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Eazl's Growth Hacking Masterclass 2023 Study Guide Glossary
Eazl's Growth Hacking Masterclass 2023 Study Guide Glossary
Eazl's Growth Hacking Masterclass 2023 Study Guide Glossary
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Click Below to Go Directly to Any Section of the Study Guide
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● Section 1: Course Introduction
👨👧👦
● Section 2: Get Insights from Google Analytics & Apply them to Marketing Funnels
⚙️
● Section 3: Learn to Develop Personas and User Segments
🖌️
● Section 4: Learn How to Use Metrics When Managing Growth Operations
📲
● Section 5: Language/Market Fit: Content Creation, Email Marketing, and SEO
● Section 6: Landing Pages and UX: Where should you drive your traffic?
● Section 7: TOFU: Top-of-the-Funnel Marketing
💸
● Section 8: Growth's Financial Equation: LTV, CAC, and Reverse Engineering Marketing
🔥
Funnels
↩️
● Section 9: How to Go Viral? Social Media and Public Relations
● Section 10: Growth Hacking Retention: Acquisition is Expensive. Retention is Not.
● Appendix: Example Job Descriptions for Growth Hackers
This reference is part of Eazl’s Growth Hacking Masterclass and the original version can be found here.
Eazl: Blog | Twitter | YouTube | LinkedIn
2: How to Get Insights from Analytics and Apply them to Marketing Funnels
● Need help transitioning to or getting started with Google Analytics 4? Here’s our
YouTube playlist to get you started. It’s led by Peter Mesarec. You’re welcome to connect
with him on LinkedIn®.
● Resources used in this section:
○ Get access to the Google Analytics 4 demo account here
○ Refer to the Eazl Growth Hacking Glossary for help with general definitions
○ Read the original AARRR slide deck from Dave McClure here
○ Check out Cookiebot, a GDPR / privacy tool that integrates with Google Tag
Manager
○ Learn more about Google’s privacy compliance options here
● Opportunities to build your network on LinkedIn®
○ Connect with Roberto Ortega right here.
○ Connect with Peter Mesarec right here.
○ Connect with Manca Šalehar right here.
○ Connect with Alexander Lodeweyckx right here.
○ Connect with Jure Laharnar right here.
○ Connect with Laura Erdem right here.
This reference is part of Eazl’s Growth Hacking Masterclass and the original version can be found here.
Eazl: Blog | Twitter | YouTube | LinkedIn
This reference is part of Eazl’s Growth Hacking Masterclass and the original version can be found here.
Eazl: Blog | Twitter | YouTube | LinkedIn
6: Landing Pages and UX: Where should you drive your traffic?
● Additional resources on user experience / UX
○ Connect with Brian Taylor from Amazon.com on LinkedIn® right here
○ Get started with Hotjar here
● Additional resources on A/B testing:
○ Watch the full interview with Brian Taylor on UX and A/B testing right here
○ Watch this video from an earlier version of the Eazl Growth Hacking course on
using manual and automated A/B testing tools.
● Here are some additional resources to help you build landing pages:
○ You can watch the 2018 Eazl Growth Hacking Practicum where Maja builds a
landing page with LeadPages and integrates MailChimp here.
○ You might want to sign up for LeadPages (a company that offers excellent landing
page designs).
○ Here are Some Great Landing Page Design Examples (via HubSpot)
○ Here are Some Landing Page Optimization Tips (via Unbounce)
● Here are some additional resources to help you engineer on-site emotions:
○ Three Examples of Anchors Used in Marketing (via Disenthrall)
○ Here is an Overview of the Principles of Persuasion
This reference is part of Eazl’s Growth Hacking Masterclass and the original version can be found here.
Eazl: Blog | Twitter | YouTube | LinkedIn
This reference is part of Eazl’s Growth Hacking Masterclass and the original version can be found here.
Eazl: Blog | Twitter | YouTube | LinkedIn
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Bonus Section: Practicums from Version 5 of the Growth Hacking Course
[Intermediate] Maja’s Practicum: Go Deeper with AARRR Marketing Funnels
[Intermediate] Maja’s Practicum: How to Build a Digital Persona
[Intermediate] Maja’s Practicum: How to Build a Leadpage and Integrate Mailchimp
[Advanced] Maja’s Practicum: How to Setup Google Tag Manager and Hotjar
[Advanced] Maja’s Practicum: How to Track On-page Events in Google Analytics
[Intermediate] Davis Guest Practicum: Use Facebook to Drive Traffic to a Leadpage
This reference is part of Eazl’s Growth Hacking Masterclass and the original version can be found here.
Eazl: Blog | Twitter | YouTube | LinkedIn
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This reference is part of Eazl’s Growth Hacking Masterclass and the original version can be found here.
Eazl: Blog | Twitter | YouTube | LinkedIn
This reference is part of Eazl’s Growth Hacking Masterclass and the original version can be found here.
Eazl: Blog | Twitter | YouTube | LinkedIn
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Additional Eazl Community Resources
Private Facebook Group
Student Center
Subscribe on YouTube
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This reference is part of Eazl’s Growth Hacking Masterclass and the original version can be found here.
Eazl: Blog | Twitter | YouTube | LinkedIn
This reference is part of Eazl’s Growth Hacking Masterclass and the original version can be found here.
Eazl: Blog | Twitter | YouTube | LinkedIn
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1. SEM Specialist - Paid Search Shopping Display
🔖
2. Web Marketing Manager
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3. Digital Marketing Manager (Remote Position)
4. Digital Marketing Strategist (SEO)
This reference is part of Eazl’s Growth Hacking Masterclass and the original version can be found here.
Eazl: Blog | Twitter | YouTube | LinkedIn
ROI Swift is a fast growing digital marketing agency in East Downtown Austin. We work with
some of the best consumer brands in Austin and the nation to grow their businesses profitably
through Amazon, Facebook, Instagram and Google. This role is specific to Paid Search for
Google, Bing and Yahoo and reports to the CEO.
We love to get results, we are a team-oriented company, like to help each other out and don't
punch a clock. We go above and beyond and that's fueling our growth. If you like to punch a
clock and merely get a paycheck, you won't be happy here. If you like always learning new
things, doing better than last week or last month and like to work in a casual, fun environment,
this is the place for you.
● Review and perform daily management activities associated with Google AdWords,
Yahoo, Bing, and other search engines for clients. More than 80% of the role is within
Google AdWords.
● Maintain and monitor keyword bids, keyword negation, daily and monthly budgets per
account, impression share, quality score, and other important account metrics
● Report findings and propose changes to account managers and clients
● Generate and assess weekly and monthly reporting of established metrics in all paid
campaigns inclusive of, but not limited to, goal and revenue tracking. Metrics will differ
between, and be specific per client
● Research and establish detailed keyword lists and experience with A/B testing of landing
pages, copy, ad creatives.
● Recommend and implement creative copy suggestions and graphics
● Handle display network placement lists and target audiences on Google Ads
● Recommend and implement strategies for keyword opportunities and campaign
structuring targeting AdWords search and display networks
● Research, strategize, and implement search campaigns, ad groups, and accounts for new
clients and initiatives
● Keep up to date with search engine and PPC industry trends and developments
● Ongoing communication with, and updates to, management and internal teams to keep
abreast of progress as well as with clients.
● Communicate with management on project development, timelines, and results; and
work closely with the other team members to meet client goals including new prospect
meetings and business development team training.
Qualifications
This reference is part of Eazl’s Growth Hacking Masterclass and the original version can be found here.
Eazl: Blog | Twitter | YouTube | LinkedIn
Experience:
● Google AdWords: 2-3 years (Required Search, Shopping, Smart Shopping, Display)
● Google Analytics: 2 years (Required)
● Adwords Editor: 1-2 years (Preferred)
● Yahoo and Bing Paid Search: 1-2 years (Preferred)
● SEM (Google Search and Shopping): 2 years (Required)
Application Question:
● When are you available for an interview or phone screen? Please list 2-3 dates and times
or ranges of times.Have you ever demonstrated values similar to ours in your career?
We’d love to hear about it. Please tell us your example in word document or pdf and
attach it to your application.
Additional Compensation:
● Bonuses
Work Location:
● One location
This reference is part of Eazl’s Growth Hacking Masterclass and the original version can be found here.
Eazl: Blog | Twitter | YouTube | LinkedIn
● Health insurance
● Dental insurance
● Vision insurance
● Paid time off
● 9AM - 5PM
Schedule:
● Monday to Friday
This reference is part of Eazl’s Growth Hacking Masterclass and the original version can be found here.
Eazl: Blog | Twitter | YouTube | LinkedIn
We’re looking for a Web Marketing Manager to help transform our website into an elegant,
functional and effective experience for target audiences. In this position you will ensure that the
website is best in class by analyzing, creating, measuring and optimizing experiences based on
user needs, while accelerating the buyer’s journey. You will be responsible for growing high
value traffic to the site and improving conversion rates by continuously identifying new
opportunities to acquire and reengage target web users.
In this role, you will drive all strategic web initiatives on the roadmap and own the day-to-day
management and execution of web content and architecture. You will work with stakeholders to
create and optimize content and enhancement projects driving to deliver a superior visitor
experience as well as measurable business results. You will also own the web editorial calendar,
content creation processes and guidelines, and coordinate localization efforts with the regions.
This reference is part of Eazl’s Growth Hacking Masterclass and the original version can be found here.
Eazl: Blog | Twitter | YouTube | LinkedIn
PerimeterX is the leading provider of application security solutions that keep your web business
safe in the complex digital world. Delivered as a service, the company’s Bot Defender, Code
Defender, and Page Defender solutions detect risks to your web applications and proactively
manage them, freeing you to focus on growth and innovation. Bringing together an elite
engineering team, security research to continually update its solutions with current intelligence,
and best-in-class customer enablement and support, the world’s largest and most reputable
websites and mobile applications count on PerimeterX to safeguard their consumers’ digital
experience. PerimeterX has offices in San Mateo, California, Miami, Florida and Tel Aviv, Israel.
You can also find us on the web at www.perimeterx.com.
This reference is part of Eazl’s Growth Hacking Masterclass and the original version can be found here.
Eazl: Blog | Twitter | YouTube | LinkedIn
Creative QT has amazing products, loyal and adoring fans, and an enormous untapped future
customer base (you can find us at creativeqt.com). We have excellent digital content that has
had viral traction with millions of views which is being underutilized, great products in the
pipeline, and a message that easily resonates with parents across the country. What’s missing?
You! We want you to develop a marketing strategy and bring it to life through leading a strong,
remote team.
Built by parents for parents, Creative QT creates practical yet inspired toys to declutter homes,
inspire creative play, and help families Make Time Together. All of our products are first to
market and are fun and interesting, giving them built-in share-ability. We truly believe the
company has amazing potential but we need the right marketing partner to help us to develop
our next level of growth. We have a strong content, PR, and communications team but need
expert help with higher level strategy, acquisition, and CRO experience.
RESPONSIBILITIES
● Manage a comprehensive online/digital strategy to drive product sales, website traffic,
website conversion, UX, SEM/SEO, marketing ROI and customer satisfaction and
retention. Monitor website performance, ensure operational functionality of site, and
analyze key business metrics and report to senior management;
● Manage strategy/execution for utilizing creative content in email marketing and seasonal
marketing efforts (ie: Black Friday, Cyber Monday, seasonal blog/social media content,
etc.);
● Manage a growing marketing and communications team, including curating
vision/strategy for marketing efforts year-round, budgeting, website management and
e-commerce (Amazon) platform management;
● Oversee digital advertising (specifically social media) campaigns and strategy;
● Orchestrate marketing plans, alongside cross-functional teams, to drive and execute
successful new product launches; and
● Closely monitor and partner with Operations Manager to ensure package fulfillment
meets well defined SLA.
This reference is part of Eazl’s Growth Hacking Masterclass and the original version can be found here.
Eazl: Blog | Twitter | YouTube | LinkedIn
This reference is part of Eazl’s Growth Hacking Masterclass and the original version can be found here.
Eazl: Blog | Twitter | YouTube | LinkedIn
The Digital Channel Marketer, SEO is responsible for helping to develop and execute a
comprehensive organic search optimization strategy across Whole Foods Market’s website
(including mobile web), and developing partnerships to further organic search with other
marketing channels including social media and paid/partnerships. The Digital Channel Marketer,
SEO acts as a search optimization evangelist with internal and external stakeholders, and
ensures consistent application of best practices. This role will also aid in informing seasonal and
campaign content development and local store information discoverability. The ideal candidate
will know how strike an appropriate balance between SEO tactics and big-picture brand and
editorial storytelling.
Must Have/Be:
● 4-6 years of experience in digital marketing, with a significant focus on SEO, including
experience managing organic search for high-traffic and high-domain authority sites
● Deep understanding of organic search, including SEO trends and best practices, as well
as pitfalls and obstacles that can hinder SEO efforts
● Expertise Experience in on-page and off-page SEO approaches, including both
editorial-content marketing- and e-commerce-specific tactics
● Experience with the core aspects of local search and GMB Google listings, including
management tools like Brandify or Splash
● Expertise inUnderstanding of technical aspects of SEO; with a working knowledge of how
HTML, Javascript, CSS, schema, and site architecture impact search rankings
● Experience using enterprise SEO tools/platforms (BrightEdge, Rio SEO, or similar)
preferred
● Adaptable, experienced and knowledgeable enough help inform all areas of digital
marketing, both from an SEO standpoint and beyond.
● Understanding of content and asset development; ability to strike a balance between
SEO tactics and brand voice/editorial nuance
● Adaptable, experienced and knowledgeable enough help inform all areas of web
marketing, both from an SEO standpoint and beyond.
● Dedication to a high-level operational execution; track record of producing excellent
results
● Affinity for data, analysis and measurement
● Ability to juggle multiple projects and priorities in a fast-paced, results oriented
environment. Flexibility to work in a decentralized structure.
● Ability to advocate for best practices in a diplomatic way; able to articulate data-driven
rationale
This reference is part of Eazl’s Growth Hacking Masterclass and the original version can be found here.
Eazl: Blog | Twitter | YouTube | LinkedIn
Primary Responsibilities:
● Works with a broad cross-functional team (Digital Product, Technology, Integrated
Marketing, and Content/Editorial, etc) to establish and implement an integrated
multi-channel SEO program
● Supports SEO/content optimization across all channels in collaboration with
content/editorial team, social media team and media/partnerships team
● Performs keyword research and analysis to support and inform new program activations,
content development and marketing campaigns
● Conducts audits and leads optimization of existing content and partners with content
team to improve natural search ranking
● Collaborates with digital designers and managing content editors to optimize new page
design to meet SEO needs establish content architecture; helps to balance customer
experience with business/communication needs
● Collaborates with media/partnerships team and content/editorial team to ensure create
complementary SEO/SEM alignment executions
● Partners with digital marketing analytics team to track and analyze traffic and user
behavior on an ongoing basis to measure success
● Maintains up-to-date knowledge of SEO best practices; acts as an evangelist and trainer
for internal stakeholders on SEO trends, tools and tactics
This reference is part of Eazl’s Growth Hacking Masterclass and the original version can be found here.
Eazl: Blog | Twitter | YouTube | LinkedIn