MOTIVATIONAL

THEORISTS
Rania & Harnoor
What Are Motivational
Theories ?
GENERAL
Motivation theory is the study of
understanding what drives a person to
work towards a particular goal or outcome.
IN BUSINESS
Motivational Theorists are people
that work on theorising methods of
motivation in a person's workplace.
And how it can be improved.
 Who were they?
ABRAHAM MASLOW
Abraham Harold Maslow was an American
psychologist who created Maslow's hierarchy of
needs, a theory of psychological health predicated
on fulfilling innate human needs in priority,
culminating in self-actualization.
FREDERICK HERZBERG
Frederick Irving Herzberg was an American
psychologist who became one of the most
influential names in business management. He is
most famous for introducing job enrichment and
the Motivator-Hygiene theory.
 SELF- ACTUALISATION

Maslow's hierarchy
When the person is content & satisfied with
their position in life and hope for nothing more.

ESTEEM

of needs : Esteem is the fourth tier in Maslow's hierarchy,

And can include self respect, achievement, and
The respect of others.

LOVE AND BELONGING

Love and belonging is the third tier in

Maslow's hierarchy and can include Family,
Telationships
SAFETY AND SECURITY

Safety needs represent the second tier in

Maslow's hierarchy and these needs include the
security of body, of employment, of resources, of
morality of family, and of health.

PSYCHOLOGICAL NEEDS

Psychological needs represent the first tier in

Maslow's hierarchy can include; breathing,
food, water, shelter, clothing, and sleep.
 Herzberg's two-factor theory

Frederick Herzberg theorized that

employee satisfaction has two
dimensions: “hygiene” and
"motivation".
CRITICISMS FACED BY
MOTIVATIONAL
THEORIES :
MASLOW'S HIERARCHY
Some critics say that while
it is logical to put
physiological needs first
and self-actualization last,
people do not necessarily
pursue or obtain the needs
in this order.
HERZBERG'S TWO-
FACTOR THEORY
The critics say that this
theory is not conclusive
because the professionals
or the white collar workers
may like responsibility and
challenging jobs
FINAL EVALUATION
Both the theorists presented
good theories and have been
used by businesses over the
years to motivate employees
and increase efficitiancy
THANK YOU
By : Rania & Harnoor