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Essentials of Strategic Management The Quest For Competitive Advantage 5th Edition Gamble Solutions Manual
Essentials of Strategic Management The Quest For Competitive Advantage 5th Edition Gamble Solutions Manual
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Instructor Resources
We strived to achieve four goals in preparing this package of Instructor Resources for the 5th Edition of
Essentials of Strategic Management:
1. To equip you with all the resources and pedagogical tools you’ll need to design and deliver a course that
is on the cutting-edge and solidly in the mainstream of what students need to know about crafting and
executing winning strategies.
2. To give you wide flexibility in putting together a course syllabus that you are comfortable with and
proud of.
3. To give you a smorgasbord of options to draw from in keeping the nature of student assignments varied
and interesting.
4. To help you deliver a course with upbeat tempo that wins enthusiastic applause from students.
We believe the contents of the package will be particularly informative and helpful to faculty members teaching
the strategy course for the first time but we have also tried to embellish the content with ideas and suggestions
that will prove valuable to experienced faculty looking for ways to refurbish their course offering and/or to
keep student assignments varied and interesting.
n A quick look at the topical focus of the text’s 10 chapters (Section 1).
n An overview of the 12 cases in the text, along with a grid profiling the strategic issues that come into play
in each case (Section 1 and Section 3).
n A discussion of the reasons to use a strategy simulation as an integral part of your strategy course. The
two web-based strategy simulations—The Business Strategy Game or GLO-BUS—that are companions to
this text incorporate the very kinds of strategic thinking, strategic analysis, and strategic decision-making
described in the text chapters and connect beautifully to the chapter content. The automated online nature
of both simulations entails minimal administrative time and effort on the instructor’s part. You will be
pleasantly shocked (and pleased!!) at the minimal time it will take you to incorporate use of GLO-BUS or
The Business Strategy Game and the added degree of student excitement and energy that either of these
competition-based strategy simulations brings to the course—see Section 2 for more details.
n Tips and suggestions for effectively using either GLO-BUS or The Business Strategy Game in your course
(covered in both Section 2 and Section 3).
n The merits of incorporating the use of the Connect Management Web-based assignment and assessment
TM
platform accompanying the 5th Edition, into your course requirements. Connect includes chapter quizzes,
case assignment exercises for all 12 cases, and two learning assurance exercises for all 10 chapters of the
5th Edition. Connect offers automatic grading for all chapter quizzes and one learning assurance exercise
per chapter. Also, in this edition is a set of auto-graded exercises for all 12 cases in the text. Connect
offers an easy-to-administer approach to testing and assessing individual-level student mastery of chapter
concepts and case analysis (covered in Section 3).
n Ideas and suggestions on course design and course organization (Section 3 and Section 4).
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condition was that of small communities or ‘civitates,’ who were
independent of each other, and only united in one common action by a
formal confederacy among themselves.
The fruit of Agricola’s campaigns being thus so speedily lost to the
Romans, and the Caledonian tribes having, so far as subjugated by him,
resumed their independence immediately after his recall, matters appear
to have remained in the same state, in other respects, till the reign of the
Emperor Hadrian. On his accession in the year 117, the Britons would
seem to have threatened an insurrection; but of what really took place
during the interval of thirty-six years between the recall of Agricola and
the commencement of his reign we know nothing.
A.D. 120. In the year 120 Hadrian visited Britain in person,
Arrival of the
Emperor Hadrian,
when he appears to have put down any attempt at
and first Roman insurrection; and, having adopted, or rather
wall between Tyne originated, the policy of defending the frontiers of the
and Solway.
Roman empire by great ramparts, he fixed the limits
of the province in Britain at a line drawn from the Solway Firth on the
west to the mouth of the river Tyne on the east, and constructed a great
barrier designed to protect it equally against the incursions of the
Barbarians or independent tribes to the north of it, and the revolt of those
included within the province. It consists of ‘three parts—a stone wall
strengthened by a ditch on its northern side; an earthen wall or vallum to
the south of the stone wall; and stations, castles, watch-towers, and
roads, for the accommodation of the soldiery who manned the wall, and
for the transmission of military stores. These lie, for the most part,
between the stone wall and earthen rampart.’ The stone wall extends
from Wallsend on the Tyne to Bowness on the Solway, a distance of
seventy-three and a half English miles. The earth wall falls short of this
distance by about three miles at each end, not extending beyond
Newcastle on the east, and terminating at Dykesfield on the west. The
result of the most recent examination of the wall is that the whole is
undoubtedly the work of Hadrian.[54]
Hadrian thus made no attempt to retain any part of the country
conquered by Agricola in his last campaigns, but withdrew the frontier in
one part even from where it had extended prior to Agricola’s
government, in order to obtain a more advantageous line for his favourite
mode of defence.
38. Statius (A.D. 96) has the following line in his panegyric upon Vettius Bolanus—
39. Triginta prope jam annis notitiam ejus Romanis armis non ultra vicinitatem Sylvæ
Caledoniæ propagantibus.—(Plin. iv. 30.)
40. A Caledoniæ promontorio Thulen petentibus bidui navigatione perfecto excipiunt
Hebudes insulæ quinque numero.—(Solinus, Polyhistor. c. 22.)
41. Ibid.
42. Silius Italicus (A.D. 68) says—
and implies that the inhabitants of Thule had encountered the Romans when he says, in another
place—
Quantusque nigrantem
Fluctibus occiduis fessoque Hyperione Thulen
Intrarit mandata gerens....
which Mr. Roach Smith thus renders:—Idus Octobris Genio Horestorum numeri Brittonum.
A. Ibkiomarus Obfius posuit titulum quintanensis posuerunt votum hoc monumentum
(Collectanea, ii. part v. p. 133), which seems to leave no doubt as to Horesti being the correct
form, and does not inspire one with much confidence in Wex’s new readings, sanctioned as
they are by Mr. Burton.
53. There has been no point in the history of the Roman occupation of Scotland which has
been more contested, or made the subject of more conflicting theories, than the position of this
great battle. Gordon thought it was at Dealgan Ross, near Comrie. Chalmers, with, less
difficulty, from the size of the camp, at Ardoch; others in Fife, and latterly a favourite theory
has placed it at Urie in Kincardineshire. Mr. Burton abandons the attempt as hopeless.
The conclusion the author has come to is, that a careful examination of the narrative,
compared with the physical features of the country, rightly apprehended, points to the site he
has selected, and that it presents features which remarkably correspond with the description of
the battle. This position was originally suggested in the Statistical Account of the Parish of
Bendochy, published in 1797 (O. S. A. v. 19, p. 367), but has not received the attention it
deserves.
The combined action of the fleet—præmissa classe—as well as the history of the previous
campaigns, exclude any position west of the Tay; and if Dealgan Ross is evidently not the
place, from the limited size of the camp, Ardoch is equally objectionable, from there being no
hill near which answers the description of ‘Mons Granpius.’ The expression ‘transisse
æstuaria’ in the plural, in Agricola’s speech, places it north of the Firth of Tay. The position at
Urie involves the improbability that he marched for several days parallel to the range of the so-
called Grampians, if his route was by Strathmore, and there are no camps to indicate a march
nearer the coast before the battle was fought. The remains of this ‘vallum’ or rampart between
the Isla and the Tay are still among the most remarkable Roman works in Scotland, and are
known by the name of the Cleaven Dyke. It seems to have been the work of the same general
who constructed the great camp at Ardoch, for, in connection with the latter, was a small work
of an octagonal shape, with many ramparts, and the only other specimen the author has
observed of a similar work is at the east end of the Cleaven Dyke.
54. See for an elaborate description of this wall Mr. Collingwood Bruce’s exhaustive work,
The Roman Wall, a Description of the Mural Barrier of the North of England, third edition,
1867. The main authority for Hadrian’s work in Britain is Ælius Spartianus (181), who says,
‘Ergo conversis regio more militibus, Britanniam petiit: in qua multa correxit, murumque per
octaginta millia passuum primus duxit, qui Barbaros Romanosque divideret.’—(De Hadr. 11.)
CHAPTER II.
Ptolemy places the ‘Itunae Aestuarium’ on the west, and the mouth of
the river ‘Vedra’ on the east, nearly opposite each other, and there is little
difficulty in identifying the former with the Solway Firth, and the latter
with the river Wear.[56] It is between these points and the river Tay that
the distortion of the country takes place,—the north shore of the Solway
Firth being continued in the same northern line with the west coast of
England, instead of stretching to the west at right angles to it,—the Mull
of Galloway being his northern point, and the northern part of Scotland
made to extend towards the east. The effect is, that in the remaining part
of his description the word east must be understood as really north, and
that the east coast, from the Wear to the Forth, is too much circumscribed
in distance, while the distances on the western side of the country are
proportionably made too great. It is remarkable that the part of the
country thus affected by this extraordinary mistake should be exactly the
scene of Agricola’s campaigns; and it appears strange that the more
northern part of the country, the information as to which he must have
derived from report, and the observation of the coast from the Roman
fleet, should surpass in accuracy that part of the country so often and so
recently traversed by Agricola’s troops, with regard to which his means
of correct knowledge might be supposed to be so much greater. We are
almost led to attribute more simple truth and force to the remark made by
Tacitus, that ‘it frequently happened that in the same camp were seen the
infantry and cavalry intermixed with the marines, all indulging their joy,
full of their adventures, and magnifying the history of their exploits; the
soldier describing, in the usual style of military ostentation, the forests he
had passed, the mountains he had climbed, and the Barbarians whom he
put to the rout; while the sailor, no less important, had his storms and
tempests, the wonders of the deep, and the spirit with which he
conquered winds and waves,’ than we should otherwise suppose. If it
could be inferred that Agricola’s soldiers had reported exaggerated
itinerary distances, and magnified the country they had traversed, and the
difficulties they had overcome, and, further, had believed, that in the
second campaign, while the rest of the country was unknown to them,
they were marching north instead of west, the mistake would be
precisely accounted for. It seems almost to add force to this conjecture,
that in the very scene where this emulation between the army and the
navy is recorded to have taken place, and where a whole summer was
spent in subjugating a comparatively small territory—the peninsula
between the firths of Forth and Tay—the distances are still more greatly
exaggerated, and the area of the peninsula increased beyond all
proportion.
The coast.
Be this as it may, let us follow Ptolemy round the coast, keeping in
view that he designates a headland by the Greek term ἄκρον, and the
Latin ‘promontorium;’ a firth or estuary by εἴσχυσις, and ‘aestuarium;’ a
bay or sea loch by κόλπος, and ‘sinus;’ and the mouth of a river by
ποταμοῦ ἐκβολαί or ‘fluvii ostia.’ By correcting Ptolemy’s mistake, and
restoring the country between the Wear and Solway on the south, and the
Tay on the north, to its proper proportion, we can identify the mouth of
the river ‘Alaunus’ with that of the Alne, or Allan, in Northumberland;
while the next point mentioned by Ptolemy in proceeding along the coast
towards the north—the Boderia estuary—is obviously the ‘Bodotria’ of
Tacitus, or Firth of Forth. Directly opposite to Boderia, Ptolemy places
the Clota estuary, or Firth of Clyde, and the space between the two—the
neck of land on which Agricola placed his line of forts—is correct in
distance. Between the Ituna estuary or Solway Firth and the Clota or
Clyde, Ptolemy has three of the rivers flowing into the Solway—the
‘Novius’ or Nith, the ‘Deva’ or Dee, and the ‘Iena’[57] estuary, or that of
the Cree. They can be easily identified, though the intermediate distances
are too great. He mentions the river Luce by the name of the
‘Abravannus,’ the promontory of the ‘Novantæ’ or Mull of Galloway,
the Rerigonius Bay or Loch Ryan, and Vindogara Bay or that of Ayr.
Proceeding northwards along the east coast, we find the peninsula of
Fife unduly extended in breadth; but the great feature of the Tava estuary,
which bounds it on the north, it is impossible to mistake. Its identity with
the ‘Tavaus’ of Tacitus and the Firth of Tay is perfectly clear. The
position of the mouth of the river Tina, between the Boderia and the
Tava, corresponds with the relative situation of the river Eden, which
flows through the centre of Fife, and enters the German Ocean near St.
Andrews.
Having now passed that part of the country affected by Ptolemy’s
mistakes, as to its direction, the relative distances correspond more
closely with those of the places meant. North of the Tava, or Tay, is the
river ‘Leva,’[58] and farther north the promontory of the ‘Taexali.’ These
correspond in distance exactly with the mouth of the North Esk and with
Kinnaird’s Head—the north-east point of Aberdeenshire. Here the coast
forms a bend in a direction at right angles, corresponding to the entrance
of the Moray Firth; and proceeding along the south shore we have the
river ‘Celnius’ or Devern, the ‘Tuessis’ or Spey, the ‘Loxa’[59] or Lossy,
and the Varar estuary, or that part of the Moray Firth usually termed the
Firth of Beauly, and separated from it by the narrow channel at Kessock.
After this the distances, if measured in a straight line, are found to be too
great, but if the windings of the coast, which is here greatly indented, are
followed, they are sufficiently correct, showing that they are derived
from the itineraries of coasting vessels, and that the Moray Firth had
been in fact explored. Looking across the lowlands of Easter Ross, the
first landmark noticed are the high hills on the north of the Dornoch
Firth, and two stand prominently out, forming the two sides of Strathfleet
or Little Ferry. One of these great landmarks is noted as Ὄχθη ὑψηλή,
‘Ripa alta,’ or the high bank. Beyond these to the north is the mouth of
the river ‘Ila,’ corresponding in situation with the Helmsdale river,
termed by the Highlanders the Ulie. We have then three promontories
noticed—the ‘Veruvium,’ the ‘Vervedrum,’ and the ‘Orcas’ or
‘Tarvedrum.’ The editions of Ptolemy vary as to their relative positions,
but it is impossible not to recognise the three prominent headlands of
Caithness,—the Noss Head, Duncansby Head, and Dunnet Head.
On the west coast, proceeding north from the Firth of Clyde, Ptolemy
notices the ‘Lemannonius’ Bay or Loch, which corresponds in situation
with Loch Long,[60] although the resemblance of name would almost lead
us to infer that the geographer believed that Loch Lomond opened upon
the sea. He next mentions the promontory, early known to the Romans as
that of Caledonia, under the name of the Epidium promontory, which is
obviously Kintyre. North of the Mull of Kintyre he places exactly in
Crinan Bay, which must always have been a well-known shelter for
vessels, the mouth of the ‘Longus’ river, where we now find the river
Add,[61] known to the Highlanders as the Avon Fhada or long river.
THE FIVE EBUDŒ
OF PTOLEMY
Compared with
THE ISLANDS
South of
ARDNAMURCHAN POINT