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Selling Today Partnering To Create Value Canadian 6th Edition Manning Test Bank
Selling Today Partnering To Create Value Canadian 6th Edition Manning Test Bank
1) In Consultative selling the buyer-seller relationship intensifies after the sale is over in
many instances.
A) True
B) False
Answer: True
Diff: 2 Type: TF Page Ref: 35 Skill: Applied (A) Objective: LO: 2 - 2
2) Strategies are the techniques, practices, or methods you use when you are face-to-face with
a customer.
A) True
B) False
Answer: False
Diff: 2 Type: TF Page Ref: 36 Skill: Applied (A) Objective: LO: 2- 2
3) A firm that practices the marketing concept moves away from a production orientation to a
customer orientation.
A) True
B) False
Answer: True
Diff: 2 Type: TF Page Ref: 32-33 Skill: Recall (R) Objective: LO:
2-1
4) Consultative-style selling, which emerged in the late 1960s and early 1970s, is an
extension of the marketing concept.
A) True
B) False
Answer: True
Diff: 1 Type: TF Page Ref: 35 Skill: Recall (R) Objective: LO: 2- 2
Answer: False
Diff: 2 Type: TF Page Ref: 35 Skill: Recall (R) Objective: LO: 2 - 2
Answer: False
Diff: 2 Type: TF Page Ref: 35 Skill: Applied (A) Objective: LO: 2 - 2
Answer: False
Diff: 2 Type: TF Page Ref: 40 Skill: Applied (A) Objective: LO: 2 - 3
8) The presentation strategy includes a reminder that outstanding service should be the
overriding theme of every sales presentation.
A) True
B) False
Answer: True
Diff: 2 Type: TF Page Ref: 42 Skill: Recall (R) Objective: LO: 2 - 3
Answer: False
Diff: 2 Type: TF Page Ref: 35 Skill: Applied (A) Objective: LO: 2 - 2
10) A strategic market plan is focused on the marketing functional area of a business and
outlines the methods and resources required to achieve the firm's marketing goals.
A) True
B) False
Answer: False
Diff: 2 Type: TF Page Ref: 36 Skill: Recall (R) Objective: LO: 2 - 2
Answer: False
Diff: 2 Type: TF Page Ref: 35 Skill: Applied (A) Objective: LO: 2 - 2
Answer: False
Diff: 2 Type: TF Page Ref: 35 Skill: Applied (A) Objective: LO: 2 - 2
Answer: True
Diff: 2 Type: TF Page Ref: 34-35 Skill: Recall (R) Objective: LO:
2–2
14) When products of a company become similar to its competitor's products, the product
strategy becomes more important than the relationship, customer and presentation
strategies.
A) True
B) False
Answer: False
Diff: 2 Type: TF Page Ref: 40 Skill: Applied (A) Objective: LO: 2 – 3
15) The belief that a firm should dedicate all of its policies, planning, and operation to create
customer satisfaction is called:
A) marketing concept.
B) market orientation.
C) target marketing.
D) customer orientation.
E) production concept.
Answer: A
Diff: 3 Type: MC Page Ref: 32-33 Skill: Recall (R) Objective: LO:
2-1
16) Eric Villa obtained a license to sell real estate and then accepted a sales position with a
Century 21 agency. To prepare for this new position, he purchased and read a research
report entitled Buying Habits of Today's Home Buyer. Mr. Villa is attempting to develop
a:
A) relationship strategy.
B) customer strategy.
C) presentation strategy.
D) product strategy.
E) promotion strategy.
Answer: B
Diff: 3 Type: MC Page Ref: 41 Skill: Applied (A) Objective: LO: 2 - 3
17) Across all businesses, more money is spent on ________ than on any other form of
marketing communication.
A) personal selling
Editor: W. H. Cremer
Language: English
V E T D T ,D
D ,C C ,J
A ,G ’D E , &c.
LONDON.
JOHN CAMDEN HOTTEN, 74 & 75, PICCADILLY.
PRELIMINARY.
PAGE
I. S T 13
II. „ W C 18
III. „ W R S 36
IV. „ W H 51
V. „ W R 56
VI. „ W K 61
VII. „ F -T T 66
VIII. „ W B 76
IX. „ W H 80
X. T D ,W ,P ,& . 86
XI. A T V A 94
XII. I ,P ,& . 116
XIII. T W 133
XIV. T A 139
XV. T W A 152
XVI. E T 156
XVII. T W F H 161
XVIII. O T 185
XIX. C T M M 227
XX. T C 251
APPENDIX.
G ’T C E 308
R 321
R - -N 326
HANKY PANKY.
I.—SIMPLE TRICKS.
Take two pieces of white paper, about the size of a sixpence, and
moisten them well on both sides. Put one on the first joint of each
forefinger, just at the root of the nail, and place these fingers on the
edge of the table, straight out, while the rest are closed up under the
hands.
Then say:
“Two little dickey birds sat on the sill,
One named Jack—t’other named Jill!
Fly away, Jack!”
Close the right forefinger, and with the middle finger remove the
paper and retain it there, while the forefinger is quickly replaced in
the first position to show the veritable flight of Jack. Then say,
“Fly away, Jill!”
And take the piece of paper from the right middle finger upon the
forefinger as at first, and replace it on the table.
“Come back, Jill.”
Then all the fingers but the first leap about to the words:
“De whole family dance, ’cause him eldest son he dance all alone!”
So on with the other fingers, the little one being the baby, and the
middle one Mrs. Boatman.
Some put on a black glove and make four chalk spots on the
fingertip to represent eyes, nose, and mouth.
BUY A BIRD.
Fold each finger over the next, the forefinger undermost upon the
thumb, and say:
“Who will buy my birds?”
On one saying he or she will make the purchase, you quickly open
your hand and cry:
“They all have flown away!”
LITTLE WATCHMAN.
(For Children):
Hold up the left hand, open.
“This is the thumb!”
Fig. 3.
TO CARRY HOT COALS IN THE HAND.
Fig. 4.