MCFIELD ELECTRONIC ENGENEERING,

INC

Name:Li’Shane McField
Class:4a1
Date:February 7, 2023
Subject:Electrical and Electronic
 Table of Content
Company Description………………………………………………………………………………………………..3

Marketing and Company Strategies……………………………………………………………………….5

Product and Services…………………………………………………………………………………………………6

Market and Competition……………………………………………………………………………………………7

Operational Plan……….…………………………………………………………………………………………………8

Financial Plan……………………………………………………………………………………………………………….9

Executive Summary……………………………………………………………………………………………………10

2
 Company Description
The McField Electrical Engineering, Inc is a fast-paced young startup developing cool gadget in a creative
work place. We are working on different gadget that people can use to better there life.

Electronic Engineer Job Responsibilities:

 Designs electrical systems by developing and testing components.

 Evaluates electrical systems, products, components, and applications by designing and conducting
research programs and applying knowledge of electricity and materials.
 Confirms systems’ and components’ capabilities by designing testing methods.
 Develops electrical products by studying customer requirements and researching and testing
manufacturing and assembly methods and materials.
 Develops manufacturing processes by designing and modifying equipment for building and assembling
electrical components and by soliciting observations from operators.
 Assures product quality by designing electrical testing methods and testing finished products and
system capabilities.
 Prepares product reports by collecting, analyzing, and summarizing information and trends.
 Provides engineering information by answering questions and requests.
 Maintains product and company reputation by complying with federal and state regulations.
 Keeps equipment operational by following manufacturer’s instructions and established procedures and
requesting repair service.
 Maintains product database by writing computer programs and entering data.

 Completes projects by training and guiding technicians.
 Maintains professional and technical knowledge by attending educational workshops, reviewing
professional publications, and participating in professional societies.

Electronic Engineer Skills and Qualifications:

 Electronic testing design

 Electronic production technologies
 Electronic systems
 Technical management
 Management proficiency
 Electronics troubleshooting
 Basic safety
 Quality focus
 Process improvement
 Project management
 Database design
 Analyzing information
 Reporting research results

3
  Attention to detail
 Innovation
 Budgeting

Education, Experience, & Licensing Requirements

 BS in electrical engineering from an ABET accredited college or university required, master’s

degree a plus
 2-3 years relevant work experience, including internship or cooperative program experience
 Project Management Professional (PMP) or Certified Systems Engineering Professional (CSEP)
certification(s).

4
 Marketing and Company Strategies
1. Utilize Social Media Platforms
Social networking is impossible to ignore since the majority of people these days are now on social
media. A lot of businesses have entirely relied on social media for their success. It may seem
daunting at first, but as you gain experience, you'll discover that publishing on social media
becomes more accessible and more manageable. 

2. Get The Most Out of Email Marketing

Email marketing is a powerful tool for nurturing and converting leads. However, whether or not
your communication is caught in spam filters is not a game of chance. Email marketing, on the
other hand, is a computer-assisted procedure that targets individual prospects and consumers to
influence their purchasing decisions. Because open rates and click-through rates are used to
determine the effectiveness of email marketing, strategy is essential, especially when it's part of
a more extensive internet marketing campaign.

3. Add A Personal Touch to My Marketing Messages

By looking into statistics and studying demographics, in-market sectors, and affinity groups,
internet marketers can tailor each message to their audience data. It's important to use this to
your advantage since not every business personalities its messages to its target audience. And,
we're not talking about adding first names on your email greetings, but rather delving into the
psyche of your prospect to learn their opinions, what they like, dislike or hope for.

4. Take Advantage of Co-branding, Affinity, and Cause Marketing

Co-branding is a marketing strategy in which two or more companies collaborate to promote and
sell a single product or service. The result is that consumers are often prepared to spend extra
because the brands give their collective credibility to raise the impression of the product or
service's value. Co-branding may also deter private label manufacturers from duplicating the
product or service.

5. Understand the Power of SEO

SEO might be intimidating, but it can also be effective. And when you know how to master SEO
properly or you have the help of an SEO agency, the sky truly is the limit. 

5
 Product and Service
The McField Electronic Engineering, Inc will create Electronic Devices and sell. These devices
are created specially for people having trouble with there devices. Our line currently include
these devices and more to be made.
 Cell Phones
 Digital Cameras
 Watch Clocks
 Radios
 Televisions
 Smartphones
 Desktop/Laptop
 Tablet
 Smart TV
 Smartwatch
 Google Glass
 Raspberry Pi
 DJI Phantom
 Makerbot Replicator
 Oculus Rift
 Apple iBook
 Palm Pilot
 Toshiba DVD Player
 Commodore 64
 TomTom GPS
 Magic Wand
McField Electronic Engineering, Inc will offer its products for the following prices:

Electronic Devices: Prices: Electronics Name: Prices:

Cell Phones $25,000.87 Oculus Rift $85,000.99
Digital Cameras $15,000.83 Apple iBook $499,999.00
Watch Clocks $14,500.93 Palm Pilot $23,450.99
Radios $45,000.64 Toshiba DVD $30,000.99
Player
Televisions $150,000.68 Commodore 64 $15,000.99
Smartphones $50,000.69 TomTom GPS $33,005.99
Desktop/Laptop $250,000.87 Magic Wand $31,555.86
Tablet $75,000.99
Smart TV $450,000.99
Smartwatch $48,999.99
Google Glass $1550.99
Raspberry Pi $58,790.99
DJI Phantom $550,000.00
Makerbot Replicator $450,950.99

6
 Market and Competition
According to numerous American business and political leaders, other nations are overtaking the
United States in trade competitiveness. Growing import penetration in such industries as
automobiles, steel, and electronics— including high-technology products like computer memory
chips-has led to discouraging commentaries and a variety of diagnoses. But from their statements,
international competitiveness clearly means different things to different people. Some see the
United States losing competitiveness as a nation relative to economic rivals like Japan or West
Germany; to such observers, the declining U.S. share of global trade in manufactured products—
from 25 percent in 1960 to 18 percent in 1980—is prima facie evidence that the Nation is losing
competitive vigor. On the other hand, OTA in its past work has evaluated competitiveness on a
sector-by-sector basis—believing this to be more meaningful than attempts to generalize about
the economy as a whole.

7
 Operational Plan
Name: Li’Shane McField Company: McField Electronic Engineering, Inc Date: February 14, 2023

Goal Strategy Action Time Frame Partners Resources Target Immediate Databases
Impact
Start End Internal External Required Actual

To get a net To work Create a February 14, Managers - Government -EDN Network -MIT Open To Attract McField -Oracle
profit of 1 harder and clear plan 2023 - Employees - Competitors -Circuit Lab Courseware People Electronic -MySQL
Trillion smarter to of action. December 1, Board of Directors - -Electrical Marketing -NPTEL E- from the Engineering, inc
Dollars by make as many 2024 Customers -Electrical Engineers Learning Courses Community, is providing
the next 3 electronics as Owners - Intermediaries Catalogue -Coursera Across the every thing that
years. we can. Investors - Clients -Evaluation Engineering -Electro pages region of people need at a
Engineers - Creditors (EE) Jamaica, better price and
-IEEE and in better
-Mouser Electronics Worldwide. condition.
-MIT Open Library

8
 Financial Plan
Chart: Sales Monthly

$25,000,000.00

$20,000,000.00

$15,000,000.00

$10,000,000.00

$5,000,000.00

$0.00
Year 1 Year 2 Year 3 Year 4 Year 5

Cash Balanced Net Cash Flow

_________________________________________________________

9
 Executive Summary
McField Electronic Engineering, Inc. (MEE) has established a strong foothold in a
niche technology market for Product Category One* devices. The potential market
demand of 10 million units far outstrips the capacity of present suppliers and is
growing at a rate of 35% annually. MEE’s success in taking advantage of this boom
market is evidenced by its recent growth in sales and profitability. Sales are
projected to grow from the first quarter of Year 1 total of $300,000 to
$4,500,000 by the end of the first year, and to exceed $20,000,000 by the end of
the third year of operations. A similar growth pattern will cause before tax profits
to rise significantly by the end of Year 1 and continue increasing through the end of
Year 3. These results will be achieved without large additions to fixed assets. A
relatively small banking facility will be needed in the form of a line of credit of
$200,000-$350,000 to support the necessary growth in current assets, half of
which will represent prime corporate receivables.

Highlights
$25,000,000.00

$20,000,000.00

$15,000,000.00

$10,000,000.00

$5,000,000.00

$0.00
2020 2021 2022

Sales Gross Margin Net Profit

Objectives:
While working to develop McField Electronic Engineering’s image as the premier maker of Product

Category One devices with the latest cutting-edge technology, the measurable objectives are:

10
1. Complete work to make WEE’s products compatible with at least five of the most popular first-

tier operating systems (by end Month 5, Year 1), and at least three others within one year. 

2. Complete a thorough website redesign and get out a quality mailer to 300 Value Added Resellers

(DCSs) (by end Month 6, Year 1). 

3. On the basis of a professional media analysis, arrange an effective advertising campaign in trade

publications designed to target the telecommunications, industrial automation, and

instrumentation sectors (by end Month 7, Year 1). 

4. Through networking and partnering with operating system developers, technology manufacturers,

and other industry players, arrange at least five banners/links on a reciprocal basis with key

market-related websites.

MISSION:
McField Electronic Engineering’s mission is to develop cutting-edge Product Category 1
solutions for appliance and equipment makers who, due to the fast pace of technology,
are under pressure to get their products to the market quickly. WEE achieves this by
maintaining a small “think tank” style technical team, outsourcing the manufacturing,
and keeping a marketing offering which caters to the more demanding Product
Category One requirements, leaving the simpler high-volume and price-sensitive market
needs to the competition

11