Apple India

Apple is not just a brand, it's an experience. Let's take a journey through the
history and evolution of Apple India. Apple has had a long and complex
relationship with India. From its entry into the market in the early 90s to its
current success, Apple's journey in India is one of adaptation and perseverance.

Apple Inc, a tech giant, has captured the hearts of millions of customers globally,
including India, through its impeccable design, superior quality, and innovative
products. Let's explore the journey of Apple in India.

PPT By Sujay Raghuwanshi

All Images Used In This PPT is taken From Pixabay

Img Source Pixabay
The Birth of Apple in India

1 Inception

In 1976, Steve Jobs, Steve Wozniak, and Ronald Wayne came together to start Apple
Computers, Inc., which later became Apple Inc.

2 Launch in India

Apple officially entered India in 1992. However, due to restrictions on foreign

investments, the company could not sell its products directly to customers in India.

3 First Apple Store

On April 18th 2023 Apple opened its first Retail store in India in Mumbai and Second is in
New Delhi.
Challenges Faced by Apple in India
Pricing
Apple's products are more
more expensive in India due
due to high import duties
duties and taxes, making
making them less affordable
affordable for many
consumers.
Apple's Strategy to Overcome These Challenges
Localization
Apple has made efforts to localize
its products, services, and
marketing in India to better align
with local customs and
preferences.
Competition
Apple faces stiff
competition in India from
from local brands like
Xiaomi and Samsung, which
which offer more affordable
affordable products with
similar features.
Lower Prices
Apple has adjusted its pricing
strategy in India to be more
competitive and has introduced
installment plans and other
incentives to make its products
more affordable.
Regulatory Issues
India has strict regulations
regulations on foreign
companies, which can make
make it difficult for Apple to
Apple to do business in the
the country.
Production in India
Apple has started assembling
some of its products in India to
avoid high import duties and
improve its supply chain.
Apple's Success in India
Steady Sales Growth
Apple's sales in India have grown
steadily over the years, indicating
that its strategies in the market are
paying off.
Brand Loyalty
Apple has a loyal following of
customers in India who value the
company's brand and its products.
Services
Apple's services like Apple Music
have gained popularity in India,
providing additional revenue
streams beyond just hardware
sales.
Future Plans for Apple in India

1 2022/23

Apple is reportedly planning to launch its first official online store in India in the coming years.

2 2023/24

Apple is also rumored to be considering opening its first manufacturing plant in India, further
expanding its presence in the market.

3 Beyond

As India's economy and tech sector continue to grow, Apple is likely to invest more resources into the
market and capitalize on its potential for growth.
The Beginning
Apple entered the Indian market in 2007. With the launch of the iPhone 3G, the brand got a boost in popularity. It
paved the way for Apple stores to open all over India.

iPhone 3G Launch First Apple Store New Shopping Experience

The launch of iPhone 3G in India The first Apple Store opened in

was a turning point for the brand. Mumbai, with more stores With its unique design, Apple
following all over India. Stores offer customers a new
shopping experience.
 The Evolution of Apple India
Logo Transformation
Apple's logo has undergone
several transformations over
the years, from the rainbow-
striped apple to the present-
day monochrome version.
Brand Ambassador
Apple Brand ambassador is Shahrukh
Khan Because of its popularity, Media Message/Slogan
attention & Credibility to appeal to the Transformation
Indian market. But Apple doesn’t Apple's message has changed
announce official brand ambassador time to time
or spokespersons for its product in ” Think Different”
the same way that others companies “Switch”
do. Apple’s marketing typically Designed by Apple in
focuses on the products themselves, California”
their features, and the overall brand And Now Again “Think
image, rather then relying heavily on Different” is their Current
celebrity endorsements or brand Slogan
ambassador.
Brand Strategy and Building
1 Target Audience 2 Localization
Apple's target audience
is individuals seeking
innovation and high-
quality products with a
willingness to pay a
premium.
3 Marketing
Apple's localization
strategy for India has led
to the introduction of Siri
in Indian languages and
the availability of
Bollywood music on the
Apple Music platform.
Techniques
Apple has used various
marketing techniques in
India, including
experiential marketing
through its stores and
online marketing
campaigns.
Product Portfolio
iPhone iPod

Apple has been dominating the Indian smartphone The iPod was a major success in India, grabbing
smartphone market with the iPhone. People are grabbing sizable market share within no time.
are willing to pay more for Apple’s product quality. time.
quality.

iPad Mac

Apple iPad is popular in India, especially among Mac has become a popular choice for professionals
among students and young professionals for its who need power-packed performance.
its productivity features.
 Brand Identity of Apple in India
Design Excellence
Apple is known for its unmatched design
excellence and is recognized as a global leader in
product design.
Leadership
As a company Apple has been led by visionaries
like Steve Jobs and Tim Cook, whose leadership
has shaped the company’s Culture and directions
Brand Identity Prism
Branding
Apple is one of the world’s most recognizable and
valuable brands with a loyal following of
customers who swear by its products.
Customer Experience
Apple's customer experience is unmatched,
offering exceptional service and support to its
customers.
Apple.Inc
Brand Personality of Apple in India
Apple Considerd as Upper Class, Casual, Perfect, Innovative and a
Young Brand Apple's focus on quality is reflected in its products and services,
ensuring customer satisfaction and loyalty.

Quality-driven Innovative Premium A Status Symbol

Apple's focus on quality is Apple's innovative products and Apple's products are perceived Apple products are a status
reflected in its products and services are at the forefront of as premium, with high-quality symbol in India, and owning

services, ensuring customer new technology trends and design and a premium price one is considered a symbol of

satisfaction and loyalty. transformed the way we live and point. luxury and success.
work.

In Brand personality Scale :- The Big Five apple falls under Sophistication Category because of
apple is consider as Upper Class, Premium and a Classy Brand.
 Apple India Today
Apple has come a long way since 1992. Let's look at some current facts and figures.

APPLE VS SENSEX
$1.41 T $1.99 T Last Year Apple Sales In
India
10
0.5
0.5
$ 6 Billion USD
8 0.5 50,000 Crore INR
0.6
0.6
0.7
6 0.7 10
1.08
4 1.46 Apple Revenue
2 2 Incresing at Rate
0 World 8%
Top 10 Indian Company Sensex Apple India 45%
Reliance TCS HDFC Bank Column1 Infosys Icici Bank
Unilever SBI HDFC Airtel ITC

5 Million+ 02 20%
Apple’s Share In Indian Premium
iPhone Sold In India Annually Official Apple Stores In India
Premium Smartphone Market
Market
Brand Equity CBBE Model

Apple isn’t selling you a product, they are selling you an experience with products.

1 Salience 2 Performance 3 Imagery

Industry : Consumer
Electronics
Products : Iphone, Ipad,
Ipod, Imac
Apple isn’t selling you a
product, they are selling
you an experience with
products.
Multi Tasking, Great
Support, User Friendly,
Speed Performance,
Unique Operating System,
Good Service, Long
Social Status, High End
Product, Brand Loyalty,
High Quality, Cutting Edge
Technology, Exclusivity,
Steve Jobs as Face Of
Brand.

4 Judgement 5 Feeling 6 Resonance

High Quality (Precision &
Engineering), Premium
Price, High Service Costs,
Product Centric rather
then customer centric.
Intense Active Loyalty,
Loyalty, Attachment,
Premium Product, Community, Engagement.
Customer Stisfaction,
Feeling Proud,
Comfortable, Satisfied.
Apple’s Future In India
Research & Development

Apple is opening a new R&D center in Hyderabad

Hyderabad focusing on artificial intelligence and
and machine learning.

1 2 3

Infrastructure Expansion Increase Market Share

Apple is planning to open more manufacturing With the rise of disposable income in India, Apple is
manufacturing facilities in India. focusing on increasing its market share further.