Ideating & Prioritizing Possible Solutions

Re-framing : To increase the number of visitors completing the

ze A d-Suppor t
payment step successfully in subscription funnel
Parameters/ Customi Plan Free Pay-Per-V iew

Features O ption Trial O ption O ption

Metric : %churn rate while selecting subscription plan in a month Reach

Scale: 1-5

Outcome :
Increase new paid subscribers for Netflix ( Ver y low - ver y high) 80% adopt = 1 6 users 40% adopt = 8 users 20% adopt = 4 users

Solution 1: Provide custom pack option where users can customize Impact on visitors

their plan according to their desire Scale: 1-5

( Ver y low - ver y high)

Solution 2: Provide Ad-support free trial

Solution 3: Provide pay-per-view option where users can access Impact on business

individual movies and TV series by paying one time fee Scale: 1-5

( Ver y low - ver y high)

Netflix Custom Plan Option Pay-Per-View Option Ad-support Free Trial Confidence

This option will let people make This option will let viewers buy
Scale: 1-5

This option will let new viewers ( Ver y low - ver y high) 00% 70% 0%
their own custom plan with
1 Confident Confident 5 Confident

desired options to choose from
and on that basis there monthly
plan will be made form them
Lets you choose from
devices, video resolutions,
number of screens, ad-free/
non ad-free and online/offline
viewing options.
specific movie and TV series at try Netflix for a month with Ads
a nominal pay per view cost shown in between the kind of
with Ad-free streaming content before they plan to Effor ts
Stream on any one device subscribe.
with 4K video qualit
Allow yo uto download the
movie form offline RICE Score 23 1 7 1 2
streaming.

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Mind Mapping & User Stories for Solutions

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