Credential

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 Proprietary + Confidential

October-2020 Apr-2022

December-2020 June-2022

December-2020
December-2022

December-2021

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Let’s
get

for …

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 Proprietary + Confidential

Trustable
7.3 millions
4.8 Active users

Average number of rating

1.7 trips
after completed trips Trip per day per user

5.2 km
2.4
Frequency open apps
Average length of trip
per user

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 Proprietary + Confidential

Multiple-services
>80%
User who already using

1/4 Ride services will switch

into Food services
For every 4 Ride hailing trips,
there is 1 Food Delivery
+1.2%
CTR per Promotion Food
banner campaign

3.2 times
Average number of
times user order food
per week

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 Proprietary + Confidential

Multi-partner

10mil+ Trips applied Joint Promotion

5mil+ Voucher conversions trade-off

5,000+ Businesses in copporate

*YTD 2022

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 Proprietary + Confidential

BRAND SOV – H1’23

Based on Kompa research

be has excellently become GOJEK

5%

NO. 1 BRAND GRAB

39%

that captures the attention of consumers BE

56%
in the ride-hailing market.

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Demographics

36%
Be App User Defined

36%
12%
64%

Male Female
47%

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be app Consumer

80%
White-collar
24-35
Stay in Hanoi/ Saigon
Digital millennials

Growing up in a time of transformation and

strong interference of technology
development and tradition.

Stick with the brand and dignify the empathy

between brand and user.

Pay attention to the core value of the

product.

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be app Consumer

20%
Gen Z
18-23
Focus on Hanoi - Saigon
Digital savvy

Growing up in the era of Smartphone &

popular IT. Define themselves as “creative”,
“connected” and “well-informed” consumers.

Happy, optimistic and self-expressive

Concerned about brand values & social

values, the brand's community.

Love to explore, willing to try new products.

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 Introduction
in-app banner

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Slider banner
Slider Banner support brands to
reach consumers quickly, prioritize
higher and more impressive display.

Location dispatch : Homepage

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Discovery banner
Discovery Banner update news and
promotion deals to beApp user.

Location dispatch : Homepage

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Promotion - CRM

1 2 3 4

Pop-up Banner Push Notification Loyalty Email Marketing

Head up to inform user Notification helps Introduce various Collect all Campaigns and
new deal/ best deal in Brand to announce new discount programs and Promotions within week
town today. Promotion deal to be conditions of bePoints then send out to all users
App customer

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 Ads Package
Experience Flows

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Partnership - Voucher Redeem

Banner ads:
Read T/C Redeem Coupon Exchange Code
Engagement

Description: Client team will need to team up with be to produce a

better deal for users that makes it easy for everyone to join and get their
privilege’s code on app.

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Merchant Partner – Food Delivery

Banner ads:
Select Store Merchant View Purchasing
Performance

Description: While the user has not made up their mind about picking out
any specific dishes. The beAds Food Search banner will navigate the
best offer in town for the customer.

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Growth Partner – Drive-hailing

Banner ads: Read T/C apply Lock Location Booking

Engagement

Description: Users will click on the banner and then be

redirect to a landing page where they can choose to
continue to using beServices or read term and conditions.

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 Case Studies

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 Proprietary + Confidential

Case Study | Cake Credit increase deposit’s DAU.

Objective: Cake – a Digital mobile banking seek proper ways to

increase number of user saving deposit.

Solutions: In order to help Cake generated more user, be have

corporate with Cake and launch new campaign “Giveaway 1K for
All”.
• Timeline: 12/08 – 11/09
• Targeting: Vietnam Nationwide
• Placement: Discovery Banner

Results:
After deployed ads straight a month, Cake have received new
users using Cake services and totally spike up to 400% times
compare to previous month.

Metrics

1,218,110 14,073
User attracted Click

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Case Study | Retained user Digital Wallet VNPay QR

Objective: VNPay is a Digital Wallet with mission in late

2022 message to all User: “Cashless Lifestyle”

Solutions: Owned an ideally banner engagement zone , be

help VNPay QR stand out in specific amount of time when
user engaging beApp.
• Timeline: 26/12 – 28/12
• Targeting: Vietnam Nationwide
• Placement: Discovery and Slider Banner

Results: More than 13%++ beApp user have signed and used
VNPay QR platform as one of their new payment methods.

677,361 2,395
Discovery x Slider
Impression Click

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Case Study | Suggest customer in ordering Tea&Coffee drink

Objective: Phuc Long seeking for new channel which generating

more GMV
Solution: FoodSearch was designed to suggest customers see the
advertising and leverage the chance of brand awareness
promotions.
• Timeline: 07-11/12
• Targeting: Ho Chi Minh city
• Placement: Food Search

Results: Phuc Long has multiple 9 times number of request order.

347,255 5,560
Impression Click

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Case Study | Increase freq be Customer goes to Shopping Mall

Objective: As customer trend show intended going to

shopping malls on holiday, malls understand this insight and
want to double the number mall’s visit traffic.

Solution: be corporate with Malls in deploying a whole

package in-app campaign that’s reach out to all beUser in
03 busiest days at the end of the year.
• Timeline: 23-25/ 12
• Targeting: Ho Chi Minh city
• Placement: Discovery and Slider banner

Results: Number of trips ordered to visit Mall’s location have

multiple x4.5 times compared to whole previous month.

416,442 1,121
Impression Click

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Ratecard
Number
Placement Ads Zone Display Size Cost p.1000 imp Min. Gross Cost
impression

Slider 1400 x 400 500.000 102.000 51.000.000

Home

Discovery 810 x 540 300.000 153.000 45.900.000

Ride in Trip
Ride Trip 1080 x 309 500.000 68.000 34.000.000

Delivery
Delivery 1400 x 400 200.000 170.000 34.000.000

Food Home 1262 x 600 200.000 170.000 34.000.000

Food Delivery

Food Search 1400 x 400 200.000 272.000 54.400.000

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