MEDINA FOUNDATION COLLEGE OF SAPANG DALAGA, INC.

Former: Medina Foundation College

Purok Jasmine, Poblacion, Sapang Dalaga, Misamis Occidental, 7212
Tel No.: (065) 908-2380 | | Email Address: mfc_1984@yahoo.com

Bachelor of Secondary Education Department

COURSE CODE: PC (PURPOSIVE COMMUNICATION)
2nd Semester of A.Y. 2021-2022
Instructor: Mr. Aljun Colagbang Ebanay
Email Add: aljun.ebanay@gmail.com
Course Description Credit Units: 3

This module introduces students through communicative competence and enhances their cultural awareness
through multimodal tasks that provide them opportunities for communicating effectively and appropriately to a
multicultural audience in a local or global context.

Communication serves five major purposes: to inform, to express feelings, to imagine, to influence, and to meet
social expectations. Each of these purposes is reflected in a form of communication. Moreover, it equips students
with tools for critical evaluation of a variety and focuses of the power of language and the impact of images to
emphasize the importance of conveying messages responsibly. Also, this would help the students in their future
career to develop their oral, written, writing, and speaking skills in all endeavours.
COURSE GUIDE

Course Outcomes

Purposive Communication generally aims to develop your fundamental skills of communication such as listening,
speaking, reading, writing, viewing and representing studied and simulated in advanced academic and other
multicultural settings. Purposive Communication in the 21st Century offers an array of activities that will help you
achieve this goal.
 The activities include listening, comprehending, critiquing, and responding to live or recorded discussions, speaking
publicity with confidence, explaining authentic passages or text in your own words aided by illustrations in various
forms, writing technical reports and academic papers, and preparing a presentation using PowerPoint or any web-based
platforms. This textbook also uses different instructional approaches and strategies based on the principles of
differentiation, spiral progression, process orientation, information, communication and technology integration,
collaboration, contextualization, reflective learning, and visual enhancement. All of these are essential as you adapt to
the demands expected from a 21st century learner (like you) who is described as multi-skilled in different ways of
learning; self-directed, that is, demonstrating leadership skills; a lifelong learner himself/herself; flexible or adaptable to
different circumstances including learning styles and needs; creative in problem-solving; critical in thinking, passionate;
and possessive of a high emotional quotient. Finally, Purposive Communication in the 21st Century incorporates socio
cognitive transformative model in English as a second language pedagogy to ensure that 21st century multi literate
lifelong learning goal is achieved.

Course Outline

Unit 1. General Topic

Module 1: INTRODUCTION

1.1 Communication, Importance and Process

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 1.2 Review on the Basic Principles of Communication

1.3 Ethics in Communication

Module 2: GLOBALIZATION, CULTURES AND COMMUNICATION

2.1 Globalization and its effect on Communication

2.2 Local and Global Communication in a Multicultural Setting

2.3 Sub-Cultures and Communication

Module 3: EVALUATING MESSAGES

3.1 A Picture Paints a Thousand Words

3.2 The Power of Nonverbal Cues

3.3 Peeking through Promotion

Unit 2. General Topic

COURSE GUIDE

Module 4: REGISTERS

4.1 Dimensions of Registers

4.2 Tenor

4.3 The Corporate World

Module 5: USE OF TECHNOLOGY: THE e-PARADIGM

5.1 Multimodal Engagement

Module 6: COMMUNICATION FOR VARIOUS PURPOSES

6.1 Communication Fundamentals

6.2 Purposes of Communication

6.3 Rhetorical Situation

Module 7: COMMUNICATION FOR WORK PURPOSES

7.1 Communication in the Workplace

7.2 Barriers to Communication in the Workplace

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 7.3 Flow of Intra organizational Communication in the Workplace

7.4 A Communication Tool in the Workplace

7.5 Written Communication Materials for the Workplace

Module 8: COMMUNICATION FOR VARIOUS PURPOSES

8.1 The Explanation Essay

8.2 Writing an Explanation Essay

8.3 Understanding the Essay

Module 9: THE BLOG

9.1 Features of a Blog

9.2 Writing a Blog

Module 10: RESEARCH-BASED ARGUMENTATIVE ESSAY

10.1 The Annotated Research Biography

COURSE GUIDE

10.2 Research Notes

10.3 Thesis Statement and Outline

10.4 Research-based Argumentative Essay

Module 11: THE ORAL PRESENTATION

11.1 Preparing a Speech or Oral Report

11.2 Delivering the Report/Speech Talk

11.3 Presenting in Groups

11.4 Research-based Argumentative Essay

11.5 Knowledge About the Audience

11.6 The Oral Presentation

11.7 Dealing with Presentation Mishaps

Module 12: THE DEBATE

12.1 Types of Debate

12. 2 Skills Needed in Debate

12.3 Ethical Considerations

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 12.4 Dress and Appearance

12.5 Reaction/Response to a Letter to the Editor

12.6 Review of Argumentations

12.7 Formal Debate

Module 13: LITERATURE AS COMMUNICATION

13.1 Understanding Literature

13.2 Short Story Analysis

13.3 Character Development and Symbol

13.4 Literature and History

Module 14: COMMUNICATION ACROSS PROFESSIONS

14.1 Written Modes of Professional Communication

14.2 Genres Across Professions

COURSE GUIDE

14.3 Business Letters, Memoranda, Minutes of Meetings

14.4 Business Proposal

14.5 Social Media Channels

14.6 Business Proposal Critique

Module 15: VARIETIES AND REGISTERS OF SPOKEN AND WRITTEN LANGUAGE

15.1 Varieties of English

15.2 Language Registers/ Registers of English

15.3 British English vs. American English

15.4 My Cultural Experience

15.5 Language Registers

15.6 What do you Mean?

Module 16: EXPLORING TEXTS REFLECTING DIFFERENT CULTURES

16.1 Cultural Texts

16.2 Formal and Informal Language

16.3 Varieties of English: Pronunciation

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 16.4 Varieties of English: Idioms

16.5 Formal Language vs. Informal Language

Module 17: COPING WITH THE CHALLENGES OF INTERCULTURAL COMMUNICATION

17.1 Challenges of Intercultural Communication

17.2 Sources of Misunderstanding

17.3 Approaches to Studying Intercultural Communication

17.4 Communication Breakdown

17.5 Non-Verbal Code Differences

17.6 Blending with Foreigners

Module 18: THE JOB INTERVIEW

18.1 Applying for a Job

18.2 Preparing for a Job Interview

COURSE GUIDE

18.3 What to Do and What Not to During Job Interviews

18.4 Rubric for a Job Interview

18.5 Mock Interview

Course Materials

 A reliable computer
 Cellular phone/ Mobile phone
 Paper
 pen

Study Schedule

WEEK TOPICS ACTIVITY

Week 1: INTRODUCTION  discussion

 essay
August 24-28, 2020 1. Communication, Importance and  online quiz thru MS Word and
Process send to E-mail
 reflection
2. Review on the Basic Principles
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 of Communication

3. Ethics in Communication

GLOBALIZATION, CULTURES
Week 2: AND COMMUNICATION
September 1-4, 2020 1.Globalization and its effect on
Communication  discussion
 essay
2. Local and Global Communication
 quiz
in a Multicultural Setting  reflection
3. Sub-Cultures and Communication

EVALUATING MESSAGES
Week 3:
1. A Picture Paints a Thousand
September 7-11, 2020
COURSE GUIDE

Words  discussion
 essay
2. The Power of Nonverbal Cues
 online quiz
3. Peeking through Promotion  reflection

REGISTERS
Week 4:
1. Dimensions of Registers
 online quiz
2. Tenor
 activity
September 14-17, 2020
3. The Corporate World  online discussion

USE OF TECHNOLOGY: THE

Week 5:  online quiz
e-PARADIGM
 activity
September 21-25, 2020
 online discussion
1. Multimodal Engagement
Week 6: COMMUNICATION FOR  online quiz
VARIOUS PURPOSES  research
September 28, 2020 to  online discussion
October 2, 2020  essay
1. Communication Fundamentals

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 2. Purposes of Communication

3. Rhetorical Situation

COMMUNICATION FOR WORK

PURPOSES
Week 7:
1. Communication in the Workplace
October 5-9, 2020
2. Barriers to Communication in the
Workplace
 online quiz
3. Flow of Intra organizational  research
Communication in the Workplace  online discussion
 essay
4. A Communication Tool in the  reflection
Workplace
COURSE GUIDE

5. Written Communication
Materials for the Workplace

COMMUNICATION FOR
Week 8-9:
VARIOUS PURPOSES
October 12-15, 2020
1. The Explanation Essay

2. Writing an Explanation Essay

3. Understanding the Essay  online quiz

 online discussion
THE BLOG
 research
1. Features of a Blog  essay

2. Writing a Blog

Week 9: Midterm Examinations

(March 19-20, 2021)

RESEARCH-BASED  essay
Week 10:
ARGUMENTATIVE ESSAY  research
 online quiz
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 October 19-23, 2020 1. The Annotated Research
Biography

2. Research Notes

3. Thesis Statement and Outline

4. Research-based Argumentative
Essay

THE ORAL PRESENTATION

1. Preparing a Speech or Oral

Report

2. Delivering the Report/Speech

Week 11: Talk
COURSE GUIDE

October 26-30, 2020 3. Presenting in Groups

 essay
4. Research-based Argumentative  online quiz
Essay  online discussion

5. Knowledge About the Audience

6. The Oral Presentation

7. Dealing with Presentation

Mishaps

Week 12: THE DEBATE  online discussion

 research
1. Types of Debate  reflection
 online quiz
November 3-6, 2020 2. Skills Needed in Debate
 essay
3. Ethical Considerations

4. Dress and Appearance

5. Reaction/Response to a Letter to
the Editor

6. Review of Argumentations

7. Formal Debate

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 Week 13:
LITERATURE AS
November 9-3, 2020 COMMUNICATION

1. Understanding Literature
 online discussion
2. Short Story Analysis  online quiz
 essay
3. Character Development and  research
Symbol

4. Literature and History

Week 14:

November 16-19, 2020 COMMUNICATION ACROSS

PROFESSIONS
COURSE GUIDE

1. Written Modes of Professional

Communication

2. Genres Across Professions

3. Business Letters, Memoranda,  online discussion

Minutes of Meetings  online quiz
 essay
4. Business Proposal  research
5. Social Media Channels

6. Business Proposal Critique

Week 15: VARIETIES AND REGISTERS  online discussion

OF SPOKEN AND WRITTEN  online quiz
November 23-27, 2020 LANGUAGE  essay

1. Varieties of English

2. Language Registers/ Registers

of English

3. British English vs. American

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 English

4. My Cultural Experience

5. Language Registers

6. What do you Mean?

Week 16:
EXPLORING TEXTS
December 1-4, 2020
REFLECTING DIFFERENT
CULTURES

1. Cultural Texts

2. Formal and Informal Language  online discussion

COURSE GUIDE

 research
3. Varieties of English:  reflection
Pronunciation  online quiz
 essay
4. Varieties of English: Idioms

5. Formal Language vs. Informal

Language

Week 17-18: COPING WITH THE  online discussion

CHALLENGES OF  research
INTERCULTURAL  reflection
COMMUNICATION  online quiz
December 7,9-11, 2020
 essay
1. Challenges of Intercultural
Communication

2. Sources of Misunderstanding

3. Approaches to Studying
Intercultural Communication

4. Communication Breakdown

5. Non-Verbal Code Differences

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 6. Blending with Foreigners

THE JOB INTERVIEW

1. Applying for a Job

2. Preparing for a Job Interview

 online discussion
3. What to Do and What Not to  research
During Job Interviews  reflection
 online quiz
4. Rubric for a Job Interview  essay

5. Mock Interview

Week 18: Final Examinations

COURSE GUIDE

(January 8-9, 2021)

Course Requirements

a. Attendance: make sure that you have no absences (unless there is a valid reason)

b. Online quiz

c. Major examinations

d. Assignment

Grading System

30%- Major Examination

30%- Peformance

30%- Take home examination/Projects/Assignments/Quizzes

10%- Attendance

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 Important Reminders

 Take responsibility for your education.

 Attend class religiously
 Get class into time
 Respect your instructor
 Come to class prepared
 Respect everyone else’s opinions
 Attendance is strictly observed
 Use technology appropriately
 Pass your assignment and quizzes on time
 Avoid cheating and plagiarism in doing your home works

Instructor’s Contact Details

COURSE GUIDE

ALJUN COLAGBANG EBANAY

0930-818-0154
Email add:aljun.ebanay@gmail.com
FB Account: Aljun Ebanay

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