COMM 3

Sept 21, 2021

N4ture of speech communic4tion

The n4ture of something (COVID ex4mple, 4pply in communic4tion process)

I. wh4t c4n it do
II. does it h4ve types or forms? IN wh4t context does it occur?
III. Wh4t is its composition?
IV. How does it occur?

Wh#t is the n#ture of speech communic#tion process?

!. Of wh4t is communic4tion (for you)?
#. Wh4t purpose does communic4tion serve? How h&s communic&tion served
your purpose?

*recit*

WHAT CAN IT DO?

Functions of communic#tion (B#ird, Knower, Becker, 1973
!. Reinforces existing beliefs 4nd/or 4ttitudes
- intensifies, furthers. You believe in something more when you re4d
more 4bout it or communic4te with other people 4bout it
eg. M4rcos interview by Toni- Loy4lists think M4rcos is re4lly 4 good
le4der, the interview reinforces their beliefs.

#. Adjusts oneʼs position

- Recit- Nuezc4 c4se: very 4ngry 4t the child 4t first, s4w on twitter the
discourse by psychi4trists th4t the f4ult is m4inly on the f4ther, must redirect
4nger tow4rds him

$. Reduces disson4nce
-disson4nce- not sure wh4t to believe, we c4n solve this through
communic4tion
eg. V4ccine hesit4ncy, br4nd preference ->c4n be 4ddressed by
communic4tion, c4mp4igns

%. Incre4ses s4lience for issues

- irrelev4nt showbiz issues 4re given 4ttention (think before you sh4re, if
itʼs worthy of sh4ring)

]. Provides inform4tion

^. Est4blishes 4nd m4int4ins soci4l rel4tionships

- not only est4blish but 4lso m4int4in!

DOES IT HAVE TYPES?

Types or Modes of Speech Communic#tion - we use both modes of
communic4tion
!. Verb4l - comes from the L4tin word Verbum, which me4ns words
4. WRITTEN OR ORAL

#. Nonverb4l - physic4l movements, signs, f4ci4l expressions, tone of voice.

Communic4tion without words.

IN WHAT CONTEXTS DOES IT OCCUR?

Levels of communic#tion- depends on the number of p4rticip4nts, pl4ce where
itʼs h4ppening, purpose (Levels 4-7),
!. Intr4person4l - communic4tion occurs even if there is only one p4rticip4nt
#. Interperson4l
$. Public
%. M4ss
]. Org4niz4tion4l
^. Intercultur4l
_. Development4l

WHAT IS ITS COMPOSITION

Components of the communic#tion process
!. Spe4ker/Source (Encoder)
- Why other models use spe4ker while other source?
Models th4t m4de use of “spe4ker” refer to public communic4tion/
4ctu4lly spe4king/use of voc4l mech4nism.
“Source”- bro4d/ origin4ting communic4tor, not limited to 4
specific form of communic4tion
#. Mess4ge
$. Ch4nnel/Medium
%. Listeners/Receivers/Destin4tion/Audience (Decoder)
- F4ctors 4ffecting communic4tion (both source 4nd receiver, by D4vid
Berlo
4. Communic4tion skills
 Comm skills: spe4king 4nd writing skills. ie. if or4lly- be
conscious with the tone of your voice, etc.
For receivers: listening or re4ding skills
b. Knowledge- spe4ker: be knowledge4ble to the topic.
Receiver: re4d beforeh4nd, etc
c. Attitude - 4ttitude tow4rds the self 4ffect the w4y you
communic4te. (how you perceive yourself 4nd how your perception of self 4ffects
the w4y you communic4te).
Attitude tow4rds the subject m4tter -if you like
the subject, you 4re more enthusi4stic. You m4y be knowledg4ble 4bout
something but if itʼs not something
th4t you like, it will 4ffect the w4y you communic4te.
Attitude tow4rds the receiver (if you 4re the
source), 4nd tow4rds the source (if you 4re the receiver)
]. Effect
- by L4sswell. Mess4ge produces effect on the receiver
- 3 kinds: Physic4l - observ4ble, obvious, m4nifest4tion.
Emotion4l - feelings
Ment4l - ch4nge in how you see things, perspective, etc.

^. Field of Experience
_. Noise
k. Feedb4ck
l. Culture
!m. Context/Situ4tion
!!. Time