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BPGroup 2
BEAUTY SOAP
Business Plan
by
Caroro, Donna Jane L.
Porras, Mardy Joy M.
Olario, Arlord Brian Roy R.
Cedro ,Sergie T.
March 2021
EXECUTIVE SUMMARY
Enchante is a company manufacturing beauty soap called Enchante Beauty Soap. The
business name is inspired with the Filipino beliefs. This is a 3in1 soap because it suits for dry, oily
and sensitive skin. The product is fit to any gender that can be consumed not only for women but
also for men. Our Goal simply is to promote a beauty product that are safe and doing our best to
be environmentally conscious, it is more affordable and the price can be reasonable due to the fact
that we buy items locally, plus providing a much more “environmental conscious product” because
of its organic ingredients and eco-friendly packaging. The product will be sold for Php 35.00
wholesale and Php 40.00 retail per 130g bar. The business location is in Espiritu street, Mangagoy,
Bislig City. The 4 members of the group are partner who share equal capital of Php 25,000.00 each
Mission
Create an ecofriendly and highest quality of soap product by using organic materials that
Vision
To be known as the leading brand of organic beauty soap. Ensure the significant impact on
the growth of personal care and to the soap industry that are safe and environmental conscious
products.
Goals
Enchante Beauty Soap is a small business that is inspired by Filipino culture. Enchante is
a manufacturer of beauty soap that suits for dry, oily and sensitive skin. The product is fit for
everyone and can be consumed not only for women but also for men in different age groups. The
start-up of our business is at the vicinity of Espiritu Street, Mangagoy, Bislig City. To help the
business distribute the product through different areas in Bislig City, our team will accept
wholesalers. As a start-up, the market size focuses initially in Bislig City, and as the business grow
overtime, we will entertain outside distributors. This is a new business venture that will be
registered as a partnership in the Department of Trade and Industry provincial office. There is a
Barangay Clearance to be secured before it applies for a Mayor's permit in order to operate. After
getting all the needed permits from the DTI, Barangay and Mayor's office, the BIR registration
follows. Enchante Beauty Soap will be managed by Donna Jane Caroro, Mardy Joy Porras, Sergie
PRODUCT DESCRIPTION
Enchante Beauty Soap contains a mixture of Papaya, Orange and Tomatoes for dry, oily
and sensitive skin. This soap is made for everyone and it focus on the different Filipino skin types.
It has a lot of benefits such as it can help to prevent the skin from drying and let your skin be
moisturizing, it can help in maintaining hydration all over the skin and retain its right amount of
moisture and this can help them to make their skin healthier. Our product is different from other
soap sold in the market because our ingredients in making this product is healthy and has lot of
benefits. We will utilize locally available products and source it from local farmers, buying their
surplus or the rejected fruits that can’t be sold in the markets due to deformities (invisible food
waste). This is also affordable that consumers can purchase it without hesitance. Pricing for the
Enchante beauty soap is Php 40.00 per 130gram bar for end users and Php 35.00 for resellers.
These are suggested retail and wholesale prices. Quantity distance are not included but remain
possible in negotiations with major buying groups. Price may be changed in the future based on
different factors such as increase in prices of raw materials, upgrading of technology and
equipment and other matters. However, the price of Enchante is not expected to experience
INGREDIENTS PURPOSE
Healthy skin is the basis for handsomeness and beauty. While there may always be times
when your skin isn’t ideal, it’s significant to understand that using a soap with right nutrients will
There are factors for building up a soap industry. Those are environment, demographic,
economy, and globalization. The environment factor, Philippines has a good production in terms
of fruits that the business can have advantage of it. In terms of natural calamities. Enchante Beauty
Soap will prepare the possible solution that the business can overcome those. The effect of
demographic factor is that as the nation grows old, the demand for cosmetic products with softer
colors, milder formulations, and the treatment for aging skin increases. In economic factors, as a
poor in economic situation, some customers choose cheap products that are fit to their budget and
the effectiveness in it. And also, in globalization factor, there are too many competitors when it
comes to soap. Because some other countries are importing their products to other countries as
We all know that when it comes to business, there are lots of competitors that are
competitive to deal with. When it comes to soap, there are many brands of beauty soap being sell
specially here in Bislig City. But what makes our product unique is that it is made with organic
ingredients. And also, these three kinds of soap produce by Enchante Beauty Soap meets the
demands of the different kinds of consumers who have different skin types. We have a safe product
SWOT Analysis
Strength
➢ Product is affordable.
Weakness
➢ Shortage of ingredients and materials.
Opportunities
➢ Some suppliers for raw material are from vicinity of Bislig City
Threats
➢ Growing competitors
➢ Natural calamities can happen anytime thus affecting the sales and the company itself.
➢ Anything is prone to danger especially fire that may cause of the loss of the company.
➢ Seasonal of Fruits
MARKETING PLAN
Marketing Analysis
According to Allied market research, beauty and personal care generated a largest share
started at 2018. Demand for beauty products is on the rise. Anent to this, our business will suit to
the evolving lifestyle of Filipinos. Since our product is made up with organic ingredients, increase
in demand for natural beauty products create new opportunities in the coming year. To increase
the visibility of the Enchante Beauty Soap, we will publicize it in active social networking site and
Market Conditions
Factors that influence the demand of goods is when demand changes due to the factors
other than price, there is a shift in the whole demand curve. As mentioned, apart from price,
demand for a commodity is determined by incomes of the consumers, his tastes and preferences,
prices of related goods. Thus, when there is any change in these factors, it will cause a shift in
demand curve.
Marketing Mix
Product
The appearance and product packaging are somewhat related to what its use and the
ingredients they have. The color of the product has the same color of the main ingredient that been
used for manufacturing. So that it can be easily identified and pleasant to the eye. When it comes
to packaging of the product it would look presentable and persuasive to the customers.
The product of the business can satisfy the customer when it comes to effectiveness. The
ingredient that been use on manufacturing are reliable because the ingredients are agreed and
The unique portion of the product is that all of the products are all made in organic
materials. And there is no chemical that been added. Other soap products from other business and
company added a chemical for enhancement that can be dangerous to other users that have allergist
to said chemical.
Place
The business chooses Bislig City as their distribution and manufacturing place because
Bislig City is a city of agriculture. So, the ingredients of the products are all been chosen and get
to the Bislig City. Bislig City as the place for our distribution because the business more likely
conducting a research if all the products are profitable and can be good for distribution to other
places and cities. Bislig City as the chosen manufacturing and storage of the business because the
raw materials are coming from Bislig City. That the business can easily and less of cost for
Promotion
The business promotions that would be using is the social networking products sites and
prints. Social networking site as the promotion strategy because today’s generation most of the
people are in frequently using social networking sites for their leisure time. It means that it is also
good for promotion strategy. And also print outs like flyers or leaflets that are also good for
promotion. Because some people are still in old generation that are not in habit of having a
technology but they are in likely in paper one. And also, the business can give their printouts to
Price
The business prices the product it in a suitable price as what the ingredients and
manufacturing cost. The price of the product would be exactly to be affordable because the source
of manufacturing cost is less. The source of the raw materials for manufacture are within Bislig
City that makes the business less in cost in buying the raw materials for manufacturing. The price
of the product of the business are affordable, fit to the price of the components of products, and
effectiveness.
Target Market
Our target market is for 13 years old and above with different skin types. We choose
13years old since this is when teenage years will start. This soap good for them because it is 3 in
1 soap wherein it has a benefit that can help dry skin, oily skin and sensitive skin. Most people
nowadays are conscious about their skin and they want it to be healthy and looks presentable to
the public that’s why we created this soap to meet their demand and to give solution to their dry,
Product Positioning
There are many beauty soaps exists to our society especially to those leading brands, as a
starting business we will build our name to gain the trust of the consumer for them to patronize
our product. With the tagline "The soap you need, for the skin you care" for them to remember our
product. Consistent packaging and labeling are ways for us to communicate effectively to our
target market. We created a packaging that can attract to consumer's eyes and persuasive on its
design. Also, for our customers to include our product in their mental list of possible products to
Market Segmentation
Enchanted beauty soap can be segmented based on demographic, process type, organic
In process type, the soap can be classified into handmade and machine made. Based on organic
level, it is 95% organic. And based on the skin type, the market can be segmented into dry, oily
and sensitive skin. And lastly based on distribution channel, the market can be classified into online
and offline. The offline segment is sub-segmented into retail stores, independent stores and others.
Because of the relatively low startup costs and expertise needed to build the soap business.
It is important to have unique and compelling marketing strategies and programs to reach a
customer and distinguish your business from the competitors. Those marketing and program
strategies are:
Personal selling will be our most important means of promotion. We will lead this effort,
with our skill and experience in sales and customer service. Our major marketing plans will go
into effect starting in year three. Prior to this, the company will use more modest marketing tools
Our best marketing program is to ensure that the customer’s expectations about our soap
will exceeded. The customers who are happy about the soap they are using will eventually tell
friends about their positive experiences. A referral from a personnel friend based on experience
Social Networking
The business owned a social media accounts and pages for their promotion of the products
and the business. So that those social media users can notice the business and its products all about.
The media users can determine and understands what is the business all about and the product their
selling. And also, those social media users can know the business events.
Paper Print-outs
The Business have their business print-outs of what kind of business are they doing and
what are the business products they are selling. So, the people those who have reach out by the
print-outs can know about the business. And the business print-outs must be attractive, persuasive,
easily to read, and in simplest form of explanation about the business and the products.
Market Survey
The analysis will show the preference of people in terms of the kind of soap they
like to use. Cleansing – 29%; Conditioning – 21%; Fragrance – 24%; Whitening – 16%; Bubbly –
Graph 1
Definition of market
Bislig is a coastal component city in the province of Surigao del Sur. The city has a land
area of 331.80 square kilometers or 128.11 square miles which constitutes 6.73% of Surigao del
Sur's total area. Its population as determined by the 2015 Census was 94,535. This represented
15.96% of the total population of Surigao del Sur province, or 3.64% of the overall population of
the Caraga region. Based on these figures, the population density is computed at 285 inhabitants
2015 Census:
Age group Population (2015) Age group percentage
Under 1 1,937 2.05%
1 to 4 8,088 8.56%
5 to 9 10,395 11.00%
10 to 14 10,140 10.73%
15 to 19 9,485 10.03%
20 to 24 8,249 8.73%
25 to 29 7,318 7.74%
30 to 34 6,174 6.53%
35 to 39 5,579 5.90%
40 to 44 4,874 5.16%
45 to 49 5,099 5.39%
50 to 54 4,648 4.92%
55 to 59 4,074 4.31%
60 to 64 3,223 3.41%
65 to 69 2,253 2.38%
70 to 74 1,437 1.52%
75 to 79 890 0.94%
80 and over 672 0.71%
Total 94,535 100.00%
Market Share
Sales
305,000 units
15,600 𝑢𝑛𝑖𝑡𝑠
Market Share % = =5%
305,000 𝑢𝑛𝑖𝑡𝑠
Process
Start
Juicing/Pureeing
Ingredients
Soap Making
Soap Curing
FAIL
PASS
Soap Packaging
Soap Labeling
Finished product
End
Personnel
Enchante Beauty Soap owned by Donna Jane, Mardy Joy, Brian and Sergie who will also
be the management team of the soap making business. While preparations are being made for the
business to open its doors to public, the following staff will be hired in the soap making business.
2 Production Staff
1 Sales Lady
Successful applicants will undergo extensive training in order to know soap making
Purchasing
Purchase planning is the process of establishing objectives and tactics to obtain the best
value in a specific purchase. It is done by production team. The business decides to purchase
monthly to manage properly the cashflow of the business. Customer satisfaction and business
success should be the primary focus of purchase planning as they will ultimately define best value
in purchase.
Suppliers
2) Remove the melted oils from the heat and let it cool down at room temperature.
3) Combine the liquid and melted oils.
4) Split the oils equally into five containers.
❖ Final Procedure
1) Slowly add the container 1 of 1st mixture to the container 1 of 2nd mixture.
2) Mix it to start the chemical reaction that turns the mixture into soap.
3) Once the combined mixture become like the texture of a condensed milk, put the
desired colorant, active ingredient and essential oil.
4) When the ingredients in the 1st containers are mixed, start pouring the mixture
into the soap mold.
5) Repeat the procedure for 2nd to 5th containers in the order of Orange and Red
6) Cover the mold and wait for 24 hours until it becomes hard.
7) Remove the hardened soap from the mold and cut the bars horizontally.
8) Place the soaps in a safe, dry place and allow it to cure for 54 hours before
packaging.
Machines and Equipment
No. Particulars No. Required Price Amount
1 Hand Mixer 1 200.00 200.00
2 Mixing Pail 1 150.00 150.00
3 Pitcher 1 35.00 35.00
4 Soap Cutter 1 895.00 895.00
5 Soap Mold 1 515.00 515.00
6 Spatula 1 50.00 50.00
7 Weighing Scale 1 600.00 600.00
1 Mixing Machine 1 6,000.00 6,000.00
Supplies
• In year 2021, only 10 months will be counted since the business will start on March.
Fund Sources
Partners contributed Php 25,000 for the starting capital of the business.
Particulars Amount
Indirect Material
Factory Overhead
Price= 35
Our income statement projections indicate that there will be Net Income within our three-
year operations.
The business did not incur net income after tax since the net income of the business did not
Non-Current Asset
Machinery & Equipment 17,295.00 17,295.00 17,295.00
(Accumulated Depression) (5,765.00) (5,765.00) (5,765.00)
Total Non Current Asset 11,530.00 11,530.00 11,530.00
Since the business have wholesale and retail price, we decided to use the wholesale price
40,891.50
Break-even point (Units)= 15.5
𝐹𝑖𝑥𝑒𝑑 𝐶𝑜𝑠𝑡
Break-even point (Pesos)= 𝐶𝑜𝑛𝑡𝑟𝑖𝑏𝑢𝑡𝑖𝑜𝑛 𝑀𝑎𝑟𝑔𝑖𝑛 𝑅𝑎𝑡𝑖𝑜
40,891.50
Break-even point (Pesos)= 44%
Financial Analysis
Liquidity
To measure the ability of the entity to pay its short-term debt.
2021 2022 2023
Current Asset 256,688.50 424,742.00 619,854.00
Current Liability 0 0 0
Current Ratio 0 0 0
Analysis: The business does not have any liability since the shareholders decide to buy the needs
Profit Margin
Profitability ratio that measures the amount of net income earned with each peso sales
Return on Capital
2021 2022 2023
Net Income 156,668.50 168,073.50 195,112.00
Capital 100,000.00 100,000.00 100,000.00
Return on Capital 1.57 1.68 1.95
Analysis: The Return on capital is increasing within the three consecutive years.
Business Structure:
The business structure of the Enchante Soap is Partnership because of its formal agreement
by two or more parties to manage and operates business and share its profit. In particular, in a
partnership business, all partners share liabilities and profits equally, while in others, partners may
Organizational Chart
Management
Team
Production
Finance and Marketing
Operation
Production Production
Sales Lady
Staff 1 Staff 2
Management Qualifications:
accountability. We will encourage everyone in the company to be efficient, honest and respectful
at all times especially the sales person for the business will run smoothly. Those are the first things
The Management Team - These are the team members who will run the business and be in charged
yet receive more than the minimum wages salary until the product is totally introduced in the
market. We understand that the 1st three years of the business are full of start-up expenses like
The business has the internal control measures that are needed to achieve the goals and
mission of the business. The business has and responsible for the design, implementation, and
maintenance of all internal controls with the management team. Responsible for the overall
oversight of the central environment. The business must achieve the accurate and reliable financial
reporting, compliance with the laws, and regulations and also the effectiveness and efficiency of
the organization’s operation. The components of the business are: control environment, risk
Bibliographies:
https://www.philatlas.com/mindanao/caraga/surigao-del-sur/bislig.html
https://www.globenewswire.com/newa-release/2020/02/02/2058262/0/en/Philippines-
Beauty-Personal-Care-Market-to-Reach-4-7-Billion-by-2026-AMR.html
http://www.ncro.dole.gov.ph/images/BIZplan/BIZplan_Sample.pdf
Projected Sales
Daily Sales
25 35.00 875.00
25 40.00 1000.00
Monthly Sales
410 40 16,400.00
395 40 15,800.00
380 40 15,200.00
490 40 19,600.00
535 40 21,400.00
480 40 19,200.00
615 40 24,600.00
615 40 24,600.00
December Sale Season for the remaining units. Price 610 35 21,350.00
2022 519,755.00
2023 582,125
Purchases
Materials
Sold
Sample Packaging
Floor Plan
Map
The accompanying table lists important milestones, with projected dates, management and
budget responsibility. The milestone schedule indicates our emphasis on planning for
implementation.
Gantt Chart
February March
Milestone 1 5 7 6 10 20 25 01