CASE STUDY

Kenneth Harvey, Kenneth Harvey

Even before the world wide web, integrated marketing communications (IMC) was gaining
acceptance across all fields of business and industry. However, the explosion of online
and mobile marketing has caused a convergence of marketing strategies at the same time
that all forms of media are converging onto digital platforms. This has become more than
just a " Digital Age. " For marketers it is the age of multimedia, the age of coordinated
omnichannel communications with an increasing emphasis on mobile , the age of
personalization, and an age that blends free and friendly inbound marketing with paid
advertising that looks more and more like the organic content that surrounds it
Kenneth Harvey, Kenneth Harvey
Even before the world wide web, integrated marketing communications (IMC) was gaining
acceptance across all fields of business and industry. However, the explosion of online
and mobile marketing has caused a convergence of marketing strategies at the same time
that all forms of media are converging onto digital platforms. This has become more than
just a " Digital Age. " For marketers it is the age of multimedia, the age of coordinated
omnichannel communications with an increasing emphasis on mobile , the age of
personalization, and an age that blends free and friendly inbound marketing with paid
advertising that looks more and more like the organic content that surrounds it
Kenneth Harvey, Kenneth Harvey
Even before the world wide web, integrated marketing communications (IMC) was gaining
acceptance across all fields of business and industry. However, the explosion of online
and mobile marketing has caused a convergence of marketing strategies at the same time
that all forms of media are converging onto digital platforms. This has become more than
just a " Digital Age. " For marketers it is the age of multimedia, the age of coordinated
omnichannel communications with an increasing emphasis on mobile , the age of
personalization, and an age that blends free and friendly inbound marketing with paid
advertising that looks more and more like the organic content that surrounds it
Kenneth Harvey, Kenneth Harvey
Even before the world wide web, integrated marketing communications (IMC) was gaining
acceptance across all fields of business and industry. However, the explosion of online
and mobile marketing has caused a convergence of marketing strategies at the same time
that all forms of media are converging onto digital platforms. This has become more than
just a " Digital Age. " For marketers it is the age of multimedia, the age of coordinated
omnichannel communications with an increasing emphasis on mobile , the age of
personalization, and an age that blends free and friendly inbound marketing with paid
advertising that looks more and more like the organic content that surrounds it

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