Professional Documents
Culture Documents
.First Part (Retailing Wholesaling and Marketing Plan)
.First Part (Retailing Wholesaling and Marketing Plan)
.First Part (Retailing Wholesaling and Marketing Plan)
The restaurant will be based in Sydney and thus all the distribution strategies will be
based on the Sydney market and its environs. Since this is a restaurant which provides organic
fast food for children to create more nutritional food in order to decrease mental illness, whereby
customers will need to come and place their orders, it will be mostly perceived as a service
provider and thus the major aspects to take into consideration are the plans for locations, the
hours of operations, and how the “service” plans on managing demand and capacity issues.
The restaurant will be open from morning at 8 AM up to 10 PM in the night. These hours
will ensure that all the meals starting from breakfast, lunch, super and dinner are all served to
customers. In this case, the restaurant will ensure that all needs pertaining to meals for its desired
customers are covered. In this case, the restaurant will be open for more hours than its main
The restaurant will be located in downtown Sydney. This is a central location which
allows for easy access by all the people living in the city and those in the in the south west region
of Australia (Mrnjavac, Pavia and Cerović, 2016). This central location will make it is easy for
access of the restaurant and for the sending of food packages to customers who prefer their foods
With respect to management of demand and capacity issues, the restaurant will have an
extendable lease whereby during peak periods whereby there are more customers, the
management can get more space for the customers (Kordel, 2008). In order to keep up with
increase in orders, the restaurant will ensure that there are staff on standby to handle such a case.
In this case, any increase in demand and capacity needs will be well addressed.
In essence, the restaurant will act as a retailing base for high calories foods. It will strive
to offer excellent services in order for the customers to refer other prospective customers and
thus word of mouth will be the main marketing strategy. It is also noted that the services of the
resultant will mirror and be superior to its main competitor in Sydney which is Oliver restaurant.
References
Kordel, Z., 2008. Logistics in tourism and recreation. Geojournal of tourism and geosites, 2(2),
pp.137-139.
Mrnjavac, E., Pavia, N. and Cerović, M., 2016. Procurement in the supply chain: An element of