Data Analysis Report

Skincare Advisor analytical insights

 Overall engagement
127200

Total User Engagements Quarterly

44625
30000

7500

01-Jan-2020 - 31-Mar-2020 01-Apr-2020 - 31-Jun-2020 01-Jul-2020 - 30-Sep-2020 01-Oct-2020 - 31-Dec-2020

• The skincare advisor solution received a total of 103,000 interactions from January to
December 2020, with the highest engagement observed in the last quarter of the year
(48,000 interactions). This suggests that users are finding the solution useful and
engaging.
User completion rate User Completion Rate

51.78%
• The completion rate of the flow
to receive relevant product
recommendations varied across
different quarters, with the
highest completion rate observed 22.49%
in the fourth quarter (51.78%). 19.00%
The skincare brand may want to
investigate why completion rates 6.73%
are lower in other quarters and
see if any adjustments can be
made to improve the user
experience and encourage users
to complete the flow. 01-Jan-2020 - 01-Apr-2020 - 01-Jul-2020 - 01-Oct-2020 -
31-Mar-2020 31-Jun-2020 30-Sep-2020 31-Dec-2020
More info clicks
Sum of More info clicks
• The number of clicks on the
"More info" button is 23795
relatively high (23,795), which
suggests that users may be Sum of More info clicks 48000
looking for more information Sum of User Engagement
on the recommended
products. The skincare brand 30000
should consider providing
more detailed product 17500
information, such as 7500
11520
7500
ingredients and benefits, to 1275 3500
help users make informed
purchasing decisions. 01-Jan-2020 - 01-Apr-2020 - 01-Jul-2020 - 01-Oct-2020 -
31-Mar-2020 31-Jun-2020 30-Sep-2020 31-Dec-2020
 Mobile vs desktop
desktop mobile

40000

30000

20000

10000 mobile

0
desktop
01-Jul-2020 - 30-Sep-2020

01-Oct-2020 - 31-Dec-2020

• In the second half of the year, more users interacted with the solution on mobile devices (48,900) compared
to desktop devices (16,600). This highlights the importance of optimizing the solution for mobile devices.
• The skincare brand should consider conducting user testing on mobile devices to identify any usability issues
and make adjustments accordingly.
Selfie Taken Year 2020 Sum of Took Selfie
01-Jul-2020 - 30-Sep-2020 9625
01-Oct-2020 - 31-Dec-2020 31200
• The selfie feature was used Grand Total 40825
by a total of 40,825 users in
the second half of the year,
with the highest usage Selfie taken trend
(31,200) observed in the 48.41%
fourth quarter. This
suggests that the selfie
feature is a popular and 30.26%
useful addition to the
solution.
6.40% 14.93%

01-Jan-2020 - 31-Mar-2020 01-Apr-2020 - 31-Jun-2020 01-Jul-2020 - 30-Sep-2020 01-Oct-2020 - 31-Dec-2020