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Social Media Website’s Impact on Moral and Social Behavior of the Students of University

March 2019 · International Journal of Academic Research in Business and Social Sciences 9(3):22-24
DOI:10.6007/IJARBSS/v9-i3/5646
Authors:

Fathi Alshare Abdelbaset Alkhawaldeh Bilal Eneizan

Jadara University Taibah University Jadara University

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Citations (9) References (25)

Abstract

The study aimed to identify the impact of social media websites on the moral and social
behavior of the students of Jordanian universities. A questionnaire was adopted and Discover the world's
research
distributed among 1000 students from Jordanian universities. The Statistical Package for
the Social Science version 23.0 was used to analyze the data. The findings of the study 25+ million
indicated that the social media websites (Facebook, Twitter, YouTube, and WhatsApp) members
have an impact on developing the moral and social attitudes of the students of Jadara
University of Jordan, there are differences in the responses of the sample of the study 160+ million
concerning the development of the moral and social attitudes due to gender, age, publication
qualification and knowledge of English language and academic level control variables. The pages
study recommended controlling the social media websites and spreading the awareness 2.3+ billion
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among students about the importance of using social media websites and not sitting for citations
long periods because of health risks, reducing their negative effects, wasting of production
capacity resulting from web-addiction that may cause wasting their future.

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Vol. 9, No. 3, March, 2019, E-ISSN: 22 22 -6990 © 2019 HRMARS

International Journal of Academic Research in Business and Social Sciences

Vol. 9, No. 3, March, 2019, E-ISSN: 22 22 -6990 © 2019 HRMARS

Social Media Website’s Impact on Moral and Social Behavior
of the Students of University
Fathi Alshare, Abdelba
Abdelbaset
set M. Alkh
Alkhawaldeh
awaldeh and Bilal M. Eneizan
To Link this Article: http://dx.doi.org/10.6007/IJARBSS/v9-i3/5646 DOI: 10.6007/IJARBSS/v9-i3/5646

Received: 09 Feb 201

2019
9, Revised: 12 March 201
2019
9, Accepted: 28 March 2019

Published Online: 13 April 2019

In
In-Text
-Text Citation: (Alshare, Alkhawaldeh, & Eneizan, 2019)
To Cite this Article: Alshare, F., Alkhawaldeh, A. M., & Eneizan, B. M. (2019). Social Media Website’s Impact on
Moral and Social Behavior of the Students of University. International Journal of Academic Research in
Sciences,, 9(3), 169–182.
Business and Social Sciences

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Alshare, F., Alkhawaldeh, A. M., & Eneizan, B. M. (2019). Social of Academic
Media Research
Website in on
’s Impact
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169
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Vol. 9, No. 3, March, 2019, E-ISSN: 22 22 -6990 © 2019 HRMARS

International Journal of Academic Research in Business and Social Sciences

Social Media Website’s Impact on Moral and Social

Vol. 9, No. 3, March, 2019, E-ISSN: 22 22 -6990 © 2019 HRMARS

Behavior of the Students o

off Universit
Universityy

Fathi Alshare1 Abdelba

Abdelbaset
set M. Alkhawaldeh2 and Bilal M. Eneiza
Alkhawaldeh n3
Eneizan
1
Associate Prof
Professor
essor
essor,, Department of Mark
Marketing,
eting, Jadara University
University,, Jordan
2,
2,33
Assistant Pr
Professor
ofessor
ofessor,, Department of Marketing, Jadara Univer
University
sity
sity,, Jordan

Abstract
The study aimed to identify the impact of ssocial
ocial media websites on the moral and social behavi
behavior
or of
the students of Jordanian u niversities. A questionnaire was adopted and distributed among 1000
students from Jordanian universities. The Statistic
Statistical
al Package for the Social Science version 23 23.0
.0 was
used to analyze the data. TThe he findings of the study indicated that the social med mediaia websites
(F
(Facebook,
acebook, Twitter, Y ouTube,
1 and WhatsApp) ha have
ve an impact on2 developing the moral and social 3
attitudes of the
1 students of Jadara University of Jordan, there are differences in the responses of the

sample of the2,study
3 concerning the development of the moral a nd social attitudes due to gender,
age, qualification and knowledge of English lan language
guage and academic level control variables. The study
recommended controlling the social media websites and spreading the awareness among students
Social Media Website’s Impact on Moral and Social
about the iimportance
mportance of usi using
ng social med
media
ia web
websites
sites and nnot
ot sitting for long p periods
eriods because of
Fathi Alshare AssociateAbdelba set M.
Professor, Department Alkh awaldeh
of Mark and
eting, Jadara Bilal, Jordan
University M. Eneizan
health risks, red
reducing
ucing their negative effects, wasting of prodproduction
uction ccapacity
apacity resulting from web-
Behavior of the Students o f Universit y
Assistant Professor, Department of Marketing, Jadara University, Jordan
addiction that may cause wasting their future.
Keywords: Social media websites, morals, Facebook, Twitter, YouTube, WhatsApp.
Abstract
The study aimed to identify the impact of s ocial media websites on the moral and social behavi or of
Introduction
the students of Jordanian u niversities. A questionnaire was adopted and distributed among 1000
In the past
past,, th
the
e social communication of people depended on face to face meetings meetings.. Wi
With
th the
students from Jordanian universities. The Statistic al Package for the Social Science version 23.0 was
development of culture and science, human communication capabilities increased with lack of
used to analyze the data. T he findings of the study indicated that the social med ia websites
dependence on t he direct, face-to-face relatio
relationships
nships (Alshare, 2018; Mostafa & Eneizan, 2018).
(Facebook, Twitter, Y ouTube, and WhatsApp) ha ve an impact on developing the moral and social
Regardless of the form of the techniques used in communication, it is important to focus on the role
attitudes of the students of Jadara University of Jordan, there are differences in the responses of the
of the communication processes as an indispensable activity in asserting the social existence of man
sample of the study concerning the development of the moral a nd social attitudes due to gender,
(Ahmed, 2013; Al-Sal-Salaymeh
aymeh & Alkhawaldeh, 2019; Al-Zawahreh, Mahmoud & Alkhawaldeh, 2018).
age, qualification and knowledge of English language and academic level control variables. The study
However, the cconflicting
onflicting beliefs and ideas crashed resulting in disputes and conflicts with the birth o off
recommended controlling the social media websites and spreading the awareness among students
the human society; they were developed into cultural hostilities based on ideas' confliction.
about the importance of usi ng social med ia web sites and not sitting for long periods because of
Therefore, the emergence of a science examines that the dynam dynamicsics of interaction among individuals
health risks, reducing their negative effects, wasting of production capacity resulting from web-
addiction that may cause wasting their future.
Social media websites, morals, Facebook, Twitter, YouTube, WhatsApp. 170
Keywords:

Introduction
In the past , the social communication of people depended on face to face meetings . With the
development of culture and science, human communication capabilities increased with lack of
dependence on t he direct, face-to-face relationships (Alshare, 2018; Mostafa & Eneizan, 2018).
Regardless of the form of the techniques used in communication, it is important to focus on the role
of the communication processes as an indispensable activity in asserting the social existence of man
(Ahmed, 2013; Al-Salaymeh & Alkhawaldeh, 2019; Al-Zawahreh, Mahmoud & Alkhawaldeh, 2018).
However, the conflicting beliefs and ideas crashed resulting in disputes and conflicts with the birth of
the human society; they were developed into cultural hostilities based on ideas' confliction.
Therefore, the emergence of a science examines that the dynam ics of interaction among individuals

170
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Vol. 9, No. 3, March, 2019, E-ISSN: 22 22 -6990 © 2019 HRMARS

despite their differences, and attempts to establish bases for understanding and communication that
may reduce both time and effort (Abed, 2012).
The technological progress, uncountable dimensions, elimination of borders an andd the close distances
made the world a small village for the students that cause exchange in culture a nd information,
particularly in a fast technology, introducing both good and bad things to the con consuming
suming community
International Journal of Academic Research in Business and Social Sciences
as well as universities that are far from some ethical, social and cultural standards (Eneizan et al,.
2018; Enei
Eneizanzan et al,. 2016a; En Eneizan
eizan et al,. 2016b). One of these technologies include the social medi mediaa
websites
Vol. 9, No. 3, (Facebook, Messenger,
March, 2019, E-ISSN: 22 22 -6990 Twitter, YouTube, WhatsApp, etc.) which used by the clear majority
© 2019 HRMARS

of young adults (Alshare, 2010; Fuchs, 2017; Gahagan, Vaterlaus, & Frost, 2016).
A communication revolution brought a ggreat reat ttransfer
ransfer in the world of ccommunication,
ommunication, w which
hich
contributed to cha changing
nging the consumption patterns, especially the moral and social patterns among
students. The soci social
al media websites, especially Faceboo Facebook, k, have played a prominent role in the
political, economic, ssocial ocial an
and d moral aspects of tthe he life of hhuman
uman societies around the worworld.
ld. Their
impact has become ev evident
ident to all citizens in all walks of life since many s
students
tudents are linked to such
despite their differences, and attempts to establish bases for understanding and communication that
social media websites regardless of their pros and cons. Most Arabs, ffor or example, use the Internet to
may reduce both time and effort (Abed, 2012).
chat with their friends or find new friends compared to other people who use the IInternet nternet for other
The technological progress, uncountable dimensions, elimination of borders an d the close distances
purposes ssuch uch as learning, e lectronic shopping or other beneficial purposes (Eneizan et al,. 2016a;
made the world a small village for the students that cause exchange in culture a nd information,
Eneizan et al,. 2016b).
particularly in a fast technology, introducing both good and bad things to the consuming community
Accordingly, it could be said that there are positive and negative aspects for the social media
as well as universities that are far from some ethical, social and cultural standards (Eneizan et al,.
websites, es especially
pecially on the moral and social aspects of communities, particularly the st students
udents who
2018; Eneizan et al,. 2016a; Eneizan et al,. 2016b). One of these technologies include the social media
represent the study sample.
websites (Facebook, Messenger, Twitter, YouTube, WhatsApp, etc.) which used by the clear majority
of young adults (Alshare, 2010; Fuchs, 2017; Gahagan, Vaterlaus, & Frost, 2016).
Problem Statement
A communication revolution brought a g reat t ransfer in the world of c ommunication, w hich
Social networking websites are one of the big issues (Al-Smadi, 2017; Light & McGrath, 2010). The
contributed to cha nging the consumption patterns, especially the moral and social patterns among
problem of the study is highlighted by the ambiguity that reveals the social media websites towards
students. The social media websites, especially Facebook, have played a prominent role in the
the social and moral responsibility that is associated with the students in general and the Jordanian
political, economic, s ocial an d moral aspects of t he life of h uman societies around the wor ld. Their
students in particular. It also underscores the lack of awareness of t he risks that might affect the
impact has become ev ident to all citizens in all walks of life since many s tudents are linked to such
community and resulting from some wrong behav behaviors
iors despite the positive marketing as aspects
pects done
social media websites regardless of their pros and cons. Most Arabs, for example, use the Internet to
by the social media websites. The social media websites may play an important marketing role
chat with their friends or find new friends compared to other people who use the I nternet for other
towards the social and ethical responsibility through the establishment of pages ffocusing ocusing on the
purposes s uch as learning, e lectronic shopping or other beneficial purposes (Eneizan et al,. 2016a;
social and moral issues of students, working on marketing and developing them.
Eneizan et al,. 2016b).
Accordingly, it could be said that there are positive and negative aspects for the social media
Objectives of the Study
websites, es pecially on the moral and social aspects of communities, particularly the st udents who
The study seeks to achieve the following objectives:
represent the study sample.
1- To investigate the impact of social media websites (Facebook, Tw Twitter,
itter, YouTube, and WhatsApp)
on the moral and social behavior of Jordanian students.
Problem
2- Statement the impact of social media websites among control variables of (income, age,
To differentiate
Social networking websites are one of the big issues (Al-Smadi, 2017; Light & McGrath, 2010). The
culture, and gender) and the development of t he moral and social behavior of the Jo Jordanian
rdanian
problem of the study is highlighted by the ambiguity that reveals the social media websites towards
students.
the social and moral responsibility that is associated with the students in general and the Jordanian
students in particular. It also underscores the lack of awareness of t he risks that might affect the
community and resulting from some wrong behav iors despite the positive marketing as pects done
by the social media websites. The social media websites may play an important marketing role
towards the social and ethical responsibility through the establishment of pages focusing on the 171
social and moral issues of students, working on marketing and developing them.

Objectives of the Study

The study seeks to achieve the following objectives:
1- To investigate the impact of social media websites (Facebook, Tw itter, YouTube, and WhatsApp)
on the moral and social behavior of Jordanian students.
2- To differentiate the impact of social media websites among control variables of (income, age,
culture, and gender) and the development of t he moral and social behavior of the Jo rdanian
students.

171
:
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 Citations (9) References (25)

... Today's digital age has witnessed the emergence of social media and its overwhelming influence on how
conversations are being held between people in society (Kemp, 2020). The influence of social media extends to the
educational institution, teacher, and student interactions (Alshare, Alkhawaldeh & Eneizan, 2019) . Social media is a
transformational technology that has brought about changes in how businesses address customer issues and how
schools appeal, communicate and attract students into the broader society. ...
... These individual elements being influenced can affect the ability of students to learn effectively within the classroom.
One challenge that looms includes the extent to which students can learn appropriately in a positive learning
environment considering the huge amount of time students personally spend on social media and the perceived impact
of social media on the personality, morals, and values of students (Burns, 2016; Alshare, Alkhawaldeh & Eneizan,
2019) . ...
:
 Emphasizing Morals, Values, Ethics, and Character Education in Today’s Digital Age
Article
Jun 2020
Ayotunde Adebayo

View

... Purchasing depends on certain categories of consumers and the first category is the innovative category with specific
purchasing characteristics as innovative consumers tend to show less loyalty to the brand with a great willingness to buy
large quantities of new merchandise brands of cellular products. Alshare et al. (2019) it is known that it is not possible
to easily identify the motives of individuals, since individuals fulfill their needs in different ways, for example: the elderly
group has different goals and motives, while the needs and motivations of the youth category differ. ...
... The identification of the brand is among the basic decisions related to the type of device and the distinctive brand of
that device, and consumers rely a lot on the distinctive brand and consider it to have an important dimension in the
commodity concept, given the material and symbolic values this product can add to the consumer, in addition, many
consumers use the distinctive brand as a tool to evaluate the device that carries that brand and compares it to other
competing devices down to the appropriate consumer choice (Alshare et al., 2019) . The brand implies to the consumer
a lot of criteria that can be used with the selection process, since it indicates a certain level of specific quality of the
good or service, and the social status of the person who can use it, and the decision on the distinctive brand must be
taken in light of the convictions of the decision maker that the advantages that the organization can reap from it, and at
what cost, and among the most important advantages of the distinctive brand related to the consumer are the
followings: ...

Factors influencing cellular device purchase decisions in Jordan

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Fathi Alshare · Nader Mohammad Aljawarneh · Khaled Abdel Kader Alomari · Ahmad Tawfig Al-Radaideh

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... Electronic marketing can be seen as a translation of the social and ethical responsibility of marketing, which came to
light in response to the growing environmental challenges of the new era Alshare et al, 2019) . This marketing approach
coincides with growing global interest in consumer rights protection and the emergence of movements aimed at
protecting the rights of people to live in an environment-oriented organization with a safe environment. ...
... From making the appropriate decision to this hypothesis, a simple liner regression analysis was conducted to
determine the role of electronic marketing in its combined dimensions in sales activation at the level of significance (α =
0.05). Testing the strength of the model: In terms of this test, the correlation coefficient value of the independent variable
(emarketing) and the dependent variable (sales activation) was identified in the LG Arab Mashreq Company in Jordan,
as follows: Table (1, 2, 3) shows that the correlation value of the independent variable (e-marketing) and the dependent
variable (sales activation) amounted to (0.603). The value of the parameter (R2) was 0.364, so the independent
variables were able to explain 36.4% of the changes in the dependent variable and the rest were attributed to other
factors. ...

The Role of E-Marketing in Sales Enhancement For (Lg) Arab East (Levant) – Case Study
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... Except ideology, setting standards of cultural and moral leadership is major sources of hegemony, according to
Antonio Gramsci [63]. It can be clearly concluded that the content provided on social media, which is individually chosen
by recommender systems at any point of social media use, is one of the drivers of culture and moral standards in global
societies today [79] [80][81][82][83]. ...

Metaverse through the prism of power and addiction: what will happen when the virtual world becomes more
attractive than reality?
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:
 ... The use of social media is taken into consideration to be one of the maximum not unusual place amongst university
college students that could have an effect on their each day life. It affects student academic [5], student self-confidence,
self-esteem, life satisfaction [6], has an impact on student morale and behavior [7] , which in turn also has an impact on
student health [8]. This impact is in line with the motive for its use. ...

Student Indicator of Social Media Addiction That Lead to Conflict

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Matang Matang · Bunyamin Maftuh · Elly Malihah · Ilham Hudi

View

... It is evident that change in the technology highly impact and increases the risk and opportunity for the management to
confront on the daily basis that change the dimension of the business requirement (Brigham and Houston,
2004; Alshare et al., 2019) . The role of financial information system is to analyze and assimilate the financial data that is
helpful in planning and forecasting the decision making of the organization. ...

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