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Unit 4 Marketing Mix (Part 2) Place & Promotion......
Unit 4 Marketing Mix (Part 2) Place & Promotion......
Diksha Bedekar
Successful value creation needs successful value delivery.
Multilevel
channel of
distribution Wholesaler Retailer Consumer
Nature of goods
Speed of distribution
Factors Transportation safety
Influencing Pricing
Functions:
Advertising Information
Education
social Responsibility & Awareness
Personal selling occurs when a sales representative meets with a
potential client for the purpose of transacting a sale.
The Personal Selling Process:
Prospecting–Identifying prospects
Qualifying leads
Personal Pre-approach
Selling Approach
Sales presentation
Closing
Follow-up
Publicity is the movement of information to the
general public from the media. The subjects of
publicity includes people, goods and services,
organizations, and works of art or entertainment.