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Application - of - Economic - Concepts-Activity - 1 - Katrina Amore Vinarao
Application - of - Economic - Concepts-Activity - 1 - Katrina Amore Vinarao
on his marketing department for sales forecasts and on his legal department
for advice on contract and copyright law. The information he obtained about
future sales was indeed accurate, but apparently his legal department did not
fully anticipate all the legal ramifications of distributing Magicword.
Sometimes, managers are given misinformation.
The real problem in this case, however, is that Ralph did not properly act on
the information that was given him. Ralph’s plan was to generate $7 million
per year in sales by sinking $20 million into Magicword. Assuming there were
no other costs associated with the project, the projected net present value to
Amcott of purchasing Magicword was which means that Ralph should have
expected Amcott to lose over $1.6 million by purchasing Magicword.
Ralph was not fired because of the mistakes of his legal department but for
his managerial ineptness. The lawsuit publicized to Amcott’s shareholders,
among others, that Ralph was not properly processing information given to
him: He did not recognize the time value of money.
Cost of project $20,000,000
Future Cashflows
Year 1 7,000,000
Year 2 7,000,000
Year 3 7,000,000
Interest Rate 7%
PV 18,370,212
NPV= PV - C0 =$18,370,212 - $20,000000 = -$1,629,788
CASE 2: By spending $300,000 today on a new machine, the firm will reduce
costs by $365,000 over five years. However, the present value of the cost
savings is only $284,679.22.
Consequently, the net present value of the new machine is computed below:
Year 1 50,000
Year 2 60,000
Year 3 75,000
Year 4 90,000
Year 5 90,000
Interest
8%
Rate
PV 284,679.22
CASE 5:
15, 000 units needs to be produced
CASE 7
It would be unethical if it will affect the bonuses of the employee, especially, if
the they are showing excellent performance in the workplace.
CASE 8:
$750 favorable means variable costs are efficiently managed
CASE 9:
Cost of new street cleaner= $50.740
PV of Cost saving of purchase=$43,4674.49 (1.10)^-5x$70,000)
It is unfavorable to purchase since the present value of its cost savings less
than the purchase price controller’s decision and analysis is not correct
CASE 11:
Worldwide Airways must not accept the $150,000 per roungg trip of flight on a
jumbo jet because it will include loss of $40,000