Logical Fallacies in

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Pruna, Jan Dave
Ramos, Arabella Regan
Regalado, Johann Anthony
Fallacies of
Relevance
Personal Attack
Samsung "Ingenious"
Advertisement Series
This is a Samsung advertisement
showing an Apple worker helping
customers with their inquiry.
Samsung and Apple compete in the
same market. The inquiries shown
seem to be criticizing Apple
products.

https://youtu.be/QdTtXls_lx0
Personal Attack
Target Audience
People who are looking forward
to buying a new phone.

Message
Apple products are not as good
as Samsung because Samsung is
better. Therefore, you should
change to Samsung instead.
Personal Attack
Meant to Persuade
Make the customers feel like
they should buy Samsung
products instead of Apple
products.

What does the message

say about a particular
group in society?
People who use Apple products
are using inferior products
compared to Samsung.
Red Herring
Citroen C4 2008 TVC
This ad by Citroen promotes the
2008 C4 which they advertise as
“alive with technology” but
instead of showing the actual
technology the car offers, they
produce CGI footage of the car
transforming into a dancing
robot, thus putting the
attention away from the car’s
technology itself and onto the
CGI robot.

https://youtu.be/4dilUbkP-PI
Red Herring
Target Audience
People looking to buy a car.

Message
A Citroen C4 is able to
transform into a dancing
robot.
Red Herring
Meant to Persuade
Convince the audience that the
Citroen C4’s vehicular
technology is advanced by
showing it as a dancing robot.

What does the message

say about a particular
group in society?
There are people who are
seeking the most advanced
technology possible in their
vehicles.
Scare Tactics
LBJ's "Daisy" 1964 TVC
This ad for Lyndon B. Johnson’s
presidential campaign shows a
child in a prairie hearing a
nearby countdown, moments before
a nuclear explosion occurs. This
is followed by a statement from
Johnson and a message to vote for
him because “the stakes are too
high for [the US citizens] to
stay home.”

https://youtu.be/riDypP1KfOU
Scare Tactics
Target Audience
Citizens of the United States
during the 1964 Election.

Message
Lyndon B. Johnson can stop
this explosion from happening
if people choose to vote for
him as president.
Scare Tactics
Meant to Persuade
Frighten people into voting
for Johnson else they will be
met with doom if they abstain
or vote for his opponent.

What does the message

say about a particular
group in society?
American citizens are
defenseless against nuclear
weapons if war breaks out
involving those.
 Fallacies of
Insufficient Evidence
Innapropriate
Appeal to Authority Colgate Total TVC
This is a commercial showing that
Colgate is the best toothpaste
brand to use because the dentists
that are being referred to always
recommends it.

https://youtu.be/8ULR68LTmbw
Innapropriate
Appeal to Authority Target Audience
People who are looking to buy
toothpaste.

Message
Colgate is the best toothpaste
brand for your teeth according
to dentists and witnesses.
Innapropriate
Appeal to Authority Meant to Persuade
Make the customers feel like
Colgate is the most
trustworthy brand because
dentists recommend the brand.

What does the message

say about a particular
group in society?
People who use Colgate
toothpaste will have healthy
teeth.
Questionable
Cause ThaiHealth "Stop
Drinking" PSAs
This public service announcement
by the Thai Health Promotion
Foundation shows a man getting
out of poverty and succeeding in
life along with his family simply
because he stopped drinking and
started working in the fields.

https://youtu.be/bLlPUnLAeJ8
Questionable
Cause Target Audience
People who are poor and/or
alcoholic.

Message
Alcohol causes poverty and
people should “just stop
drinking” if they want to get
out of that state including
their impoverished families.
Questionable
Cause Meant to Persuade
Convince people to stop
drinking especially if they
are poor and stressed like the
man in the video.

What does the message

say about a particular
group in society?
Impoverished people are lazy
and addicted to alcohol, and
they are also poor solely
because of those traits.
Slippery Slope
DIRECTV 2012 TVC
This advertisement from DirecTV
says that the customer support of
cable television companies will
frustrate customers, and as a
result of this frustration you
will get into trouble later down
the line, with you ending up in a
ditch.

https://youtu.be/kIv3m2gMgUU
Slippery Slope
Target Audience
People looking for a reliable
television service.

Message
Bad customer support from
cable television companies
will result in accidents,
therefore you should switch to
DirecTV which is satellite
television.
Slippery Slope
Meant to Persuade
Make customers feel safer with
satellite television customer
support than with cable
television customer support.

What does the message

say about a particular
group in society?
People want absolutely perfect
customer service that will
never let them down.