After constructing the ideologies behind the 

skincare products,

Scarlett and Skintific, the writer classifies the effects of these

products on their intended consumers. Users of Scarlett and Skintific

products provide the writer with data on their product reviews in order to

provide an answer. The comments left by people on a product's

Instagram and YouTube sites can be used to determine whether a

product is successful or whether the ideology that beauty product

advertising advocate has been realized. These data can provide deeper

information about the influence and effectiveness of advertising in

influencing consumer perceptions of products and beauty ideology.

The success of a product can be determined by whether the

product can deliver on the promises made in the advertisement. As a

result, the product can be considered successful. For example, if a

beauty product advertisement claims that the product can make the skin

brighter, smoother, and acne-free, the product's success can be seen in

the results obtained by consumers after using the product.

Scarlett and Skintific products serve distinct purposes. Looking at

the data, we can see that Scarlet's product is aimed at teenagers.

According to Papalia and Olds (2001), adolescence is a developmental

transition period between childhood and adulthood that typically begins

at the age of 12 or 13 years and ends in the late teens or early twenties.
 Skincare products can also have a psychological impact on one’s

sense of beauty and self confidence. Using products that are designed to

address specific concerns, such as dark spots, fine lines, or acne, can

help to improve the appearance of the skin, which in turn can boost

confidence and self-esteem. Skincare products can also provide a sense

of self care and indulgence, contributing to a sense of well –being and

positive self-image.

Skincare products can have both positive and negative effect to the

consumer. On the positive side, using skincare products can help improve

the appearance of the skin, reducing the signs of aging, dark spots, and

acne, and promoting a more even skin tone and texture. This can boost

one’s confidence and self-esteem, leading to a more positive perception of

their own beauty and attractiveness.

However, on the negative side, some skin care products may

contain harsh chemicals that can damage the skin, causing irritation,

inflammation, and other negative effects. In addition, the beauty industry

often perpetuates unrealistic beauty standards, promoting the idea that

flawless skin is a prerequisite for beauty, which can lead to feelings of

inadequacy and low self-esteem for those who do not fit these standards.

Scarlett

N User comment Coding Data Effect

o
1 Sis, the acne serum works, Works + Effect
now I want to try the night
 cream
2 Since using the Scarlett  I’m Fine + Effect
Brightening Skincare range  Breakouts - Effect
(serum, day and night cream) it and Textured
has become breakouts.
Previously I used the serum
and Thank God I'm fine. But
after using this series mixed
with Wardah facial wash vit. C.
alternate with Senka Collagen
facial wash pink and hatomugi.
My skin reaction turned out to
be breakouts and textured.
Usually it's not like that,
because I've never used day
and night cream before. How
do you know which product is
right for you, sis? Anyone
knows?
3 Scarlett is really good, my Really Good +Effect
acnes finally lost to Scarlett

4 I already wear Scarlett pink Doesn’t turn white -Effect

But my skin doesn't turn
white, it just gets clean

5 I use acne Scarlett serum and Getting Dull -Effect

acne cream, but how come my
skin is getting dull?

6 To be honest, I've been using Nothing has - Effect

the Scarlett acne series for changed
almost 5 months, but nothing
has changed. My acnes don't
go away
7 Sorry sis, I want to ask. Itchy and had - Effect
Previously, my face didn't have breakouts and
any acnes at all, but after using scars.
other products, it actually
became itchy and had
breakouts and scars. After
stopping using it, my face no
longer has acnes, but my face
is really dull... Should I use
acne or brightly? Please help
answer, sis
8 Sis, I've been using the Get Breakouts - Effect
Scarlett series acne for a
month, why does my face get
breakouts? Should I continue
or stop?
9 I really love the serum. Really Really Love + Effect
powerful. My acne didn't have Really Powerful + Effect
time to get bigger, it had
deflated first
10 Thank God, I'm a man and I Like This is product + Effect
like this product and my My Acne is Gone + Effect
acne is gone, he...he…, even
though I only use FW acne and
serum. I don't use cream,
because I just ordered it
11 I use brightly sis, but it turns My face is oily, -Effect
out my face is oily, sensitive, sensitive, and prone
and prone to breakouts. to breakouts
Should I use acne or brightly
Sis?

12 For me it doesn't suit me Doesn’t suit me, - Effect

when mixed with a glowing getting oily
serum. My face is getting oily.
For those of you who have oily
faces, it is not recommended.
This is based on my
experience. But again, this
skincare depends on whether
it's right for you or not. what
suits me, might not suit you.
Vice versa

13 Sis I want to ask... getting duller + Effect

I've used 1 package, but my
face is getting duller... is it
really not suitable for my facial
skin?
14 "7x Caremid Barrier Up Really like it, + Effect
Moisturizer" Moisturized, Supple
I've tried it and I really like it. and healthy.
My facial skin is moisturized, Texture is soft and
supple and healthy, and my watery
skin's texture is soft and Really love the
watery. I really love the product
product
15 I use brightening facial wash; I really like the + Effect
really like the product product, doesn’t
because it doesn't make my make my skin dry.
skin dry.

16 The brightening facial wash is doesn't make the + Effect

the best, doesn't make the skin dry
skin dry.
17 The face wash is Doesn’t dry out the + Effect
recommended because it skin
doesn't dry out the skin
18 I use @scarlett_whitening and the wrinkles around + Effect
thank God the wrinkles my eyes are
around my eyes are reduced reduced

19 The mugwort is great, the the pimples and + Effect

pimples and blackheads are blackheads are
gone, and I'm now as beautiful gone
as Tzuyu

don't forget to use it regularly

20 The product is very good, the Suitable for skin + Effect

result is suitable for my skin.
The product is the best, my
favorite.

Thank you lovely!

21 Indeed, the Brightly ever after Really the best, + Effect
serum product is really the fading thick dark
best. Thank God my mother spots
has been using it for more than
a year. Very helpful for fading
thick dark spots. But it's
better mixed with Glowtening
serum
22 Really good for getting rid of Really good for + Effect
acnes getting rid of Acne
23 The brightly serum is indeed the best for dull + Effect
the best for dull facial skin facial skin
24 Otw use this and it really has Really has effect, + Effect
an effect. My acne is starting My acne is starting
to decrease. to decrease

25 @ambaririyantichanel2083 I don’t feel right +Effect

 “Scarlett banyak banget
produknya viral semua dan
pada bilang bagus… aku baru
coba handbody yang varian
Joly dan kurang +srek… jadi
ragu mau coba skincare
scarlett lainnya. Padahal
katanya bagus-bagus….”

“There are so many Scarlett

products that are all viral and
everyone says it's good... I just
tried the Joly variant and I
don’t feel right about it... so
I'm hesitant to try other Scarlett
skincare”

26 Dessypermatasari1796 doesn’t affect - Effect

“Aku udah pernah coba anything on my
brightening serumnya Cuma face.
nggak ngaruh apa-apa di muka
aku…..” (Brightening Serum)

“I've tried the brightening

serum, but it doesn't affect
anything on my face…..
(Brightening Serum)

27 @ryu662 The Product doesn’t - Effect

“Sayangnya saya kurang suit me
cocok pakai Scarlett, dulu
nyobain serumnya yang
niacinamide… Tapi bukannya
mulus, kulit wajah saya malah
berminyak dan beruntusan gitu
euy… Alhasil sekarang belum
beli Scarlett Varian lain,
kemarin-kemarin sih coba
skintific dan Alhamdulillah
cocok juga…..”

Unfortunately the product

doesn’t suit me, I used to try
the niacinamide serum…. But
instead of getting smooth my
face is getting oily and break
 outs. So, now I don’t purchase
any other Scarlett varian.

28 @goppago it's good, all the + Effect

“Emang sih moist ini pro dan products
kontra banget hahaha. Di aku - Effect
pribadi Alhamdulillah bagus, it doesn't match at
semua rangkaiannya. Tapi di all, instead big
temen deketku, enggak coock pimples appear
sma sekali, malah muncul and it hurts
erawat gede dan sakit. Balik
lagi ke cocok-cocokan
berarti…”

“Really this moist has really

pros and cons hahaha. For me
personally, Alhamdulillah, it's
good, all the products. But in
a close friend of mine, it
doesn't match at all, instead
big pimples appear and it
hurts. I think it depends on the
person…”

29 @Farrelkanaya2239 Black Spots + Effect

“Saya pakai serumnya saja Disappeard
habis satu botol flek hitam
hilang”.

“I just used the serum after one

bottle of black spots
disappeared.”

Berdasarkan data tabel di atas yang bersumber dari komentar netizen

pengguna produk Scarlett, diperoleh beragam komentar yang

menunjukkan adanya sikap positif dan negative dari produk-produk yang

dileluarkan oleh Scarlett. Dari data di atas, ditemukan komentar terhadap

effect positif produk lebih banyak dibandingkan komentar negative produk.

Skintific

No User Comment Coding Data Effect

1 I've been using it for 2 months. my face is so soft, +Effect
I swear my face is so soft. I can repair my
bought it not because the slightly damaged
product is viral but it is really skin barrier and
needed because it can repair my sensitive skin,
my slightly damaged skin make my skin
barrier and my sensitive moist but it also
skin. Not only does it make makes my skin
my skin moist but it also glow
makes my skin glow. It's
really good anyway.
2 It doesn't suit me, my face is it doesn’t suit me, - Effect
burning... my face is burning.
But everyone's skin is different
hu hu
3 My girlfriend uses this product Rarely get Acnes + Effect
too. Her skin type often
appears big acnes, and after
using this product it rarely
gets acnes.
4 I really like the combination of Breakouts fade +Effect
glycolic acid toner + moist 5x away
ceramide. Breakouts fade
away.
5 I just bought the anti-dark spot Quite expensive - Price
package, the complete - Effect
package, quite expensive. So many acnes
The face that used to be
smooth, why now so many
acnes?
6 At first my face was red Very Fresh + Effect
because of irritation and
sensitivity, plus it didn't match Price me cry - Price
a product. Then I tried using
Skintific, thank God it was
cured. very fresh. I want to buy
again but the price makes me
cry. I'm asking for a giveaway,
Min.
7 I use this moisturizer, the Breakouts. Lots - Effect
glowing package, I get serum of little pimples
+ toner, it actually causes It didn’t suit my
breakouts. Lots of little skin
 pimples. Even though I
bought sunscreen and a
mugwort mask, it didn't suit
my skin.
8 I swear, my whole face has Breakouts - Effect
breakouts after 2 weeks of
use.
9 Sist, I'm using niacin, why are Breakouts - Effect
there breakouts? Even
though it was only 3 days of
use. But for ceramide
products, it's about to run out
of 3 jars, it's safe. Is it not
suitable or what?

10 This is the best, I've only my acne scars + Effect

tried it for a month, my acne have become
scars have become fainter. I fainter. I really
really like it !!! Whereas like it
previously it took a long time
to get rid of acne scars. Thank
you @skintificid

11 Min, I've only been using it for My face itchy, red, - Effect
2 days. But why is my face and slightly
itchy, red, and slightly swollen.
swollen? Is it because it
doesn't suit me?
12 This cream is very effective very effective in + Effect
in making the skin bright. It's making the skin
proven that in just a week my bright, my dull
dull skin becomes bright skin becomes
and glowing. bright and
glowing
13 This is my favorite. I use this Acnes are deflated - Effect
and my face is smooth, acnes
are deflated. Then the scars
start to fade.
14 Min, I want to ask. I'm a face gets hot and - Effect
beginner and use the Acne ends up turning
Skintific package, but my face red
gets hot and ends up
turning red. Why Min?
15 Sis, what happened to me? my face feels - Effect
After using it for a week my rough and bumpy
face feels rough and bumpy.
 Is it not suitable? Should I
continue to use it, sis?
16 My favorite moisturizer, My Favorite - Effect
really like it because my acne moisturizer, My
scars are slowly fading Acne scars are
slowly fading.

17 Before using Skintific, big there are no more + Effect

acnes often appeared. Thank breakouts.
God, after using Skintific,
there are no more
breakouts.
18 I'm wearing the blue one. Somewhat pimply - Effect
Somewhat pimply. Is it safe
or not?
19 Really the best glowing set, The best glowing + Effect
auto bright and glowing set, auto bright and
using this one set. glowing

20 Why does it break out when I Break out, - Effect

use it and pimples appear? pimples appear.
info please
21 I just tried the moisturizer and Glowing + Effect
serum and they make me
glowing. Especially if I follow
all the Skintific series.
22 Min, my face is oily, but if I use My skin get dry - Effect
the gel moisturizer and this
one, why does my skin get
dry?
23 I have a moisturizer, it just Don’t suit me - Effect
doesn't suit me. If anyone is
interested just DM. still sealed,
not opened at all. I know they
don't suit me, because I have
2, and one hasn't been
opened at all.
24 I have big acnes, then I use Don’t suit me + Effect
Skintific serum and finally the
scars subside. But the acne
scars won't go away, so what
should I use to make the
marks disappear?
25 Thank God, the redness on The redness on my + Effect
my skin is gone, but the skin is gone
scars won't go away. What - Effect
 should I use to make the The scars won’t go
marks disappear, Sis? away
26 Hi Sis. I just used the blue Few pimples - Effect
moisturizer, about 4 days. But appear and feel - Price
instead a few pimples appear sore is
and feel sore when applied, expe
like squeezing. How come? Price is expensive nsive
Why doesn't it fit? Though the
price is expensive
27 I used repair but it doesn't Doesn’t work - Effect
work. I want to sell
moisturizer, serum, toner.
Those interested please DM
28 Bismillah, I sell mine cheap. Doesn’t suit me - Effect
I've only used it 2 times. It
doesn't suit me. For delivery
to the Sidoarjo area, it will be
sent via Wahana because the
shipping costs are cheap
29 My best moisturizer, my love, My best Moisturizer + Effect
and now I'm trying to use MSH
Moisturizer to brighten
30 I've used 6 jars and it's really It’s really effective + Effect
effective
31 The ingredients are really the have extra money - Price
best; I really want to buy the
bigger size if I have extra
money
32 Thank God, I have used 4 the spots on my + Effect
packages. Thank God, the face have
spots on my face have reduced a lot
reduced a lot. Skintific is the
best
33 The serum is really reducing fine + Effect
recommended for reducing lines and wrinkles
fine lines and wrinkles
34 @Mama dina dark spots are + Effect
“Kalau produk skintific bagus fading a bit
banget, ini saya baru pertama
kali pakai skintifc ya dark spot.
Enak banget dipakainya dan
bintik hitam sedikit
memudar…”

“If skintific products are really

good, this is the first time I've
 used skintific, dark spot. It's
really nice to use and the dark
spots are fading a bit...”

35 @ Aulia mustika already +Effect

“Memang bagus serumnya brightening”
aku udah coba baru seminggu
udah cerahan”

“The serum is really good, I've

only tried it for a week, it's
already brightening”

36 “Udah 2 bulanan pake dan doesn't even get - Effect

jujur benar-benar coock. pimples
Mukaku yang berminyak +
acne prone, setelah rutin pake
sekarang malah jadi ga
jerawatan. Minyak pun ga
kilang-kilang amat”

“I've been using it for 2 months

and to be honest it really suits
me. Oily face + acne prone,
after using it regularly now it
doesn't even get pimples”.