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    Scope of Work - Rhodes - Sheet1

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    SeI Especialista de Soporte
    This document outlines five scopes of work for branding and marketing services. Scope 1 involves place visioning and advisory work, along with developing a brand and marketing strategy communication plan. Scope 2 focuses on destination branding, including brand positioning, design, and content generation. Scope 3 covers real estate marketing through brochures, digital assets, and sales presentations. Scope 4 is about corporate branding, addressing identity, ecosystem, templates, and launch strategy. Scope 5 provides public relations and launch support services.

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    Scope of Work - Rhodes - Sheet1

    Uploaded by

    SeI Especialista de Soporte
    2 views1 page
    This document outlines five scopes of work for branding and marketing services. Scope 1 involves place visioning and advisory work, along with developing a brand and marketing strategy communication plan. Scope 2 focuses on destination branding, including brand positioning, design, and content generation. Scope 3 covers real estate marketing through brochures, digital assets, and sales presentations. Scope 4 is about corporate branding, addressing identity, ecosystem, templates, and launch strategy. Scope 5 provides public relations and launch support services.

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    Scope of Work _Rhodes - Sheet1

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    This document outlines five scopes of work for branding and marketing services. Scope 1 involves place visioning and advisory work, along with developing a brand and marketing strategy communication plan. Scope 2 focuses on destination branding, including brand positioning, design, and content generation. Scope 3 covers real estate marketing through brochures, digital assets, and sales presentations. Scope 4 is about corporate branding, addressing identity, ecosystem, templates, and launch strategy. Scope 5 provides public relations and launch support services.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    2 views1 page

    Scope of Work - Rhodes - Sheet1

    Uploaded by

    SeI Especialista de Soporte
    This document outlines five scopes of work for branding and marketing services. Scope 1 involves place visioning and advisory work, along with developing a brand and marketing strategy communication plan. Scope 2 focuses on destination branding, including brand positioning, design, and content generation. Scope 3 covers real estate marketing through brochures, digital assets, and sales presentations. Scope 4 is about corporate branding, addressing identity, ecosystem, templates, and launch strategy. Scope 5 provides public relations and launch support services.

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    of 1

    Scope 1: Stage 1: Place Visioning & Making

    PLACE VISIONING & ADVISORY Stage 2: Brand & Marketing Strategy and Communication Plan

    Stage 1: Brand Positioning & Verbal Identity

    Scope 2: Stage 2: Brand Design & Implementation


    DESTINATION BRANDING Stage 3: Communication & Content Generation (Overall & Phase 1)

    Stage 1: Brochureware & BTL Kit


    Stage 2: Digital Ecosystem & Kit (37k - Web + 12k - Video +
    Scope 3: 6k - Social Media Posts + Sales Presentation - 18k)
    REAL ESTATE MARKETING Stage 3: Communication Ecosystem & Kit

    STAGE I – BRAND POSITIONING & VERBAL IDENTITY


    STAGE II – BRAND VISUAL IDENTITY & ECOSYSTEM
    STAGE III – BRAND APPLICATION TEMPLATES & GUIDELINES
    Scope 4: Corporate Branding STAGE IV – BRAND IMPLEMENTATION & LAUNCH STRATEGY

    Strategy & Support


    Media Coverage

    Scope 5: Launch Support


    PR Package Account Management

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