2.

MARKETING PLAN

2.1 Product Utilization

Product Uses Current & Potential Users

- BALUT - Direct to serve to the people -Market

2.2 Demand Analysis (per month)

Volume of Selling Price
Product Existing/Potential Market Total
Demand per Unit
-Market or restaurant
-BALUT 4,000 P 20 P 80,000

Assumption: 1. Average demand : 75% of market and balut vendors

2. Tacloban City: No.of household= 45,478 (Source: RSET 2012, NSCB-8)

2.3 Supply Analysis

Volume of Selling Price
Product Existing Suppliers Total
Supply Per Unit

- BALUT
None None n/a n/a

2.4 Demand and Supply Analysis (Market Gap/Discrepancy per month)

Product Total Demand Total Supply Market Gap

-BALUT 4,000 per month 4,000 per month

None
[= 80,000] (=80,000)

2.5 Projected Monthly Sales Volume (in units)

Month
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
n 2,000 1,800 1,600 1,400 2,500 2,800 1,800 1,600 1400 1,900 2,400 3,000 24,200
q 2 2 2 2 2 2 2 2 2 2 2 2
Q 4,000 3,600 3,200 2,800 5,000 5,600 3,600 3,200 2,800 3,800 4,800 6,000 48,400
n – number of customers likely to buy my product (assumption: demand is seasonal)
q – average quantity purchased by a customer
Q – total demand for your product