performance, Jollibee saw an Although iconic, the staples of increase both in sales and Jollibee which are the Chickenjoy operating revenue; 16.9% and and the Burgetsteak are getting 31.0% respectively, due to boring, consumers may want more excellent operations management variety. and strong revenue generation of 2. Lacking in the technology the Jollibee brand. department, 2. High quality products, Jollibee is lacking in technological Jollibee serves delicious food innovation in terms of improving products and makes it unique with operational efficiency the iconic “filipino flavors” 3. Lack of food consistency compared to what the competition Jollibee food products are offers. sometimes not consistent with 3. Solid franchising investment other branches, some branches Jollibee is an excellent choice for may slightly below average quality future franchisees because it is a products compared to others. recognized brand. 4. Trouble balancing supply with 4. Great brand reputation demand, Jollibee is an established brand Jollibee has a lot of branches that has a long track record of worldwide, so there is the success. possibility of not having enough 5. Innovation, food supply for every branch Jollibee is an innovator and because of current demands and introduces new products or insufficient supply chain limited time deals that keeps management. things fresh and customers wanting to come back.
OPPORTUNITIES SO Strategies WO Strategies
1. Invest resources in 1. Implementation of digital self
1. Opportunity for developing and improving an checkout kiosks, international expansion, app, instead of relying on delivery Implementation of such technology service companies to decrease should increase the speed on Jollibee aims to expand to distribution costs by around 15% which customers order food, which other foreign markets as means more revenue and to 30% by using the increased part of their CEO’s plans revenue as a result of strong allocation of staff elsewhere. Which for global expansion management performance. can be achieved by using the 2. Rising demand in (S1,S2,S4,O4) increased revenue. (W2,O4) e-commerce, 2. Focus on penetrating to 2. Acquire local food suppliers, foreign markets, Utilize strategic company COVID-19 saw the JFC should capitalize on the acquisitions to acquire multiple increase of e-commerce suppliers and impose strict quality growth in sales and operating and the trend has not died revenue by continuing to expand control to improve food consistency down since. to other countries by acquiring with each branch, and to make 3. Strategic company local companies where Jollibee sure that every branch of Jollibee acquisitions, wants to penetrate to increase has enough inventory to serve to market share. (S1,S3,O1,O3) customers. (W3,W4,O3) Jollibee can acquire popular food chains in foreign markets to gain market share 4. New technology, Technological advancements make business transactions more convenient and faster.
with rival companies, options, promos, and new services, and Create a new menu for health new food products, with companies like conscious customers. (S5,T2) releasing a new menu option can McDonalds 2. Invest in renewable sources give Jollibee the competitive 2. Society becoming of energy, advantage against competitors. By more health conscious, By capitalizing on the strong creating a whole new menu that will rising movement of people management performance and showcase variety, and ease the opting for healthier food increased revenue, investing in supply and demand issues renewable energy is a great way because consumers are now options to gain goodwill. (S1,S5,T5) presented with new products to 3. Cost of raw materials 3. Capitalize on good choose from, aside from the usual increasing due to operational management, Chickenjoy and Burgersteak. inflation, To decrease the operational costs (W1,T1,T4) Increased prices for raw in order to increase the budget of materials means an raw material acquisition whilst increase in product pricing keeping the prices low. 4. Negotiate with suppliers 5. Growing using the strong brand of environmental concerns, Jollibee, the current state of the Leverage the brand of Jollibee environment calls for use and the flexibility to negotiate with of sustainable resources others as a bargaining tool. (S4,T3)