Table of Content

Industry Overview

Executive Summary

2.1 The Business

2.2 Management Team

2.3 Customer Focu

2.4 Business Target

Company Summary

3.1 Company Owners

3.2 Aim of Starting the Business

3.3 How the Business will be Started

Services for Customers

Marketing Analysis of Embroidery Business

5.1 Market Segment

5.1.1 Fashion Designers

5.1.2 Households

5.1.3 Interior Designers

5.1.4 Art Enthusiasts

5.1.5. Gift Shops

5.2 Business Target

5.3 Product Pricing

Strategy

6.1 Competitive Analysis

6.2 Sales Strategy

6.3 Sales Forecast

Personnel Plan

7.1 Personnel Plan

7.2 Average Salaries

Financial Plan

8.1 Important Assumptions

8.2 Brake-even Analysis

8.3 Projected Profit and Loss

8.3.1 Monthly Profit

8.3.2 Yearly Profit

8.3.3 Monthly Gross Margin

8.3.4 Yearly Gross Margin

8.4 Projected Cash Flow

8.5 Projected Balance Sheet

8.6 Business Ratios

1 Industry Overview

The art of embroidery has been there for ages and new designs and trends have kept transforming the
industry across time. We all love custom apparels as they’re used for fashion, accessories and as gift
items. As an industry which has been there for centuries, it has deep roots not only in the Nigeria but
across the globe.

Embroidered items are known to stand out for their catchy and unique look and so everyone wants to
be part of this exciting culture. Professionalism and innovation are key qualities to succeed in this
business that is considered an A-list business which continues to have an immense impact on the
fashion industry.

How do I start an embroidery business can only be successful with a well-laid out business plan to
guide you every step of the way. With the demand for embroidery products increasing, this business
venture knows no creativity boundaries so you can try to be as unique as possible to stand out. As a
mainstream industry, the revenue margins as promising so long as the right strategies are put in place.

Executive Summary

2.1 The Business

The embroidery business will be registered under the name Mubarak Jauro Designers(MJ) and will be
located in Gombe. The business will be owned by Mubarak Jauro who is an experienced fashion
designer by profession. This business plan acts as a guideline on expanding an embroidery business
and what should be done to ensure a successful set-up and operation.

2.2 Management Team

Before starting a small embroidery business, Mubarak Jauro worked as a professional fashion
designer and has over 12 years of experience under his belt. During the course of her career, she
worked in various capacities for various top fashion design brands across the Gombe State.

2.3 Customer Focus

Mubarak Jauro has been in the fashion industry for almost two decades and has witnessed firsthand
the changing face of the industry and trends. Given him extensive experience, he has worked with
various customer segments and therefore, has an in-depth understanding of which markets would
benefit greatly from his embroidery business. Anyone who is keen on unique and transformational
fashion is a potential customer of Mubarak Jauro(MJ) Designers.

2.4 Business Target

MJ knows where to focus his marketing efforts and the strategies he intends to put in place in order to
ensure he effectively reaches out to the market and generates sufficient revenue for his embroidery
business.

His intention is to be the most reputable embroidery business in Gombe State and the surrounding
locations. His insider knowledge of the industry is expected to be a great asset that will help Mubarak
Jauro Designers attain its business targets.

Company Summary

3.1 Company Owners

Mubarak Jauro is an experienced fashion designer with extensive skills in the fashion industry. Before
contemplating how to expand his embroidery business, he worked for top fashion and design houses
in Gombe state. In his various capacities, Mubarak Jauro worked on numerous large scale design
projects based on unique and innovative embroidery designs.

His works have been recognized across the board and he’s a respectable personality in the fashion
industry. His embroidery business ideas have been transformed into wow designs that continue to be
a trendsetter in the fashion industry.

3.2 Aim of Expanding the Business

Even though embroidery has been around for centuries, the industry is now more popular than ever.
The rising demand for embroidered products from different market segments is the main decision
that influenced Mubarak Jauro to expand his embroidery business.

Having been in the fashion industry and witnessed its up and downs, MJ believes he stands a good
chance to succeed as an embroidery entrepreneur. As the modern society continues to appreciate the
value of embroidered designs, it is only expected that the demand will only continue to soar.
3.3 How the Business will be expand

Mubarak Jauro Designers is expected to begin operations after carrying out a detailed market
research which shall be carried out by seasoned experts. In order to make the business successful,
Mubarak Jauro knows his experience and knowledge is the greatest asset the business requires as he
is in an advantaged position to make good decisions that will spur business growth. Additionally, he
has worked with a team of financial experts to come up with a comprehensive financial analysis for
the business.

Embroidery Business Plan - Expantion Cost

Start-up Expenses

Legal $4,000

Consultants $3,000

Insurance $10,000

Rent $15,000

Research and Development $8,000

Expensed Equipment $10,000

Signs $3,000

TOTAL START-UP EXPENSES $52,000

Start-up Assets $0

Cash Required $80,000

Start-up Inventory $25,000

Other Current Assets $30,000

Long-term Assets $8,000

TOTAL ASSETS $25,000

Total Requirements $20,000

START-UP FUNDING $0
START-UP FUNDING $100,000

Start-up Expenses to Fund $30,000

Start-up Assets to Fund $32,000

TOTAL FUNDING REQUIRED $0

Assets $20,000

Non-cash Assets from Start-up $15,000

Cash Requirements from Start-up $0

Additional Cash Raised $60,000

Cash Balance on Starting Date $20,000

TOTAL ASSETS $0

Liabilities and Capital $0

Liabilities $0

Current Borrowing $0

Long-term Liabilities $0

Accounts Payable (Outstanding Bills) $0

Other Current Liabilities (interest-free) $0

TOTAL LIABILITIES $0

Capital $0

Planned Investment $0

Investor 1 $20,000

Investor 2 $15,000

Other $0

Additional Investment Requirement $0

TOTAL PLANNED INVESTMENT $70,000

Loss at Start-up (Start-up Expenses) $45,000

TOTAL CAPITAL $35,000

TOTAL CAPITAL AND LIABILITIES $40,000

Total Funding $90,000

Services for Customers

Mubarak Jauro Designers intends to offer a wide variety of products and services in order to boost its
reputation and be more competitive in the industry. Mubarak knows too well the secret to success is
based on the level of innovation and creativity that will reflect in the products and services offered by
the business.

After a comprehensive study of the industry, he intends to expand his embroidery business on a
highly creative pitch that will see an introduction of stand-out products that will be easily
recognizable by clients. Selling the embroidery label is one of the biggest challenges Mubarak Jauro
knows he has to deal with.

However, his experience and top skillset puts him in an idea position of starting embroidery business
whose products and service will effectively meet the needs of the market. In this regard, the following
products and services will be offered by Mubarak Jauro Designers.

Standard embroidery on a diverse range of apparel such as kaftan, babban riga, t-shirts, name tags,
logs, school uniform bsges and sports apparel

3D embroidery services

Marketing Analysis of Embroidery Business

Embroidery is an old art that has been in existence for centuries. However, this hasn’t stopped the
popularity of embroidery as the modern fashion industry has fully embraced the concept which
continues to dominate high profile catwalks and stages around the globe.

There is definitely good potential for this business as plenty of creativity is the key to identifying and
harnessing various marketing opportunities. In this embroidery business plan, MJ Designers has
carried out an extensive market analysis and identified gaps in the market the business can explore in
order to grow revenue.
5.1 Market Segment

For MJ Designers to realize its dreams, the embroidery business has identified the best markets that
are in need of various products and services. Gombe is a large city with many untapped opportunities
which gives MJ Designers the leeway to penetrate the market.

5.1.1 Fashion Designers

Embroidery is a common concept that many businesses have adopted in the fashion business. Major
clothing lines and fashion houses have all shifted their interest to dated prints that are accompanied
with captivating embroidered details. Personalization of embroidered designs is a big hit as many
clients love unique and eye-catching products that stand out from the crowd.

Originality and personality are two important qualities which are appreciated by clients looking for
embroidered products. The fashion design industry is a billion dollar industry and having clients from
this lucrative industry is a big plus for MJ Designers.

5.1.2 Households

Many embroidery products find their way to many households across the city and MJ Designers has
an excellent opportunity to make use of this golden opportunity to improve revenue. There are many
types of household products such as cushions, bedsheets and curtains among others.

Gombe is large city which presents a good opportunity for MJ designers to advertise to wide target
market that is constantly keen on having good quality embroidery products. However, this is a very
competitive segment as many similar businesses also have their eyes on customers who purchase
embroidery products for use in their homes.

5.1.3 Interior Designers

Interior designers are in constant need of unique and original embroidery work to spruce up various
spaces. In this sample embroidery business plan, the business understands how important it is to
penetrate in the interior design industry which a fast growing industry as clients seek to accentuate
their spaces with unique and exquisite decoration.

5.1.4 Art Enthusiasts

Art lovers are always looking for something original, new, inspirational and creative to entertain and
please their imaginations. How to market an embroidery business must incorporate plenty of
originality which is greatly appreciate by lovers of art who love to collect various items.

Market Analysis

Potential Customers Growth YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5 CAGR

Fashion designers 25% 10,000 11,000 12,000 13,000 14,000 10.00%

Households 23% 9,000 10,000 11,000 12,000 13,000 8.00%

Gift shops 20% 8,000 9,000 10,000 11,000 12,000 9.00%

Interior designers 18% 6,000 7,000 8,000 9,000 10,000 12.00%

Art ethusiasts 14% 4,000 5,000 6,000 7,000 8,000 11.00%

Total 100% 37,000 42000 47,000 52,000 57,000 13.00%

5.2 Business Target

MJ Designers plans to establish itself as a well-known embroidery brand especially in Gombe which is
a large city with numerous opportunities. When you start your own embroidery business, you should
have a good idea of the anticipated revenue and growth patterns. In this case, MJ Designers is looking
to achieve an annual sales growth of between 60%-80% in the first three months of operation.

5.3 Product Pricing

How much does it cost to start an embroidery business should always incorporate investing in a good
price strategy that will help sell business products to customers.

Strategy

MJ Designers plans to come up with a sustainable marketing strategy to help the embroidery business
cover all the intended target market areas. If you’re planning on how to start a embroidery business,
you need to put in place a practical marketing strategy that will net in as many clients as possible and
create suitable environment for business growth.

6.1 Competitive Analysis

MJ Designers has carried out an in-depth market research before starting a embroidery business in
order to identify the most effective marketing strategies that will help the business to grow its market
share, compete favorable and attain its revenue targets.

6.2 Sales Strategy

For MJ Designers to effectively reach the intended markets, this embroidery business intends to
implement the below described strategies to better advertise its products and services.

Our business will start by saving Distributors in oderto enable us to access international markets
while avoiding logistics issues and many trade-related risks

Participate in industry related events which provide an excellent opportunity for the embroidery
business to make connections not only with customers but key industry stakeholders

Advertise the business on social media platforms such as Facebook, whatsapp, Instagram and Twitter.
Local Google Ads is a great online marketing strategy

Advertise MJ Designers on local directory listings such as the Yellow Pages

Design a simple search engine optimized website to ensure better search engine rankings

Visiting in person can help potential clients better identify the company. Additionally, it facilitates a
relationship between the wholesaler and the client. Visiting companies in person may improve sales
since clients have a personal relationship with someone from the company.

Personnel Plan

When planning on how to start your own embroidery business, it is critical to identify the right team
of staff that will run business operations and strategically position the business for success. The secret
to a successful business is to hire a competent team of staff with an excellent track record and capable
of delivering exceptional results.

The business will have several departments each with staff working together towards a common goal.
MJ plans to hire a well-trained team of staff and therefore, a personnel plan is part of this expanding
an embroidery business guide.

7.1 Personnel Plan

To help the embroidery business attain its goals, the following team of staff will be employed to work
in MJ Designers. Mubarak Jauro who is an experienced professional fashion designer is the owner of
the business and will be the Chief Executive Officer. he will be assisted by the following team of staff.

Administration and Marketing Manager

3 Fabric Designers

1 Accountant

2 Marketing Executives

1 Customer Service Executive

2 Deliverers

1 Cleaner

Successful applicants upon hiring, will be trained on key business operation procedures a fortnight
before the business opens its doors to the public.

7.2 Average Salaries

MJ Designers intends to pay its members of staff the following salaries within the first each month of
operation.

Personnel Plan

 3 Fabric designers #60,0000

 Accountant #15,000
 Marketers #25,000
 customer service #20,000
 Operators(we need 6) #60,000 each #360,000
 cleaner #20,000
 security guards #50,000

Total Salaries # 550,000

Financial Plan

MJ Designers has come up with a comprehensive financial plan which is required to answer the
question, is embroidery business profitable? In any case, we all venture into business with an aim of
making profits. To ensure embroidery business profit margin is impressive, various key parameters
need to be determined, calculated and analyzed before opening the business.

Starting a shop embroidery business is fairly straightforward especially for those venturing into this
industry and wish to keep their startup and operational costs low. Mubarak Jauro plans to raise
money for the embroidery business from his textile business savings. In addition, he has two modern
embroidery machine which cost #8,650,000 and he also has a textile materials shop which is located in
the main market for business plan to cater for the remaining budget deficit.

Below is a comprehensive financial analysis for MJ Designers.

8.2 running cost Analysis

MJ Designers brake-even analysis is shown in the graph below.

Embroidery Business Plan - Brake-even Analysis

Brake-Even Analysis

Monthly Units Break-even 7000

Monthly Revenue Break-even $80,000

Assumptions:

Average Per-Unit Revenue $70.00

Average Per-Unit Variable Cost $1.00

Estimated Monthly Fixed Cost $130,000

8.3 Projected Profit and Loss

Profit and loss information for Randora Designers as calculated on a monthly and annual basis is
indicated below.

Pro Forma Profit And Loss

Year 1 Year 2 Year 3

Sales $700,000 $730,000 $760,000

Direct Cost of Sales $40,000 $60,000 $80,000

Other $0 $0 $0

TOTAL COST OF SALES $40,000 $60,000 $80,000

Gross Margin $420,000 $460,000 $500,000

Gross Margin %75.00% 80.00% 85.00%

Expenses

Payroll $300,000 $320,000 $340,000

Sales and Marketing and Other Expenses $5,000 $7,000 $9,000

Depreciation $4,000 $6,000 $8,000

Leased Equipment $0 $0 $0

Utilities$6,000 $8,000 $10,000

Insurance $2,000 $3,000 $4,000

Rent $12,000 $14,000 $16,000

Payroll Taxes $32,000 $36,000 $40,000

Other $0 $0 $0

Total Operating Expenses $230,000 $260,000 $290,000

Profit Before Interest and Taxes $55,000 $65,000 $80,000

EBITDA $10,000 $15,000 $20,000

Interest Expense $0 $0 $0

Taxes Incurred $15,000 $20,000 $25,000

Net Profit $120,000 $130,000 $140,000

Net Profit/Sales 20.00% 35.00% 50.00%

8.3.1 Monthly Profit

Embroidery Business Plan - Profit Monthly