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Ethical Behavior of Firms and Foreign Direct Investments in African Settings The Moderating Effect of Judicial Independence
Ethical Behavior of Firms and Foreign Direct Investments in African Settings The Moderating Effect of Judicial Independence
To cite this article: Imen Khelil, Achraf Guidara & Hichem Khlif (2022): Ethical Behavior of
Firms and Foreign Direct Investments in African Settings: The Moderating Effect of Judicial
Independence, Journal of African Business, DOI: 10.1080/15228916.2022.2126591
Article views: 60
a
Department of Accounting, Prince Sultan University, Riyadh, Kingdom of Saudi Arabia; bFaculty of business
management, Majan University College, Sultanate of Oman, Muscat; cFaculty of Economics and
Management of Sfax, University of Sfax, Sfax, Tunisia
ABSTRACT KEYWORDS
This paper examines the relationship between ethical behavior of Ethical behavior of firms;
firms and foreign direct investments in African countries and tests judicial independence;
whether the judicial independence moderates this association. The foreign direct investments
sample includes 108 country-year observations over a period of
2014–2017. Findings show that the ethical behavior of firms is
positively associated with foreign direct investment. Similarly, judi
cial independence has a positive and significant effect on the same
variable. When testing for the moderating effects of judicial inde
pendence, the association between ethical behavior of firms and
foreign direct investment remains positive and significant for high
judicial independence sub-sample, while it becomes insignificant
for countries characterized by low judicial independence. The find
ings highlight the importance of business ethics in attracting for
eign direct investment inflows in African countries. It also
emphasizes the need to consider the role played by high judicial
independence in strengthening this association. These results sig
nal to policy makers in African countries the importance of adopt
ing enforcing rules obliging firms to act ethically and strengthening
judicial independence.
1. Introduction
Foreign investments are of particular importance to countries in early stages of economic
development as they provide an economic progress for these economies (Gordon, Loeb,
& Zhu, 2012). More specifically, foreign direct investments play an important role in the
development of African economies through job creation, human capital development,
transfer of modern technology and global economy integration (Agyemang, Gbettey,
Gatsi, & Acquah, 2019; Dupasquier & Osakwe, 2003).
Given this importance, there is a large body of research in the fields of international
business and economics that investigates the determinants of foreign direct investments
(e.g. Agyemang et al., 2019; Agarwal, 1980; Gordon et al., 2012). Aside from classic
economic and demographic determinants (e.g. unemployment rate, exchange rates), this
CONTACT Hichem Khlif hichemkhlif@gmail.com Faculty of Economics and Management of Sfax, University of
Sfax, Sfax, Tunisia
© 2022 Taylor & Francis Group, LLC
2 I. KHELIL ET AL.
stream of research has focused on new determinants such as IFRS adoption (Gordon
et al., 2012) or country-level corporate governance attributes (Agyemang et al., 2019;
Appiah-Kubi et al., 2020). Recent review conducted by Tocar (2018) identifies several
categories of the determinants of foreign direct investments dealing economic, techno
logical, demographic, cultural and legal and institutional factors. He suggests that extant
literature often emphasizes the economic factors, while neglecting other aspects dealing
with ethics and legal characteristics.
Luo et al. (2009) suggest that corporate governance model differences affect foreign
direct investment in emerging economies. However, corporate governance in African
settings is characterized by imperfect and incomplete markets, and corporate governance
structures are not well developed (Agyemang et al., 2019). It should be noted that
corporate scandals in both sides of Atlantic occurring in well developed corporate
governance system (e.g. Enron in USA) suggest that corporate governance model can
deviate for its core objective in the absence of business ethics. Accordingly, ethical
behavior of firms may contribute to good corporate governance in emerging economies
(Armitage, Hou, Sarkar, & Talaulicar, 2017). Adeleye, Luiz, Muthuri, and Amaeshi
(2020) posit that business ethics in Africa – as a field of practice has significantly evolved
over the last two decade. Therefore, it becomes interesting to integrate business ethics, as
proxied by ethical behavior of firms, as a potential determinant of foreign direct invest
ments in African settings. Bardy et al. (2012, p. 278) highlight the complexity and
challenges of moving to a more ethically responsible vision of capitalism across borders.
They also note that (p. 278) “studies addressing the links between cross-border business
and ethical considerations are less abundant”. In addition, Beazer and Blake (2018, p. 471
& 472) argue that “ . . . firms avoid investment locations where formal institutions cannot
credibly protect actors against expropriation by private actors or by the state itself. Instead,
firms prefer locations with well-functioning institutions, such as strong courts, that can
check opportunistic officials and allow businesses to defend their contracts and property
rights in a timely, predictable manner”. Strong courts refer to high judicial independence
that allows judges to protect cross-border investors from opportunistic acts committed
by public officials or private actors in the host country. Thus, judicial independence may
play a critical role in enhancing both business ethics and foreign direct investments.
Therefore, the aim of this study is to examine the association between ethical behavior
of firms and foreign direct investments. Furthermore, we deepen the analysis by exam
ining whether jurisdictional environment, as proxied by judicial independence, moder
ates this association. Foreign investors consider that it is more easy to establish and
expand their investments in economies characterized by high levels of ethical standards
as these norms may signal to them that local businesses are mainly based on mutual trust
and transparency (Kasser & Sheldon, 2009). Accordingly, we expect that countries
characterized by high ethical behavior of firms are more attractive for foreign direct
investments. Furthermore, we assume that this relationship will be more pronounced in
setting characterized by high level of judicial independence as this jurisdictional feature
represents the ultimate assurance for foreign investors to preserve their interests in case
of litigations in hosting country.
Based on a sample of 108 country-year observations over the period of 2014–2017, we
find that ethical behavior of firms is positively associated with foreign direct investments.
When testing for the moderating effect of judicial independence on the association
JOURNAL OF AFRICAN BUSINESS 3
between ethical behavior of firms and foreign direct investments, the results show that
the positive and significant association between ethical behavior of firms and foreign
direct investments remains stable for settings characterized by high judicial indepen
dence, while it becomes insignificant for African settings characterized by low judicial
independence.
Our study contributes to the large body of research concerning determinants of
foreign direct investments by highlighting the importance of business ethics in
attracting foreign direct investment inflows in African countries. More specifically,
our paper complements and corroborates previous findings reported by Agyemang
et al. (2019) and Appiah-Kubi et al. (2020) who have documented also that ethical
behavior of firms has a positive effect on foreign direct investments for African
countries for previous periods. These findings alert governments in African econo
mies about the importance of the implementations of ethical standards by strengthen
ing the ethics training of employees; promoting transparency with respect to resource
allocation; and enforcing stricter sanctions on corrupt practices. In addition, strength
ening judicial independence may give more assurance to foreign investors when
investing in emerging economies as they will be able to protect their rights from
any kind of expropriation from local managers, investors or government officials. In
addition, foreign investors may prefer to invest in countries characterized by strong
ethical commitments and strong courts (judicial independence) to protect themselves
from opportunistic acts committed by public officials or private actors in the host
country.
The rest of the paper is structured as follows. Section 2 conducts a literature review
with respect to the determinants of foreign direct investments. Section 3 develops
theoretical bases for the association between ethical behavior of firms and foreign direct
investment and how judicial independence may moderate this relationship. Section 4
describes the research methodology. Section 5 presents the empirical findings of this
study. Finally, section 6 concludes the paper.
2. Literature review
This section is devoted to conduct a theoretical review dealing with the main theories
justifying the choice of multinational companies to invest in emerging economies,
namely, the theory of product life cycle and Eclectic theory. Then, we briefly review the
empirical literature dealing with the determinants of foreign direct investments in
African countries.
On the one hand, the theory of product life cycle developed by Vernon (1996) suggests
that a firm tends to become multinational at a certain stage in its growth to lower costs
(e.g. wages) and gain new markets. According to this theory, there are three stages in the
life of a product including the launching product stage, maturing product stage and
standardized product stage (Asiamah, Ofori, & Afful, 2019). At the first stage, the
expansion of firm activity is achieved through exports. In the second and third stages,
the expansion of firm activity is conducted through foreign direct investments. This
expansion allows firms to realize economies of scales and reduces uncertainty. This
theory helps to explain the argument that foreign direct investments to any country
4 I. KHELIL ET AL.
depend on the adequacy of several factors linked to legal and institutional characteristics
(Asiamah et al., 2019).
On the other hand, Eclectic theory developed by Dunning (1993/2000) refers to
a group of conditions that may increase the likelihood for a given country to be a host
one of foreign direct investments. These conditions deal essentially with ownership
advantages, localization considerations and internalization gains (Asiamah et al., 2019).
This theory posits that the expansion through the establishment of production units
abroad allows the reduction of several costs related to transport, market uncertainty and
labor costs which are generally lower in emerging economies.
Overall, these two theories suggest that the level of foreign direct investments,
in a given country, is mainly driven by the capability of any firm to realize gains
and ensure the stability of new markets. However, these theories highlight also
the importance of the economic environment prevailing in a host country (e.g.
technological and demographic factors), as well as other characteristics linked to
corporate governance system, legal and institutional infrastructure and business
ethics.
From an empirical standpoint, several studies have examined the determinants
of foreign direct investments in African settings. These empirical enquiries have
mostly dealt with economic factors. For instance, Bende-Nabende (2002) docu
ment that market growth, a less restrictive export-orientation strategy, real effec
tive exchange rates, market size and openness of the economy represent the most
dominant long-run determinants of foreign direct investments for 19 Sub-Saharan
African countries over the period of 1970–2000. Lemi and Asefa (2003) provide
evidence that economic and political uncertainty negatively affects foreign direct
investments in African countries. Kandiero and Chitiga (2014) found a negative
association between real exchange rate and foreign direct investments for
a sample of 38 African countries.
Other studies focus on the effect of infrastructure quality on foreign direct investments
in African settings. For instance, Asiedu (2002) provides evidence that infrastructure
development represents a major determinant of foreign direct investments in African
countries.
Aside from these studies that focus specifically on economic determinants or
infrastructure quality, other empirical enquiries have examined how business
ethics may affect foreign direct investments in Africa. Agyemang et al. (2019)
have examined the relation between ethical behavior of firms and foreign direct
investments in African settings. They provide evidence ethical behavior of firms is
positively and significantly related to foreign direct investments. Similarly,
Appiah-Kubi et al. (2020) examine the same association for a sample of 17
West African countries over the period of 2009–2018 and document that ethical
behavior of firms is positively associated with foreign direct investments in these
countries.
JOURNAL OF AFRICAN BUSINESS 5
3. Hypotheses development
3.1. Ethical behavior of firms and foreign direct investments
Foreign investors face high levels of information asymmetry compared to local investors
(Khlif, Ahmed., & Souissi, 2017). They generally face a ‘home bias’ in hosting countries.
Ethical principles may play a crucial role ethical in reducing home bias and attracting
foreign direct investment inflows in developing economies (Agyemang et al., 2019).
When host firm’s management tends to satisfy all stakeholders needs and follows an
adequate strategy when dealing with social and environmental issues, foreign investors
will be incentivized to invest in this type of firms in host country for the following
reasons. On the one hand, the legitimacy signal sent through the followed ethical
behavior of the host firm may help to build its organizational reputation that serves as
a meaningful signal that mitigates uncertainty and information asymmetry among
foreign investors (Lee et al., 2022). On the other hand, when meeting expectations
from various stakeholders, ethical behavior of firm may reduce future litigation risks
and costs and increase the acceptability of firm’s products or services among customers in
the host country leading to higher profitability (Lee et al., 2022).
Settings characterized by high levels of ethical behavior of firms in their
economies pursue fair and equal strategies with diverse types of stakeholders.
This will translate into more attractiveness of foreign investors who will have
more incentives to invest in emerging countries as high levels of ethical norms
may signal to them that mutual trust and transparency are core principles of local
businesses (Bardy et al., 2012). This implies that an economy’s attractiveness to
foreign investors depends on its ability to ensure that local firms are committed
to ethic-oriented business practices. Accordingly, business ethic standards prevail
ing in one country represent a gateway to enhance foreign direct investment
inflows represent if an economy wishes to attract foreign direct investment
(Kasser & Sheldon, 2009).
By contrast, firms adopting unethical behaviors through, for example, the
under-payment or the over-exploitation of employees put themselves into discre
dit and become the target of diverse types of stakeholders (e.g. the community
activists and other non-governmental agencies). This may translate into conflicts
between trade unions and firms top management leading to strikes and produc
tion disruption. This implies that countries characterized by low ethical behavior
of firms will be less attractive for foreign direct investments as foreign investors
will expect problems with trade unions and strikes and high level of litigation
risks.
As noted above, Agyemang et al. (2019) and Appiah-Kubi et al. (2020) have
documented that ethical behavior of firms has a significant positive effect on
foreign direct investments in African settings. Therefore, the first hypothesis of
our study is formulated as follows.
H1: Ethical behavior of firms is positively and significantly association with foreign direct
investments within African settings.
6 I. KHELIL ET AL.
Moderating
effect
H2
Judicial independence
(JUDI)
H2: The positive association between ethical behavior of firms and foreign direct
investments is more (less) pronounced in African countries characterized by high
(low) level of judicial independence.
Figure 1 illustrates the conceptual framework for the associations explored in this
paper.
4. Research design
Data for this study are collected from the Global Competitiveness reports and from the
World Development Indicator (WDI) database published by World Bank. Table 1 provides
details about the data used to measure the different variables and their various sources.
4.1. Sample
African continent includes 54 and the Global competitiveness reports (2014–2015; 2015–
2016; 2016–2017; 2017–2018) cover only 27 African countries. Therefore, the final
sample in our study includes 27 African countries over the period of 2014–2017 yielding
108 country-year observations. Table 2 displays more details about the sample selection
process and the list of African countries included in the sample.
8 Ghana 18 Nigeria
9 Kenya 19 Rwanda
10 Lesotho 20 Senegal
leaders who were asked to score the judicial independence on a scale ranging from “1”
indicating not independent at all to “7” indicating entirely independent. A weighted average
of the scale reported by the respondents in one country is then computed to get the judicial
independence score for each country included in the study. The minimum score is observed
for Burundi in 2015 and it accounts for (1.600) and the maximum score is registered for
South Africa in 2016 (5.800). The median score in the sample amounts to 3.700%.
(2)
5. Empirical results
5.1. Descriptive statistics
Table 3 displays descriptive statistics for all variables included in the model. Foreign
direct investment has an average score of 20.096 and a range from 10.923 to 22.816.
ethical behavior of firms has a mean of 3.708 and ranges from 2.400 to 5.300. Judicial
independence has an average of 3.637 and ranges from 1.600 to 5.800. GDP per capita has
a mean of 7.149 and varies from 5.407 to 8.923. The mean of the strength of investor
protection variable accounts for 4.891 and ranges from 2.700 to 8.000. Finally, the means
of foreign currency regulation, tax rate and policy instability account for 4.747, 8.325 and
35.776 respectively. Table 3 reports more details about descriptive statistics of all vari
ables examined in this study.
Model 2
Model 1 (overall sample) Low JUDI High JUDI
Coeff t-statistic Coeff t-statistic Coeff t-statistic
Intercept 17.846 7.550*** 13.670 3.830*** 13.366 5.860***
EBOF 2.030 3.350*** 0.251 0.360 0.764 1.860**
JUDI 1.185 2.890***
Ln GDP 0.659 2.760*** 0.959 2.550** 0.626 2.830***
SIP 0.228 1.220 0.432 1.430 0.586 3.010***
FCR 0.002 0.050 −0.117 −1.700* 0.001 0.040
TR 0.048 1.120 −0.133 −1.700* 0.124 2.620
PI 0.012 0.360 −0.125 −2.300*** 0.137 3.360***
2014 - - −0.663 −0.78 0.856 1.580
2015 −0.672 −1.400 −0.701 −0.910 0.765 1.600
2016 −1.430 −2.750 −1.009 −1.360 0.473 1.010
2017 −1.337 −2.470 - - - -
F (p-value) 4.170*** (0.000) 3.090*** (0.000) 4.810*** (0.000)
Adj-Rsquare 22.86 24.86 41.140
Max vif 5.54 2.40 2.34
Number of 108 58 50
Observations
Ln FDI: the natural logarithm of foreign direct investment inflow score; EBOF: the ethical behavior of firms; JUDI: the
judicial independence score; Ln GDP: the natural logarithm of gross domestic product per capita in one country; SIP: the
level of investor protection in one country; FCR: the foreign currency regulation score; TR: the tax rate score; PI: policy
instability score.
*significant at 10%; **significant at 5%; ***significant at 1%.
these emerging countries as high levels of ethical norms may reduce home bias and signal
to them that mutual trust and transparency are core principles of local businesses. These
findings confirm also the predictions of product life cycle and Eclectic theories suggesting
that favorable conditions prevailing in a host country may increase the chance of this
setting to receive high levels of foreign direct inflows. More specifically, our findings
emphasize the importance of business ethics as a key factor that may to reassure foreign
investors about the business climate prevailing in a given country and enhance foreign
direct investments. Accordingly, foreign investors will have more incentives to invest in
countries characterized by high ethical behavior of firms since managements are more
interested to build and maintain organization reputation and meet various stakeholders’
expectations. By doing so, firms operating in countries characterized by high ethical
behavior will reduce the propensity of future litigation risks and costs for foreign
investors in host country and increase the acceptability of firm’s products or services
among customers leading to higher profitability for foreign investment inflows.
Judicial independence is also positively and significantly associated with the foreign
direct investments (Coeff = 1.185; t= 2.890). This implies that African countries char
acterized by high judicial independence increases foreign investors’ confidence in hosting
country jurisdictional system leading to more foreign direct investments in these settings.
For control variables, the gross domestic product per capita is positively and signifi
cantly associated with foreign direct investment (Coeff = 0.659; t= 2.760), while the
strength of investor protection, the foreign currency regulation, the tax rate and the
policy instability are insignificantly associated with foreign direct investments.
Controlling for muticollinearity, the VIFs reported suggest that model 1 does not
suffer from such a problem since the maximum VIF amounts to 5.540.1 The overall
JOURNAL OF AFRICAN BUSINESS 13
explanatory power of model l is significantly high (F = 4.170; p< 0.000) and the Adjusted-
Rsquare accounts for 22.86%.
In order to examine the moderating effect of judicial independence on the association
ethical behavior of firms and foreign direct investments (H2), we divide our sample into
two groups (high versus low judicial independence countries). The results reported in
models 2 show a significant positive association between ethical behavior of firms and
foreign direct investments under high judicial independence environments
(Coeff = 0.764; t = 1.860), while this relationship becomes insignificant for African
countries characterized by low judicial independence (Coeff = 0.251; t = 0.360). Thus,
H2 is supported and judicial independence represents a significant moderator of the
association between the ethical behavior of firms and foreign direct investments. This
implies that the high level of compliance with business ethics by firms in African setting
will be more effective in attracting foreign direct investments under high judicial
independence. Our findings emphasize the need to consider judicial independence in
combination with strong ethical norms to stimulate foreign direct investments in African
countries. Our findings confirm that judicial independence represents the only guarantee
for foreign investors to preserve their rights in case of litigious affairs in hosting country
and it increases foreign investors’ confidence in hosting country jurisdictional system.
For the control variables in model 2, policy instability is positively and significantly
associated with foreign direct investments under high level of judicial independence
(Coeff = 0.137; t = 3.360), while it becomes negatively and significantly associated with the
same variable under low level of judicial independence (Coeff = −0.125; t = −2.300). This
implies that high level of judicial independence through strict application of laws may
stimulate foreign direct investments even with high level of political instability in African
environment. Similarly, the strength of investor protection and gross domestic product per
capita are positively and significantly associated with foreign direct investments for high level
of judicial independence sub-sample. It should be noted here that the explanatory power of
model 2 (high judicial independence) has witnessed a significant improvement moving from
22.860 (model 1) per cent to 41.140%.
It should be noted that model 2 do not suffer from this problem since all maximum VIFs
account for 2.400 in model 2 (low judicial independence) and 2.340 in model 2 (high judicial
independence).
Based on the above empirical results, the following recommendations are proposed. On the
one hand, African governments should pursue more pragmatic policies in adopting codes of
ethical conducts that highlight the importance of ethics in the business world and propose
guides for best practices. On the other hand, African governments should adopt guidelines to
promote judicial independence from domination of the elite, the military and political parties.
By doing so, foreign investors will be reassured about their rights and investments in case of
litigious affairs in hosting country and this may increase foreign investors’ confidence in
hosting country jurisdictional system.
6. Conclusion
The aim of this paper is to investigate the relationship between ethical behavior of firms and
foreign direct investments and test whether judicial independence moderates this relationship
within African countries. Using a sample of 108 country-year observations over the period of
14 I. KHELIL ET AL.
2014–2017, we document that ethical behavior of firms is positively associated with foreign
direct investments and this positive and significant association remains stable and significant
only for African countries characterized by high judicial independence.
These results imply that African economies characterized by firms that adhere to ethical
norms and comply with responsible business practices are considered as valuable assets that
attract more foreign direct investment inflows. Furthermore, judicial independence in com
bination with business ethics increases foreign investors’ confidence in the jurisdictional
system of hosting country.
These empirical findings have policy implications for African settings as they highlight the
importance of enforcing ethical standards and strengthening judicial independence through
adopting various key strategies. These include: (i) the adoption of codes of ethical conducts,
(ii) the promoting of transparency with respect to resource allocation and (iii) the strict
enforcement of rules that impose sanctions on corrupt practices and unethical behaviors. By
doing so, African countries may reduce home bias generally faced by foreign investors in
hosting countries and enhance foreign direct investment inflows.
Our study may suffer from some limitations. On the one hand, some variables used in
this study are proxied using survey data measures which may raise concerns about
measurement errors (Richardson, 2006). However, data are collected from reliable
sources (e.g. the Global Competiveness reports). On the other hand, because of data
unavailability, our study was limited to 27 African countries, which reduces the general
ization power of our findings to other African economies that were not incorporated in
this empirical enquiry. However, since most African settings share similarities in terms of
economic features, our findings can be generalized to other African countries excluded
from the analysis due to data unavailability.
Future research enquiries should may extend this stream of research by examining the
effect of national culture dimensions (e.g. uncertainty avoidance, long-term orientation and
individualism) on foreign direct investments in African settings.
Note
1 Multicollinearity exists when the vif exceeds 10 (Neter, Wasserman and Kutner, 1989).
Acknowledgements
The authors are grateful for the helpful comments of the two anonymous reviewers and the editor.
The authors would like to thank Prince Sultan University for their support.
Disclosure statement
No potential conflict of interest was reported by the author(s).
ORCID
Hichem Khlif http://orcid.org/0000-0002-1807-242X
JOURNAL OF AFRICAN BUSINESS 15
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