presented by

From useless cents

to useful ones.
Team XYZ
Antonio Pio Padalino
Elena Nicole Zolla
 MISSION STATEMENT NON HO UN CENTESIMO
Parco Sole di Notte will be a A large-scale original fundraising
polyfunctional facility for children tool will allow people to round up
affected by severe and incurable payments to the nearest euro to
diseases and their families. donate your cents to Parco Sole.

tte
o f

Sole di N

iardnu
nis
g

o
Parc

«Non Ho Un Centesimo» will sustain the development of the Parco Sole project through each of its
stages by engaging various companies and credit institutes. Its aim? To reach the entire national
territory.
Proposals
Proposals
for companies
for companies

Proposals
Proposals
for clients
for clients
 Companies
PARTICIPATING VENDING PARTICIPATING
STORES MACHINES BANKS

Round up your Vending machines that Participating Banks

payments at don't give change will will provide the
participating stores: now donate collected opportunity to round up
you benefits from cents. The money bank transfers to raise
discounts and you're not given back money. Collected cents
collected cents will be turns into money that will be fully donated.
donated. It's a win-win! give back life.
 Clients
CENTS COLLECTING
MOBILE APP CARD
MACHINES

Clients can use a Clients can also choose Machines placed near
mobile app to keep a physical card over the Park or local banks
track of donated cents the app, if they would will collect your unused
and round up their like to. Fewer barriers, cents and register your
payments. It's as more cents to donate! donation. From needless
simple as showing your pennies to valuable
app to the cashier! donations!
 Benefits

▪ Freedom over the kind of discounts ▪ Take advantage of convenient

or benefits to provide to the clients discounts at participating stores or
facilities of Parco Sole
▪ Advantages in tax benefits
(deductions from donated money) ▪ Donate to increase your donor tier
and benefit from better discounts
▪ Public profile benefits
(CSR and Social report)

▪ Discounts for business lunches and

events at Gurmé restaurant
 Communication Strategy

ENGAGEMENT STRATEGY ENGAGEMENT STRATEGY

▪ Public profile benefits ▪ Stickers attached to the door

▪ Proximity Marketing
PRESENTATION KIT ▪ Ads in App Store and TV
(localized at first)
▪ Project web site ▪ Brochures
▪ this presentation ▪ Flyers
CHANNELS & TOUCHPOINTS
▪ Online presentation
▪ Charity events
 Our target

We intent to promote our project to

banks and companies that want to
contribute to inclusion, such as:
GOAL:
200.000€ ▪ Gruppo illiria
BY 2022
▪ Nuova pordenonese bevande
▪ BCC | Unicredit | Intesa San Paolo
▪ Partcipating stores

B2C - 50% Vending Machines - 10%

B2B - 32% Cents Collecting Machines - 8 %

STRENGHTS

■ Sustainability
S WEAKNESSES

■ less perseverance of users

W
■ Resilience on long time
■ Cost effeciency

O T
OPPORTUNITIES THREATS

■ Project can be extended ■ Possible obstacles in

throughout the national proposing the project and
territory creating partnerships
 Personas
Elena, 25 years old, student in Pordenone
She goes shopping at the supermarket near her house. At the time of payment she
realizes that the total amount is 19,50 €. Showing NonHoUnCentesimo app to the
cashier she can pay 50 more cents and obtain a stamp to add to the stamp collection
at the end of which she gains the lunch box so greatly desired. At the same time she
collects NonHoUnCentesimo points in order to receive a discount that can be spent
at Gurmé Restaurant in Parco Sole di Notte.

Antonio, 75 years old, retired grandfather.

He is paying for the groceries and he also chooses to round up the total amount to
40,00 €. By doing so he can gain 2 stamps for the stamp collection in order to obtain
a free entrance for his grandson to the adventure park of Parco sole di Notte.
Antonio doesn't have a smartphone so he chooses to show to the cashier his
physical card instead of the mobile app to benefit from the same advantages as
Elena.
Be the cent which
makes the difference!
Thanks for your time and attention