Professional Documents
Culture Documents
Projvt
Projvt
FINAL PROJECT
GROUP MEMBERS:
SUBMITTED TO:
Dr. Usman Aleem
DATE:
06-09-2023
EXECUTIVE SUMMARY
We have chosen Siemens Company to work on our smart home project. Seimens is a leading
technology company, create technology that empowers customers to positively transform the
industries that form the backbone of thier economies, industry, infrastructure, transport, and
healthcare.
We're working on a project to develop a smart wallpaper that will revolutionize living spaces. This
innovative wallpaper will have built-in features like a TV, AC control, customizable walls, smart
mirrors, music playback, and even a GPS system. With seamless mobile integration, it will provide
a truly immersive and convenient smart home experience We named this smart wallpaper as
“TECH-INFUSED WALL”
Our goal is to provide a seamless and immersive smart home experience for homeowners and to
create localized content and launch the smart wallpaper in Pakistan, showcasing its benefits and
generating excitement. We'll focus on effective marketing, establish partnerships with retailers, and
ensure ethical business practices. We are excited to launch the smart wallpaper in Pakistan and
Siemens' mission is to create outstanding and high-performing technology and products that will
revolutionize the world and change the perceptions of its users and customers.
VISION:
We aim for excellence in all areas and we do everything to achieve this aim. Our vision defines this
aim and inspires us to provide outstanding quality and impressive solutions for our customers.
CORE VALUES:
Our core values of responsibility, excellence, innovation and zero harm underpin our customer
approach, supported by a culture of personal ownership and care for the individual.
TECH-INFUSED WALL
INTRODUCTION:
Ever thought about how to Dapper up your interior aesthetics using technology? Worry no more!
Large 3D screens that act as digital house wallpapers are the revolutionary decor innovation you
didn't know you needed. Circumventing traditional paint and wallpapers, these advanced screens
can transform your walls into dynamic works of art. They're reliable, cost-effective, and offer an
immersive experience that will leave your guests awe-inspired. Imagine having a smart
customizable wallpaper that completely transforms the way you experience your living space. This
innovative creation offers a wide range of features that cater to your every preference and need,
revolutionizing the concept of interior design. Let's dive into the details and explore the incredible
capabilities of this this smart wallpaper. Let's dig deeper to find out more about these technical
marvels.
The auto-customized wallpaper feature allows you to effortlessly change the look and feel
of your space based on your preferences. You can choose from a wide range of designs,
With the built-in TV feature, you can enjoy your favorite shows and movies without the
need for a separate television. The high-resolution display ensures a captivating viewing
Say goodbye to traditional ACs and heaters! This smart wallpaper comes with temperature
control capabilities, allowing you to adjust the climate in your room to your desired
comfort level. No more fiddling with thermostats or worrying about energy consumption.
The smart mirror feature is a game-changer. It transforms your wallpaper into a reflective
surface that functions as a mirror. Whether you're getting ready in the morning or checking
your appearance throughout the day, it's all conveniently integrated into your living space.
Want to access your mobile apps and messages without picking up your phone? No
problem! The wallpaper seamlessly connects to your mobile device, displaying your phone
screen directly on the wall. You can stay connected and multitask with ease.
Never get lost again with the built-in GPS and Google Maps integration. Whether you're
exploring a new city or navigating your daily commute, the wallpaper provides real-time
directions and maps, all without the need for a separate device.
Voice recognition technology takes convenience to the next level. You can control various
features of the wallpaper with simple voice commands. Adjust the temperature, change the
wallpaper automatically turns off the lights and TV, helping you save energy and reduce
the wallpaper includes a clock, ensuring that you never lose track of time. It's a small but
this smart customizable wallpaper is a complete package, offering auto-customization, built-in TV,
temperature control, smart mirror, mobile integration, GPS and Google Maps, voice recognition,
light-saving capabilities, and a clock. It's a revolution in living space design, combining style,
convenience, and cutting-edge technology. Get ready to transform your space into a personalized
Ever wondered how to make your room more interactive? With the advent of Tech-infused walls,
you can transform your room into a digital command center! It's not just for the futuristic appeal,
there are several valid reasons supporting the adoption of these screen wallpapers. Here are a few:
1. Multi-functional: Imagine a single screen that incorporates all your necessary appliances - TV
camera, alarm clock, mirror, Google Maps. The list goes on. You won't need separate devices
2. Space Saving: Considering the modern urban living often takes place in close quarters, a
multifunctional device that takes up no more space than a wall painting is the dream solution.
3. Ease of Use: With a smartphone-like interface, anyone can operate these devices without any
specialized training. Plus, regular updates keep your wallpaper operating at its best.
4. Virtual Possibilities: Using the Digital screens for rooms will definitely spark the tone of air
with soft breeze of Hawaiian courtesy or Amazon forest surrounding or anything we can ever
imagine.
game-changer in interior design. Unlike conventional wallpapers, this use technology to project
6. TV cameras: Imagine video chatting with friends or family without the need for a separate
device. You can even monitor your house when you're away! Stay connected, feel secure.
7. Clock: Visualize your clock, alarms, timers, and more in one place. Time management made
easy!
8. Mirror: Going digital doesn't mean you have to compromise on vanity. It takes a simple touch
9. Google Maps: Imagine planning your commute right from your bedroom wall. It's all about
convenience. From blending TV cameras to Google Maps onto your wall, Tech-infused walls
redefine interior decor. They are the future we need to embrace, as they provide an interactive,
10. Mobile to Screen: The impression of watching your favorite persons on large screens in front
of you while conversing with them is an idea we would love to experience. Connecting Phones,
Laptops via Dongle to Meta Screens will simplify this matter in no time.
11. light-saving: this feature is an eco-friendly addition. When no one is in the room, the wallpaper
automatically turns off the lights and TV, helping you save energy and reduce your carbon footprint.
12. Reliable and Durable: Worried about their reliability? There's no need! Tech-infused walls for
homes are designed to be reliable and durable. Their components are sealed to protect against dust,
moisture, and mechanical damage. Plus, the LED lights have an expected lifespan of over 50,000
would be pleasantly surprised to know that their pricing is quite competitive. Based on the features and the
area you want to cover, prices can range from affordable to high-range, ensuring there is a smart wallpaper to
Wondering what’s behind this magic? These wallpaper screens are made using technologically
advanced raw materials - primarily Aluminum Alloy, LED lights, and Polyvinyl Chloride (PVC)
sheets. This combination ensures vibrant color presentation and durability, setting them apart from
The technological prowess employed in manufacturing these 3D screens is incredible. They utilize
high-definition LED displays, robust control systems, and advanced 3D rendering software. The
result? A wall that provides an immersive viewing experience, drawing you into a whole new
dimension.
STRUCTURE TYPE:
The structure type of the smart tech-infused wallpaper can be designed with a modular approach.
This means that it can be composed of individual panels or sections that can be easily connected
and arranged to fit different room sizes and layouts. The modular design allows for flexibility in
To ensure easy installation, the panels can have a simple interlocking mechanism or adhesive
backing that allows them to be securely attached to the wall without the need for complex tools or
professional assistance. This makes it convenient for anyone to install the smart wallpaper in their
own space.
The modular design also enables customization, as users can choose the number of panels and their
arrangement to create unique patterns and designs on their walls. This allows for a personalized
touch and the ability to match the wallpaper with the overall interior design of the room.
In terms of upgradability, the modular structure allows for easy replacement or addition of panels.
If new features or technologies become available, users can simply swap out specific panels to
Seamless integration is also a key aspect of the structure type. The panels can be designed to have
hidden wiring or connectors, ensuring a clean and sleek appearance. This allows for a seamless
integration with other smart home devices and technologies, creating a cohesive and
Overall, the structure type of the smart wallpaper combines modularity, easy installation,
customization, upgradability, and seamless integration to revolutionize the way we experience and
interact with our living spaces. It's all about creating a dynamic and personalized environment that
organization type provides legal protection and flexibility in ownership and management.
Corporations have separate legal entities from their owners, allowing them to raise capital through
stock issuance. This structure is suitable for large-scale projects like launching the smart wallpaper
and enables Siemens to effectively manage complex business operations. By adopting the
Corporation organization type, Siemens can ensure the necessary legal and operational framework
MARKETING STRATEGY:
Siemens is a renowned brand known for its innovative technology solutions. To create a marketing
strategy for Siemens' smart wallpaper in Pakistan, we can focus on the following key elements:
1. Product Differentiation: The product differentiation for Siemens' smart wallpaper lies in
its unique features like the built-in TV, AC, auto-customized wall with mobile, smart
mirror, music, and GPS system. These features set it apart from traditional wallpaper,
experience.
2. Targeted Advertising: To target the advertising for Siemens' smart wallpaper in Pakistan,
we will utilize social media platforms like Facebook, Instagram, and Snapchat. we will
create engaging and visually appealing ads that showcase the unique features and benefits
of the smart wallpaper. We use targeted advertising options on these platforms to reach the
desired audience in Pakistan who are interested in home automation, interior design, or
technology. We will collaborate with local influencers or content creators who can promote
the product to their followers and generate buzz. Additionally, we will consider partnering
with interior design firms or real estate developers in Pakistan to expand your reach and
3. Localized Content: Company will create content that resonates with Pakistani culture and
preferences. It Showcase the smart wallpaper in Pakistani homes and highlight how it can enhance
traditional elements of interior design. We will collaborate with local influencers or content
4. Demonstrations and Events: we will organize product demonstrations and events in major cities
like Karachi, Lahore, and Islamabad. These events can provide an opportunity for potential
customers to experience the smart wallpaper firsthand and engage with Siemens representatives.
5. Partnerships: We will collaborate with interior design firms, architects, and real estate developers
in Pakistan to integrate Siemens' smart wallpaper into their projects. This can help increase brand
6. Customer Testimonials: We will share testimonials from early adopters or beta testers in Pakistan
who have experienced the benefits of Siemens' smart wallpaper. These testimonials can help build
troubleshooting guides, and customer service helplines. This will ensure a positive customer
The target market for tech-infused wall in Pakistan would be tech-savvy individuals who value
convenience, innovation, and modern living. The product can appeal to homeowners, interior
designers, and technology enthusiasts who are looking to enhance their living spaces with cutting-
edge features. By targeting this specific market segment, we can effectively position the smart
wallpaper as a must-have product for those seeking a seamless integration of technology and
interior design in Pakistan. The target market for this smart wallpaper in Pakistan would be from
Why: The smart wallpaper is designed to revolutionize living spaces by integrating features like
TV, AC, auto-customized walls with mobile, smart mirrors, music, and a GPS system. It aims to
provide convenience, entertainment, and a seamless integration of technology into our everyday
lives.
When: We're currently in the development phase of the smart wallpaper and aiming to launch it
within the next year. We want to ensure that it meets the highest quality standards before it
Where: The initial launch of the smart wallpaper will take place in major cities like Karachi,
Lahore, and Islamabad. These cities have a high population density and a tech-savvy consumer
How: We'll be implementing an easy installation process for the smart wallpaper, ensuring that
users can seamlessly integrate it into their homes. It will also have customization options, allowing
individuals to personalize their living spaces according to their preferences. Additionally, we'll
focus on providing upgradability and continuous support to enhance the user experience.
STRATEGIES:
1. Market Research:
To conduct market research, we will gather data on the demand for smart home technology in
Pakistan. Market trends in smart home technology include the increasing demand for
convenience, energy efficiency, and seamless integration. Consumers are looking for smart
home solutions that offer ease of use, remote control capabilities, and compatibility with voice
assistants. As for competitor offerings, we'll analyze the existing smart home products
available in Pakistan, such as smart lighting systems, security devices, and home automation
hubs. This will help us understand the competitive landscape and identify opportunities to
2. Product Development:
We will collaborate with engineers and designers to develop a modular design for the smart
Integrate features like TV, AC, auto customized walls with mobile, smart mirrors, music, and a
GPS system to provide a comprehensive smart home experience. Also, we will prioritize user-
We will develop a strong brand identity that highlights the convenience, entertainment, and
seamless integration offered by the smart wallpaper and create localized content for marketing
campaigns in Pakistan, showcasing the benefits of the smart wallpaper for Pakistani homeowners.
Also we will utilize digital marketing strategies, social media platforms, and partnerships with
We will establish partnerships with interior designers, home builders, and technology retailers to
expand distribution channels and reach a wider audience and provide training and support to
partners to ensure they can effectively promote and install the smart wallpaper. We will explore
collaborations with smart home technology providers to enhance the compatibility and integration
We will establish a dedicated customer support team to provide assistance, troubleshoot issues,
and address customer inquiries promptly and encourage customer feedback and implement a
continuous improvement process based on user suggestions and needs. We will offer warranties
By implementing these strategies, we can successfully launch the smart tech-infused wallpaper in
Pakistan, capturing the attention of techsavvy homeowners and revolutionizing their living spaces.
A strategic fusion of innovation, quality, and customer involvement is required to establish and
retain a competitive edge in the market for Smart Tech-infused wallpapers for the home.
Delivering distinctive and visually appealing wallpaper designs that make use of the depth and
realism provided by Smart tech-infused wallpaper with many features can help us to achieve an
early competitive advantage. Effective marketing can assist us in creating a buzz about our
company and luring early adopters through interesting social media campaigns and collaborations
Let's break down the process of gaining and sustaining a competitive edge into three key headings:
1. Continuous Innovation:
Innovation is the key to staying ahead of the competition. Constantly improving and adding new
features to the smart wallpaper will make it stand out. By leveraging technologies and
walls with mobile integration, smart mirrors, music playback, and GPS system, we can provide a
seamless and immersive smart home experience. This will attract customers and set our product
Understanding the needs and preferences of the Pakistani market is essential. Creating localized
content and marketing campaigns will help showcase the unique benefits of the smart wallpaper
specifically for Pakistani homeowners. By highlighting how the smart wallpaper revolutionizes
living spaces and enhances the daily lives of users, we can resonate with potential customers and
gain a competitive edge. This tailored approach will effectively communicate the value of our
Building strong partnerships and collaborations with relevant industry players can significantly
contribute to gaining a competitive edge. By teaming up with companies that complement our
smart home ecosystem, we can expand our reach and enhance our brand reputation. Collaborations
can include integrating the smart wallpaper with other smart home devices or partnering with
interior design firms to offer comprehensive solutions. These partnerships will not only attract
more customers but also position our product as a leader in the market.
By focusing on continuous innovation, creating localized content and marketing, and establishing
strong partnerships, we can gain and sustain a competitive edge in the smart home industry
capabilities is important during the analysis stage of putting Smart Tech-infused wallpapers in
homes. This involves determining the best viewing distances, lighting conditions, and angles of
viewer involvement. Analysis of the existing content and its suitability for 3D displays will also be
essential.
Formatting: During the formatting phase of the smart wallpaper, the focus will be on designing an
intuitive and user-friendly interface. The formatting will involve creating visually appealing and
easy-to-navigate screens and menus for accessing different features. The goal is to ensure that
users can seamlessly interact with the smart wallpaper and effortlessly control its various
functionalities. The formatting will also consider the integration of mobile devices, allowing users
to control and customize the wallpaper using their smartphones. Overall, the formatting phase aims
Implementation: To implement the smart wallpaper, we will focus on ensuring easy installation,
customization, upgradability, and seamless integration with existing smart home systems. We'll
design a modular system that allows users to easily add or remove components based on their
preferences. Our goal is to make the installation process user-friendly, so anyone can set up the
smart wallpaper without any technical expertise. Additionally, we'll prioritize compatibility with
Who is a leader?
Tooba has emerged as a leader in the smart Tech-infused wallpaper innovation through her
dedicated efforts. Leadership in any field is often the result of a combination of factors, including
hard work, expertise, innovation, and the ability to influence and inspire others. She has been
actively part of this smart Tech-infused wallpaper innovation and putting the new ideas and
features of wallpaper. She has been leading the team and proving them the path of work on it.
Here are some ways that Tooba made to express herself as a leader:
Consistent innovation: She has a track record of consistently introducing innovative smart Tech-
infused wallpaper designs along with team mates and concepts that push the boundaries of what's
possible in the industry. Their commitment to ongoing innovation sets them apart from others.
Creative Vision: She poses a creative and visionary mindset, which allows her to conceptualize
unique and visually stunning smart Tech-infused wallpaper patterns her ability to envision and
Market Impact: Their innovative smart Tech-infused wallpaper designs have made a significant
impact in the market, attracting attention from customers, interior designers, and competitors alike.
Who will be a leader and how did she will become a leader?
Waqas is making significant contributions to the smart Tech-infused wallpaper idea, and it's
entirely possible for him to emerge as a leader in this project based on his contributions.
Leadership in any situation and is often a result of a combination of factors, including expertise,
innovation, and the ability to influence and inspire others. Here are some ways Waqas could
Innovative Designs: If Waqas consistently introduces innovative and visually captivating smart
Thought Leadership: Sharing his knowledge and insights through speaking engagements,
publications, or industry forums can position him as a thought leader in the smart Tech-infused
wallpaper sector.
Mentoring: If Waqas shares his expertise and mentors aspiring designers or professionals in the
Functional level managers are responsible for overseeing specific departments or functions within
an organization. These managers play a critical role in ensuring that their respective areas operate
efficiently and effectively to achieve the organization's overall goals and objectives. The specific
functions and roles of functional level managers can vary depending on the organization's structure
and industry, but here are some common functional areas and corresponding functional level
managers:
Responsible for developing and implementing marketing strategies to promote the organization's
products or services.
Sales Manager:
Manages the sales team and sets sales targets and quotas.
Monitors sales performance, identifies growth opportunities, and develops sales strategies.
Manages financial activities such as budgeting, financial reporting, and financial analysis.
training.
Operations Manager:
Manages day-to-day operations of the organization, including production, logistics, and supply
chain management.
IT Manager:
Production Manager:
Leads research and development teams to innovate and develop new products or technologies.
Ensures that products or services meet quality standards and regulatory requirements.
Safety Manager:
Ensures workplace safety and compliance with safety regulations and standards.
Manages public relations and communications strategies to enhance the organization's reputation.
Handles media relations and crisis communications.
Oversees employee training and development programs to enhance skills and knowledge.
SCENARIO PLANNING:
In scenario planning, we would consider different potential future scenarios that could impact the
In this scenario, there is a high demand for smart home technologies, and consumers are eager to
embrace innovative solutions like our smart Tech-infused wallpaper. Our strategic plan would
focus on scaling up production, expanding distribution channels, and creating localized content to
In this scenario, there is intense competition in the smart home industry, with other companies
offering similar products. Our strategic plan would involve differentiating our smart Tech-infused
wallpaper through unique features, superior quality, and exceptional customer service. We would
also focus on marketing and branding efforts to stand out in the crowded market.
In this scenario, there are rapid advancements in smart home technologies, and new features and
capabilities become available. Our strategic plan would involve staying ahead of the curve by
continuously innovating and incorporating the latest technologies into our smart Tech-infused
wallpaper. This could include integrating artificial intelligence, voice control, or even augmented
reality features.
By considering these and other potential scenarios, we can develop strategies to capitalize on
opportunities, mitigate risks, and ensure the long-term success of your smart Tech-infused
wallpaper project. It's all about being prepared and adaptable to the ever-changing landscape of the
TOP-DOWN PLANNING:
let's dive into the top-down strategic planning for our smart tech-infused wallpaper in more detail:
our vision is to revolutionize living spaces and provide a seamless and immersive smart home
experience. Our goal is to create a product that enhances convenience, comfort, and entertainment
while showcasing the benefits of a connected home. The specific goals for our smart wallpaper
project include:
Ensuring high customer satisfaction by delivering a seamless and immersive smart home
experience.
Creating localized content and experiences that resonate with the Pakistani market.
Building a strong and loyal customer base through effective marketing and customer
support.
2. Market Analysis:
In Pakistan, the market for smart home products, including smart wallpaper, is growing rapidly.
With the increasing adoption of smart technologies and the desire for convenience and automation,
there is a great opportunity for our smart wallpaper to thrive. By conducting a thorough market
analysis, we can identify the target audience, their needs, preferences, and purchasing power. This
will help us position our smart wallpaper effectively and differentiate it from existing solutions in
the market. We will also assess the competitive landscape to understand the strengths and
weaknesses of our competitors and identify ways to stand out. By understanding the market
dynamics and consumer trends, we can develop a strategic approach to capture a significant share
3. Product Development:
To develop the smart wallpaper, we will focus on integrating various features such as a built-in
TV, AC control, auto-customized walls with mobile integration, smart mirrors, music playback,
and a GPS system. Our goal is to create a seamless and immersive smart home experience. We will
also ensure that the smart wallpaper is user-friendly and easy to install. Through continuous testing
and improvement, we aim to deliver a high-quality product that meets the needs and preferences of
4. Localization:
To localize the smart wallpaper for Pakistan, we will focus on creating content and experiences
that resonate with the local market. This includes incorporating culturally relevant features,
language options, and design elements that appeal to the Pakistani audience. By understanding the
unique needs and preferences of our target customers in Pakistan, we can ensure that the smart
wallpaper seamlessly integrates into their daily lives and enhances their living spaces.
For marketing and branding, we will develop a comprehensive strategy to create awareness and
generate excitement about our smart wallpaper in Pakistan. This will involve targeted advertising
campaigns, social media promotions, influencer collaborations, and partnerships with local
retailers. We will also focus on highlighting the unique features and benefits of our smart
wallpaper through engaging content and demonstrations. By building a strong brand presence and
establishing ourselves as a leader in the smart home industry, we aim to capture the attention and
To ensure widespread distribution and sales of our smart wallpaper in Pakistan, we will establish
partnerships with reputable retailers and distributors across the country. This will allow us to reach
a wide customer base and make our product easily accessible. Additionally, we will leverage e-
commerce platforms to enable online sales and provide a convenient purchasing experience. By
implementing a strong distribution network and offering seamless sales channels, we aim to
To allocate resources effectively and ensure timely delivery, we will create a detailed timeline for
the development, production, and launch of our smart wallpaper in Pakistan. This will involve
identifying key tasks, setting deadlines, and assigning team members to specific responsibilities.
By carefully managing our resources and adhering to the timeline, we can ensure a smooth and
efficient process from start to finish. Our goal is to deliver the smart wallpaper to the market within
the specified timeframe and provide an exceptional product to our customers in Pakistan.
KEY STAKEHOLDERS:
Stakeholders in the smart Tech-infused wallpaper innovation of our company are individuals,
groups, or entities that have an interest in or are affected by the operations, products, and outcomes
Understanding these stakeholders and their interests is essential for our business to effectively
manage relationships and make informed decisions. Here are some key stakeholders of our smart
Customers: Customers are at the forefront of the smart Tech-infused wallpaper. They purchase
and use smart Tech-infused wallpapers for various applications, such as interior decoration in
homes, offices, and commercial spaces. Their preferences, needs, and feedback are crucial for our
They will be designing, produce, and distribute the wallpapers. Their success depends on factors
like quality, innovation, production efficiency, and cost control for our company.
Retailers: Retailers, including home improvement stores, interior design showrooms, and online
marketplaces, play a vital role in the distribution of smart Tech-infused wallpapers. They influence
Interior Designers: Interior designers and decorators often specify and recommend smart Tech-
infused wallpapers to their clients. They influence design trends, and their preferences can drive
Architects: Architects may specify smart Tech-infused wallpapers in their building and interior
design plans. Their choices can influence the use of smart Tech-infused wallpapers in commercial
Suppliers: Suppliers of raw materials, printing technologies, adhesives, and other components
used in smart Tech-infused wallpaper manufacturing are critical for our product. Their reliability
Investors and Shareholders: Individuals or entities that invest in smart Tech-infused wallpaper
manufacturers or related businesses have a financial stake in the industry's success. They are
Government and Regulatory Bodies: Government agencies and regulatory bodies oversee
aspects such as safety standards, environmental regulations, and import/export regulations that can
conservation may scrutinize the industry's practices in terms of materials sourcing, waste
management, and eco-friendly product development.
Competitors: Competing smart Tech-infused wallpaper manufacturers and brands closely monitor
each other's activities, pricing strategies, and innovations to stay competitive in the market.
Media and Influencers: Media outlets, design publications, influencers, and bloggers can shape
trends and consumer perceptions by featuring and reviewing smart Tech-infused wallpapers.
Trade Associations: Industry-specific trade associations and organizations promote the interests
of businesses within the smart Tech-infused wallpaper sector, providing resources, networking
Non-Governmental Organizations (NGOs): NGOs concerned with labor rights, fair trade, and
environmental issues may monitor and advocate for ethical practices within the industry.
PESTEL FRAMEWORK
Businesses can improve the decisions they make about their goods, marketing, and operations by
knowing the PESTEL aspects that can impact the market for smart Tech-infused wallpaper. Here
are some examples of how the PESTEL elements may affect the market for smart Tech-infused
wallpaper:
Political considerations: A change in government rules may increase the cost or difficulty of
producing or selling smart Tech-infused wallpaper. The cost of conducting business, for instance,
could increase if a new rule called for the government to certify all smart Tech-infused wallpaper.
Economic factors: The demand for smart Tech-infused wallpaper may fall during a recession.
This is due to the possibility that consumers may have less money on hand to spend on luxuries
Social aspects: The popularity of video games may be a factor in the desire for smart Tech-infused
wallpaper. This is due to the fact that gamers are becoming more interested in immersive
Factors related to technology: The emergence of new technologies like augmented reality and
virtual reality may open up new applications for the use of smart Tech-infused wallpaper. For
instance, augmented reality can be used to overlay data on the real world, which can be useful for a
may be influenced by the need to minimize carbon emissions. This is due to the fact that
consumers and businesses alike are placing more and more value on energy-efficient products.
Legal considerations: New privacy rules may have an impact on how data is gathered and utilized
in 3D displays. For instance, a new rule requiring agreement from customers before collecting
personal data may make it more challenging for companies to employ smart Tech-infused
For companies who seek to comprehend the outside influences that may have an impact on their
operations, the PESTEL framework is an invaluable resource. Businesses may improve the
decisions they make regarding their operations, marketing, and goods by understanding these
aspects.
INDUSTRY STRUCTURE
The industrial structure of smart tech-infused wallpaper manufacturing is a complex and ever-
changing landscape. Several factors can affect the structure of the industry, including the
technology used to create smart tech-infused wallpapers, production costs, and demand for smart
tech-infused wallpapers. Some of the key factors that can influence the structure of the smart tech-
Technology: The technology used to create smart tech-infused wallpapers is constantly evolving.
New technologies are being developed to deliver higher quality images and more immersive
experiences. This could lead to changes in production costs and demand for smart tech-infused
wallpapers.
Production cost: The cost of manufacturing a smart tech-infused wallpaper can vary depending
on the technology used. Some technologies are more expensive than others. This could affect the
The request: Demand for smart tech-infused wallpapers is also a major factor that can affect the
structure of the industry. Demand for smart tech-infused wallpapers depends on several factors,
including the availability of content, the price of smart tech-infused wallpapers, and consumers'
The structure of the smart tech-infused wallpaper manufacturing industry is also affected by the
following factors:
Regulations: The government can regulate the smart tech-infused wallpaper industry in many
ways. These regulations can affect the production costs and availability of smart tech-infused
wallpapers.
Competition: The smart tech-infused wallpaper industry is a highly competitive industry. Several
companies are competing to produce and sell smart tech-infused wallpapers. This competition can
Distribution channel: Smart tech-infused wallpaper distribution channels can also influence
industry structure. Availability of smart tech-infused wallpapers through different channels may
The structure of the smart tech-infused wallpaper industry is constantly changing. The factors
mentioned above are just some of the factors that can affect the structure of the industry. By
understanding these factors, companies can make better decisions about their products, marketing
and operations. Here are some industrial structures that can be applied to the production of smart
tech-infused wallpapers:
Domination: oligopoly is a market structure in which a few firms control the majority of the
market. This can happen in the smart tech-infused wallpaper industry if there are a few large
compete but each produces a different product. This can happen in the smart tech-infused
wallpaper industry if there are several companies producing different types of smart tech-infused
wallpapers.
Perfect Contest: Perfect competition is a market structure in which many firms compete and each
produces an identical product. This is unlikely in the smart tech-infused wallpaper industry because
The actual structure of the smart tech-infused wallpaper manufacturing industry will depend on a
number of factors, including the technology used, production costs, and demand for smart tech-
infused wallpapers.
Porter's Five Forces Model is a framework for analyzing competitive forces in an industry. It can
be used to identify the key factors affecting a company's bottom line. Those five forces are:
Threats of new entrants: The threat of new entrants lies in the possibility of new firms entering
the industry. This could put downward pressure on prices and earnings.
Buyer's bargaining power: Buyer bargaining power is the ability of a customer to negotiate lower
price or better terms with the business. It could also put downward pressure on prices and
earnings.
Supplier bargaining power: A supplier's bargaining power is their ability to charge higher prices
or demand better terms from companies. It can also put pressure on prices and costs.
Threat of substitute products: The threat of substitute products is the availability of substitute
products or services that can satisfy the same need. This can force companies to lower prices or
The competition of the current enterprise: It is the level of competition among enterprises in
the industry. This can lead to price wars, product differentiation, and other competitive strategies.
The company's smart tech-infused wallpaper strategy will depend on the specific structure of the
industry and the five forces. However, some strategies may include:
Difference: It is the provision of products or services that are unique or different from the
competition. This can help companies charge higher prices and avoid price wars.
Cost leadership: It is the production of a product or service at a lower cost than the competition.
This can help businesses compete on price and gain market share.
To focus: This involves targeting a specific market segment and tailoring products or services to
meet that segment's needs. This can help companies compete more effectively with larger
companies.
Innovation: It involves constantly developing new products or services to stay ahead of the
circumstances. However, by understanding these five forces, companies can develop a strategy that
SWOT ANALYSIS:
Strengths: The smart wallpaper offers a unique and innovative solution for transforming living
spaces into smart homes. Its features such as built-in TV, AC control, customizable walls, smart
mirrors, music playback, and GPS system provide a seamless and immersive experience.
Weaknesses: As a new product, the smart wallpaper may face challenges in terms of market
awareness and adoption. Additionally, there may be technical complexities and the need for
Opportunities: The growing demand for smart home technology in Pakistan presents a significant
opportunity for the smart wallpaper project. By creating localized content and showcasing the
benefits of the smart wallpaper, we can tap into this market and gain a competitive advantage.
Threats: The smart home market in Pakistan may also attract competition from other companies
offering similar products. It's important to stay ahead by continuously innovating and providing
DIFFERENTIATE STRATEGY:
As we see our company SIEMENS SMART INFRUSTRUCTURE refers a business approach
where company seeks to distinguish itself from competitors in the marketplace by offering unique
products or services, or value propositions.as in this strategy company aims to create a competitive
advantage as the company's offerings stand out in the eyes of customers as they are introducing the
new technology in market which is going to make difference for its customers in future as the
smart homes industry will be revolutionized by it. As we offer the product (TECH INFUSED
WALLPAPER) which is new way of living the live with smart features and multiple sensors
option to understand your life style pattern and reflect the usable interference by the help of AI
(Artificial intelligence) to create the modernity and all options in just one wave, click, or voice
As this product is going to revolutionized the concept of wallpaper that can perform more than the
Maintenance, Endless Possibilities and enhanced living experience with creativity to perform and
do so much on it. It has the option of option of reflective light to adjust according to your mood
which can be customized with just a wave from the gesture or with voice assistance or with the
App connected with your smart devices to operate its feature’s at best. It also has the screen
mirroring option which can be connected by any of your smart devices and with it you can share
the screen on an immersive level of screen size. It also gives the value proposition in way of
splitting the screen in 4 sessions and can perform multiple tasks on it at a single time like watching
TV, monitoring your CCTV, looking on maps, or playing game or sharing your smart devices
screen. It also can create the customized light patterned images using the 3D view technology. It
also comes with the sensors which sense the presence of person and light up according to the
preferred settings already given by its users. These all options of tech infused wallpaper make it
apart from rivals because of its unique value proposition which gives the competitive edge over the
competition in market.
2. Target Market:
As the unique proposition of our product the target market would be a selected segment as the
innovative idea infused with technology would be for the market segments like, Tech Enthusiasts,
Interior Designers and Decorators, Homeowners and Renters, Smart Home Enthusiasts, Businesses
and Commercial Spaces, Art and Design Lovers, Event Planners, Real Estate Developers,
Hospitality Industry and also the Education Institutions. These would be our possible market
segment after Conducting market research and understanding the specific needs and preferences of
each segment will help us refine our approach and maximize our product's appeal to the chosen
target markets.
3. Product Development:
For developing our product Tech Infused Wallpaper involves a combination of design, technology
integration, and manufacturing processes, which are Conceptualization and Research, Design and
Prototyping, Technology Integration, User Experience (AI) Design, Packaging and Branding,
Marketing and Promotion, Distribution and Sales, Customer Support, and Customer Feedback.
with help of these above development process we can create our product uniqueness in market with
As the branding for our product we need to a marketplace, that will grow over time, as a central
point to explore, educate, exchange and transact alongside a community of customers, partners,
and developers. With clear technical and commercial governance based on highest standards and
values, we facilitate co-creation and collaboration between partners, customers, and developers.
Together, we can accelerate our digital transformation. Siemens has adopted a market
segmentation strategy in order to identify their target market and tailor their products to meet their
needs. They have segmented the market on the basis of geographical location, age, gender, and
lifestyle. And for our new innovative idea we will be using the same method of branding and
marketing to Cather the product with better approach and with our Siemens Accelerator for
buildings portfolio and ecosystem of our partners, we harness the power of data and technology to
enable you to accelerate your digital transformation and deliver user-centric, adaptable and
5. Competitive Advantage:
Competitive advantage for our tech-infused wallpaper in the market will be the Innovative
Technology Integration which we are introducing making it irresistible to buy that gives the
advantage over competitors. Also its unique Design Pattern which allows wide range of futuristic
features with interior styles and customization of technologies it possesses with quality and
durability in it. Also the user friendly interface which will be powered by the AI technology to
understand the need of customer and develop the working data to work more effectively to give
submissive experience. Also we will be focusing on its Continuous Innovation to make it more
efficient and more futuristic in which we will have consistent customer feedback to know their
preferences and act upon it to be more effective and to have the complete competitive advantage
6. Market Research:
Siemens Smart Infrastructure, like many large companies, conducts market research to understand
customer needs, industry trends, and market dynamics with the Market Segmentation, Internal
Data Analysis, Customer Surveys and Feedback, Competitor Analysis, Market Reports and
Studies, Collaboration with Partners, online media monitoring, technology scanning and Data
Analytics and AI with all these methods Siemens grip its competition form the market segment and
place the right energy and investment in the right area to gather the information and act upon the
competition to grab the more and more market share for its product adapt and refine its
every aspect of its interactions with clients. From the initial point of contact to ongoing support and
service, Siemens is dedicated to providing a seamless and satisfying customer journey. The
company starts by actively listening to its customers, understanding their unique needs, and
tailoring solutions accordingly. This approach ensures that Siemens delivers products and services
that align with the specific requirements of each client. Siemens also invests in robust customer
support systems, including technical assistance and maintenance services, to address any issues
training and educational resources, ensuring that customers can fully optimize their solutions. By
consistently focusing on customer satisfaction, Siemens Smart Infrastructure builds trust and
loyalty, reinforcing its commitment to enhancing the overall customer experience in the realm of
Buildings are at the heart of our lives, we spend up to 90% of our lives in them. Retiring
workforce, reactive approach to maintenance, energy resilience goes hand in hand with increasing
demand for digitalization, DE carbonization and decentralization, requiring more user-centric,
adaptable and sustainable buildings and infrastructures. Navigating this context can feel
everyday expectations and reality of what buildings deliver. As a result, we actively contribute to
the experience and success of their stakeholders and shape the environments within and around
them. Accelerating digital transformation easier, faster and at scale. Siemens Smart Infrastructure
competes in a well-established market with multiple competitors, making it a red ocean player in
Type of Innovation:
application programming interfaces and a range of services from Siemens and certified
third parties
a marketplace, that will grow over time, as a central point to explore, educate, exchange
With clear technical and commercial governance based on highest standards and values, we
facilitate co-creation and collaboration between partners, customers, and developers. Together, we
Characteristics: This industry has witnessed significant growth and adoption of smart
sector often focus on incremental innovations, such as improving existing products and
services, enhancing energy efficiency, and optimizing building management systems, as
they vie for a competitive edge. The industry is divided into established market segments,
which are highly competitive. Companies often rely on brand differentiation, customer
loyalty programs, and the provision of ongoing support and services to retain and attract
clients
approach that encompasses a spectrum of strategies and practices. At its core, Siemens
energy management, and infrastructure. The company prioritizes research and development
the development of cutting-edge hardware and software solutions that cater to the evolving
Siemens Smart Infrastructure, while operating in a competitive smart technology sector, has
demonstrated elements of a "blue ocean strategy" by actively pursuing innovative approaches that
create new market opportunities and redefine industry boundaries. One of the primary types of
relentless research and development efforts, the company consistently introduces cutting-edge
hardware and software solutions that set new industry standards. As it offers Immersive 3D
Design, Smart Integration, Easy Installation and Maintenance, Endless Possibilities and enhanced
living experience with creativity to perform and do so much on it. It has the option of option of
reflective light to adjust according to your mood which can be customized with just a wave from
the gesture or with voice assistance or with the App connected with your smart devices to operate
its feature’s at best. It also has the screen mirroring option which can be connected by any of your
smart devices and with it you can share the screen on an immersive level of screen size. It also
gives the value proposition in way of splitting the screen in 4 sessions and can perform multiple
tasks on it at a single time like watching TV, monitoring your CCTV, looking on maps, or playing
game or sharing your smart devices screen. It also can create the customized light patterned images
using the 3D view technology. It also comes with the sensors which sense the presence of person
and light up according to the preferred settings already given by its users.
promote renewable energy integration, and minimize environmental impact, the company not only
meets evolving customer demands but also helps shape a more sustainable future. This
sustainability-centric approach aligns with the essence of blue ocean strategy, which involves
creating uncontested market spaces by offering products that break the traditional trade-off
between value and cost. Siemens Smart Infrastructure's strategic blend of technological
creation of blue ocean opportunities within the smart infrastructure sector. By breaking away from
conventional industry practices, the company not only differentiates itself but also drives industry
Corporate Strategy:
Siemens Smart Infrastructure implements a combination of corporate strategies to align with its
goals and objectives. These strategies are not limited to a single type but involve several aspects,
including growth, diversification, and market-focused approaches. Here are some key corporate
involves expanding its presence in existing markets, entering new geographic regions, and
exploring emerging markets where there is growing demand for smart building and infrastructure
technologies. Growth strategies may include mergers and acquisitions, partnerships, and organic
expansion.
2. Diversification Strategy:
Siemens Smart Infrastructure aims to diversify its portfolio of products and services to cater to a
broader range of customer needs. This may involve expanding into related sectors within the smart
infrastructure and technology industry, such as smart grid solutions, sustainable mobility, and
digitalization of industries.
3. Innovation Strategy:
continually invests in research and development to create cutting-edge technologies and solutions.
These innovations span a wide range of areas, including energy efficiency, digitalization,
4. Customer-Centric Strategy:
Siemens Smart Infrastructure places a strong emphasis on understanding customer needs and
enhance customer satisfaction and loyalty, ultimately driving growth through repeat business and
positive referrals.
5. Sustainability Strategy:
Siemens Smart Infrastructure is committed to sustainability, both in its operations and in the
solutions it provides to customers. The company's sustainability strategy aligns with global goals
and focuses on creating environmentally friendly products and reducing the carbon footprint of its
operations.
6. Digitalization Strategy:
smart and connected systems. This includes offering digital solutions that harness data analytics,
artificial intelligence, and the Internet of Things (IoT) to optimize infrastructure performance.
operates in various regions and seeks to tap into international markets by tailoring its solutions to
Siemens Smart Infrastructure collaborates with a diverse range of partners, including customers,
research institutions, industry experts, and other organizations. These partnerships enable co-
innovation and help address specific industry challenges and market opportunities. Overall,
Siemens Smart Infrastructure adopts a multifaceted corporate strategy that combines growth,
collectively position the company as a leader in the smart infrastructure and technology industry,
Organizational design:
Smart tech-infused wallpaper for homes should adopt an organizational structure that allows for
agility and innovation, given the dynamic nature of the interior design industry. A matrix structure
could be appropriate, with functional departments and project teams dedicated to specific product
lines or customer segments.
Product development team: responsible for designing and developing innovative smart tech-
Sales and marketing team: focuses on market research, branding, and customer engagement.
Production and supply chain team: manages manufacturing, quality control, and supply chain
logistics.
Customer service team: ensures excellent customer support and handles inquiries.
Finance and administration team: manages financial aspects, legal compliance, and
administrative functions.
Technology and innovation team: focused on staying at the forefront of 3d technology and
innovation.
TYPES OF CULTURE:
Innovation culture: encourage employees to think creatively, experiment, and take calculated
Customer-centric culture: prioritize customer needs and feedback, ensuring that products and
Agile culture: adapt to market changes quickly, iterate designs rapidly, and respond to emerging
Ethical culture: uphold ethical business practices, sustainability, and transparency in operations.
Continuous learning culture: invest in employee training and development to stay up-to-date
Inclusivity and diversity: promote an inclusive work environment that values diverse
CORE VALUES:
Innovation: constantly explore new design possibilities and technologies to push the boundaries of
Customer satisfaction: prioritize customer needs, provide exceptional service, and actively seek
feedback.
environmental impact.
Teamwork: encourage collaboration and teamwork to leverage diverse talents and skills.
Adaptability: embrace change and adapt to evolving market trends and customer preferences.
Continuous improvement: strive for excellence through ongoing learning and optimization.
operates.
These cultural values should be embedded into the company's daily operations, guiding decision-
By adopting this organizational design and emphasizing these cultural values, smart tech-infused
wallpaper for homes can create an environment conducive to innovation, customer satisfaction, and
CONTROL SYSTEM:
Performance metrics: define key performance indicators (kpis) that reflect the company's
objectives, such as sales revenue, product innovation, customer satisfaction, and sustainability
to collect, analyze, and report data on a real-time basis. This enables data-driven decision-making
Budgetary control: we will develop a detailed budget that outlines financial targets, expenses, and
investment plans. Regularly compare actual financial performance against the budget to manage
costs effectively.
Quality control: we will establish quality control processes to ensure that smart tech-infused
wallpaper products meet or exceed industry standards. Use quality control checks at various
Project management: we will use project management tools and methodologies to monitor the
progress of product development projects. Ensure that projects are completed within budget and on
time.
Customer feedback and surveys: we will implement systems for collecting customer feedback
and conducting surveys to gauge customer satisfaction. Regularly review customer comments to
Ethical and environmental audits: we will conduct regular audits to ensure compliance with
ethical and environmental standards. This includes verifying the sustainability of sourcing
REWARD SYSTEM:
The reward system for the smart tech-infused wallpaper project can be defined under the following
headings:
rewards individuals or teams based on their performance and contribution to the project's success.
This can include bonuses, incentives, or recognition programs to motivate and encourage
excellence.
rewards or incentives to individuals or teams who have played a significant role in reaching those
milestones. This can help boost morale and maintain motivation throughout the project.
3. Innovation and Creativity Rewards: We will encourage and recognize innovative and creative
ideas that contribute to the advancement of the smart tech-infused wallpaper project. This can
include rewards such as patents, special recognition, or additional resources to further develop and
4. Team Collaboration Rewards: We will promote a collaborative work environment and reward
teamwork and collaboration. This can involve incentives for cross-functional collaboration,
successful team projects, or effective communication and cooperation among team members.
5. Personal Development Rewards: We will support the personal and professional growth of
individuals involved in the project by offering rewards that contribute to their development. This
can include training opportunities, mentorship programs, or support for further education or
certifications.
6. Employee Recognition: We will establish a system to recognize and appreciate the efforts and
achievements of all team members involved in the smart tech-infused wallpaper project. This can
By implementing a comprehensive reward system, we aim to motivate and engage our team
members, foster a positive work environment, and ultimately drive the success of the smart tech-
CORPORATE GOVERNANCE
The corporate governance of the smart tech-infused wallpaper will involve establishing a clear
organizational structure with designated roles and responsibilities. We will ensure transparency and
communication and collaboration among team members will be essential for successful project
management. Additionally, we will adhere to relevant laws and regulations and prioritize the
interests of our stakeholders. By maintaining strong corporate governance, we can ensure the
Board of directors: the board is responsible for overseeing the company's management and
strategic direction. It's composed of a mix of executive and non-executive directors, including
independent directors who provide an unbiased perspective. The board sets company policies,
Shareholder rights: corporate governance should protect shareholders' rights, including the right
to vote at shareholder meetings, access to information, and the ability to hold the board and
management accountable.
Disclosure and transparency: Disclosure and transparency are crucial aspects of corporate
governance. In the context of the smart wallpaper, it means being open and honest about our
stakeholders, such as investors, employees, and customers, in a timely and accurate manner. This
transparency helps build trust and credibility. By providing clear and comprehensive information,
we can ensure that stakeholders have a complete understanding of the project's progress, risks, and
opportunities
Ethical business practices: Ethical business practices are essential for the success and
sustainability of the smart tech-infused wallpaper project. We will prioritize integrity, fairness, and
responsibility in all aspects of our operations. This includes treating our employees, customers, and
suppliers with respect, ensuring product safety and quality, and being transparent about our
practices. By upholding ethical standards, we can build trust, enhance our reputation, and
Risk management: Risk management is a crucial aspect of the smart tech-infused wallpaper
project. We will identify potential risks and develop strategies to mitigate them. This includes
monitoring and evaluating risks. By proactively managing risks, we can minimize potential
Internal controls: To ensure the success of the smart tech-infused wallpaper project, we will
establish strong internal controls. These controls will help safeguard assets, prevent fraud, and
ensure the accuracy and reliability of financial information. We will implement measures such as
segregation of duties, regular internal audits, and strict adherence to policies and procedures. By
having robust internal controls in place, we can maintain the integrity and effectiveness of our
operations.
Executive compensation: we will ensure that executive compensation is fair and aligned with the
company's performance and goals. We will establish a transparent and structured compensation
framework that takes into account factors such as individual and company performance, market
benchmarks, and industry standards. By doing so, we can incentivize our executives to drive the
Stakeholder engagement: Stakeholder engagement is a top priority for the smart tech-infused
wallpaper project. We will actively involve stakeholders, such as customers, employees, and local
communities, in decision-making processes and seek their input and feedback. By fostering open
communication and collaboration, we can ensure that the smart wallpaper meets the needs and
expectations of all stakeholders. Their involvement will also contribute to the project's success and
Compliance and accountability: Compliance and accountability are key principles for the smart
tech-infused wallpaper project. We will adhere to all relevant laws, regulations, and industry
accountability, we will hold ourselves and our partners responsible for meeting our commitments
and delivering on our promises. This will help build trust and confidence among our stakeholders
Effective corporate governance is crucial for maintaining investor confidence, attracting capital,
and building a positive reputation. It can also help prevent corporate scandals and financial
mismanagement. Companies that prioritize good corporate governance are more likely to thrive in
Business ethics
Business ethics refers to the principles and values that guide the behavior of individuals and
organizations in the business world. It involves making morally and socially responsible decisions
in the context of business activities. Business ethics encompasses a wide range of topics, including
honesty, integrity, fairness, transparency, corporate social responsibility, and sustainability The
business ethics of the smart tech-infused wallpaper project can be defined under the following
headings:
stakeholders have access to accurate and reliable information about the smart wallpaper's features,
2. Privacy and Data Protection: We will prioritize the privacy and data protection of our users.
All data collected will be handled securely and in compliance with applicable laws and regulations.
We will obtain explicit consent from users before collecting any personal information.
3. Sustainability: We will incorporate sustainable practices throughout the lifecycle of the smart
wallpaper, from design and production to disposal. This includes using environmentally friendly
materials, minimizing energy consumption, and promoting recycling and responsible waste
management.
4. Fairness and Accessibility: We will ensure that the smart wallpaper is accessible to all,
pricing, offer financing options, and consider the needs of individuals with disabilities in the design
product that meets their expectations. We will provide prompt and effective customer support,
address any concerns or issues, and continuously improve the smart wallpaper based on user
feedback.
6. Ethical Marketing: We will engage in ethical marketing practices, avoiding false or misleading
claims and ensuring that our advertising and promotional materials accurately represent the
capabilities and benefits of the smart wallpaper.
7. Social Responsibility: We will contribute positively to the communities where we operate. This
includes supporting local initiatives, partnering with local organizations, and giving back through
By adhering to these business ethics, we aim to create a positive impact and build trust among our
customers and stakeholders. Together, we can revolutionize living spaces while upholding ethical
standards.
CONCLUSION:
In conclusion, our smart wallpaper project aims to transform living spaces by offering a seamless
and immersive smart home experience. With features like a built-in TV, AC control,
customizable walls, smart mirrors, music playback, and a GPS system, we're bringing
convenience and innovation to every corner of your home. We're excited to launch in Pakistan,
showcasing the benefits of our localized content and generating excitement among users. By
focusing on effective marketing, establishing partnerships with retailers, and prioritizing ethical
business practices, we're committed to delivering a project that exceeds expectations. Together,
let's create a future where technology seamlessly integrates with our daily lives.