY ACTIVITIES
Guide: The Key activities of a business represent what the company must do to make the business
model work. These activities can be producing a product or providing a service, or a mix of both.
For example, if your business focuses on production of a product, your activities may include learning
more about the customers and new production techniques to improve the product. For example, you
are already producing chairs. One of your activities may be to doing market research to find out if
customers are happy with your chairs or if you need to update the model to better fit their needs.
If you own a restaurant, some of your activities may be to experiment on new recipes to provide your
customers with new dishes to bring new customers, or provide more varied options for your
customers.
I am in production industry as I produce pumpkin products. Hence my key activity is “producing fresh
pumpkin products”. But that also includes activities to experiment on new products that I can sell,
such as what I did with the pumpkin wine and pumpkin jam.

 Describe what are the actions your business must perform to operate and offer value
proposition.
 Among the key activities, what is / are crucial?

KEY PARTNERS

 Who / what are your specific key partner/s as an entity a business needs to rely on?
 Describe the network of suppliers and partners that make the business model work
 What are the possible arrangements that are sustainable and mutually beneficial for both parties
over the long term?

COST STRUCTURE

 What are the expenses do the business incur?

 Tabulate the estimated fixed cost and variable cost
 What are the most vital costs to the business?