What is product-orientated business or market oriented business

Product-orientated business: one whose main focus of activity is on the product itself
• Business that produce product first then try to find market for it, may not have their own
concerned with the price and quality of the product (the producer will develop the product
first, then only find a suitable market for the product)

Market oriented business: one which carries out market research to find out consumer wants
before a product is developed or produced