Step 1 Step 2 Step 3

Project Feasible
Analyse Ideate Explore Intervention
Case ideas
Project Title Project Responsible Overall Wanted Behaviour
1 2 Intervention Design
3 BUILD ON, EVALUATE, AND FILTER IDEAS
Pick an Intervention Design Card of each colour, and generate an intervention idea using the keywords. Go through the following questions for each of your intervention ideas

OR
CURRENT BEHAVIOUR CHAIN NEW BEHAVIOUR CHAIN
Use the keywords in the wheel below as cues to freely generate intervention ideas, either individually or plenary. Hearing: Can you make it legal / change
Current, Unwanted Behaviour An intervention can consist of one or more words from each section. Is it legal?
Leave blank in step 1. If No law? If No
In step 3: create the new behaviour chain - include intervention.
Odd card combinations will Volume
The keywords are only meant to occur - try to generate ideas
Break down the unwanted behaviour into seperate steps of action. Can you adjust parts of the
Optional: Link actions to rationalization
spark the generation of ideas. anyway. Pick one or more new
Use the Draft sheet - then copy the final version to this sheet. Don’t spend time finding the cards if this is impossible. Is it ethically acceptable? If No intervention to make it more ethical If No
First Action First Action
words that fit an already Touch: acceptable?
generated idea
IOUR M Vibration
Can you simplify or adjust this
Are there enough resources for
E If No intervention to align it with available If No
this solution?
HAVBehaviour DriversEANS
B resources / get more resources?
Conscience Stressless
Empathy Sympathy Competition Can you improve the target
Challenge Completion Ownership Does the target audience have
audience's ability? Can you modify
Being in control Fitting in Curiosity adequate level of ability for the If No If No
the intervention to suit the target
Contribute to a fellowship Entertainment Popularity Interactive wanted behaviour?
audience’s level of ability?
Standing out Anticipation Intuition Pleasure/pain
Color Effortless Awareness Screen

Sig h
Sign

t
Text Light Label Radio Can you adjust or add something to
Images Shapes Social Media Request Is there a acceptable low risk of this intervention to enhance the

Chain of Actions
Chain of Actions

Thoughts and
Thoughts and
Symbols Movement target audience being distracted target audience’s attention?
Conversation Email
Text Message before, during or after Can you adjust parts of this If No

Self-Argumentation
Self-Argumentation
Intervention Webpage Norms If No
Voice Music Sound intervention, that can result in
TV Commercial Letter intervention to align it with the

S o cial
Rythm Pitch Volume

H ea rin g
unwanted behaviour? current level of target audience’s
Online video Rule set
attention? An intervention

WAY
Pressure Texture Vibration Campaign Software using only
Temperature Itch tickle Interactive Screen Speaker conscious

Touc
behaviour may

ital

h
Text Message Mobile App Can you use the principles / parts of
ANNELS
Stench Scent Aroma Does this solution take still be effective,
Video Game Manual/Guide this intervention and convert it to an so don’t discard it
Pleasant & Unpleasant flavor Dig advantage of unconscious /
H
If No just yet

S TO
Poster Brochure intervention that exploits
automatic behaviour?

Sm
Artifact Feature unconscious behaviour?

el
Internal Senses

T
l Curiosity
TARGET AUDIENCE & PHYSICAL CONTEXT OF BEHAVIOUR Balance Architecture al
RC

RI
Write down factors that are relevant to the case. Optional: use the Draft sheet - then transfer the final factors to this sheet
Tas sic
E
t e Phy Can you take away or change the
Is the solution unnecessarily
GG
Individual Factors Social Factors Physical Context If Yes bothering element without If No
oth e rs
bothering or unpleasant?
IGG compromising the solution?
ER
TR Completion If an idea is
You can use none, one, or more changed a lot
words from each section to Feasible Idea during the steps,
Remember to design an intervention. How would you react to this solution yourself if you were exposed to it? make sure it can
document all your The lists are not exhaustive - still pass all the
ideas! questions.
feel free to think of more words. After going through the ideas, make the new behaviour chain(s) on the step 1 poster
1 Project Title Project Responsible Overall Wanted Behaviour

CURRENT BEHAVIOUR CHAIN NEW BEHAVIOUR CHAIN

Current, Unwanted Behaviour
Leave blank in step 1.
In step 3: create the new behaviour chain - include intervention.

Break down the unwanted behaviour into seperate steps of action.

Optional: Link actions to rationalization
Use the Draft sheet - then copy the final version to this sheet.

First Action First Action

Chain of Actions

Chain of Actions
Self-Argumentation

Self-Argumentation
Thoughts and

Thoughts and

TARGET AUDIENCE & PHYSICAL CONTEXT OF BEHAVIOUR

Write down factors that are relevant to the case. Optional: use the Draft sheet - then transfer the final factors to this sheet

Individual Factors Social Factors Physical Context

2 Intervention Design
Pick an Intervention Design Card of each colour, and generate an intervention idea using the keywords.

OR

Use the keywords in the wheel below as cues to freely generate intervention ideas, either individually or plenary.
An intervention can consist of one or more words from each section.

Odd card combinations will

The keywords are only meant to occur - try to generate ideas
spark the generation of ideas. anyway. Pick one or more new
Don’t spend time finding the cards if this is impossible.
words that fit an already
generated idea

AVIO U R M EA
EH NS
B Be haviour Drivers
Conscience Stressless
Empathy Sympathy Competition
Challenge Completion Ownership
Being in control Fitting in Curiosity
Contribute to a fellowship Entertainment Popularity
Sig h

Standing out Anticipation Intuition Pleasure/pain

Color Effortless Awareness Sign
t

Text Light Label Radio

Images Shapes Social Media Request

ANNELS
Symbols Movement
H ea ri n g

Conversation Email

S o c ia l
WAY S T

Voice Music Sound

Intervention Webpage Norms
Rythm Pitch Volume TV Commercial Letter
Online video Rule set
Pressure Texture Vibration Campaign Software
Touc

Temperature Itch tickle Interactive Screen Speaker

ita l

Text Message Mobile App

h

Dig

Stench Scent Aroma

Video Game Manual/Guide
CH
OT

Pleasant & Unpleasant flavor

Poster Brochure
Sm

l Internal Senses Artifact Feature

el

l
ca
GG Architecture
ER

Balance
i
RI

Tas y s
t Ph
ER
e
oth ers
IG G
TR
You can use none, one, or more
words from each section to
Remember to design an intervention.
document all your The lists are not exhaustive -
ideas! feel free to think of more words.
3 BUILD ON, EVALUATE, AND FILTER IDEAS
Go through the following questions for each of your intervention ideas

Can you make it legal / change

Is it legal? If No If No
law?

Can you adjust parts of the

Is it ethically acceptable? If No intervention to make it more ethical If No
acceptable?

Can you simplify or adjust this

Are there enough resources for
If No intervention to align it with available If No
this solution?
resources / get more resources?

Can you improve the target

Does the target audience have
adequate level of ability for the
wanted behaviour?
audience's ability? Can you modify
If No If No
the intervention to suit the target
audience’s level of ability?

Can you adjust or add something to

Is there a acceptable low risk of this intervention to enhance the
target audience being distracted target audience’s attention?
before, during or after If No Can you adjust parts of this If No
intervention, that can result in intervention to align it with the
unwanted behaviour? current level of target audience’s
attention? An intervention
using only
conscious
behaviour may
Can you use the principles / parts of still be effective,
Does this solution take
this intervention and convert it to an so don’t discard it
advantage of unconscious / If No just yet
intervention that exploits
automatic behaviour?
unconscious behaviour?

Is the solution unnecessarily Can you take away or change the

bothering or unpleasant? If Yes bothering element without com- If No
promising the solution?

If an idea is
changed a lot
Feasible Idea during the steps,
How would you react to this solution yourself if you were exposed to it? make sure it can
still pass all the
questions.
After going through the ideas, make the new behaviour chain(s) on Sheet 1 or 1.X
1.1 Draft Title / Description

On this sheet you can create a messy draft of a behaviour chain. Transfer the final chain to the Step 1 sheet when done.

Try to determine a plausible rationale Challenge your perception of Discuss the

for the steps that play active part in First Action the problem - maybe it adequate level of
the current, unwanted behaviour. begins earlier than you think. detail for the actions
The thoughts don’t not necessarily
come before the action.

Chain of Actions
Self-Argumentation
Thoughts and
1.2 On this sheet you can create a draft for the Target Audience & Physical Context factors.
The greyed out keywords are for inspiration.
Cross them out if they’re irrelevant, write
Transfer the final factors to the Step 1 sheet when done. more, or expand upon them as you like

Individual Factors

Age
Gender

Income
Occupation
Civil Status

Emotioncal Condition
Political Orientation
Intelligence

Social Factors

Us & Them Thinking

Expectations

Social Norms Hierarchy Conditions

Physical Context

Season
Location

Artifacts

Property
Weather
Time of Day
1.X EXTRA BEHAVIOUR CHAIN SHEET
Project Title Date

BEHAVIOUR CHAIN BEHAVIOUR CHAIN

Chain description, version number Chain description, version number

First Action First Action

Chain of Actions

Chain of Actions

Self-Argumentation
Self-Argumentation

Thoughts and
Thoughts and
 Idea Work Sheet - Use this sheet to describe, build on, and detail a promising idea
3.1 Project Title Idea Title Date
Project Title Date Name

Project Title Date Name

 Being In
Stressless Sympathy Challenge
Control
Curiosity Popularity Anticipation Ownership
Conscience Empathy Competition Completion
Contribute To
Fitting In A Fellowship Standing Out Intuition
 Pleasure Pain
Entertainment Consequence
Effortless Awareness
 Sight: Sight: Touch: Sight:
Light Image Pressure Movement
Hearing: Hearing: Sight: Sight:
Voice Music Shape Symbol
Sight: Sight: Hearing: Hearing:
Text Colour High/Low Pitch Volume
Touch: Touch: Hearing: Hearing:
Texture Vibration Sound Rhythm
 Flavor:
Pleasant
Smell: Smell: Smell:
Stench Scent Aroma
Other: Touch: Touch:
Temperature Itch Tickle
Flavor: Internal Other:
Unpleasant Senses Balance
 Radio Rule Set Text Message Webpage
Social Media Request Conversation E-mail
Interactive
Campaign Software Speaker
Screen
Brochure Letter Sign Label
Architecture
TV Artifact
Norm Online Video Feature
Commercial
Mobile App Video Game Manual/Guide Poster
 SUPPORT INPUT OUTPUT STAGING

DESK RESEARCH
UNDERSTAND
Preliminary Desk Research

Step 1
Client information Clarification, Individually as
Behaviour chain,
Online research Foundation for preparation or in
Target audience &
Assumptions field study a plenary session
physical context

Initial Field Study

FIELD STUDY
DISCOVER

Step 1 Clearly defined

Field study data Individually as
Behaviour Chain, behaviour chain,
Interviews preparation or in
Target audience & Target audience &
Etc. a plenary session
physical context physical context

Follow-up Field Study

Clearly defined
Step 2 behaviour chain, Numerous
Intervention Target audience & In plenum
intervetion ideas
design physical context
DESIGN

Optional Further Detailing

DEVELOPMENT

Step 3
Feasible and
Build on, Evaluate, Unprocessed detailed
& Filter intervention ideas In plenum
intervetion
Step 1: New
concepts
behaviour chain

Further Detailing
REFINE

Testing

Step 1: New Insight for In plenum, or

Test Results
Behaviour chain Refinement Small group

Refinement
Implementation
REFINE DESIGN DISCOVER UNDERSTAND

DEVELOPMENT FIELD STUDY DESK RESEARCH

SUPPORT
INPUT
OUTPUT
STAGING