MARKETING SITUATION ANALYSIS

PREPARED BY:

[Marla E. Sapugay]

[marlasapugay@my.cspc.edu.ph]
 March 4, 2023

OVERVIEW:
Hello, I'm Marla E. Sapugay. I represent my company Portable Cacao Dryer and
Roasting Machine. This equipment is made in the Philippines. As the Philippine
government began to invest in the cocoa industry, production has increased
significantly. The processing of cacao beans is a particularly well-known industry in the
Philippines. Flowing operation, temperature control, high production, and zero pollution
are some of its features. Our machine, such as the cacao roaster machine, cacao
grinder machine, cacao peeler machine, cacao powder maker machine, and other
devices, are well-liked throughout the nation.The process will be simplified by the
compact portable equipment because there is no need to expose the cacao to the sun
for a few days because it can be dried here. Due to its compact size, it can be taken
anywhere. This was carried out to make the cocoa producing process easier.

TARGET MARKET:
[Portable Cacao Dryer and Roasting Machine] Most of which is produced in Davao
region of Mindanao,Most cacao can be qualified as bulk, but a growing number of local
farmers and cacao cooperatives are investing in better cacao genetics, farming
practices and post-harvesting control in order to produce specialty cacao.

MARKET ANALYSIS:
Cacao production provides a high return on investment for the farmer (71.89%) and a
high return on investment for the processor (160%), but a low return on investment for
traders (13%). The main obstacles to Philippine participation in the chain, which prevent
advancement into higher processing stages, are low cocoa bean volumes and
farm-level difficulties.

BUYING PERSONA:
Customers with limited land and access to few cacao goods are the target market.

SWOT ANALYSIS:
 STRENGTH
● Many benefits of this device
include its ease of use, energy
efficiency, safety, and ease of
sanitary maintenance.
● Any drying method that reduces
the amount of time that food is
exposed to heat and light oxidation
will help preserve the vital
bioactive components needed for
high-quality produce.
● Not polluted
● Can be taken anywhere
OPPORTUNITIES
● In our modern world we use a
device that can be easier.
● This machine can be utilized by
others who want to facilitate their
products, and it will be useful in the
future because you can take it
anywhere you go or to new
locations that require more tiny
equipment as a result of climate
change.
PROJECTED PROFIT & LOSS STATEMENT
DESCRIPTION YEAR 1
Sales
Cost of Sales
Gross Profit
Total Expenses
Net Profit (Loss)
WEAKNESSES
● Only a small amount of cacao can
be put within the tiny portable
equipment because of its size.
● Higher cocoa bean roasting
temperatures (160 °C) resulted in
a lower sensory acceptance score
from customers. The chocolate will
have an unpleasant burnt flavor
and odor.
THREATS
● Geopolitical concerns, illnesses
such as Cocoa Swollen Shoot
Virus Disease (CSSVD),
environmental challenges including
deforestation, as well as a decline
in enthusiasm in farming.
● Without being roasted, cocoa
beans have a bitter, acidic,
astringent, and nutty flavor;
roasting reduces acidity by
lowering the quantity of volatile
acids like acetic acid.
Price of Portable Cacao Dryer and Roasting Machine :
Php 54, 819.30

CONCLUSION AND RECOMMENDATION

This equipment is made up of a hot blast stove, an air supply device, a variable speed
device, and a drying box, among other components. In accordance with the principle of
heat exchange, it uses air as the drying medium. Due to its environmental benefits,
minimal maintenance costs, and potential for use by local farmers to dry small plots of
land, Portable Cacao Dryer and Roasting Machine is ideal. The most prevalent bean
quality characteristics include flowing operation, adjustable temperature, high output
and no pollution.