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  • B18 B1plusUnit2 Test LCCI

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    Beáta Kovács
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    The document provides instructions for an article writing competition asking entrants to write a 4-5 paragraph article on what makes a good advertising commercial. Entrants are encouraged to discuss topics like brand awareness, target markets, and reflect on good or bad advertisements they have seen. The student decides to enter the competition and begin drafting their 4-5 paragraph article response.

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    The document provides instructions for an article writing competition asking entrants to write a 4-5 paragraph article on what makes a good advertising commercial. Entrants are encouraged to discuss topics like brand awareness, target markets, and reflect on good or bad advertisements they have seen. The student decides to enter the competition and begin drafting their 4-5 paragraph article response.

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    © All Rights Reserved
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    Download as docx, pdf, or txt
    29 views2 pages

    B18 B1plusUnit2 Test LCCI

    Uploaded by

    Beáta Kovács
    The document provides instructions for an article writing competition asking entrants to write a 4-5 paragraph article on what makes a good advertising commercial. Entrants are encouraged to discuss topics like brand awareness, target markets, and reflect on good or bad advertisements they have seen. The student decides to enter the competition and begin drafting their 4-5 paragraph article response.

    Copyright:

    © All Rights Reserved
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    of 2

    UNIT 2: LCCI English for Business

    Name: ___________________________

    LCCI Writing Question 1 Task


    Situation
    Write the article.
    Your read an online magazine that deals with
    advertising and marketing every month. This month
    there is a competition in the magazine that interests
    __________________________________________
    you.
    __________________________________________
    __________________________________________
    __________________________________________
    ARTICLE WRITING COMPETITION
    We often receive complaints from people about __________________________________________
    advertising commercials which they consider __________________________________________
    unacceptable and we have published several articles on __________________________________________
    commercials that have been cancelled due to complaints.
    __________________________________________
    We would therefore like to hear your ideas on what
    makes a good advertisement. __________________________________________
    __________________________________________
    Write an article on the subject of: __________________________________________
    What makes a good advertising __________________________________________
    commercial? __________________________________________
    __________________________________________
    You can write anything you wish if it is relevant to the __________________________________________
    title, but you may wish to mention brand awareness,
    __________________________________________
    target market, and refer to good or bad advertisements
    you have seen. __________________________________________
    __________________________________________
    The article should be 4- or 5-paragraphs long. __________________________________________
    __________________________________________
    You decide that you will enter the competition.
    __________________________________________
    __________________________________________
    __________________________________________
    __________________________________________
    __________________________________________
    __________________________________________
    __________________________________________
    __________________________________________
    __________________________________________
    __________________________________________
    __________________________________________
    __________________________________________
    __________________________________________

    © 2018 Pearson PHOTOCOPIABLE 1


    UNIT 2: LCCI English for Business
    Name: ___________________________

    __________________________________________
    __________________________________________
    __________________________________________
    __________________________________________

    © 2018 Pearson PHOTOCOPIABLE 2

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