https://www.linkedin.

com/in/janellerandazza/

JANELLE RANDAZZA 978-590-0444

W Ave 40, Los Angeles, CA

janelle@janellerandazza.com

www.janellerandazza.com
COMMERCE WRITER + EDITOR

SUMMARY

An award-winning senior-level writer and editor with a decade of experience in online journalism and four years of experience with commerce and
branded content at USA Today’s Reviewed. I’m a seasoned product tester, an accomplished reviews writer, and a skillful editor. Interests include street
tacos, SEO optimization, gastro-tourism, and Oxford commas.

SKILLS
Copy Editing (AP Style)
Analytics (Parse.ly)
SEO Optimization (SEMRush,
Google Trends)
eCommerce (Amazon, Trackonomics, CMS (Presto, WordPress) Coding (Basic HTML)
Skimlinks) MS Office Project Management (AirTable)
Photo Editing (Canva, PhotoShop) Google Docs & Google Workspace Social trends (IG/FB/TikTok)
DSLR Photography

WORK EXPERIENCE
USA Today's Reviewed
Senior Writer • 2019 - Present
Significantly grew Reviewed’s parenting vertical, contributing to a 32% increase in pageviews and a 370% increase in revenue YoY.
Edited and updated evergreen articles from top to bottom, ensuring all content was relevant, current, and SEO-optimized, feeding into a 72.8%
pageview increase YoY for Reviewed’s Home and Parenting sections.
Consistently wrote top-performing roundups and one-offs for holiday coverage, deals, and sales events with pageviews upwards of 8,000 per month
in Q4 and 1,200 a day for Amazon Prime Day.
Fine-tuned methodology for in-depth product reviews and comparative lists, enhancing reader engagement and increasing revenue.
Conducted robust SEO research using Google Trends and SEMRush to identify trends and seasonality; worked in close collaboration with SEO and
analytics team.
Assisted in planning and management of editorial calendar, with a focus on short-term and long-term goals.
Juggled numerous projects on tight deadlines, including last-minute trending stories and deal coverage.
Assigned stories to a cache of freelancers, and edited their work for clarity, consistency, accuracy, grammar, and style.

Various Publications
Book Author + Lifestyle Writer • 2008 - 2019
Wrote on various topics for a range of publications, including USAToday.com, The Boston Globe, SheKnows, Parents, Horticulture, Fitness,
Weightwatchers.com, and more.
Distilled complex research studies and expert insights into understandable and readable articles in the tone and voice of the publication.
Conducted expert interviews and found and cited peer-reviewed studies to establish expertise and build reader trust.
Developed a network of industry contacts and go-to experts in the fields of parenting, style, beauty, outdoors, health, and home.
Author of Go Tweet Yourself (Simon & Schuster) and the Americanization of The T-Shirt: A Collection of 500 Designs (Rockport Publishers).

Metal Flowers Media | World of Wonder | Bunim-Murray | Shed Media

Supervising Casting Director • Jan 2010–June 2013
Cast over 40 shows for major cable networks, including Emmy-nominated seasons of Project Runway and Naked & Afraid.
Known for in-depth interviews, clever pitch bios, and smart marketing copy.
Shot and produced casting reels with an eye toward character depth and story arc.

HCPro
Managing Editor • June 208–May 2009
Managed editorial calendar, recruited freelancers, top edited articles, and managed staff writers.

AWARDS
Reviewed's Article of the Year, 2022 CAPS 2023 Nominee
What You Need to Know During the Baby Formula Shortage The Best Baby Registry Sites of 2023

EDUCATION
BFA Theater Certificate in Copyediting + Publishing
Salem State University Emerson College