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  • Social Networking2

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    Swatilagna sahu
    10 views5 pages
    The document discusses key aspects of using social media for marketing purposes. It provides true/false and multiple choice questions about social networks and how companies can utilize different platforms. The questions cover topics like the primary function of social networks, the most popular platform for business-to-business marketing, advantages of private social networks for non-profits, appropriate social media marketing methods for companies, and definitions of terms like "tweets" and "guerilla marketing."

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    The document discusses key aspects of using social media for marketing purposes. It provides true/false and multiple choice questions about social networks and how companies can utilize different platforms. The questions cover topics like the primary function of social networks, the most popular platform for business-to-business marketing, advantages of private social networks for non-profits, appropriate social media marketing methods for companies, and definitions of terms like "tweets" and "guerilla marketing."

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    10 views5 pages

    Social Networking2

    Uploaded by

    Swatilagna sahu
    The document discusses key aspects of using social media for marketing purposes. It provides true/false and multiple choice questions about social networks and how companies can utilize different platforms. The questions cover topics like the primary function of social networks, the most popular platform for business-to-business marketing, advantages of private social networks for non-profits, appropriate social media marketing methods for companies, and definitions of terms like "tweets" and "guerilla marketing."

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 5

    1. Who Social networks are organized primarily __________.

    a.brands
    b.people
    c.discussions
    d.interests

    Answer - -:

    2. Social networks have an information-sharing capacity. As such, a great


    distribution channel for?
    a.customer feedback
    b.viral content
    c.exclusive coupons
    d.marketing messages

    Answer - -:

    3.___________ social network is considered the most popular for business


    to business marketing?
    a.Facebook
    b.Orkut
    c.Ryze
    d.LinkedIn

    Answer - -:

    4. Advantage a non–profit has when opening a private social network…..


    a.the start-up cost of a private social network
    b.spend more time using social networks.
    c.it has an immediate user base of people interested in the cause.
    d.supporters have a higher tolerance for messages.

    Answer - -:

    5. Larger social networking sites


    a.will force niche social networks.
    b.social media trends.
    c.to see declining growth rates.
    d.better fit for nonprofit organizations.

    Answer - -:

    6. Facebook and Linked are popular social networks globally.


    a.True
    b.False
    c.maybe
    d.Maybe not

    Answer - -:

    7. when marketing with social networks is to identify the goals.


    a.True
    b.False
    c.maybe
    d.Maybe not
    Answer - -:

    8. Facebook Places is targeted to large brands.


    a.True
    b.False

    c.maybe
    d.Maybe not
    Answer - -:

    9. best practice to interact under a personal account on LinkedIn.


    a.True
    b.False
    c.maybe
    d.Maybe not

    Answer - -:

    10. white label social network’s primary difference is that it is privately run
    by a nonprofit organization.
    a.True
    b.False
    c.maybe
    d.Maybe not

    Answer - -:

    a
    11. ___________methods of social network marketing should a company
    always use.
    a. Blogging the only
    b. Twitter, Blogs, Facebook
    c. YouTube
    d. Depends on the company and its product

    Answer - -:

    b, d

    12. ___________is the term updates by Twitter users.


    a. Tweets
    b. Tweats
    c. Twinks
    d. Posts

    Answer - -:

    13. What is meant by “guerilla marketing”?


    a. Using resources such as time
    b. Using advertising spots
    c. Having a large scale marketing
    d. Using television ads

    Answer - -:

    a, b, c

    14. What is meant by Brand Management?


    a. Managing the marketing staff
    b. Management of the marketing budget
    c. The company executive management
    d. Creating a consistent image for the company

    Answer - -:

    c, d

    15. Why is it important to post to a blog?


    a. It reduces the cost per blog post
    b. Keep readers engaged
    c. the social media marketing specialist
    d. It allows more chances

    Answer - -:

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