E-Types

Strategy
Formulation
Catalina Castañeda Meriño

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 E – Types Strategy Formulation
• What we can learn from the videos and
information is that E-types is a design
company that since it was formed has
actively established the importance of:
• Forging meaningful experiences
• Providing identity to its customers.
• Creating prestige
• Doing something great
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 ¿Why should they formulate a strategy?
• To achieve their goals and to continue being on
the rise, they need to apply a good strategy. An
organization's strategy must be appropriate to its
resources, objectives, and environmental
circumstances. , through this formulation a
company can:
• Carry out its mission effectively and efficiently
• Integrate the organization's goals, policies, and
tactics into a cohesive whole
• Focus on business realities and future
tendencies.
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 ¿How should they formulate a strategy?
• Using the priority that is to understand
what their client´s identity is and how
they want to be seem.
• Establishing their personality on a very
defined way how they have done it so
far.
• Showing: creativity, sophistication, imagi
nation and originality.

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 ¿How should they formulate a strategy?
They could keep showing themself as
classic but also revolutionary
and experienced on what they do with
the greatness quality, and creating the
right design on the right time, this
reduces the risk and creates more
opportunity of positioning and
growing
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 Conclusion
We can stand out that E-types uses their
perspective to attract the client, this is
a really strong force for growing in the
future, but it could be improved.
The strategy that I propose to do this is to
continue building their reputation
through the development of a strong
sense of belonging, they shall
continuously adapt and influence both
workers and clients with the idea that
their designs communicate innovation
and that’s their value.

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 THANK YOU :)

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