Project Drawdown Annual Update Whagsv

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ACCELERATE

APRIL 2023
Annual Outcomes and Outlook Report

PRESENTED BY PROJECT
D R AW D O W N —T H E W O R L D ’ S
LEADING RESOURCE
F O R C L I M AT E S O L U T I O N S
ACCELERATING CLIMATE SOLUTIONS
These are exciting times for those of us working to put the brakes on climate
change. We have been saying it for years—we can and must stem the flow of
greenhouse gases into the atmosphere—and climate solutions are finally starting
to get the attention they deserve.
ABOUT US

Renewables are overtaking fossil fuels


as the energy source of choice. Lawmakers
are recognizing and responding to the
urgent need to enact policies and apply
resources to stabilizing our climate.
Around the world, we’re seeing an uptick
in adoption of virtually every one of
Project Drawdown’s climate solutions.
But is this enough? With atmospheric carbon
dioxide concentrations now over 420 parts
per million, our window of opportunity is
starting to close. To avoid climate catastrophe,
we need to head in the right direction as Our communications and storytelling

ERIK DOUDS / PROJECT DRAWDOWN


quickly, efficiently, and equitably as we can. teams inspired and engaged audiences all
And that means being strategic about every over the world, most excitedly through the new
bit of time, energy, and funding we put into Drawdown’s Neighborhood program, which
adopting climate solutions. showcases climate heroes from underrepre-
Over the past year, we’ve intensified and sented communities across the U.S.
laser-focused our efforts to stop climate change. Finally, and most critically, we launched a
We launched the “Drawdown Roadmap,” a new strategic plan to accelerate action in three
science-based plan that points to which climate key areas: advancing the science we need
actions we should prioritize—across sectors, to achieve drawdown; mobilizing the leaders
timescales, and geographies—to make the who can make it happen; and shifting the
most of efforts to achieve drawdown. conversation to engage and inspire diverse,
We hired a world-class team of scientists global audiences to get involved.
to conduct the fundamental research needed to We’re proud of the contributions we’ve
build and deploy effective climate strategies. made over the past year to solving climate
Our Drawdown Labs team brought corporate change by identifying what the world needs
Since the publication of the New York Times bestseller Drawdown, we’ve been leadership to new heights—engaging to do. And we’re looking forward, over the
recognized as the world’s leading resource for climate solutions. We were the employees in all functions and at all levels, coming months, to mapping how best to do it
harnessing business support for new policies, so humanity can achieve the change needed
first organization in the world to build a library of nearly 100 scientifically viable and shifting finance and investing to align with in the time allowed.
solutions to climate change that are ready to go today. climate goals.
Our Drawdown Lift team completed a massive
Now we’re launching the Drawdown Roadmap to rapidly scale those solutions. research effort delineating how climate action D R . J O N AT H A N F O L E Y
can alleviate poverty and enhance human well- EXECUTIVE DIRECTOR
Aimed at guiding policy and investments in climate solutions, the science-based being and equity worldwide. P R OJ E C T D R AW D OW N
Drawdown Roadmap points to which climate actions we should prioritize—across
sectors, timescales, and geographies—to make the most of efforts to achieve
drawdown as quickly, safely, and equitably as possible.
All of us at the Red Cross truly admire your leadership on climate change
and the critical work you are doing to mobilize and empower employees to view
every job as a sustainability job. Your message aligns perfectly with our
engagement strategy to foster the energy and enthusiasm of our workforce to build
a workplace culture of sustainability.”
— N O E L A N D E R S O N , C H I E F S U S TA I N A B I L I T Y O F F I C E R F O R T H E A M E R I C A N R E D C R O S S

Drawdown.org COVER PHOTO: DEN-BELITSKY, ISTOCKPHOTO.COM 3


LOOKING BACK

PROJECT DRAWDOWN
IS THE WORLD’S
Businesses must take action to address the
LEADING RESOURCE climate crisis by reorienting their operations
FOR SCIENCE-BASED toward sustainability and finally delivering
CLIMATE SOLUTIONS. on the promise of ‘corporate citizenship.’ I am very proud
of the work that we are doing with Drawdown Labs to

A PIVOTAL
We were the first organiza- further meaningful business action on climate.”
tion in the world to build
— MARINA PSAROS, UNITY
a library of nearly 100 scien-
tifically viable solutions to

MOMENT FOR
climate change.
have been called upon to PROJECT DRAWDOWN
In 2022, Project Drawdown accelerate corporate climate IS ELEVATING
hired a team of world-class action, guide philanthropic CORPORATE CLIMATE

CLIMATE scientists who will bolster our


position as the world’s leading
resource for climate solutions.
investments, and advocate
for equitable climate solutions
around the world.
LEADERSHIP ACROSS
THE U.S. AND BEYOND.

SOLUTIONS
Through the work of Draw-
Our Drawdown Roadmap down Labs, we’re marshaling
provides powerful scientific the power and vast influence

5,556
guidance to policymakers and of corporate America to
investors as to which climate push for aggressive climate
actions we should prioritize— legislation, including placing a
From corporate action across sectors, timescales, full-page ad in The New York
and COP27 to the White House and geographies—to stop M EN T IO N S Times that reached over 5
climate change. million people and influenced
in mainstream
and beyond, Project Drawdown media outlets—a
eventual passage of the
From the White House and Inflation Reduction Act. Later
is accelerating the adoption of climate corporate boardrooms to the
70% increase
in the year, Project Drawdown
in 2022
solutions in partnership with corporate TED stage and pages of lead- advised the White House on
leaders, investors, philanthropists, ing publications, our experts how to prioritize IRA projects.

policymakers, community change


makers, and more.
MANGOVE SEEDLINGS IN THAILAND,
PHOTO BY IRINA NISIFOROVA, ISTOCKPHOTO.COM
TWO WORKERS TALKING:
Drawdown.org PHOTO BY DARIOGAONA, ISTOCKPHOTO.COM 5
everyone has a role to play

5.5M
in addressing climate change.
Large institutions, from
Hewlett Packard Enterprise to
the American Red Cross, are
using this concept, and our
people reached
LOOKING BACK

corresponding job function


action guides, as the center-
piece for engaging employ- by a full-page
ees in climate action and
climate action strategies—
ad in The
reaching tens of thousands New York
of individuals in 2022 alone.
Times calling
PROJECT DRAWDOWN
for greater
IS PIONEERING federal
STRATEGIES TO
ADDRESS CLIMATE investment
CHANGE, ALLEVIATE
POVERTY, AND
in climate
IMPROVE HUMAN
WELL-BEING.
solutions
Drawdown Lift’s landmark
Climate–Poverty Connec-
tions report—published in
early 2022—is being used livelihoods, health, food knowledge and insights
by major private and public security, and education, while for influential government
funders to catalyze program- advancing gender equality agencies, multilateral and
matic, strategic, and financial with diverse audiences, in- bilateral institutions, and
commitments for double-duty fluencing policy and practice NGOs—including USAID, the
climate solutions in sub-Saha- around the world. Adaptation Fund, and Save
ran Africa and South Asia. the Children—working to fund
Major climate funders from and deploy climate solutions.
Over the year, we shared private firms like Stewart
our groundbreaking research Investors to global philan-
showing how advancing key thropic organizations like the

3.5M
climate solutions can alleviate Bohemian Foundation used
poverty and improve people’s Drawdown Lift’s research and

8M+
analysis to guide millions of
Online dollars of investments over
the past year—with a focus on
views of prioritizing climate solutions PAG E V I E WS
videos that address climate and
poverty together.
of the Project
Drawdown website
produced BICYCLE LANES IN BERLIN, GERMANY.
In 2022, we expanded
in 2022

by
PHOTO BY IGPHOTOGRAPHY, ISTOCKPHOTO
our role as a leading source of
Project
Drawdown “Net zero” is not enough.
In 2022 we continued to
and decarbonizing corporate
cash, among other strategic
push companies to adopt initiatives. The Drawdown Lift framework has guided
the industry-leading Draw- our Foundation’s exploration on where we will
down-Aligned Business Jamie Beck Alexander, focus additional investments in climate, and
Framework—accelerating leader of Drawdown Labs at
also reinforces the approach of members of our existing
corporate climate leadership. Project Drawdown, coined the
This past year we had a major phrase “every job is a climate
portfolio that are already working on these solutions.”
focus on greening 401(k)s job”—showing how — J A C K I E K O Z A K T H I E L , B O H E M I A N F O U N D AT I O N

PHOTO BY RAPHAEL POUGET / CLIMATE VISUALS COUNTDOWN

Drawdown.org 7
100,000+
listens to “The Greening
of Pittsburgh”—a podcast
LOOKING BACK

collaboration between
Drawdown Stories and
National Geographic

PROJECT DRAWDOWN resented communities across In 2022, Drawdown Stories


IS REIMAGINING America who are bringing connected more than a million
CLIMATE SOLUTIONS climate solutions to life. young people, students,
STORYTELLING educators, and community
BY “PASSING Over the past year, Draw- members with resources to
THE MIC” TO down Stories expanded its discover climate solutions.
UNDERREPRESENTED ability to connect with people
CLIMATE HEROES. across the U.S. through a
diverse network of commu- PROJECT DRAWDOWN From Climate Week NYC
Drawdown Stories centers nity partners and platforms, IS SHIFTING THE to COP27, Project Drawdown
the voices of everyday including Pinterest TV, the GLOBAL CLIMATE contributed to international
climate heroes who often go Weather Channel, and other CONVERSATION gatherings advancing solu-
unheard—particularly BIPOC leading media outlets. FROM DOOM tions to the climate crisis. Our
(Black, Indigenous, and AND GLOOM TO HOPE leaders delivered keynote
People of Color) individu- In 2022, Project Drawdown AND POSSIBILITY. presentations, hosted panel
als, immigrants, blue-collar became the first editorial discussions, and engaged
workers, and women. This collaborator of the award- In 2022, Project Drawdown directly with high-level, influ-
past year, Drawdown Stories winning podcast Overheard served as a go-to source of ential change makers.
launched “Drawdown’s at National Geographic, con- climate solutions information
Neighborhood”— a ground- necting more than 27 million for The New York Times, This is just a snapshot of the
breaking collection of videos people with Drawdown’s Washington Post, BBC, work we’re doing and the
featuring leaders in underrep- Neighborhood stories. Al Jazeera, Africa Times, and impact we’re having. The
other leading media outlets. urgency of the climate crisis
demands we do even more.
Our upbeat, science-based,
solutions-focused commu- Thank you to our generous
nications reached tens of donors for making this work
millions of people in nearly possible!
every country this past year.

In 2022, our resources


reached 15,000+ journalists
around the world through
the international journalism
organization Earth Journalism
Network. 107,000
SUBSCRIBERS
Positive, solutions-focused to newsletters—a
videos and multimedia cam- We’re huge admirers of your 31% increase
paigns Project Drawdown pro-
‘Climate Solutions at Work’ framework. over 2021
PHOTO BY DREW ARRIETA, duced were viewed millions
PROJECT DRAWDOWN
of times by a global audience
Our sustainability leaders have used
in 2022. it countless times over the last year as we continue
advancing our commitments to address
climate change.”
— C O RY D. S AU E R , 3 M

PHOTO OF PITTSBURGH WETLAND PHOTO BY SHAUNL, ISTOCKPHOTO.COM


Drawdown.org BY YUHAN DU, UNSPLASH GREEN ROOF PHOTO BY TONYV3112, SHUTTERSTOCK 9
Accelerating the world
FINANCIAL OVERVIEW
toward climate solutions
in 2023 and beyond 2021 2022
LOOKING AHEAD

FINANCIALS
(U NAU D ITED ) (U NAU D ITED )

Revenue & Support


Foundation $2,581,151 $1,607,128
Individual $1,094,521 $840,038
Humanity is in a race The year ahead marks a with high-level domestic and international • release of new insights on sector- Corporate $244,260 $458,843
pivotal moment in the journey policymakers to guide strategic support specific mitigation opportunities Program Fees $320,000 $450,000
between accelerating Royalties $38,769 $45,894
to a better future. for increased climate financing; expand • expanded analysis of the co-benefits
impacts of climate change our storytelling work to shine a light on of climate solutions for biodiversity, In-Kind $0 $0
and accelerating efforts to We must act with extreme urgency underrepresented climate heroes across human well-being, and more. Total Revenue* $4,278,702 $3,401,903
stop climate change in its but also laser-focused accuracy. We the U.S.; and much more! Expenses
tracks. We intend to win cannot waste one moment, or one dollar, We look forward to sharing Program $3,174,830 $3,021,897
in the quest to stop climate change and Stay tuned for updates on updates with you throughout Administrative & General $593,808 $759,728
that race. build a more verdant, equitable, and emerging initiatives, including: the year. Fundraising $142,212 $428,245
sustainable world.
And that’s where Project Drawdown is • launch of the Drawdown Labs
Total Expenses $3,910,850 $4,209,869
uniquely equipped to make a difference. Capital Accelerator, a resource for Cash on Hand $3,891,932 $3,236,014
This year we’ll unveil additional investors and philanthropists seeking (as of December 31)
elements of the Drawdown Roadmap, to accelerate smarter investments *I NC LUDES MULTI -Y EAR PL EDGES

launching a climate investor and philan- in climate solutions


thropy network to help guide more funds • launch of Drawdown’s Neighborhood S OU R C ES OF A L LO CAT I O N O F
into climate solutions; engage directly in New Orleans, New York, and other R EVENU E BY % E XPE NS E S BY %
locations
• expansion of the Drawdown Labs
Business Coalition to include new
top-tier corporations

$ $

47% Foundation 72% Program


25% Individual 18% Administrative
14% Corporate & General
13% Program Fees 10% Fundraising
1% Royalties

We are grateful for the generosity of our donors.


Please visit drawdown.org/donate and scroll
down the page for a list of our 2022 donors.

Please note: Our work is independent, and donors


have no role in our research, writing, or opinions.
We do not endorse or promote specific climate solutions
based on financial partnerships.

OFFSHORE WIND:
Drawdown.org PHOTO BY NICHOLAS DOHERTY, UNSPLASH 11
“We are living in an
extraordinary moment
in time. And we have
an incredible opportunity
to accelerate climate solutions
starting today.”
— D R . J O N AT H A N F O L E Y, E X E C U T I V E D I R E C T O R , P R O J E C T D R AW D O W N

Project Drawdown
Drawdown.org

@ProjectDrawdown

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