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HK Property Sector Residential 8may2023 HK IG
HK Property Sector Residential 8may2023 HK IG
HK Property Sector Residential 8may2023 HK IG
Overall Outlook
Sentiment in the residential market has noticeably improved following the re-opening of the border with Mainland
China which plays a key role in reviving the local economy. Faced with higher inventory levels, major developers
adopted a conservative pricing strategy to move sales. This contributed to a strong rebound in sales volume in
the primary market. Secondary market prices also regained lost ground with 7.4% growth in 3M23 following a
15% price correction in 2022.
Talent inflow to bolster medium-term home demand. Ongoing post pandemic economic recovery should
underpin housing demand. While mortgage rate hikes are likely to come to an end, financial market volatility
should remain a drag on demand. We project upcoming residential completions to be slightly higher than in the
previous years. Hence, developers are likely to maintain a volume-driven sales strategy to make up for the sales
shortfall in the previous year. We forecast home price to rise 0-3% for the rest of the year. A potential boost to
demand in the medium-term would be talent inflow led by The Top Talent Pass Scheme. Resumption of Capital
Investment Entrant Scheme could add spice to demand recovery.
In One is the best-selling project. Chinachem Group sold 180 units and 165 units at In One Ph 1B and In One Ph
1C for HK$5.9bn, which represented 98% and 77% of total of the respective phases. This makes it the best-selling
project YTD. Average selling prices have exceeded HK$27,000psf. In One is located above the Ho Man Tin MTR
Station, an interchange of Tuen Ma Line, East Rail and Kwun Tong Line Extension. Developed in three phases, In
One will provide a total of 844 units when completed in 2024.
Mass market projects in Tuen Mun has drawn a strong response. Elsewhere, the launch of NOVO Land Ph 2B and
Grand Jete Ph2, both in Tuen Mun, were greeted with overwhelming response in March. SHKP has sold >690
units, or 95% of the total, at NOVO Land Ph 2B for >HK$4bn. Over 360 units at Grand Jete Ph 2, representing 90%
of the total, were snapped up for >HK$1.6bn or HK$13,400psf on average.
Developments in Northern Metropolis are selling well. Star Properties launched After the Rain in Yuen Long for
pre-sale in Mar-23 and has since sold 150 units or 45% of the total for >HK$900m. ASP is close to HK$15,000psf.
Star Properties converted the site into residential use from industrial via paying a land premium of HK$818m or
HK$4,780psf in 2021. The project is 8-10 minute walk from Long Ping MTR Station, which takes 35 minutes to
Central by subway. Scheduled for completion in 2023, After the Rain comprises 335 units with 171,146sf GFA.
Elsewhere, Henderson Land has sold >350 units at One Innovale Bellevue/One Innovale Cabanna in Fanling YTD.
SHKP also offloaded >70 completed units at Grand YOHO II in Yuen Long. Projects in Northern Metropolis are well
sought after by home purchasers.
Revival in luxury home demand. YTD, Sino Land has sold 19 apartments at St. George’s Mansions in Ho Man Tin
for >HK$1.8bn, reflecting a revival in luxury home demand.
Attractive prices to lure homebuyers. We attribute the better response to attractive pricing which has helped to
draw market interest. Grand Jete Ph 2 was a case in point. The average selling price was 15% below that of Ph 1
which went on sale in Jun-22. In Mar-23, Henderson Land relaunched Baker Circle Euston in Hung Hom. This
project was first put onto the market in Nov-22 but response was mediocre. To move sales, the company slashed
the offer price by 8-10% to HK$19,400psf to lure homebuyers and market response improved remarkably
with >120 units sold since it was re-launched. In 2022, the number of transactions in the primary market fell
41.3% to 10,261, leading to increased inventory. To move sales, developers cannot but adopt a flexible pricing
strategy.
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Industry Outlooks
Hong Kong Property (Residential)
Sales at new projects are rebounding. The number of sales and purchase registrations in the primary market
jumped 62.8% y-o-y and 114.8% q-o-q to 2,780 in 1Q23. Total transaction value reached HK$33.4bn, up 34.5% y-
o-y and 117.6% q-o-q. The secondary market mirrored a similar trend, with 10,208 units changing hands,
representing growth of 33% y-o-y and 58.7% q-o-q. Total transaction value surged 17.2% y-o-y and 53% q-o-q to
HK$85bn.
2,000
1,500
1,000
500
0
Jan-14
Jan-17
Jan-20
Jan-09
Jan-10
Jan-11
Jan-12
Jan-13
Jan-15
Jan-16
Jan-18
Jan-19
Jan-21
Jan-22
Jan-23
Jul-15
Jul-18
Jul-09
Jul-10
Jul-11
Jul-12
Jul-13
Jul-14
Jul-16
Jul-17
Jul-19
Jul-20
Jul-21
Jul-22
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Industry Outlooks
Hong Kong Property (Residential)
Jul-12
Jul-15
Jul-10
Jul-11
Jul-13
Jul-14
Jul-16
Jul-17
Jul-18
Jul-19
Jul-20
Jul-21
Jul-22
Jan-11
Jan-14
Jan-09
Jan-10
Jan-12
Jan-13
Jan-15
Jan-16
Jan-17
Jan-18
Jan-19
Jan-20
Jan-21
Jan-22
Jan-23
6,000
4,000
2,000
0
Jan-11
Jan-19
Jan-09
Jan-10
Jan-12
Jan-13
Jan-14
Jan-15
Jan-16
Jan-17
Jan-18
Jan-20
Jan-21
Jan-22
Jan-23
Jul-15
Jul-09
Jul-10
Jul-11
Jul-12
Jul-13
Jul-14
Jul-16
Jul-17
Jul-18
Jul-19
Jul-20
Jul-21
Jul-22
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Industry Outlooks
Hong Kong Property (Residential)
30,000
20,000
10,000
0
Jan-10
Jan-15
Jan-19
Jan-09
Jan-11
Jan-12
Jan-13
Jan-14
Jan-16
Jan-17
Jan-18
Jan-20
Jan-21
Jan-22
Jan-23
Jul-10
Jul-14
Jul-19
Jul-09
Jul-11
Jul-12
Jul-13
Jul-15
Jul-16
Jul-17
Jul-18
Jul-20
Jul-21
Jul-22
Prices in the secondary market are recovering. In tandem with improved market activities, home prices also
staged a rebound. According to Centa-City Leading Index, residential prices in the secondary market recovered
7.4% in 3M23 after falling 15% in 2022. Mass market projects exhibited slightly better price recovery of 8.3% in
the same period.
105
85
65
Jan 10
Jan 11
Jan 12
Jan 13
Jan 14
Jan 15
Jan 16
Jan 17
Jan 18
Jan 19
Jan 20
Jan 21
Jan 22
Jan 23
Jul 10
Jul 11
Jul 12
Jul 13
Jul 14
Jul 15
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Jul 22
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Industry Outlooks
Hong Kong Property (Residential)
125
105
85
65
Jan 10
Jan 11
Jan 12
Jan 13
Jan 14
Jan 15
Jan 16
Jan 17
Jan 18
Jan 19
Jan 20
Jan 21
Jan 22
Jan 23
Jul 10
Jul 11
Jul 12
Jul 13
Jul 14
Jul 15
Jul 16
Jul 17
Jul 18
Jul 19
Jul 20
Jul 21
Jul 22
Huge residential supply in Kai Tak. In 1Q23, there were no new projects for sale in Kai Tak. The number of
completed but unsold units has exceeded 2,100 as of Mar-23. About one-third is from Henderson Land’s The
Henley Park (740 units) which has yet to be launched. A total of c.1,100 units at newly launched Miami Quay I and
Pano Harbour remained unsold.
Pre-sale consents have been obtained for Miami Quay II, KT Marina (NKIL 6577), Twin Victoria (NKIL 6603), The
Knightsbridge (NKIL 6552) and NKIL 6576 but these have yet to be launched for sale. These projects provide a
total of >5,500 units. KT Marina Ph 1 (1071 units), Twin Victoria (702 units) and The Knightsbridge (566 units) are
expected to go on pre-sale in the coming months. Most projects in Kai Tak are developed by consortiums with
similar members such as Wheelock, New World, Henderson Land, China Overseas Land and K.Wah International.
With large availability of residential stocks in the area on one hand and high development costs on the other,
developers are careful in formulating their sales strategies.
In addition, pre-sale consents for four other developments, mainly built on the runway of the former airport, are
awaiting government approval, and account for c.4,300 units. All considered, about 13,000 units in Kai Tak, largely
developments on the runway of the former airport, will be available for sale over the next one to two years.
Easing stamp duty for first time homebuyers. In the Budget Speech announced in Feb-23, the government has
also cut value bands of the ad valorem stamp duty, easing the financial burden for first-time home buyers of
small-to-medium residential properties valued <HK$10m.
Interest rate upcycle to peak soon. In Mar-23, HSBC and Hang Seng Bank lowered the mortgage cap rate from
prime rate minus 2% to prime rate minus 2.25%. Moreover, we expect the prime rate to peak out after rising by
another 25bps to 5.875% in 2Q23. Effective mortgage rate would then increase to 3.625% which should add
minimal additional financial burden to homebuyers.
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Industry Outlooks
Hong Kong Property (Residential)
0
Jan-17
Jan-18
Jan-19
Jan-20
Jan-12
Jan-13
Jan-14
Jan-15
Jan-16
Jan-21
Jan-22
Jan-23
5.0
4.0
3.0
2.0
1.0
0.0
Jan-15
Jan-07
Jan-09
Jan-11
Jan-13
Jan-17
Jan-19
Jan-21
Jan-23
HK Prime rate
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Industry Outlooks
Hong Kong Property (Residential)
0
Jan-96
Jan-97
Jan-98
Jan-99
Jan-00
Jan-01
Jan-02
Jan-03
Jan-04
Jan-05
Jan-06
Jan-07
Jan-08
Jan-09
Jan-10
Jan-11
Jan-12
Jan-13
Jan-14
Jan-15
Jan-16
Jan-17
Jan-18
Jan-19
Jan-20
Jan-21
Jan-22
Volatile financial market remains a drag on demand. On the other hand, the collapse of SVB and Credit Suisse
have increased volatility on financial markets which should continue to be overshadowed by global macro
uncertainties and geo-political tensions. This should continue to be an overhang on housing market sentiment.
28,000
26,000
24,000
22,000
20,000
18,000
16,000
14,000
12,000
10,000
Aug-22
Mar-22
Mar-23
Jan-22
Jun-22
Dec-22
Jan-23
May-22
Apr-22
Sep-22
Apr-23
Feb-22
Feb-23
Jul-22
Nov-22
Oct-22
More project launches ahead with conservative pricing strategy. In 2023-25, we forecast the number of primary
units to be completed averaging 19,850, about 10% higher than the average over the past five years. Of these,
less than 20% have been pre-sold. Against this backdrop, we expect major developers to roll out more project
launches in the months ahead to tap on improving market demand.
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Industry Outlooks
Hong Kong Property (Residential)
2009
2014
2016
2021
1996
1997
1998
1999
2000
2001
2003
2004
2005
2006
2007
2008
2010
2011
2012
2013
2015
2017
2018
2019
2020
2022
2023E
2024E
2025E
Completion No of primary units sold Average
Source: DBS HK
After NOVO Land Ph2A was substantially sold, SHKP is currently offering University Hill in Tai Po for sale. This will
be followed by NOVO Land Ph2B and Tin Wing Stop development. The YOHO Hub Ph2, a single-block residential
tower in Ho Man Tin and two residential projects in Kai Tak are also available for sale in 2H23.
Henderson Land plans to launch five residential projects in Kai Tak, including four joint venture developments
along the former runway, in 2023. Elsewhere, five redevelopment projects in Cheung Sha Wan, Sham Shui Po,
Hung Hom and Kowloon City are also available for pre-sale.
Sino Land plans to launch Grand Mayfair Ph 2, Villa Garda III, Wong Chuk Hang Station Package 4, Yau Tong
Ventilation Building site, Lohas Park Package 13 and One Central Place with total attributable GFA of 1.14msf.
Except for One Central Place, the five are joint venture projects located adjacent to MTR stations. This points to
strong transportation accessibility which should ensure good marketability. One Central Place, a joint venture with
Urban Renewal Authority, is in the heart of Central and should attract strong investment demand when it goes on
sale.
To expedite sales, developers are expected to maintain a conservative pricing strategy, especially for mass market
projects. Overall, we forecast the number of primary units sold in 2023 to rise by 40-50%. Home price should
increase by 0-3% during the rest of this year.
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Industry Outlooks
Hong Kong Property (Residential)
Source: DBS HK
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Industry Outlooks
Hong Kong Property (Residential)
Source: DBS HK
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Industry Outlooks
Hong Kong Property (Residential)
At of the end of 2022, Hong Kong population was 7.33m, down 0.9% y-o-y. This marked the third consecutive year
of a population decline. This was partly driven by net outflow of Hong Kong residents with outbound migration
being a contributing factor. Such a trend does not bode well for economic and housing demand growth over the
medium term.
Jun-13
Jun-14
Jun-15
Jun-16
Jun-17
Jun-18
Jun-19
Jun-20
Jun-21
Jun-22
Source: DBS HK
Incoming talent to drive demand. To attract talent back to Hong Kong after the recent outflows, the government
has launched the Top Talent Pass Scheme for a period of two years to attract high earners and graduates from
top universities. Since the introduction of the new talent admission scheme three months ago, the government
has approved about 12,000 out of over 20,000 applications. Among these successful applicants, many are from
Mainland China. Overall, the government aims to attract at least 35,000 talents per annum with an intended
duration of stay for more than one year through various talent admission schemes between 2023 and 2025. The
government has streamlined the application procedures in the existing General Employment Policy and the
Admission Scheme for Mainland Talent and Professionals.
Moreover, qualified incoming talents buying their first home in Hong Kong will be given a refund of the additional
stamp duties such as Buyer’s Stamp Duty & New Residential Stamp Duty, upon becoming permanent residents.
Therefore, the overall stamp duty charged for eligible talent will be on par with first time local home buyers. We
believe that these incoming talents could constitute a new source of housing demand in Hong Kong in the
medium term, supporting overall residential market.
Attracting more capital to the city. A new Capital Investment Entrant Scheme will be introduced after more than 7
years of suspension. To qualify to reside in Hong Kong under this scheme, the applicants are required to invest a
certain amount into local assets other than property. Having said that, these rich immigrants could create
additional demand for the residential sector.
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Industry Outlooks
Hong Kong Property (Residential)
Kerry Properties clinched Tsuen Wan site. YTD, the government sold only one residential site via tender. The
Tsuen Wan site attracted 10 bidders and finally went to Kerry Properties for HK$1.44bn or HK$4,578psf in Feb-23.
The winning bid was near the high end of market consensus - rarely seen since mid-2022. Located on Po Fung
Road near One Kowloon Peak, the site will provide residential GFA of 0.31msf with sea views when completed.
Tenders of Stanley site and Oyster Bay Package 1 withdrawn. On the other hand, the tender of the Stanley
residential lot was withdrawn in Jan-23 as the four bids failed to meet the government’s reserved prices. Upon
completion, this residential plot would offer GFA of 0.48msf with 640 units expected to be built. The Stanley site
was included in the land sales program for FY23/24 and will be launched for tender again in the coming twelve
months.
In 1Q23, MTRC withdrew the tender of Oyster Bay Package 1 which would offer total GFA of 1.31msf including
67,000sf of retail space. Only three developers including Cheung Kong Asset Holdings, SHKP and Wheelock
participated in the tender and their bids did not meet the company’s expectations. This package will be re-
launched for tender in the coming year.
China Resources Group has cast a vote of confidence. In late January, China Resources Group converted Yun Fat
Godown in Cheung Sha Wan into residential/retail use after paying land premium of HK$13.73bn or HK$8,692psf
to the government. Upon completion, the site will provide total GFA of 1.58msf, split into 1.48msf for residential
use and 98,748sf for retail purpose. China Resources Group and China Resources Land own 55% and 45% in this
large-scale project which offers c.2500 units when completed.
New land sales program unveiled. In Feb-22, the government announced the land sales program for the fiscal
year 2023/24. A total of twelve residential lots are scheduled for government tender which will altogether provide
9,120 units upon project completion. Two sites, one in Yau Kam Tau and the other in Kennedy Town, will be
offered for tender in 2Q23, providing 2400 units in total.
MTRC intends to tender three projects in this fiscal year. They are all on Lantau Island including Oyster Bay
Package 1 & 2 and Tung Chung East Station Package 1 which will altogether offer 4,530 units. Urban Renewal
Authority (URA) will tender out three redevelopment projects including two in Kowloon City and one in Wong Tai
Sin. About 2,200 units are expected to be erected on these sites. Including the usage conversion and private
residential redevelopment, the government forecast about 20,550 units to be built from land supply in the
current fiscal year.
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Industry Outlooks
Hong Kong Property (Residential)
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Industry Outlooks
Hong Kong Property (Residential)
Percy Leung
percyleung@dbs.com
+852 3668 4165
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