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Visual Rhetoric
Visual Rhetoric
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about it is perfect, from the color to the layout to the font option. The rhetorical aspect of the word is
concerned with persuasion, or how graphic elements convince the spectator to believe or respond in a
certain manner. As a result, when we consider visual rhetoric, we consider both what we see when we
look at a text, a picture, or an entity, as well as how the nature of what we see causes the viewer to
think or act in those ways. For example, the hamburger advertisement was created with the goal of
persuading you to purchase a hamburger by carefully combining a few visual elements. The image of a
hamburger is the first thing we notice. For a viewer who is more concerned with the quantity of food
than the consistency of the food, this commercial is useful. Special Ingredients, nutritious Options, quick,
inexpensive, and other Possibilities are examples of alternative visual themes in fast food
advertisements, and both of these messages can be expressed in the visual rhetoric used to promote the
product. However, visual rhetoric is helpful not only for discussing topics you might analyze (such as an
advertisement), but also for the types of documents you might produce in your daily life. Learning about
visual rhetoric can be a useful method for analyzing visual features as well as creating your own
powerful visuals.
The graphic aspect of Visual Rhetoric is all about what you see when you look at a specific image. The
rhetorical aspect of the word is concerned with persuasion, or how graphic elements convince the
spectator to believe or respond in a certain manner. Learning about visual rhetoric can be a useful
method for analyzing visual features as well as creating your own powerful visuals. It can be helpful not
only for discussing topics you might analyze (such as an advertisement) but also for the types of
documents you might produce in your daily life.