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Lesson (1-4) - Engg 401
Lesson (1-4) - Engg 401
Lesson (1-4) - Engg 401
Introduction
This module will introduce you to the engineering profession. It will discuss the most important
things and information you ever wanted to know about engineering. This material will give a
thorough discussion about what engineering and the profession is all about. The qualities or
attributes of a good engineer should possess as well as the different engineering disciplines are
also enumerated in this section. The last part of this module will tackle the different career
opportunities and options of engineers and their role in community and nation building will likewise
be discussed.
Hopefully, when you are finished reading this module, you will have a comprehensive
understanding of the engineering profession and perhaps have found the engineering niche that
attracts you most. This information, coupled with knowledge of the personal benefits you will reap
from the profession is intended to strengthen your commitment to completing your engineering
degree. Having a clear picture of the many payoffs will be a key factor in motivating you to make
the personal choices and put forth the effort required to succeed in such a challenging and
demanding field of study.
Topic Outcome
Lectures
The Engineering Profession
Engineering is considered to be one of the most challenging and exciting career. It is the
application of the principles of science and mathematics to develop economical solutions to
technical problems. It is the task of an engineer to link the scientific discoveries and the
commercial applications that meet societal and consumer needs.
There are a lot of definitions that you can find about what engineering is all about but a
good starting point for answering this question is the theme of National Engineers Week, held
each February in honor of George Washington, considered to be the first engineer in the United
States. That theme depicts engineering according to its function:
“Engineers turn dreams into reality.”
Over the years, many variations of this theme have been put forth, from that of the famous
scientist Count Rumford over 200 years ago:
to the current standard definition of engineering provided by the Accreditation Board for
Engineering and Technology (ABET):
As you learn more about the field of engineering, you will find there is no simple answer
to the question “What is engineering?” Because engineers do so many different things and
perform so many different functions, learning about engineering is a lifelong endeavor. Still, there
is a variety of ways to start learning about and understanding engineering, one is to tap the
tremendous amount of information available online.
A question that is usually being asked: How is engineering different from science? An
excellent answer was provided by astronaut Neil Armstrong in the foreword of A Century of
Innovation: Twenty Engineering Achievements That Changed Our Lives .
Engineering is often associated with science and understandably so. Both make
extensive use of mathematics, and engineering requires a solid scientific basis. Yet as
any scientist or engineer will tell you, they are quite different. Science is a quest for “truth
for its own sake,” for an ever more exact understanding of the natural world. It explains
the change in the viscosity of a liquid as its temperature is varied, the release of heat
when water vapor condenses, and the reproductive process of plants. It determines the
speed of light. Engineering turns those explanations and understandings into new or
improved machines, technologies, and processes – to bring reality to ideas and to provide
solutions to societal need.
Qualities Of Engineers
Industrial, chemical, civil, electrical, electronics, mechanical and other engineering fields
are all words that come before the title of an engineer. Each of these professions do very different
things in order to change the way we live. Collectively, they work to make our daily personal and
professional lives more comfortable, safer, and easier to navigate. There are several qualities that
most engineers share: among them are curiosity, critical thinking, creativity, effective
communication, and a collaborative spirit.
1. Curiosity
Children who spend hours taking apart toys just to see how they work are the kind of
kids who grow up to be engineers. Engineers are curious because they want to know how
and why things work as they do. For many engineers, once they have this understanding,
their thinking morphs into how they can make it better, faster, and more efficient for less
money!
2. Critical Thinking
Engineers need to analyze, evaluate, and synthesize information to make objective
judgments and recommendations. They rely on these critical thinking skills in every stage
of their work, particularly when it comes to decision-making. Engineers who can think
critically, are able to effectively handle the wide variety of technical, administrative, policy,
and interpersonal communication challenges that arise within a day’s work or a project’s
timeline.
3. Creativity
Many may think that the words “creative” and “engineer” are mutually exclusive. At first
glance, it would seem that in a field structured by math and science there would be little to
no room for a creative spirit but when one looks more deeply, the creative engineer is
changing the way we live and work as creativity often spurs innovation! It was a creative
engineer who converted another glue-based project into Sticky Notes.
4. Effective Communication
An engineer, in any industry, can have brilliant ideas for a project but if he or she
cannot articulate those ideas to management, teammates, clients, and other stakeholders
they are of no use. Effective engineers understand that clear, concise, written and verbal
communication is the key to giving their ideas life and their team a competitive edge.
Succinct communication becomes even more important in today’s global business context
where language and meaning often become lost in translation. While it is true that many
graduate programs in engineering place little focus on teaching students these skills, there
are plenty of resources such as books, podcasts, and webinars of which engineers may
avail themselves in order to improve their ability to effectively communicate.
5. A Collaborative Spirit
Engineers do not work in a vacuum. They work with other engineers, supply chain
management, financial and project managers, and others from various business units.
Engineers are tasked with contributing to collaborative and cross-functional teams to
ensure integrated development. The more easily an engineer can collaborate with a team,
the more likely the project or product will be successful.
Engineers who remain curious throughout their lives, while employing sharp critical
thinking skills, combined with the ability to clearly communicate their ideas in a creative and
collaborative way, are those who will continue to ease the way in which people navigate
their world.
Aside from the above-mentioned qualities of engineers, the ff. are some additional
personality traits and work habits that typify most of today’s successful engineers
In summary, successful engineers are problem solvers. They have a good grasp of
fundamental physical and chemical laws and principles to design, develop, test and
supervise the manufacture of millions of products and services. Engineers, regardless of
their background, follow scientific procedure when designing the products and services we
use in our everyday lives.
There are over 20 major disciplines or specializations that are recognized by the
professional engineering societies. Moreover, within each discipline there exist a number
of branches. The following are just the common engineering fields:
1. Civil Engineering
Civil Engineering is one of the oldest of the engineering fields. It emphasizes
mathematical knowledge in geometry, calculus and physical sciences. Civil engineers
oversee the construction of transportation systems, roads, architecture, construction sites.
2. Chemical Engineering
Chemical engineering is the field of applied science that employs physical, chemical,
and biochemical rate processes for the betterment of humanity. Chemical engineers apply
their skills to fundamental problems in pharmaceuticals, medical devices and drug-delivery
system, semiconductor manufacturing, and more
3. Electrical Engineering
Electrical engineering involves the conception, design, development, and
production of the electrical or electronic products and systems. It involves the application
of electricity, needed by our technological society. Electrical engineers design, develop,
test, and supervise the manufacturing of electrical equipment such as electric motors,
radar, and navigation systems
4. Electronics Engineering
Electronics Engineering integrates available and emerging technologies with
knowledge of mathematics, natural, social and applied sciences to conceptualize, design,
and implement new, improved, or innovative electronic, computer and communication
systems, devices, goods, services and processes.
5. Mechanical Engineering
Mechanical engineers research, develop, design, manufacture and test tools,
engines, machines, and other mechanical devices. They work on power-producing
machines such as electricity-producing generators, internal combustion engines, steam
and gas turbines, and jet and rocket engines.
6. Industrial Engineering
Industrial engineering focuses on the entrepreneurial and business aspect of
engineering projects. Whether it is research and development or group projects, industrial
engineers desire to create the most efficient plans for employee, scheduling, factory
schedules, and a multitude of other factors.
7. Computer Engineering
This discipline is referred to in a multitude of terms including computer hardware
engineering, computer software engineering, and computer science., This field
encompasses the development of the programming and the physical components of a
computer system. Computer engineers work on computer hardware chips, circuit boards
and keyboards.
8. Sanitary Engineering
Sanitary engineering, also known as public health engineering or wastewater
engineering, is the application of engineering methods to improve sanitation of human
communities, primarily by providing the removal and disposal of human waste, and in
addition to the supply of safe potable water.
9. Petroleum Engineering
Petroleum Engineering is a field of engineering concerned with the activities related
to the production of hydrocarbons, which can be either crude oil or natural gas. Exploration
and production are deemed to fall within the upstream sector of the oil and gas industry.
Petroleum engineers specialize in the discovery and production of oil and natural gas.
ceramic products (ranging from glassware and electronic components to nuclear reactors and
linings for blast furnaces and jet engines) as well as methods and equipment for processing
ceramic materials.
● Academicians
● Engineering Supervisors/Managers
● Health and Safety Engineers
● Pollution Control officers
● Surveying and Mapping Technicians
● Cadet engineers
There are a lot more job opportunities that engineers can land in. This broad field
of engineering encompasses an array of rewarding opportunities. Most engineers focus on
a specific field but no matter what your specialization is, qualified engineers are in demand
in a variety of fields.
area of focus, an engineering degree will require a heavy dose of math and science
courses.
Many engineers have rewarding careers working with cutting edge technology. With
this advanced technology, the engineering field is ever-evolving and innovative. Engineers
typically enjoy working in collaboration with other team members to develop innovations in
technology. Their work environment is rarely stagnant.
❖ To see how engineers contribute to the comfort and betterment of our everyday
lives, just look around more carefully. During the night, your bedroom was kept
at the right temperature- thanks to the mechanical engineers who designed the
heating, air-conditioning and ventilating systems in your home.
❖ When you get up in the morning, and turn on the lights, thousands of electrical
engineers and technicians in the power plants and power stations around the
country are making sure that the flow of electricity remains uninterrupted. The
TV you are using to watch your TV and morning news are designed by electrical
and electronics engineers.
❖ Manufacturing and industrial engineers are involved in creating final products.
❖ The water could be heated by natural gas that is brought to your home was
made possible through the effort of chemical, mechanical civil and petroleum
engineers.
❖ The cotton towel that we use daily was made with the help of agricultural,
industrial manufacturing, chemical, petroleum, civil and mechanical engineers
❖ The foods that we eat daily were made through the collaborative effort of various
engineering disciplines-from agricultural to mechanical, to food engineers.
❖ The transport vehicles that we use are made with the effort of automotive,
mechanical, electrical, electronics, industrial, electronics, chemical and
petroleum engineers.
□ Health
□ Technology
Engineers are the reason for the phenomenal growth in technology of every
generation. Just think about what the technological advances that are in our
everyday lives; not only can we access the world with our fingertips, engineers
have also allowed us to build satellites and machines that help us to understand
the world we live in and shape our lives on a daily basis.
□ Communication
Whilst on the subject of technology, the way we communicate has also vastly
improved due to engineering. We can now get in touch with people at any time of the
day in any part of the world. This has greatly improved the way we do business and
how we talk to our friends, family and strangers on a daily basis.
□ Development
Steam engines, jet engines and aeroplanes are all down to hard work from
engineers, and it has allowed businesses to work smarter and faster than ever
before. Improvements to travel have changed the way humans connect with one
another, opening trades for business and allowing us to literally travel to the
other side of the planet in a mere 24 hours.
□ Space
Visiting Space may have been a mere dream in the past, but not anymore. The
International Space Station is the largest and most complex science
undertaking ever. It allows scientists, analysts and engineers from all over the
planet to come together and conduct research that cannot be done elsewhere,
finding answers to queries that have been unquestioned for years.
There are no aspects of the world we live in today that aren't affected by the work
of engineers. The great thing is that engineering is continuing to affect society in a great
and beneficial way.
Supplemental Content
References
Role of engineers in Nation Building. (2016, May 8). Study Moose.
https://studymoose.com/role-of-engineers-in-nation-building-essay
The Engineering Profession. (n.d.). Discovery Press. Retrieved July 26, 2020, from
http://discovery-press.com/discovery-press/studyengr/chapter24E.pdf
Top Personality Traits of Engineers. (2016, October 6). Kettering University | Online.
https://online.kettering.edu/news/2016/10/06/top-personality-traits-engineers
Moaveni, S. (2010). Engineering Fundamentals: An Introduction to Engineering.
Cengage Learning.
Engineering Disciplines. (n.d.). Science Reference Services. Retrieved July 26, 2020,
from https://www.loc.gov/rr/scitech/SciRefGuides/eng-disciplines.html
TBS Staff. (2019, March 2). Engineering Careers. TheBestSchools.
https://thebestschools.org/careers/engineering-careers/
How exactly does Engineering impact society? (n.d.). Gloucestershire Engineering
Training. Retrieved July 26, 2020, from
https://get-trained.org/latest-news/how-exactly-does-engineering-impact-society
2
The Engineering Profession
“Engineers turn dreams into reality.” –
theme from National Engineers Week held
at United States in honor of George
Washington who is considered to be the
first engineer in the United States
3
The Engineering Profession
“Engineering is the application of science to the common purpose of life. Engineering
is the profession in which a knowledge of the mathematical and natural sciences,
gained by study, experience, and practice, is applied with judgment to develop ways to
utilize, economically, the materials and forces of nature for the benefit of
[hu]mankind”.
4
How is engineering different
from science?
An excellent answer was provided by
astronaut Neil Armstrong in the foreword
of A Century of Innovation: Twenty
Engineering Achievements That Changed
Our Lives .
Neil Armstrong
5
How is engineering different from
science?
Engineering is often associated with science and understandably so. Both make
extensive use of mathematics, and engineering requires a solid scientific basis. Yet as
any scientist or engineer will tell you, they are quite different.
Science is a quest for “truth for its own sake,” for an ever more exact understanding of
the natural world. It explains the change in the viscosity of a liquid as its temperature
is varied, the release of heat when water vapor condenses, and the reproductive
process of plants. It determines the speed of light.
Curiosity
Collaborative Critical
Spirit Thinking
Effective
Communication Creativity
7
Qualities of an Engineer
Curiosity
8
Qualities of an Engineer
Critical Thinking
9
Qualities of an Engineer
Critical Thinking
10
Qualities of an Engineer
Creativity
12
Qualities of an Engineer
Effective Communication
15
Qualities of an Engineer
Additional personality traits and work habits that typify most of today’s successful
engineers are as follow:
Adept at using computers in many different ways to model and analyze various
practical problems.
Have time management skills that enable them to work productively and
efficiently.
Have people skills that allow them to interact and communicate effectively with
various people in their organization.
16
Qualities of an Engineer
Additional personality traits and work habits that typify most of today’s successful
engineers are as follow:
17
Qualities of an Engineer
Successful engineers are problem solvers.
They have a good grasp of fundamental
physical and chemical laws and principles
to design, develop, test and supervise the
manufacture of millions of products and
services. Engineers, regardless of their
background, follow scientific procedure
when designing the products and services
we use in our everyday lives.
18
Area of Specialization
Civil Engineering
19
Area of Specialization
Chemical Engineering
20
Area of Specialization
Electrical Engineering
22
Area of Specialization
Mechanical Engineering
23
Area of Specialization
Industrial Engineering
24
Area of Specialization
Computer Engineering
26
Area of Specialization
Petroleum Engineering
28
Area of Specialization
Instrumentation and Control Engineering
35
Area of Specialization
Geological Engineering
38
Area of Specialization
Naval Architecture and Marine Engineering
39
Career Opportunities
Engineering graduates have a broad range of career options, including different
kinds of engineering roles, jobs in related areas such as supply chain and jobs in
other industries such as finance and IT.
Other job roles and career areas you could work in follows:
Engineering Consultancy Process Engineering Technical sales Engineering
Engineering, design and Scientific research and Logistics, transport and supply
manufacture development chain
Design and installation Academicians Cadet engineers
Health and Safety Pollution Control Engineering
Engineers officers Supervisors/Managers
40
Role of Engineers
❖ At night, your bedroom was kept at the right temperature- thanks to the
mechanical engineers who designed the heating, air-conditioning and ventilating
systems in your home.
❖ When you get up in the morning, and turn on the lights, thousands of electrical
engineers and technicians in the power plants and power stations around the
country are making sure that the flow of electricity remains uninterrupted. The TV
you are using to watch your TV and morning news are designed by electrical and
electronics engineers.
41
Role of Engineers
The water could be heated by natural gas that is brought to your home was
made possible through the effort of chemical, mechanical civil and petroleum
engineers.
The cotton towel that we use daily was made with the help of agricultural,
industrial manufacturing , chemical, petroleum, civil and mechanical engineers
The foods that we eat daily were made through the collaborative effort of
various engineering disciplines - from agricultural to mechanical, to food.
The transport vehicles that we use are made with the effort of automotive,
mechanical, electrical, electronics, industrial, electronics, chemical and
petroleum engineers.
42
Impact on the Society
Health
43
Impact on the Society
Technology
44
Impact on the Society
Communication
45
Impact on the Society
Development
46
Impact on the Society
Space
47
Supplemental Content
What is Engineering?
https://youtu.be/bipTWWHya8A
https://youtu.be/btGYcizV0iI
https://youtu.be/jvbWUJRtHBs
48
Homework
1. Summarize very briefly what is Engineering. What specialized area within this discipline
interests you the most? Explain why.
2. a. Research and discover one engineer (past or present) working or educated in this
discipline (or any discipline) from BatStateU, and summarize briefly who he or she is/was, and
what they have accomplished.
2. b. Give examples of products and services that engineers design that makes our lives
better.
3. Distinguish between knowledge, experience, and intuition. Discuss briefly why taking
courses outside of math/science/engineering is important to your education. Give an example
of a non-technical course you have already taken, or one you plan to take, that you think will
be especially relevant and useful to you as an engineer.
49
1
Chemical Engineering
Chemical engineering is the application of
science, mathematics and economics to
the process of converting raw materials or
chemicals into more sustainable forms.
The terms economics & sustainability are
very important here.
2
Chemical Engineering
Where did it get us?
3
Chemical Engineering
What do we do?
Work with unit operations for purposes of chemical synthesis and/or
separation (chemical reaction, mass-, heat- and momentum- transfer
operations)
5
Workplace of ChE
The majority of Chemical Engineers work in businesses known collectively as
Chemicals Food and Beverage Pulp and Paper Rubber and Plastics
Agricultural Chemicals Oil and Gas (upstream Metals, mineral Electronics and
Industries and downstream) processing microelectronics
Electronics/IT Cosmetics/ Biotechnology/ Textile
Pharmaceutical Biomedical
Environmental, technical, and business consulting
6
Workplace of ChE
Many Chemical Engineers also work in supplier, consulting and governmental
agencies related to the CPI by engaging in equipment manufacture, plant design,
consulting, analytical services and standards development.
7
History of ChE
The European Crucible
8
History of ChE
The European Crucible
What set Liebig and his students apart was the interest in
applying their fundamental discoveries to the development
of specific chemical processes and products. One of his
students, August Wilhelm Hofmann’s aniline dye process is
only one of many such processes developed between 1840
and 1880 in Germany.
August Wilhelm Hofmann
9
History of ChE
The European Crucible
In 1848, the political revolution that had started in France swept eastward,
overthrowing Germany and giving central Europe a taste of liberal reform.
One result of the revolution was an attempt to revise industrial processes on safer
and more efficient methods. These were the circumstances from which the field of
chemical engineering would emerge in the mid-19th century.
10
History of ChE
The European Crucible
Industrial chemistry was recognized as the production of valuable products from raw
materials via chemical and physical processes. Developing and controlling these
processes, however, was viewed as separate. This separate discipline eventually
became known as “chemical engineering”.
11
The Dawn of Chemical Engg
George E. Davis : Father of Chemical Engineering
12
The Dawn of Chemical Engg
George E. Davis : Father of Chemical Engineering
13
The Dawn of Chemical Engg
Lewis M. Norton
Milton C. Whitaker argued that: “a chemist was generally not the man who is
capable of transmitting from a laboratory to a factory the ideas which he has
developed because he lacks education in the engineering branches.”
15
The Dawn of Chemical Engg
AIChE, 1908
16
The Dawn of Chemical Engg
Arthur D. Little
17
Unit Operations
In transforming matter from inexpensive raw materials to highly desired products,
chemical engineers became very familiar with the physical and chemical operations
necessary in this metamorphosis.
filtration
drying
distillation Physical and
crystallization Chemical
grinding
sedimentation Operations
combustion
heat exchange
18
Unit Operations
While mechanical engineers focused on machinery, and
industrial chemists concerned themselves with products, and
applied chemists studied individual reactions, no one, before
chemical engineers, had concentrated upon the underlying
processes common to all chemical products, reactions, and
machinery.
Unit Operations, ?
1923
21
ChE Paradigms
Pre-Paradigm
Fire – first chemical technology, led to pyro-technologies:
cooking, pottery, metallurgy, glass, and reaction
engineering
22
ChE Paradigms
First Paradigm
Arthur D. Little, unit operations
23
ChE Paradigms
Second Paradigm
Byron Bird
First textbook “Transport Phenomena” by Warren Stewart
Bird- Stewart-Lightfoot, 1960, based on Edwin Lightfoot
kinetic theory of gases
24
ChE Paradigms
Second Paradigm
A new burst of creative research activities.
American chemical industry dominated world, DuPont and Exxon content to recruit
academically educated graduates, willing to teach them technology.
Early Success
The Engineering Science movement became dominant in the US, and was taught at all
the leading universities.
AIChE accreditation requires differential equations, transport phenomena.
Research funding agencies and journals turn their backs on empirical and qualitative
research as “old fashioned”.
25
ChE Paradigms
What’s next for Chemical Engineering?
Phasing out of formerly successful products: tetra-ethyl lead, DDT, cellophane, freon
or CFC.
End of the parade of new polymers: celluloid, bakelite, nylon, and kevlar.
To attract the best students, the lure of new products to enhance lives - laptop
computers, cellular phone and internet.
Cost-cutting and environmental protection is no match for glamorous new products.
We need to give chemical engineers the intellectual toolbox, to innovate exciting new
products that people will learn to love.
26
ChE Paradigms
Third Paradigm
Product engineering: A third paradigm?
2. Understand property-structure
27
ChE Accomplishments
Production of Synthetic Energy production and the Commercial-scale production
Ammonia and Fertilizers development of new sources of antibiotics (biotechnology/
of energy pharmaceuticals)
Establishment of the plastics Establishment of the Establishment of the
industry synthetic fiber industry synthetic rubber industry
Electrolytic production of Production of fissionable Artificial organs and
Aluminum, isotopes biomedical devices
Production of petrochemicals Food processing Process Simulation tools
Production of IT products (storage devices, microelectronics, ultraclean environment)
28
Undergraduate Curriculum
Designed to provide students with a broad background in the underlying sciences
of Chemistry, Physics and Mathematics
29
Undergraduate Curriculum
Elective courses provide an opportunity to obtain additional training in areas of
emphasis: Environment, Energy, Biotechnology, and Petroleum
30
ChE Skills
Technical skills are vital. But all employees will
have a high level of technical competence
(otherwise they aren’t employed for long).
September 2021
Engg 401 - Introduction to Engineering 7
Six Pillars of Character
In 1992, Michael Josephson brought together a group of educators to create the Six
Pillars of Character—core ethical values for youth to learn and adapt.
Respect
treating others (superiors, subordinates,
clients, contractors) in a manner to enhance
their dignity.
Responsibility
comprises accountability, pursuit of
excellence and self-restraint.
Engg 401 - Introduction to Engineering 9
Six Pillars of Character
Justice and Fairness
be objective and impartial, do what is right,
pursuit of excellence
Caring
when ethical decisions are made, the impact
to all concerned should be minimized
Question: Should Engineer A design the software to meet the new standards?
⮚ Result of a flawed reactor design that was operated with inadequately trained personnel.
⮚ The resulting steam explosion and fires released at least 5% of the radioactive reactor core into
the environment, with the deposition of radioactive materials in many parts of Europe.
⮚ Two Chernobyl plant workers died due to the explosion on the night of the accident, and a
further 28 people died within a few weeks as a result of acute radiation syndrome.
⮚ The United Nations Scientific Committee on the Effects of Atomic Radiation has concluded
that, apart from some 5000 thyroid cancers (resulting in 15 fatalities), "there is no evidence of a
major public health impact attributable to radiation exposure 20 years after the accident."
⮚ Some 350,000 people were evacuated as a result of the accident, but resettlement of areas
from which people were relocated is ongoing.
⮚ Odor violation.
⮚ Fine of P50,000 ($1,080) per violation if due to
negligence, but the company would not be fined if
the violation was due to “factors beyond their
control.”
⮚ “When the smoke is black, then there is wrong in
the operation because anything black is unburnt.
The combustion process is incomplete and this
may have long-term harmful effect to the people”
https://balikasonline.wordpress.com/2015/09/10/jg-summit-naphtha-plantviolates-
environmental-laws-emb/
Engg 401 - Introduction to Engineering 28
Engg 401 - Introduction to Engineering 29
THANK YOU!
AIRRA MHAE G. ILAGAN, RChE
DESIGN THINKING
3
What is Design Thinking?
Design Thinking
is a design methodology and iterative
process that provides a solution-based
approach to solving problems.
5
Definition and Descriptions
2. A problem-solving approach or process
6
Definition and Descriptions
2. A problem-solving approach or process
A Creativity Approach
Unlike analytical thinking, which is associated
with the breaking down (narrowing the design
choices) of ideas, Design Thinking is a creative
process based on the building up (going
broad, at least during the early stages of the
process) of ideas.
7
Definition and Descriptions
2. A problem-solving approach or process
A User-Centered Approach That Brings Design into the Business World
Design Thinking is a more creative and user-centered approach to
problem solving than traditional design methods.
It is often used to explore and define business problems and to define
products and services.
It combines empathy for the context of a problem, creativity in the
generation of insights and solutions, and rationality and feedback to analyze
and fit solutions to the context.
8
Phases/Stages
We will focus on the five-stage Design Thinking model proposed by the Hasso-
Plattner, Institute of Design at Stanford.
Understanding these five stages of Design Thinking will empower anyone to apply
the Design Thinking methods in order to solve complex problems that occur
around us.
9
Phases/Stages
10
Phases/Stages
1. EMPATHIZE
The first stage of the Design Thinking process is to gain
an empathic understanding of the problem you are trying
to solve. This involves consulting experts to find out
more about the area of concern through observing,
engaging and empathizing with people to understand
their experiences and motivations, as well as immersing
yourself in the physical environment so you can gain a
deeper personal understanding of the issues involved.
11
Phases/Stages
1. EMPATHIZE
Empathy is crucial to a human-centered design process
such as Design Thinking, and empathy allows design
thinkers to set aside their own assumptions about the
world in order to gain insight into users and their needs.
Depending on time constraints, a substantial amount of
information is gathered at this stage to use during the
next stage and to develop the best possible
understanding of the users, their needs, and the
problems that underlie the development of that particular
product.
12
Phases/Stages
1. EMPATHIZE
13
Phases/Stages
EMPATHY vs. SYMPATHY
Empathy is a term we use for the ability to understand other people’s feelings
as if we were having them ourselves. Empathy can also mean projecting our own
feeling onto a work of art or another object.
Sympathy refers to the ability to take part in someone else’s feelings, mostly
by feeling sorrowful about their misfortune. Sympathy can also be used in relation
to opinions and taste, like when you say that you have sympathy for a political
cause.
14
Phases/Stages
EMPATHY vs. SYMPATHY
15
Phases/Stages
2. DEFINE THE PROBLEM
During the Define stage, you put together the information you
have created and gathered during the Empathize stage. This
is where you will analyze your observations and
synthesize them in order to define the core problems that
you and your team have identified up to this point. Seek to
define the problem as a problem statement in a human-
centered manner
16
Phases/Stages
2. DEFINE THE PROBLEM
To illustrate,
Instead of : “We need to increase our food-product market
share among young teenage girls by 5%”
Use: “Teenage girls need to eat nutritious food in order to
thrive, be healthy and grow.
17
Phases/Stages
2. DEFINE THE PROBLEM
In the Define stage you will start to progress to the third
stage, Ideate, by asking questions which can help you look
for ideas for solutions by asking:
“How might we… encourage teenage girls to perform an
action that benefits them and also involves your company’s
food-product or service?”
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Phases/Stages
3. IDEATE
During the third stage of the Design Thinking process,
designers are ready to start generating ideas. You’ve grown
to understand your users and their needs in the Empathize
stage, and you’ve analyzed and synthesized your
observations in the Define stage, and ended up with a human-
centered problem statement. With this solid background, you
and your team members can start to "think outside the box" to
identify new solutions to the problem statement you’ve
created, and you can start to look for alternative ways of
viewing the problem.
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Phases/Stages
3. IDEATE
There are hundreds of Ideation techniques such as Brainstorm,
Brainwrite, Worst Possible Idea, and SCAMPER.
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Phases/Stages
3. IDEATE
Brainstorming is an activity that helps your organization
generate more innovative ideas. Brainstorming is one of many
methods of ideation—the process of coming up with new
ideas—and it occurs during the divergent phase of the
creative process. Brainstorming helps you generate a large
number of ideas so that you can produce different options for
solving your challenge.
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IDEO 7 rules of Brainstorming
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IDEO 7 rules of Brainstorming
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IDEO 7 rules of Brainstorming
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IDEO 7 rules of Brainstorming
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IDEO 7 rules of Brainstorming
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IDEO 7 rules of Brainstorming
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IDEO 7 rules of Brainstorming
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IDEO 7 rules of Brainstorming
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Phases/Stages
4. PROTOTYPE
The design team will now produce a number of inexpensive, scaled
down versions of the product or specific features found within the
product, so they can investigate the problem solutions generated in
the previous stage.
Prototypes may be shared and tested within the team itself, in other
departments, or on a small group of people outside the design team.
This is an experimental phase, and the aim is to identify the best
possible solution for each of the problems identified during the first
three stages.
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Phases/Stages
4. PROTOTYPE
By the end of this stage, the design team will have a better idea of
the constraints inherent to the product and the problems that are
present, and have a clearer view of how real users would behave,
think, and feel when interacting with the end product.
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Phases/Stages
5.TEST
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Phases/Stages
5.TEST
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Non-linear Approach
We may have outlined a direct and linear Design Thinking process in which
one stage seemingly leads to the next with a logical conclusion at user testing.
However, in practice, the process is carried out in a more flexible and non-
linear fashion.
For example, different groups within the design team may conduct more than
one stage concurrently, or the designers may collect information and prototype
during the entire project so as to enable them to bring their ideas to life and
visualize the problem solutions.
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Phases/Stages
Results from the testing phase may reveal some insights about users, which in
turn may lead to another brainstorming session (Ideate) or the development of
new prototypes (Prototype).
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Phases/Stages
Designers or evaluators rigorously test the complete product using the best solutions
identified during the prototyping phase. This is the final stage of the 5 stage-model, but in
an iterative process, the results generated during the testing phase are often used to
redefine one or more problems and inform the understanding of the users, the conditions of
use, how people think, behave, and feel, and to empathize.
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Core Attributes
Attribute Description Comment
Being comfortable when things are Design Thinking addresses wicked , ill-
Ambiguity unclear or when you don’t know the defined and tricky problems.
answer
Collaborative Working together across disciplines People design in interdisciplinary teams.
Creating new ideas based on old ideas, Design Thinking is a solution-based approach
Constructive which can also be the most successful that looks for an improved future result.
ideas
Considerable time and effort is spent on
Being interested in things you don’t
clarifying the requirements. A large part of the
Curiosity understand or perceiving things with
problem solving activity, then, consists of
fresh eyes
problem definition and problem shaping.
Seeing and understanding things from The focus is on user needs (problem
Empathy
your customers’ point of view context).
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Core Attributes
Attribute Description Comment
Looking at the bigger context for the Design Thinking attempts to meet user needs and
Holistic
customer also drive business success.
A cyclical process where improvements are The Design Thinking process is typically non-
Iterative made to a solution or idea regardless of the sequential and may include feedback loops and
phase cycles.
Creating ideas with no judgment toward the Particularly in the brainstorming phase, there are
Nonjudgmental
idea creator or the idea no early judgments.
Embracing design thinking as an The method encourages “outside the box
Open mindset approach for any problem regardless of thinking” (“wild ideas”); it defies the obvious
industry or scope. and embraces a more experimental approach.
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Characteristics of Design
Thinker
Focus on human values and needs. Have empathy for the people, solicit user
feedback, and use it in their designs.
Make experimentation an integral part of the design process, are active “doers”,
communicate through meaningful artifacts.
Collaborate with people from various backgrounds and respects their viewpoints;
enable “breakthrough insights and solutions to emerge from the diversity”.
Can deal with wicked problems, are curious and optimistic, are integrative (holistic)
thinkers who look at the bigger context for the customer.
Are mindful of the overall Design Thinking process with respect to goals and
method.
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Design Thinking
Design thinking is essentially a problem-solving approach specific to design, which
involves assessing known aspects of a problem and identifying the more ambiguous
or peripheral factors that contribute to the conditions of a problem.
Design thinking is often referred to as ‘outside the box thinking’, as designers are
attempting to develop new ways of thinking that do not abide by the dominant or more
common problem-solving methods – just like artists do.
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Design Thinking
At the heart of design thinking is the
intention to improve products by analyzing
how users interact with products and
investigating the conditions in which they
operate.
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THANK YOU!
Airra Mhae Ilagan, RChE
CLUSTERING TECHNIQUE
AND PERSONA
2
Steps to Data Clustering
AEIOU is a coding structure mnemonic used to
organize data under the following sections:
Activities, Environments, Interactions, Objects
and Users.
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Steps to Data Clustering
Activities includes actions with specific goals in mind, and the
processes performed to achieve them.
Environments details the context and characteristics of the space
where activities are being observed.
Interactions includes both interpersonal and person-artifact
interactions. Proximity and space may also play an important role
within these relationships.
Objects catalogues the items within the environment and how they
are used. It is important to note both the central and peripheral uses
of objects and how people harness them to conduct their activities.
Users includes the people within the environment that are being
observed. Key information includes their values and biases,
behaviors, needs and relationships.
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Steps to Data Clustering
AEIOU can be used in-field as worksheets or be applied later to code
data collected from other ethnographic or observational methods,
including notes, photos, and interviews.
5
Persona
A persona is a fictional person with characteristics
that are most representative of a major user group
“Inspire to innovate”. Helps the team to focus on the
users’ goals and needs.
A persona is not based on any specific person, but is
an abstract representation of many people with
similar characteristics. Developing personas based
on your research insights can help you focus on
designing solutions without having to concentrate on
dozens, hundreds, or thousands of people in your
target audience.
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Why create a Persona?
Its purpose is to create a profile of the user which will serve as a reference and
inspiration throughout solution development.
How can I be
physically and
How can I be an Can I live
mentally fit to What’s next in
effective working manage the independently
my career?
mom? company? ?
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Scenario vs. Persona
Scenario – short story of target group of users
- questions, tasks, and stories that bring user to
life
- Represents user’s social/demographic/cultural
information, behavior, belief and philosophy, pain
points, motivation or intentions and needs.
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Sample Scenario
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P e r s o n a Te m p l a t e
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Example
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Example
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THANK YOU!
Ai r r a M h a e I l a g a n , R C h E