AlloFresh

Company Presentation

March 2022
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Content

01. Industry Overview

02. AlloFresh: Overview

03. Benefits of the Partnership

Industry Overview

3
Indonesian consumers are adapting into a new digital life

Internet penetration(1) Share of time spent online(2) Social media users(3)

36% 21%
84%

62%
63%

21% 11% 7%

3%
2020E 2025F

Communications, social media and leisure

Rapidly growing online user base 62% of the population are social media users
account for 80% of time spend online

4
Source: (1) Frost & Sullivan; (2) World Bank Digital Economy Household Survey, 2020; (3) We Are Social, January 2021
Southeast Asian shoppers are buying more groceries online – and they are not going back

SEA E-Commerce GMV, retail category distribution

SEA Total E-Commerce GMV in USD bn

5 62 172

Other

Food & groceries

Beauty & personal care
19%

4%
6%
16%

11%
14%

15%
47% of all Online Grocery users are
new

6%
10% 6%
Home & living
12% 10%

Apparel 21%

76%
22% 24%
plan to continue purchasing
groceries online

Consumer electronics 41%

33% 31%

2015 2020 2025

Source: Google SEA e-Conomy 2020, Forrester 5

Southeast Asia online grocery market remains underpenetrated offers a headroom for growth

Online penetration in SEA e-commerce category (H12021)

75% 98%

50% Grocery accounts of all retail

spend in SEA

25% 2%
10% Average online grocery
penetration in other advance
markets e.g. US and China

Non-grocery Grocery
Online Offline

Source: Google SEA e-Conomy 2021 6

Indonesia online grocery market is growing rapidly

Market share of online grocery

Indonesia grocery market Indonesia e-grocery scale and forecast
vs. total grocery market in Asia
In USD bn

16% 31% 8% 29% 15% 85% 87%

Indonesia
2022E 13.6% 6

USD170bn
11.1%
9.8%

8.1% 7.8%
7.0% 7.3%

4.5%
2019 3.8%
USD 2.5% 1
140bn 1.5%
0.6%
0.1% 0.1%

South China Japan Singapore Taiwan Indonesia India 2020 2025

Korea
2017 2022 2017-2020 CAGR

2019 – 2022E CAGR of 7% Indonesia e-grocery is highly underpenetrated 2020E – 2025E CAGR of 43%

Source: IGD Asia Research; L.E.K. Consulting 7

AlloFresh: Overview
 Online platform for leading Indonesian grocery retailer

Fresh Fast Affordable Complete

Product Quick commerce Extensive product

Competitive pricing
freshness delivery assortment

>150,000 128 >25 years

SKUs # of stores across Indonesia Long term relationship with suppliers

99
Source: Allofresh data
Reaching customers through three different touch points

Online Order Click & Collect Click & Go

Order online through the app or website and Order online through the app or website and Order from Transmart store using the app
get the products delivered to you collect the products in store and collect/ get the products delivered to you

10
Source: Allofresh data
Seamless shopping experience to satisfy the online grocery shopping demand

Online Order

Download AlloFresh App/

Add to cart Pay Deliver
go to the website

Click & Collect

Download AlloFresh App/

Add to cart Pay Pick up
go to the website

Deliver
Click & Go

Download AlloFresh App Scan products in store Pay

Pick up
11
Source: Allofresh data
Innovative features for seamless shopping experience

Home Page Product Page Checkout & Delivery Payment & Return

Gunawan

Jl. Cibitung no. 5

Jakarta Selatan
Jakarta 12250

Brand Coupon Clean Interface Notes Multiple Payment Options

Various brand promotion Easy to pick and choose products Add special request on the product Bank transfer, credit cards and e-wallet

Points & Rewards Add to Cart Wide Coverage Return & Refund
Increase customer loyalty Ease of shopping Within 15 km radius from stores Customer service live-chat feature

Exclusive Brand Page Discount Label Delivery Option

Collaboration with brands Attractive product promotion Choose for delivery or store pick-up

12
Source: Allofresh application
Complete end-to-end solution to provide the best user experience for customers
Innovative features to satisfy the demand of e-grocery shopping experience
Player A Player B

Product recommendations

Exclusive brand page

Dropship brand page

Flash sales

Products labels

Product rating and reviews

Wish list

Shopping list

Deliver to multiple address

Store pick-up option

Multiple options for delivery method

Scheduled delivery

Apply coupon
Multiple
Click & Go Store pick-up Multiple payment method
address
features option Click and Go features
delivery

13
Source: Allofresh data
Guaranteed product quality, freshness and convenience
Efficient picking, packing and delivery is the key to optimal order fulfillment

Pick Pack Quick Commerce

Packer team to pack all the Delivery within 3-hour delivery

Trained picker staff to handpick
orders with protective packaging window, aiming for 30-minute or
the requested product efficiently
to ensure the quality of the items scheduled delivery

14
Source: Allofresh data
Benefits of 1.
1 Strengthen BUKA’s new grocery offerings

the 2.
2 Expand from general to specialty platform

partnership 3.
3 Provide Mitra access to wider product assortment

4.
4 Expand BUKA’s open ecosystem

5.
5 Potential collaboration with the partners
1 Strengthen BUKA’s new grocery offerings
The JV will enhance BUKA’s offline presence to expand the customer touch points

ONLINE OFFLINE

Online Order Click & Collect Click & Go

16
2 Support BUKA’s strategy to expand from generalist to specialist retail
BUKA will build a group of niche and specialized platforms

Shifting trend from Dept. Stores into Specialty Stores BUKA’s Specialized Platforms

Online grocery platform

Department store Specialist Retails

“The importance of department stores in shopping centers has

declined due to millennials’ preference for smaller purchases in Digital Games Marketplace
line with the most recent market trends.
Key segments of specialist retail grew steadily in sales value
from 2014-2019.”1

Key Benefits
Investment platform
✓ Generate a higher take rate ✓ Appeal to new set of customers
✓ Enhanced User Experience ✓ Higher purchase frequency
✓ Competitive positioning And many more in development..

Note:
1) Based on Frost & Sullivan 17
3 Empower Mitra to expand their businesses
Offers wider variety of products at lower costs which result in better margin for the Mitras

Access to wider assortment of products

Supply products with lower price points

Potential sales growth >3x

>10,000 >150,000
Suppliers & partners Grocery & Fresh SKUs

18
4 Expand BUKA’s open ecosystem
Extend the reach to end customers to provide the best-in-class solution

19
19
5 The partnership will take all parties to the next level

New partnership Existing partnerships

20